Bastian Knetsch
Independent Consultant
Experience
Independent Consultant
Ekob UG
Interim head of product management, mid-sized fiber network operator, Lower Saxony:
- Design and implementation of a product launch process
- Building the product management function in the company
- Re-launch of the product portfolio
Product Owner / Customer Success Manager, ECfDT B.V., Roermond (NL):
- Digitization of business processes for corporate clients with the Uffective SaaS platform (e.g. Eon, Vodafone)
- Further development of the resource management application module
Head of Otelo Digital
Vodafone
- Responsible for the online shop and digital service in app and web for the secondary brand Otelo, in parallel to the head of Digital Care
- Introduction, testing and continuous optimization of offers and user flows on the website and app
Head of Digital Care
Vodafone
- Management and strategic further development of the digital service channels (MyVodafone) with over 25 million customer contacts per month
- Responsible for achieving 400,000 sales transactions per year and over €50M in service savings through automation
- Coordination and further development of the digital strategy with Vodafone Group
- Leading a team of 30 employees
- Test win of the MyVodafone app in Connect’s test of service apps by mobile operators, 11/2020
Head of Knowledge Management
Vodafone
- Responsible for providing information to customer support via internal knowledge portals
- Leading a team of 50 employees
Senior Project Manager Sales Control
Vodafone
- Management of a cross-functional strategy program in consumer sales
- Organization and moderation of workshops at executive board and department head level
Head of Online Sales
Vodafone
- Responsible for the online sales channel including online shop, affiliate and call center
Marketing Team Manager Entry Segment
Vodafone
- Responsible for the tariff offering in the entry segment for prepaid and contract customers
- Development, launch and marketing of tariffs based on analysis and market research results, e.g. prepaid tariffs with top-up bonus
- Line management of a team of four marketing managers
Senior Product Manager Prepaid
Vodafone
- Development of innovative solutions for prepaid top-up
- Marketing the top-up with direct marketing measures and partnerships
Product Manager Roaming
Vodafone
- Management of the roaming business (mobile use abroad) for consumer and business customers
- Development and marketing of international tariffs and services
Product Manager OEM (Original Equipment Manufacturer) Partnerships
Vodafone
- Building sales partnerships to market GPRS data cards through notebook manufacturers
Product Manager Traffic Telematics
Vodafone
- Design and launch of traffic telematics offerings in cooperation with Ford and Audi
Summary
Implementation-focused manager with 20 years of experience focusing on product and digital roles. I’m comfortable with both commercial topics and technical implementation discussions. My approach is analytical and solution-oriented to achieve the goal in the best way. Even in dynamic environments, I ensure a focused work setting. I have introduced agile work methods in development and on the business side and was responsible for teams of up to 50 employees.
Marketing**
Many years of experience in product management, pricing, go-to-market and existing customer marketing
Successful design and launch of tariffs, services and promotions, for example an advance payment for prepaid customers that increased monthly revenue by €1M
Management of large campaigns, e.g. tariff changes with double-digit revenue increases
Representative of Vodafone Germany in developing a new group-wide strategy that revolutionized international mobile tariffs
Digital**
Extensive experience as commercial and technical lead for digital channels (online shop, service portal and mobile app)
Definition of strategy and roadmap for digital channels at the executive committee level
Development of the MyVodafone customer service app into the highest-volume contact channel with over 50% monthly active users among the customer base
Opened up digital customer service portals for marketing additional contracts and renewals with six-figure annual transaction numbers
Successful relaunch of the online marketing for the secondary brand Otelo. Monthly sales in the high four-figure range
Leadership**
Over 12 years of leadership experience in marketing, sales, customer service and digital
Responsible for teams of up to 50 employees across multiple hierarchy levels and managing offshore development teams
Successful integration of teams in acquisitions and restructurings
Agile transformation of development and commercially responsible digital product teams
Established the offshore development model as the standard for customer service apps in the Vodafone group, leading to significant development synergies
Languages
Education
Diploma in Industrial Engineering · Industrial Engineering
Certifications & licenses
Certified Agile Leadership (CAL E+T+O certificates)
Similar Freelancers
Discover other experts with similar qualifications and experience