cenk akerson - Senior Advisor, CMO, & Board Member

Recommended expert

Paris, France

Experience

Feb 2023 - Oct 2025

2 years 9 months

İstanbul, Turkey

Senior Advisor, CMO, & Board Member

Gamer Arena

Advised on strategic repositioning and innovation roadmap for a leading gaming & Web3 platform
Led the strategic shift from B2C to B2B services, defining a new business model and partnership ecosystem
Drove user growth by 50% through data-informed product innovation and technical partnerships
Achieved 80% lower CPI via optimized marketing strategies and influencer-led campaigns

Feb 2022 - Nov 2022

10 months

Manchester, United Kingdom

Interim Brand Director

Per-Scent

Served as de-facto internal consultant to the CEO, leading the turnaround of the Brands Division through data-driven portfolio strategy and operational restructuring, delivering £8.5M in cumulative savings and growth
Directed and crafted the data-informed creation of luxury fragrance new brand and product for British Celebrity Bugzy Malone, achieving #2 market position through granular market analysis and predictive modeling

Feb 2020 - Jun 2022

2 years 5 months

Paris, France

Co-Founder

Sunpop Care

Identified and validated a $300M market niche, leading to the development and launch of a patented, FDA-compliant suncare product; managed the entire product lifecycle from R&D to retail distribution
Secured 35 retail partnerships and 55,000 unit sales within two years by crafting the channel strategy and partnership terms
Created new AI-based holistic beauty app and established app engineering team with road map

Oct 2016 - Dec 2018

2 years 3 months

Nicosia, Cyprus

Management Consultant

Universal Brands Group

Advised luxury retail partners; optimized contracts with LVMH, Chanel, and L’Oréal
Drove financial performance via strategic planning of product orders and budgets

Feb 2016 - Dec 2018

2 years 11 months

Paris, France

Co-Founder

Dutybuddy Saas

Pioneered first global social commerce marketplace for the $20B travel retail market
Co-founded an omni-channel social commerce marketplace targeting a $20B blue ocean opportunity
Successfully presented and on-boarded the concept to C-suite leaders from L’Oréal Luxe, Puig, Tito’s Handmade Vodka and leading luxury global retailers, including Printemps, La Rinascente, Dufry, Lagardère TR, and Dubai Duty Free

Oct 2012 - Feb 2016

3 years 5 months

Paris, France

Travel Retail EMEA Business Unit Manager

L’Oréal Luxe

Boosted profitability by 1 point in a highly competitive market
Achieved a 1.5-point market share gain while maintaining brand integrity
Renegotiated commercial terms across multiple countries to secure dynamic investment plans
Led the first EMEA launch of the newly acquired brand, Clarisonic

Aug 2011 - Oct 2012

1 year 3 months

Paris, France

Group Product Manager, Lancôme Skin-Care Global Animations

L’Oréal Luxe

Created and executed global campaign Super Serums, generating over $100M in revenue under a single campaign for the first time
Aligned global management and marketing team strategies with local operations and budgets
Implemented global institutional communication creatives and guidelines

Sep 2009 - Aug 2011

2 years

İstanbul, Turkey

Marketing Manager, Lancôme – Armani – Designer Fragrances – Biotherm

L’Oréal Luxe

Introduced innovative marketing and sales strategies, including the group’s first e-commerce operation
Consistently gained market share through innovative strategic and tactical moves
Fully managed marketing budget, led team of 5, and coordinated cross-functional teams

Jun 2006 - Sep 2009

3 years 4 months

Product Manager

L’Oréal Luxe

Managed 360° operational marketing for Lancôme skincare, Biotherm, Giorgio Armani, and launched Diesel

Nov 2005 - Jun 2006

8 months

C-Suit Communications Consultant

Bersay

Advised senior executives of major corporations on strategic messaging and stakeholder communication, building a foundation for executive-level influence and partnership

Nov 2002 - Dec 2004

2 years 2 months

United States

QA Specialist

Siemens

Established quality assurance frameworks and operational processes for a new technical service division, building scalable systems from the ground up

Jan 2002 - May 2002

5 months

Waltham, United States

Official Tutor for Economics, Finance & Statistics

Bentley University

Mentored students in advanced analytical concepts as the university's official tutor

Summary

Senior strategy advisor with 20+ years of experience in driving innovation, digital transformation, and organizational change for global luxury, consumer goods, and tech sectors. Proven expertise in diagnosing complex business challenges, designing future-ready strategies, and implementing scalable innovation systems. Combines deep corporate leadership (L’Oréal Luxe) with entrepreneurial venture-building to deliver measurable business impact. Bilingual in English and French, with extensive C-suite advisory experience.

Skills

Innovation Strategy & Foresight: Trend Analysis, Scenario Planning, Innovation Portfolios, Roadmapping
Digital Transformation: Saas Platforms, Data-driven Business Models, Ecosystem Development
C-suite Advisory & Stakeholder Influence: Workshop Facilitation, Strategic Alignment, Change Management
End-to-end Project Leadership: From Diagnosis To Execution, Cross-functional Collaboration, P&l Ownership
Sector Expertise: Luxury, Beauty, Cpg, Retail, Web3, Emerging Technologies

Languages

English

Native

Turkish

Native

French

Advanced

Italian

Elementary

Education

Sep 1998 - May 2002

Bentley University

Bachelor of Science, Economics · Economics · Waltham, United States

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Experience

Senior Advisor, CMO, & Board Member

Gamer Arena

Interim Brand Director

Per-Scent

Co-Founder

Sunpop Care

Management Consultant

Universal Brands Group

Co-Founder

Dutybuddy Saas

Travel Retail EMEA Business Unit Manager

L’Oréal Luxe

Group Product Manager, Lancôme Skin-Care Global Animations

L’Oréal Luxe

Marketing Manager, Lancôme – Armani – Designer Fragrances – Biotherm

L’Oréal Luxe

Product Manager

L’Oréal Luxe

C-Suit Communications Consultant

Bersay

QA Specialist

Siemens

Official Tutor for Economics, Finance & Statistics

Bentley University

Summary

Skills

Languages

Education

Bentley University

Bachelor of Science, Economics · Economics · Waltham, United States

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