Digital Consultant (Freelancer)

I’m a digital strategist and transformation leader with a track record of turning complex organizations into agile, data-driven ecosystems that scale efficiently and sustainably. Having led digital expansion and innovation initiatives across Europe, Asia, and the Middle East, I bring a truly global mindset — one that combines strategic vision with operational precision.

Over the past decade, I’ve built and scaled multiple digital ventures — from healthcare and recruitment platforms to AI-driven SaaS systems — leading cross-functional teams that bridge business, technology, and user experience. This blend of entrepreneurship and corporate transformation experience allows me to move seamlessly between vision-setting and hands-on delivery, ensuring strategies translate into measurable business outcomes.

I’m passionate about designing digital systems that people actually use — platforms, workflows, and data models that make work smarter, faster, and more human. My focus has always been on sustainable digitization: reducing complexity, unlocking collaboration, and creating long-term value for both customers and employees.

• Digital Strategy & Automation – Designing scalable business models, process architectures, and AI integrations using tools like Make, n8n, Supabase, and OpenAI.
• E-Commerce & SaaS Growth – Driving conversion optimization, pricing strategy, and GTM execution across global markets.
• Performance Marketing – Delivering data-backed campaigns through SEO/SEA, retargeting, and CRO frameworks that convert.
• AI Product Innovation – Developed an algorithm achieving ~90% human test–retest reliability using semantic similarity (SSR) for scalable consumer research.
• Process Optimization – Implementing automation frameworks that reduce manual workload and accelerate performance.
• Start-Up & VC Expertise – Former Dubai Family Office advisor and pitch trainer — strategic sparring partner for founders and investors.
• Intelligent Dashboards & Portals – Building data-driven client portals that centralize KPIs for seamless business steering.
• Global Consulting Experience – Led market entries and digital expansions across China, South Korea, and Southeast Asia, ensuring cultural precision and measurable traction.