Bastian Knetsch
Process Management Consultant
Experience
Process Management Consultant
SachsenGigaBit GmbH
- Introduction and optimization of processes in marketing and technology, e.g., the product launch process
Interim Senior Project Manager Sales & Marketing
Telefónica Germany GmbH & Co. OHG
- Leading a task force and implementing sales-boosting measures for the secondary brand Blau: turnaround in sales and stabilization of market share
- Re-launch of the postpaid tariff portfolio for the secondary brand Blau
- Project management for setting up door-to-door sales of O2 FTTH products
Interim Head of Product Management
Goetel GmbH
- Establishing the product management function in the company (organizational design, recruiting, coaching)
- Re-launch of the FTTH product portfolio for private and SoHo customers: significant increase in the share of premium plans
- Designing and implementing a structured product launch process
Interim Product Owner / Customer Success Manager
ECfDT B.V.
- Digitalization of business processes for corporate customers using the Uffective SaaS platform (e.g., Eon, Vodafone)
- Further development of the application module for resource management
Head of Otelo Digital
Vodafone GmbH
- Responsible for the online shop and digital service in the app and on the web for the secondary brand Otelo, alongside leading the Digital Care department
- Optimizing user flows, UX, and campaigns: significant sales uplift
Head of Digital Care
Vodafone GmbH
- Management and strategic development of the digital service channels (MeinVodafone) with over 25 million customer contacts per month
- Responsible for achieving over €50 million in service savings through automation and 400,000 sales transactions per year
- Alignment and further development of the digital strategy with the Vodafone Group
- Leadership of a team of 30 employees
- Development of MeinVodafone into a key sales channel for additional products and mobile contract renewals
- Agile transformation of the development and commercially responsible teams
- Test winner of the MeinVodafone app in Connect’s test of mobile service provider apps (11/2020)
Head of Knowledge Management
Vodafone GmbH
- Management of 50 FTE, operation of internal and external knowledge portals
- Implementation of natural voice control in the voice system: reduced interaction time by 50%
Various roles in Marketing, Product Management and Online Sales
Vodafone GmbH
- Responsible for product and tariff development, marketing, and pricing in various mobile segments
- Introduction of innovative products and services (e.g., prepaid top-up advance, international roaming tariffs)
- Interim management of online sales including eShop, affiliate, and call center
- Steering cross-functional sales and strategy projects at executive management level
Summary
As a results-oriented interim manager with over 20 years of experience in marketing, sales, and digital, I specialize in quickly analyzing complex situations and delivering effective solutions – from product strategy and digital services to marketing. I have experience managing transformations, rolling out agile methods, and leading cross-functional teams of up to 50 FTE. Even in dynamic environments, I bring clarity, focus, and measurable results.
Skills
Marketing & Product Management
- Developing Product Strategies, Pricing Models, And Go-to-market Plans With Clear Sales Impact
- Deep Know-how In Pricing, Portfolio Management, And Customer Value Enhancement
- Designing And Managing End-to-end Product Launch Processes
Sales & Digital
- Responsible For Digital Channels (Webshop, Service Portal, Mobile App) With A Focus On Traffic, Customer Experience, And Efficiency
- Expertise In Digital Strategy, Roadmap Definition, And Cross-channel Marketing
- Solid Understanding Of Customer Journeys, Onboarding, Crm, And Delivery
Leadership & Transformation
- Over 12 Years Of Leadership Experience In Cross-functional And International Teams (Up To 50 Fte)
- Introducing And Scaling Agile Methods In Business And Development Teams
- Experience In Change Management And Post-acquisition Integration
Languages
Education
Diploma in Industrial Engineering · Industrial Engineering
Certifications & licenses
Certified Agile Leadership (CAL E+T+O Certificates)
Professional Scrum Product Owner (PSPO I)
Profile
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