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Bastian Knetsch

Process Management Consultant

Bastian Knetsch
Meerbusch, Germany

Experience

Dec 2024 - Present
1 year 2 months
Dresden, Germany

Process Management Consultant

SachsenGigaBit GmbH

  • Introduction and optimization of processes in marketing and technology, e.g., the product launch process
Jan 2023 - Jun 2025
2 years 6 months
Munich, Germany

Interim Senior Project Manager Sales & Marketing

Telefónica Germany GmbH & Co. OHG

  • Leading a task force and implementing sales-boosting measures for the secondary brand Blau: turnaround in sales and stabilization of market share
  • Re-launch of the postpaid tariff portfolio for the secondary brand Blau
  • Project management for setting up door-to-door sales of O2 FTTH products
Jan 2022 - Dec 2022
1 year
Göttingen, Germany

Interim Head of Product Management

Goetel GmbH

  • Establishing the product management function in the company (organizational design, recruiting, coaching)
  • Re-launch of the FTTH product portfolio for private and SoHo customers: significant increase in the share of premium plans
  • Designing and implementing a structured product launch process
Aug 2021 - Jan 2022
6 months
Roermond, Netherlands

Interim Product Owner / Customer Success Manager

ECfDT B.V.

  • Digitalization of business processes for corporate customers using the Uffective SaaS platform (e.g., Eon, Vodafone)
  • Further development of the application module for resource management
Jun 2017 - Mar 2019
1 year 10 months
Düsseldorf, Germany

Head of Otelo Digital

Vodafone GmbH

  • Responsible for the online shop and digital service in the app and on the web for the secondary brand Otelo, alongside leading the Digital Care department
  • Optimizing user flows, UX, and campaigns: significant sales uplift
Oct 2013 - Feb 2021
7 years 5 months
Düsseldorf, Germany

Head of Digital Care

Vodafone GmbH

  • Management and strategic development of the digital service channels (MeinVodafone) with over 25 million customer contacts per month
  • Responsible for achieving over €50 million in service savings through automation and 400,000 sales transactions per year
  • Alignment and further development of the digital strategy with the Vodafone Group
  • Leadership of a team of 30 employees
  • Development of MeinVodafone into a key sales channel for additional products and mobile contract renewals
  • Agile transformation of the development and commercially responsible teams
  • Test winner of the MeinVodafone app in Connect’s test of mobile service provider apps (11/2020)
Sep 2009 - Sep 2013
4 years 1 month
Düsseldorf, Germany

Head of Knowledge Management

Vodafone GmbH

  • Management of 50 FTE, operation of internal and external knowledge portals
  • Implementation of natural voice control in the voice system: reduced interaction time by 50%
Düsseldorf, Germany

Various roles in Marketing, Product Management and Online Sales

Vodafone GmbH

  • Responsible for product and tariff development, marketing, and pricing in various mobile segments
  • Introduction of innovative products and services (e.g., prepaid top-up advance, international roaming tariffs)
  • Interim management of online sales including eShop, affiliate, and call center
  • Steering cross-functional sales and strategy projects at executive management level

Summary

As a results-oriented interim manager with over 20 years of experience in marketing, sales, and digital, I specialize in quickly analyzing complex situations and delivering effective solutions – from product strategy and digital services to marketing. I have experience managing transformations, rolling out agile methods, and leading cross-functional teams of up to 50 FTE. Even in dynamic environments, I bring clarity, focus, and measurable results.

Skills

Marketing & Product Management

  • Developing Product Strategies, Pricing Models, And Go-to-market Plans With Clear Sales Impact
  • Deep Know-how In Pricing, Portfolio Management, And Customer Value Enhancement
  • Designing And Managing End-to-end Product Launch Processes

Sales & Digital

  • Responsible For Digital Channels (Webshop, Service Portal, Mobile App) With A Focus On Traffic, Customer Experience, And Efficiency
  • Expertise In Digital Strategy, Roadmap Definition, And Cross-channel Marketing
  • Solid Understanding Of Customer Journeys, Onboarding, Crm, And Delivery

Leadership & Transformation

  • Over 12 Years Of Leadership Experience In Cross-functional And International Teams (Up To 50 Fte)
  • Introducing And Scaling Agile Methods In Business And Development Teams
  • Experience In Change Management And Post-acquisition Integration

Languages

German
Native
English
Advanced
Italian
Advanced
French
Elementary

Education

Diploma in Industrial Engineering · Industrial Engineering

Certifications & licenses

Certified Agile Leadership (CAL E+T+O Certificates)

Professional Scrum Product Owner (PSPO I)

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Bastian based?

Bastian is based in Meerbusch, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Bastian speak?

Bastian speaks the following languages: German (Native), English (Advanced), Italian (Advanced), French (Elementary).

How many years of experience does Bastian have?

Bastian has at least 15 years of experience. During this time, Bastian has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 3 months. Note that Bastian may not have shared all experience and actually has more experience.

What roles would Bastian be best suited for?

Based on recent experience, Bastian would be well-suited for roles such as: Process Management Consultant, Interim Senior Project Manager Sales & Marketing, Interim Head of Product Management.

What is Bastian's latest experience?

Bastian's most recent position is Process Management Consultant at SachsenGigaBit GmbH.

What companies has Bastian worked for in recent years?

In recent years, Bastian has worked for SachsenGigaBit GmbH, Telefónica Germany GmbH & Co. OHG, Goetel GmbH, ECfDT B.V., and Vodafone GmbH.

Which industries is Bastian most experienced in?

Bastian is most experienced in industries like Telecommunication and Information Technology (IT).

Which business areas is Bastian most experienced in?

Bastian is most experienced in business areas like Product Development, Customer Service, and Strategy and Planning. Bastian also has some experience in Information Technology (IT), Marketing, and Sales.

Which industries has Bastian worked in recently?

Bastian has recently worked in industries like Telecommunication and Information Technology (IT).

Which business areas has Bastian worked in recently?

Bastian has recently worked in business areas like Product Development, Customer Service, and Strategy and Planning.

What is Bastian's education?

Bastian holds a Bachelor in Industrial Engineering.

Does Bastian have any certificates?

Bastian has 2 certificates. These include: Certified Agile Leadership (CAL E+T+O Certificates) and Professional Scrum Product Owner (PSPO I).

What is the availability of Bastian?

Bastian is immediately available full-time for suitable projects.

What is the rate of Bastian?

Bastian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Bastian?

To hire Bastian, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 910-1070 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.