cenk A.
Senior Advisor, CMO, & Board Member
Experience
Feb 2023 - Oct 2025
2 years 9 monthsİstanbul, Turkey
Senior Advisor, CMO, & Board Member
Gamer Arena
- Advised on strategic repositioning and innovation roadmap for a leading gaming & Web3 platform
- Led the strategic shift from B2C to B2B services, defining a new business model and partnership ecosystem
- Drove user growth by 50% through data-informed product innovation and technical partnerships
- Achieved 80% lower CPI via optimized marketing strategies and influencer-led campaigns
Feb 2022 - Nov 2022
10 monthsManchester, United Kingdom
Interim Brand Director
Per-Scent
- Turnaround leadership for a beauty company using data-driven innovation and operational restructuring
- Served as de-facto internal consultant to the CEO, leading the turnaround of the Brands Division through data-driven portfolio strategy and operational restructuring, delivering £8.5M in cumulative savings and growth
- Directed & crafted the data-informed creation of a luxury fragrance new brand & product for British Celebrity Bugzy Malone, achieving #2 market position through granular market analysis and predictive modeling
Feb 2020 - Jun 2022
2 years 5 monthsParis, France
Co-Founder
Sunpop Care
- Built a suncare brand from concept to market entry using product-led innovation
- Identified and validated a $300M market niche, leading to the development and launch of a patented, FDA-compliant product; managed the entire product lifecycle from R&D to retail distribution
- Secured 35 retail partnerships and 55,000 unit sales within two years by crafting the channel strategy and partnership terms
- Crafted new AI based holistic beauty app, formed the app engineering team and roadmap
Oct 2016 - Dec 2018
2 years 3 monthsNicosia, Cyprus
Management Consultant
Universal Brands Group
- Advised luxury retail partners; optimized contracts with LVMH, Chanel, L’Oréal
- Drove financial performance via strategic planning of product orders and budgets
Feb 2016 - Dec 2018
2 years 11 monthsParis, France
Co-Founder
DutyBuddy Saas
- Pioneered first global social commerce marketplace for the $20B travel retail market
- Co-founded an omni-channel social commerce marketplace targeting a $20B Blue Ocean opportunity
- Successfully presented and onboarded the concept to C-suite leaders from L’Oréal Luxe, Puig, Tito’s Handmade Vodka and leading luxury global retailers, including Printemps, La Rinascente, Dufry, Lagardère TR, and Dubai Duty Free
Oct 2012 - Feb 2016
3 years 5 monthsParis, France
Travel Retail EMEA Business Unit Manager
L’Oréal Luxe
- Boosted profitability by 1 point in a highly competitive market
- Achieved a 1.5-point market share gain while maintaining brand integrity
- Renegotiated commercial terms across multiple countries to secure dynamic investment plans
- Led the first EMEA launch of the newly acquired brand, Clarisonic
Aug 2011 - Oct 2012
1 year 3 monthsParis, France
Group Product Manager
L’Oréal Luxe
- Created and executed global campaign: Super Serums; first time ever +$100M revenue created under single campaign
- Aligned global management and marketing teams’ strategy, local operations and budgets
- Implemented global institutional communication creatives and guidelines
Sep 2009 - Aug 2011
2 yearsİstanbul, Turkey
Marketing Manager
L’Oréal Luxe
- Introduced innovative marketing and sales strategies, including group’s first e-commerce operation
- Consistently gained market share in a marketplace with innovative strategic and tactical moves
- Managed marketing budget, led team of 5 and cross-functional teams
Jun 2006 - Sep 2009
3 years 4 monthsProduct Manager
L’Oréal Luxe
- Managed 360 operational marketing for Lancôme skincare, Biotherm, Giorgio Armani, and launch of Diesel
Nov 2005 - Jun 2006
8 monthsC-Suit Communications Consultant
Bersay
- Advised senior executives of major corporations on strategic messaging and stakeholder communication, building a foundation for executive-level influence and partnership
Nov 2002 - Dec 2004
2 years 2 monthsUnited States
QA Specialist
Siemens
- Played a key role in establishing quality assurance frameworks and operational processes for a new technical service division, gaining experience in building scalable systems from the ground up
Jan 2002 - May 2002
5 monthsWaltham, United States
Official Tutor for Economics, Finance & Statistics
Bentley University
- Mentored students in advanced analytical concepts
Summary
Senior strategy advisor with 20+ years of experience in driving innovation, digital transformation, and organizational change for global luxury, consumer goods, and tech sectors. Proven expertise in diagnosing complex business challenges, designing future-ready strategies, and implementing scalable innovation systems. Combines deep corporate leadership (L’Oréal Luxe) with entrepreneurial venture-building to deliver measurable business impact. Bilingual in English and French, with extensive C-suite advisory experience.
Languages
English
NativeTurkish
NativeFrench
AdvancedItalian
ElementaryEducation
Bentley University
Bachelor of Science · Economics · Waltham, United States
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