Susannah Blenkharn - Junior Marketing Specialist

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Hatfield, United Kingdom

Experience

Apr 2025 - Present

10 months

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Self-employed

Offering marketing, brand and content strategy for startups and early-stage brands

Jan 2024 - Mar 2025

1 year 3 months

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Sabbatical

I left employment upon returning from living abroad in order to care for a family member and focus on personal projects.

Apr 2021 - Dec 2023

2 years 9 months

Junior Marketing Specialist

Typeform

Managed and scaled the VideoAsk affiliate program - including outreach to prospective affiliates, creation of affiliate assets and reporting on performance
Built out the website through the creation of landing pages (how-to’s, case studies, product education) and blog posts (thought leadership), all with SEO in mind
Responsible for maintaining metadata and managing the web content through the CMS (Contentful). Trained new employees on the tool
Project managed end-to-end brand marketing campaigns

Apr 2021 - Dec 2023

2 years 9 months

Barcelona, Spain

Marketing Manager for VideoAsk

Typeform

Led multichannel go-to-market campaigns for feature launches (across web, email, social and community), driving feature adoption. Wrote all content for the campaigns
Directed integrated acquisition campaigns from strategy through rollout (e.g., seasonal promotions) which drove measurable results and allowed for testing and optimising
Led strategy, creative execution, and budgeting across top-of-funnel channels including social media, partnerships, PR, and integrated campaigns
Managed and scaled the affiliate program and led a large-scale affiliate platform migration
Developed clear, value-led messaging that aligned with personas and objectives (e.g acquire, retain, reactivate, upsell)
Collaborated on an overhaul of our lifecycle marketing initiatives (onboarding, upsell, churn prevention, reactivation and retention) where I produced copy and advised on email flow
Researched, wrote and edited content across the customer lifecycle journey, including web landing pages, blog posts, email flows and sales collateral - SEO optimised when applicable
Partnered with the paid team to adapt content for acquisition and win-back efforts, supporting pipeline growth and reducing CAC
Wrote and optimized email sequences and in-product messaging for retention and activation campaigns
Delivered campaign performance reviews and insights to stakeholders, focusing on metrics such as CAC, LTV and churn
Project managed an external web agency and successfully onboarded a creative agency
Produced creative briefs and oversaw content production
Represented VideoAsk as a speaker at a public webinar
Collaborated with cross-functional stakeholders across data, product, design, lifecycle, paid, customer success, support, education, and community.

Apr 2021 - Dec 2023

2 years 9 months

Product Marketing Manager for VideoAsk

Typeform

Crafted clear, value-led messaging - from individual features to the broader product narrative - and ensured alignment across product, lifecycle, and marketing touchpoints
Led and scaled monthly GTM campaigns to communicate feature launches, driving engagement and adoption
Conducted customer and competitor research to inform positioning and product strategies
Owned the strategy, execution, and analysis of multi-channel promotional campaigns, contributing to a significant uplift in paid plan conversions
Worked on the development of our audience personas, segmentation frameworks, and targeting strategies
Delivered campaign performance updates in all-hands and monthly business reviews (MBRs)
Collaborated cross-functionally with lifecycle, content, social, data, design, sales, and product teams to bring campaigns to life.

Jul 2020 - Apr 2021

10 months

Barcelona, Spain

Operations and Social Media Intern

Degusta Box

Created social media content (visuals and copy)
Monitored our social media presence and performed community management
Managed the influencers we worked with, including organising the content requests and solving any logistical problems with their campaigns
Analysed content and produced monthly social media content reports for partner brands
Supported the campaign manager with administrative tasks such as maintaining the campaign databases, updating information and helping to improve workflows
Was the point of contact for partner brands, helping to support them with any questions and facilitate the logistics of the partnership
Was the point of contact for our shipping partner
Supported customers via email and phone