Susannah Blenkharn
Junior Marketing Specialist
Experience
Self-employed
- Offering marketing, brand and content strategy for startups and early-stage brands
Sabbatical
- I left employment upon returning from living abroad in order to care for a family member and focus on personal projects.
Junior Marketing Specialist
Typeform
- Managed and scaled the VideoAsk affiliate program - including outreach to prospective affiliates, creation of affiliate assets and reporting on performance
- Built out the website through the creation of landing pages (how-to’s, case studies, product education) and blog posts (thought leadership), all with SEO in mind
- Responsible for maintaining metadata and managing the web content through the CMS (Contentful). Trained new employees on the tool
- Project managed end-to-end brand marketing campaigns
Marketing Manager for VideoAsk
Typeform
- Led multichannel go-to-market campaigns for feature launches (across web, email, social and community), driving feature adoption. Wrote all content for the campaigns
- Directed integrated acquisition campaigns from strategy through rollout (e.g., seasonal promotions) which drove measurable results and allowed for testing and optimising
- Led strategy, creative execution, and budgeting across top-of-funnel channels including social media, partnerships, PR, and integrated campaigns
- Managed and scaled the affiliate program and led a large-scale affiliate platform migration
- Developed clear, value-led messaging that aligned with personas and objectives (e.g acquire, retain, reactivate, upsell)
- Collaborated on an overhaul of our lifecycle marketing initiatives (onboarding, upsell, churn prevention, reactivation and retention) where I produced copy and advised on email flow
- Researched, wrote and edited content across the customer lifecycle journey, including web landing pages, blog posts, email flows and sales collateral - SEO optimised when applicable
- Partnered with the paid team to adapt content for acquisition and win-back efforts, supporting pipeline growth and reducing CAC
- Wrote and optimized email sequences and in-product messaging for retention and activation campaigns
- Delivered campaign performance reviews and insights to stakeholders, focusing on metrics such as CAC, LTV and churn
- Project managed an external web agency and successfully onboarded a creative agency
- Produced creative briefs and oversaw content production
- Represented VideoAsk as a speaker at a public webinar
- Collaborated with cross-functional stakeholders across data, product, design, lifecycle, paid, customer success, support, education, and community.
Product Marketing Manager for VideoAsk
Typeform
- Crafted clear, value-led messaging - from individual features to the broader product narrative - and ensured alignment across product, lifecycle, and marketing touchpoints
- Led and scaled monthly GTM campaigns to communicate feature launches, driving engagement and adoption
- Conducted customer and competitor research to inform positioning and product strategies
- Owned the strategy, execution, and analysis of multi-channel promotional campaigns, contributing to a significant uplift in paid plan conversions
- Worked on the development of our audience personas, segmentation frameworks, and targeting strategies
- Delivered campaign performance updates in all-hands and monthly business reviews (MBRs)
- Collaborated cross-functionally with lifecycle, content, social, data, design, sales, and product teams to bring campaigns to life.
Operations and Social Media Intern
Degusta Box
- Created social media content (visuals and copy)
- Monitored our social media presence and performed community management
- Managed the influencers we worked with, including organising the content requests and solving any logistical problems with their campaigns
- Analysed content and produced monthly social media content reports for partner brands
- Supported the campaign manager with administrative tasks such as maintaining the campaign databases, updating information and helping to improve workflows
- Was the point of contact for partner brands, helping to support them with any questions and facilitate the logistics of the partnership
- Was the point of contact for our shipping partner
- Supported customers via email and phone
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (2.5 years), Advertising (1 year), and Food and Beverage (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (4.5 years), Project Management (2.5 years), Product Development (2.5 years), Strategy (1 year), Customer Service (1 year), and Operations (1 year).
Languages
Education
London School of Economics
Public Policy Analysis · London, United Kingdom
Universitat Autónoma de Barcelona
Erasmus Year Abroad · Barcelona, Spain
The University of Edinburgh
MA Hons in Spanish and Politics · Spanish and Politics · Edinburgh, United Kingdom · First Class Honours
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