Recommended expert

Christian Neuwirth

Digital Consultant

Christian Neuwirth
Vienna, Austria

Experience

Sep 2024 - Present
1 year 5 months

Digital Consultant

Global Stations

  • Conducted due diligence for the acquisition of digital marketing agencies in Manila, evaluating revenue potential, scalability, and operational efficiency.
  • Advised international companies on go-to-market strategies across Asia, with a strong focus on China and Southeast Asia’s online commerce ecosystems.
  • Developed tailored digitalization and automation processes within CRM and marketing operations to drive efficiency and data transparency.
  • Achieved successful market positioning and digital process optimization in collaboration with various SaaS and automation agencies, enabling scalable regional growth.
Aug 2021 - Aug 2024
3 years 1 month
Austria

Global Head of Digital Marketing & E-Com CRM

iSi GmbH

  • Built global digital infrastructure across marketing, e-commerce, CRM, and IT from scratch with six direct reports.
  • Drove online revenue growth with forecasted €10 M by 2025, ensuring consistent cash flow through intelligent promotion cycles.
  • Established new CRM and loyalty systems, global marketplace integration (Amazon & Alibaba), and SAP e-commerce environment.
  • Achieved over 400 % ROAS and grew social following from 15 K to 180 K with a budget under €1.5 K per month.
  • Led company-wide digital transformation focused on sustainable profitability and in-house enablement.
Jan 2020 - Jul 2021
1 year 7 months
Austria

Head of E-Commerce & Digital Marketing DACH & CEE

MediaShop GmbH

  • Managed a team of 28 specialists across EU regions and built a high-performance team within 30 days.
  • Increased digital revenue from €60 M to €80 M in 18 months.
  • Launched a 12-month e-commerce roadmap in 60 days; marketplace revenue grew 300 % to €1 M in three months.
  • Introduced structured performance and automation frameworks to boost efficiency and ROI.
Jan 2018 - Jan 2020
2 years 1 month
Austria

Global E-Commerce Strategist

MAM Babyartikel GmbH

  • Designed and executed global e-commerce strategy, expanding into China and South Korea.
  • Boosted global online revenue from €35 M to €60 M in two years through unified global campaigns and Amazon scaling.
  • Built digital teams across Europe and Asia (Shanghai: from €0 to €1 M within 12 months).
  • Initiated and led a global Amazon hybrid strategy; launched in Brazil, Mexico, UAE, Saudi Arabia, and major EU markets.
Oct 2013 - Jul 2017
3 years 10 months

Director Digital Strategy & Projects

zaBAZAR.com

  • Drove digital transformation initiatives and SaaS development projects.
  • Managed innovation hub “Artworks” and strategic projects like Mawarid Technology / OMNI last-mile delivery startup (acquired 2018).
  • Led the e-commerce venture Zabazar.com from €0 to €5 M in two years with €500 K seed funding.
Jan 2006 - Dec 2013
8 years

Commercial & Category Management

Lacoste / Amazon EU / MarkaVIP

  • Conducted cross-market commercial and category operations across fashion and e-commerce sectors.
  • Amazon EU: Scaled category revenue from €60 M to €120 M, optimized pricing and vendor management, and led a record-breaking campaign generating €1 M in hours.
  • MarkaVIP (Dubai): Boosted category sales from $300 K to $1 M per month within five months, onboarding over 120 brands and managing $150 M in annual revenue.
  • Lacoste Footwear: Delivered sustained 10 % year-over-year growth and expanded the retail network with more than 30 new clients across Southern Germany.

Summary

I’m a digital strategist and transformation leader with a track record of turning complex organizations into agile, data-driven ecosystems that scale efficiently and sustainably. Having led digital expansion and innovation initiatives, I bring a truly global mindset — one that combines strategic vision with operational precision.

Over the past decade, I’ve built and scaled multiple digital ventures — from healthcare and recruitment platforms to AI-driven SaaS systems — leading cross-functional teams that bridge business, technology, and user experience. This blend of entrepreneurship and corporate transformation experience allows me to move seamlessly between vision-setting and hands-on delivery, ensuring strategies translate into measurable business outcomes.

I’m passionate about designing digital systems that people actually use — platforms, workflows, and data models that make work smarter, faster, and more human. My focus has always been on sustainable digitization: reducing complexity, unlocking collaboration, and creating long-term value for both customers and employees.

I don’t just digitize processes — I reimagine how organizations work.

My goal would be to build a digital culture that connects innovation with purpose — one that empowers teams, enhances customer experience, and positions us as a benchmark for intelligent, human-centered transformation.

Skills

  • Digital Transformation Leadership
  • Business Strategy & Growth Management
  • E-commerce & Omnichannel Strategy
  • Data-driven Decision-making
  • Technology & Automation Integration
  • Cross-functional Team Leadership
  • Change & Stakeholder Management
  • Market Expansion & Go-to-market Strategy
  • Google Ads
  • Hubspot
  • Make.com
  • N8n
  • Shopify
  • Headless Shopware
  • Open Ai Api
  • Looker Studio

Languages

German
Advanced
English
Advanced

Education

FH Burgenland

Master of Science · Digital Marketing & Sales · Austria

ILS Germany

Bachelor · Economics / Betriebswirt · Hamburg, Germany

Certifications & licenses

Google Ads

Headless Shopware

Hubspot

Looker Studio

Make.com

Open AI API

Shopify

n8n

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