Christian Neuwirth
Digital Consultant
Experience
Digital Consultant
Global Stations
- Conducted due diligence for the acquisition of digital marketing agencies in Manila, evaluating revenue potential, scalability, and operational efficiency.
- Advised international companies on go-to-market strategies across Asia, with a strong focus on China and Southeast Asia’s online commerce ecosystems.
- Developed tailored digitalization and automation processes within CRM and marketing operations to drive efficiency and data transparency.
- Achieved successful market positioning and digital process optimization in collaboration with various SaaS and automation agencies, enabling scalable regional growth.
Global Head of Digital Marketing & E-Com CRM
iSi GmbH
- Built global digital infrastructure across marketing, e-commerce, CRM, and IT from scratch with six direct reports.
- Drove online revenue growth with forecasted €10 M by 2025, ensuring consistent cash flow through intelligent promotion cycles.
- Established new CRM and loyalty systems, global marketplace integration (Amazon & Alibaba), and SAP e-commerce environment.
- Achieved over 400 % ROAS and grew social following from 15 K to 180 K with a budget under €1.5 K per month.
- Led company-wide digital transformation focused on sustainable profitability and in-house enablement.
Head of E-Commerce & Digital Marketing DACH & CEE
MediaShop GmbH
- Managed a team of 28 specialists across EU regions and built a high-performance team within 30 days.
- Increased digital revenue from €60 M to €80 M in 18 months.
- Launched a 12-month e-commerce roadmap in 60 days; marketplace revenue grew 300 % to €1 M in three months.
- Introduced structured performance and automation frameworks to boost efficiency and ROI.
Global E-Commerce Strategist
MAM Babyartikel GmbH
- Designed and executed global e-commerce strategy, expanding into China and South Korea.
- Boosted global online revenue from €35 M to €60 M in two years through unified global campaigns and Amazon scaling.
- Built digital teams across Europe and Asia (Shanghai: from €0 to €1 M within 12 months).
- Initiated and led a global Amazon hybrid strategy; launched in Brazil, Mexico, UAE, Saudi Arabia, and major EU markets.
Director Digital Strategy & Projects
zaBAZAR.com
- Drove digital transformation initiatives and SaaS development projects.
- Managed innovation hub “Artworks” and strategic projects like Mawarid Technology / OMNI last-mile delivery startup (acquired 2018).
- Led the e-commerce venture Zabazar.com from €0 to €5 M in two years with €500 K seed funding.
Commercial & Category Management
Lacoste / Amazon EU / MarkaVIP
- Conducted cross-market commercial and category operations across fashion and e-commerce sectors.
- Amazon EU: Scaled category revenue from €60 M to €120 M, optimized pricing and vendor management, and led a record-breaking campaign generating €1 M in hours.
- MarkaVIP (Dubai): Boosted category sales from $300 K to $1 M per month within five months, onboarding over 120 brands and managing $150 M in annual revenue.
- Lacoste Footwear: Delivered sustained 10 % year-over-year growth and expanded the retail network with more than 30 new clients across Southern Germany.
Summary
I’m a digital strategist and transformation leader with a track record of turning complex organizations into agile, data-driven ecosystems that scale efficiently and sustainably. Having led digital expansion and innovation initiatives, I bring a truly global mindset — one that combines strategic vision with operational precision.
Over the past decade, I’ve built and scaled multiple digital ventures — from healthcare and recruitment platforms to AI-driven SaaS systems — leading cross-functional teams that bridge business, technology, and user experience. This blend of entrepreneurship and corporate transformation experience allows me to move seamlessly between vision-setting and hands-on delivery, ensuring strategies translate into measurable business outcomes.
I’m passionate about designing digital systems that people actually use — platforms, workflows, and data models that make work smarter, faster, and more human. My focus has always been on sustainable digitization: reducing complexity, unlocking collaboration, and creating long-term value for both customers and employees.
I don’t just digitize processes — I reimagine how organizations work.
My goal would be to build a digital culture that connects innovation with purpose — one that empowers teams, enhances customer experience, and positions us as a benchmark for intelligent, human-centered transformation.
Skills
- Digital Transformation Leadership
- Business Strategy & Growth Management
- E-commerce & Omnichannel Strategy
- Data-driven Decision-making
- Technology & Automation Integration
- Cross-functional Team Leadership
- Change & Stakeholder Management
- Market Expansion & Go-to-market Strategy
- Google Ads
- Hubspot
- Make.com
- N8n
- Shopify
- Headless Shopware
- Open Ai Api
- Looker Studio
Languages
Education
FH Burgenland
Master of Science · Digital Marketing & Sales · Austria
ILS Germany
Bachelor · Economics / Betriebswirt · Hamburg, Germany
Certifications & licenses
Google Ads
Headless Shopware
Hubspot
Looker Studio
Make.com
Open AI API
Shopify
n8n
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