Bastian K.
Independent Consultant
Experience
Independent Consultant
Ekob UG
Process management consultant, SachsenGigaBit GmbH, Dresden
- Introduced and optimized processes in marketing and technology, e.g. the product launch process
Independent Consultant
Ekob UG
Interim Senior Project Manager Sales & Marketing, Telefónica Germany GmbH & Co. OHG, Munich
- Led the task force and implemented sales-driving measures for the sub-brand Blau → turned around sales and stabilized market share
- Re-launched the postpaid tariff portfolio for the sub-brand Blau
- Project manager for setting up the door-to-door sales for O2 FTTH products
Independent Consultant
Ekob UG
Interim Head of Product Management, Goetel GmbH Göttingen
- Built the product management function in the company (organization design, recruiting, coaching)
- Re-launched the FTTH product portfolio for private and SoHo customers → significant increase in the share of premium tariffs
- Designed and implemented a structured product launch process
Independent Consultant
Ekob UG
Interim Product Owner / Customer Success Manager, ECfDT B.V., Roermond (NL):
- Digitization of business processes for corporate customers with the Uffective SaaS platform (e.g., Eon, Vodafone)
- Further development of the application module for resource management
Head of Otelo Digital
Vodafone
- Responsible for the online shop and digital service in the app and web for the Otelo sub-brand, alongside leading the Digital Care department
- Introduced, tested, and continuously optimized offers and user flows on the website and app
Head of Digital Care
Vodafone
- Managed and strategically developed the digital service channels (MeinVodafone) with over 25 million customer contacts per month
- Responsible for achieving 400,000 sales transactions per year and over €50m in service savings through automation
- Aligned and further developed the digital strategy with the Vodafone Group
- Led a team of 30 employees
- Test winner for the MeinVodafone app in Connect's 11/2020 review of service apps by mobile network providers
Head of Knowledge Management
Vodafone
- Responsible for providing information to customer service through internal knowledge portals
- Led a team of 50 employees
Senior Project Manager Sales Management
Vodafone
- Managed a cross-functional strategy program in consumer sales
- Organized and facilitated workshops at executive and department head level
Head of Online Sales
Vodafone
- Responsible for the online sales channel including online shop, affiliate and call center
Marketing Team Manager Entry Segment
Vodafone
- Responsible for the rate plans in the entry segment for prepaid and contract customers
- Developed, launched and marketed tariffs based on analysis and market research results, e.g. prepaid plans with top-up bonus
- Led a team of four marketing managers
Senior Product Manager Prepaid
Vodafone
- Developing innovative solutions for prepaid top-up
- Marketing top-up with direct marketing campaigns and partnerships
Product Manager Roaming
Vodafone
- Managing the roaming business (mobile use abroad) for private and corporate customers
- Developing and marketing international tariffs and services
Product Manager for OEM (Original Equipment Manufacturer) Partnerships
Vodafone
- Building sales partnerships to market GPRS data cards through laptop manufacturers
Product Manager Traffic Telematics
Vodafone
- Designing and launching traffic telematics offerings in cooperation with Ford and Audi
Summary
Delivery-oriented manager with 20 years of experience, focusing on product and digital roles. I'm comfortable with both commercial topics and discussions on technical implementation. My approach is analytical and solution-focused to achieve the goal in the best way possible. Even in dynamic environments, I ensure a focused work setting. I introduced agile working methods in development and on the business side and was responsible for teams of up to 50 people.
Marketing**
Many years of experience in product management, pricing, go-to-market, and marketing to existing customers
Successful design and launch of tariffs, services, and promotions, e.g., an advance payment for prepaid customers that boosted revenue by €1m per month
Managed large campaigns, e.g., rate plan changes with double-digit revenue growth
Represented Vodafone Germany in developing a new group-wide strategy that revolutionized international mobile rates
Digital**
Extensive experience as the commercial and technical lead for digital channels (online shop, service portal, and mobile app)
Defined strategy and roadmap for digital channels at the Executive Committee level
Developed the customer service app MeinVodafone into the highest-volume contact channel, with over 50% monthly active users among customers
Opened up digital customer service portals for selling additional contracts and renewals, with six-figure transaction numbers per year
Successfully relaunched the online marketing for the Otelo sub-brand. Achieved monthly sales clearly in the four-digit range
Leadership**
Over 12 years of leadership experience in marketing, sales, customer service, and digital
Responsible for teams of up to 50 across multiple hierarchies, and managed offshore development teams
Successfully integrated teams during company acquisitions and restructurings
Led the agile transformation of development and commercially responsible digital product teams
Established the offshore development model as the standard for customer service apps in the Vodafone Group, resulting in significant development synergies
Languages
Education
Diploma in Industrial Engineering · Industrial Engineering
Certifications & licenses
AI for everyone
Deeplearning.AI
Elements of AI: Introduction to AI
University of Helsinki
Professional Scrum Product Owner - PSPO I
Scrum.org
Certified Agile Leadership (CAL E+T+O Zertifikate)
Scrum Alliance
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