Susannah B.
Product Marketing / Growth Marketing
Experience
Apr 2025 - Present
6 monthsFreelance Marketing Manager
Self-employed
- Offering marketing, brand and content strategy for startups and early-stage brands
Jan 2024 - Mar 2025
1 year 3 monthsSabbatical
Sabbatical
- Left employment upon returning from living abroad in order to care for a family member and focus on personal projects.
Apr 2021 - Dec 2023
2 years 9 monthsBarcelona, Spain
Marketing Manager + Product Marketing Manager
Typeform
- Led multichannel go-to-market campaigns for feature launches (across web, email, social and community), driving feature adoption and wrote all content for the campaigns
- Directed integrated acquisition campaigns from strategy through rollout (e.g., seasonal promotions), drove measurable results and enabled testing and optimising
- Led strategy, creative execution, and budgeting across top-of-funnel channels including social media, partnerships, PR, and integrated campaigns
- Managed and scaled the affiliate program and led a large-scale affiliate platform migration
- Developed clear, value-led messaging aligned with personas and objectives (acquire, retain, reactivate, upsell)
- Collaborated on an overhaul of lifecycle marketing initiatives (onboarding, upsell, churn prevention, reactivation and retention), produced copy and advised on email flow
- Researched, wrote and edited content across the customer lifecycle journey, including web landing pages, blog posts, email flows and sales collateral, SEO optimised when applicable
- Partnered with the paid team to adapt content for acquisition and win-back efforts, supported pipeline growth and reduced CAC
- Wrote and optimized email sequences and in-product messaging for retention and activation campaigns
- Delivered campaign performance reviews and insights to stakeholders, focusing on metrics such as CAC, LTV and churn
- Project managed an external web agency and successfully onboarded a creative agency
- Produced creative briefs and oversaw content production
- Represented VideoAsk as a speaker at a public webinar
- Crafted clear, value-led messaging from individual features to the broader product narrative and ensured alignment across product, lifecycle, and marketing touchpoints
- Led and scaled monthly GTM campaigns to communicate feature launches, driving engagement and adoption
- Conducted customer and competitor research to inform positioning and product strategies
- Owned the strategy, execution, and analysis of multi-channel promotional campaigns, contributing to a significant uplift in paid plan conversions
- Worked on the development of audience personas, segmentation frameworks, and targeting strategies
- Delivered campaign performance updates in all-hands and monthly business reviews (MBRs)
- Collaborated cross-functionally with lifecycle, content, social, data, design, sales, and product teams to bring campaigns to life
- Managed and scaled the VideoAsk affiliate program, including outreach to prospective affiliates, creation of affiliate assets and reporting on performance
- Built out the website through the creation of landing pages (how-tos, case studies, product education) and blog posts (thought leadership), all with SEO in mind
- Maintained metadata and managed web content through the CMS (Contentful), trained new employees on the tool
- Project managed end-to-end brand marketing campaigns
Jul 2020 - Apr 2021
10 monthsBarcelona, Spain
Operations and Social Media Intern
Degusta Box
- Created social media content (visuals and copy)
- Monitored social media presence and performed community management
- Managed influencers, organized content requests and solved logistical problems with their campaigns
- Analyzed content and produced monthly social media content reports for partner brands
- Supported the campaign manager with administrative tasks such as maintaining campaign databases, updating information and improving workflows
- Acted as the point of contact for partner brands, facilitating logistics and answering questions
- Acted as the point of contact for the shipping partner
- Supported customers via email and phone
Summary
I am a versatile marketer with a strong background in product and growth marketing, applying my expertise to shape impactful campaigns and drive clear, value-led messaging. I have a knack for turning insights into effective strategies, and my experience spans from executing multichannel go-to-market launches at Typeform to consulting for startups and early-stage brands.
I excel in creating content that resonates with diverse audiences and in streamlining marketing efforts across web, email, social media, and partnerships. With a solid foundation in social media management and content strategy, I bring a hands-on, results-driven approach and a passion for innovation to every project I undertake.
Languages
English
NativeSpanish
AdvancedEducation
Oct 2022 - Jun 2023
London School of Economics
Public Policy Analysis · London, United Kingdom · 91.5%
Oct 2018 - Jun 2019
Universitat Autónoma de Barcelona
Erasmus Year Abroad · Barcelona, Spain
Oct 2016 - Jun 2020
The University of Edinburgh
MA Hons · Spanish and Politics · Edinburgh, United Kingdom · First Class Honours
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