Dahye Lee - Marketing Research Lead

Q: Where is Dahye based?

Dahye is based in London, United Kingdom .

Q: What languages does Dahye speak?

Dahye speaks the following languages: English (Native), Korean (Native) .

Q: How many years of experience does Dahye have?

Dahye has at least 12 years of experience. During this time, Dahye has worked in at least 7 different roles and for 6 different companies . The average length of individual experience is 2 years and 8 months . Note that Dahye may not have shared all experience and actually has more experience.

Q: What is Dahye's latest experience?

Dahye's most recent position is Marketing Research Lead at Pulsar Platform .

Q: What companies has Dahye worked for in recent years?

In recent years, Dahye has worked for Pulsar Platform , WaveMetrix , and Ten Lifestyle Group plc .

Q: Which industries is Dahye most experienced in?

Dahye is most experienced in industries like Media, Entertainment and Publishing , Banking and Finance , and Information Technology (IT) . Dahye also has some experience in Advertising and Education .

Q: Which business areas is Dahye most experienced in?

Dahye is most experienced in business areas like Marketing , Quality Assurance (QA) , and Research and Development (R&D) . Dahye also has some experience in Business Intelligence and Project Management .

Q: Which industries has Dahye worked in recently?

Dahye has recently worked in industries like Banking and Finance , Media, Entertainment and Publishing , and Information Technology (IT) .

Q: Which business areas has Dahye worked in recently?

Dahye has recently worked in business areas like Marketing , Quality Assurance (QA) , and Research and Development (R&D) .

Recommended expert

London, United Kingdom

Experience

Jan 2023 - Present

3 years 2 months

London, United Kingdom

Marketing Research Lead

Pulsar Platform

Researched and authored thought leadership content covering financial tech, media and digital culture across Pulsar Group brands (Pulsar for Global, Vuelio for UK, Isentia for APAC).
Produced SEO-driven white papers, trend reports, and blog posts on emerging fintech, improving organic lead generation by 156% year-on-year.
Designed editorial briefs and content strategies for B2B audiences in the crypto and fintech sectors, aligning content with product positioning and market demand.
Led a multilingual team to publish multi-country reports with Korean content adaptations, ensuring cultural and linguistic accuracy.
Developed storytelling frameworks to distill technical data (e.g., token metrics, DeFi trends) into reader-friendly narratives for internal and external audiences.
Collaborated cross-functionally with product, research, and design teams in a fully remote setup across EMEA and APAC.

Aug 2021 - Jan 2023

1 year 6 months

London, United Kingdom

Content & Research Executive

Pulsar Platform

Conducted trend analysis and user research on Web3 and crypto content consumption habits across Korean and English-speaking audiences.
Wrote and edited blog articles, UX-focused reports, and multilingual campaign copy with keyword targeting and SEO structure.
Worked on client-facing projects for JP Morgan, American Express, CNN and The Guardian, delivering insights that influenced campaign messaging and content localization strategy.
Collaborated with marketing and design teams to optimize content presentation within CMS platforms, including HTML templates and layout adaptations.
Supported Korean-language market research by adapting questionnaires, stimuli, and reports, ensuring cultural and linguistic fidelity.

Dec 2018 - Present

7 years 3 months

London, United Kingdom

Korean Localization Specialist (freelance)

WaveMetrix

Performed full-cycle Korean localization QA across subtitling, UI strings, and media metadata for global media clients.
Ensured linguistic and stylistic consistency between source (English) and target (Korean) while adhering to brand-specific glossaries and tone guides.
Verified character encoding, subtitle timing, and display rules for Korean-specific fonts, resolving display issues across platforms.
Synthesized bilingual content into QA reports and feedback loops for translation vendors, contributing to scalable localization pipelines.
Assisted in keyword validation and terminology standardization across global content hubs.
Collaborated with product teams and localization managers in a fast-paced, deadline-sensitive environment.

Sep 2017 - Present

8 years 6 months

London, United Kingdom

Content Writer (part-time)

Ten Lifestyle Group plc

Translated and localized English editorial and marketing copy into native Korean across multiple digital channels: newsletters, landing pages, push notifications, and eCRM for global banks and HNWI clients including HSBC Jade, RBC, Mastercard, Swisscard, AMEX, Coutts, Hermès, Saatchi and the Solomon R. Guggenheim Museum.
Regularly delivered SEO-friendly Korean content using brand-approved tone, keyword strategy, and client glossaries.
Conducted full-scope Korean linguistic QA, checking for grammar, clarity, SEO keyword density, and brand consistency prior to digital deployment.
Collaborated closely with APAC and EMEA content teams, designers, and project managers in a fully remote environment.
Contributed to the success of luxury e-zine campaigns like TREND and EXPLORE, improving Korean-language engagement metrics by over 30% YoY.
Adapted English content on crypto and NFT-related luxury launches for Korean high-net-worth audiences (e.g., Mastercard luxury lifestyle offerings).

Nov 2015 - Jul 2016

9 months

Korea, Republic of

Digital Content Manager

Sookmyung Women’s University

Managed Korean-English digital content production across web, social media, and internal newsletters.
Increased institutional website traffic by 200% through improved copywriting and targeted content campaigns.
Developed modular HTML newsletters and content calendars, leading to a 20% improvement in engagement rates.
Adapted promotional content for prospective international students and internal community use.
Produced analytical reports using platform metrics and audience engagement data to optimize ongoing content strategy.

Dec 2012 - Oct 2013

11 months

Korea, Republic of

Digital Campaign Strategist

Mother Brain

Planned, developed and executed 20+ digital campaigns for global clients across different sectors including Volkswagen Korea, Ralph Lauren, Samsung, Etude, Electronic Arts Inc., Nexon, NHN Entertainment, etc.
Managed all project databases, timelines and budgets and provided high-quality reports on campaign KPIs for clients, working closely with media agencies and maintaining efficiency and adhering to data policy.
Implemented the 2012 Volkswagen Korea’s brand campaign on social media and generated over 13 million impressions and over 80,000 postings on Facebook for a month.

Sep 2009 - Jun 2011

1 year 10 months

Korea, Republic of

International Society Desk Editor

The Sookmyung Times

Wrote and copyedited 40+ articles about international society for a monthly English newspaper magazine.
Covered ‘the future of old media in the digital age’ in collaboration with Le Monde and Le Figaro in 2011.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (10 years), Banking and Finance (8.5 years), Information Technology (4.5 years), Advertising (1 year), and Education (0.5 years).

Media and Entertainment

Banking and Finance

Information Technology

Advertising

Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (11.5 years), Quality Assurance (7 years), Research and Development (4.5 years), Business Intelligence (4 years), and Project Management (1 year).

Marketing

Quality Assurance

Research and Development

Business Intelligence

Project Management

Summary

Content strategist with 6+ years of experience in digital content localization, translation, editorial QA, and SEO-optimized writing. Proven ability to adapt highly technical and time-sensitive content—including blockchain, Web3, and fintech topics. Comfortable operating in fully remote, cross-functional, and agile content environments. Strong command of CMS (WordPress, HTML).

Skills

Web3 & Crypto Content
Seo Writing
Localization Qa
Wordpress & Cms Publishing
Digital Editorial Qa
Ux/ui Copy Review
Cultural Adaptation
Cross-functional Collaboration
Remote Team Communication
Thought Leadership Writing

Languages

English

Native

Korean

Native

Education

Sep 2018 - Oct 2020

Central Saint Martins, University of the Arts London

Master of Research Art, Exhibition Studies · Exhibition Studies · London, United Kingdom · Distinction

Mar 2009 - Aug 2014

Sookmyung Women’s University (SMU)

Bachelor of Arts (Honours), PR & Advertising · PR & Advertising · Korea, Republic of · 1st class

Mar 2009 - Aug 2014

Sookmyung Women’s University (SMU)

Bachelor of Arts (Honours), English Literature & Language · English Literature & Language · Korea, Republic of · 1st class

Certifications & licenses

Certificate In Digital Marketing Specialist

Korea Onlinead Association (KOA)

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Dahye based?

Dahye is based in London, United Kingdom.

What languages does Dahye speak?

Dahye speaks the following languages: English (Native), Korean (Native).

How many years of experience does Dahye have?

Dahye has at least 12 years of experience. During this time, Dahye has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 2 years and 8 months. Note that Dahye may not have shared all experience and actually has more experience.

What roles would Dahye be best suited for?

Based on recent experience, Dahye would be well-suited for roles such as: Marketing Research Lead, Content & Research Executive, Korean Localization Specialist (freelance).

What is Dahye's latest experience?

Dahye's most recent position is Marketing Research Lead at Pulsar Platform.

What companies has Dahye worked for in recent years?

In recent years, Dahye has worked for Pulsar Platform, WaveMetrix, and Ten Lifestyle Group plc.

Which industries is Dahye most experienced in?

Dahye is most experienced in industries like Media, Entertainment and Publishing, Banking and Finance, and Information Technology (IT). Dahye also has some experience in Advertising and Education.

Which business areas is Dahye most experienced in?

Dahye is most experienced in business areas like Marketing, Quality Assurance (QA), and Research and Development (R&D). Dahye also has some experience in Business Intelligence and Project Management.

Which industries has Dahye worked in recently?

Dahye has recently worked in industries like Banking and Finance, Media, Entertainment and Publishing, and Information Technology (IT).

Which business areas has Dahye worked in recently?

Dahye has recently worked in business areas like Marketing, Quality Assurance (QA), and Research and Development (R&D).

What is Dahye's education?

Dahye holds a Master in Exhibition Studies from Central Saint Martins, University of the Arts London, a Bachelor in PR & Advertising from Sookmyung Women’s University (SMU) and a Bachelor in English Literature & Language from Sookmyung Women’s University (SMU).

Does Dahye have any certificates?

Dahye has 1 certificate: Certificate In Digital Marketing Specialist.

What is the availability of Dahye?

Dahye is immediately available full-time for suitable projects.

What is the rate of Dahye?

Dahye's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.