Dahye L.
Marketing Research Lead
Experience
Jan 2023 - Present
2 years 11 monthsLondon, United Kingdom
Marketing Research Lead
Pulsar Platform
- Researched and authored thought leadership content covering financial tech, media and digital culture across Pulsar Group brands (Pulsar for Global, Vuelio for UK, Isentia for APAC).
- Produced SEO-driven white papers, trend reports, and blog posts on emerging fintech, improving organic lead generation by 156% year-on-year.
- Designed editorial briefs and content strategies for B2B audiences in the crypto and fintech sectors, aligning content with product positioning and market demand.
- Led a multilingual team to publish multi-country reports with Korean content adaptations, ensuring cultural and linguistic accuracy.
- Developed storytelling frameworks to distill technical data (e.g., token metrics, DeFi trends) into reader-friendly narratives for internal and external audiences.
- Collaborated cross-functionally with product, research, and design teams in a fully remote setup across EMEA and APAC.
Aug 2021 - Jan 2023
1 year 6 monthsLondon, United Kingdom
Content & Research Executive
Pulsar Platform
- Conducted trend analysis and user research on Web3 and crypto content consumption habits across Korean and English-speaking audiences.
- Wrote and edited blog articles, UX-focused reports, and multilingual campaign copy with keyword targeting and SEO structure.
- Worked on client-facing projects for JP Morgan, American Express, CNN and The Guardian, delivering insights that influenced campaign messaging and content localization strategy.
- Collaborated with marketing and design teams to optimize content presentation within CMS platforms, including HTML templates and layout adaptations.
- Supported Korean-language market research by adapting questionnaires, stimuli, and reports, ensuring cultural and linguistic fidelity.
Dec 2018 - Present
7 yearsLondon, United Kingdom
Korean Localization Specialist (freelance)
WaveMetrix
- Performed full-cycle Korean localization QA across subtitling, UI strings, and media metadata for global media clients.
- Ensured linguistic and stylistic consistency between source (English) and target (Korean) while adhering to brand-specific glossaries and tone guides.
- Verified character encoding, subtitle timing, and display rules for Korean-specific fonts, resolving display issues across platforms.
- Synthesized bilingual content into QA reports and feedback loops for translation vendors, contributing to scalable localization pipelines.
- Assisted in keyword validation and terminology standardization across global content hubs.
- Collaborated with product teams and localization managers in a fast-paced, deadline-sensitive environment.
Sep 2017 - Present
8 years 3 monthsLondon, United Kingdom
Content Writer (part-time)
Ten Lifestyle Group plc
- Translated and localized English editorial and marketing copy into native Korean across multiple digital channels: newsletters, landing pages, push notifications, and eCRM for global banks and HNWI clients including HSBC Jade, RBC, Mastercard, Swisscard, AMEX, Coutts, Hermès, Saatchi and the Solomon R. Guggenheim Museum.
- Regularly delivered SEO-friendly Korean content using brand-approved tone, keyword strategy, and client glossaries.
- Conducted full-scope Korean linguistic QA, checking for grammar, clarity, SEO keyword density, and brand consistency prior to digital deployment.
- Collaborated closely with APAC and EMEA content teams, designers, and project managers in a fully remote environment.
- Contributed to the success of luxury e-zine campaigns like TREND and EXPLORE, improving Korean-language engagement metrics by over 30% YoY.
- Adapted English content on crypto and NFT-related luxury launches for Korean high-net-worth audiences (e.g., Mastercard luxury lifestyle offerings).
Nov 2015 - Jul 2016
9 monthsKorea, Republic of
Digital Content Manager
Sookmyung Women’s University
- Managed Korean-English digital content production across web, social media, and internal newsletters.
- Increased institutional website traffic by 200% through improved copywriting and targeted content campaigns.
- Developed modular HTML newsletters and content calendars, leading to a 20% improvement in engagement rates.
- Adapted promotional content for prospective international students and internal community use.
- Produced analytical reports using platform metrics and audience engagement data to optimize ongoing content strategy.
Dec 2012 - Oct 2013
11 monthsKorea, Republic of
Digital Campaign Strategist
Mother Brain
- Planned, developed and executed 20+ digital campaigns for global clients across different sectors including Volkswagen Korea, Ralph Lauren, Samsung, Etude, Electronic Arts Inc., Nexon, NHN Entertainment, etc.
- Managed all project databases, timelines and budgets and provided high-quality reports on campaign KPIs for clients, working closely with media agencies and maintaining efficiency and adhering to data policy.
- Implemented the 2012 Volkswagen Korea’s brand campaign on social media and generated over 13 million impressions and over 80,000 postings on Facebook for a month.
Sep 2009 - Jun 2011
1 year 10 monthsKorea, Republic of
International Society Desk Editor
The Sookmyung Times
- Wrote and copyedited 40+ articles about international society for a monthly English newspaper magazine.
- Covered ‘the future of old media in the digital age’ in collaboration with Le Monde and Le Figaro in 2011.
Summary
Bilingual Korean-English content strategist with 6+ years of experience in digital content localization, translation, editorial QA, and SEO-optimized writing. Proven ability to adapt highly technical and time-sensitive content—including blockchain, Web3, and fintech topics—into fluent, culturally appropriate Korean. Comfortable operating in fully remote, cross-functional, and agile content environments. Strong command of CMS (WordPress, HTML), multilingual editorial workflows, and native-level fluency in Korean and English.
- Korean-English Translation
- Web3 & Crypto Content
- SEO Writing
- Localization QA
- WordPress & CMS Publishing
- Digital Editorial QA
- UX/UI Copy Review
- Cultural Adaptation
- Cross-Functional Collaboration
- Remote Team Communication
- Multilingual Research
- Thought Leadership Writing
Languages
Korean
NativeEnglish
AdvancedEducation
Sep 2018 - Oct 2020
Central Saint Martins, University of the Arts London
Master of Research Art · Exhibition Studies · London, United Kingdom · Distinction
Mar 2009 - Aug 2014
Sookmyung Women’s University (SMU)
BA (Hons) · English Literature & Language · Korea, Republic of · 1st class
Mar 2009 - Aug 2014
Sookmyung Women’s University (SMU)
BA (Hons) · PR & Advertising · Korea, Republic of · 1st class
Certifications & licenses
Certificate In Digital Marketing Specialist
Korea Onlinead Association (KOA)
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