Liam Fahy
Design Manager & Head of Brand
Experience
Design Manager & Head of Brand
Kilos International
- Recruited to create an entire brand identity and product range for a new luxury performance slider brand
- Developed multiple product ranges, innovative packaging, celebrity endorsement strategies, and social media strategy across multiple platforms
- Introduced a new production process, secured 2 technology patents and several trademarks
- Collaborated with top producers and developers in Italy and China to create prototypes that helped secure an initial VC investment of US 5 million
Design & Brand Consultant
Studio Fahy
- Created and leveraged a network of factories around the world, iconic boutiques, stylists, PR agencies, and developers to consult for luxury and sneaker brands
- Advised on product design, new product development, runway collections, brand identity and strategy, sustainability, sourcing, and AI
- Worked with brands including Baudoin Lang, Paragon, Hush Puppies, Amanda Wakeley, Wolverine, and Rupert Sanderson
Design Manager & Consultant
Jasper Conran
- Worked under the creative direction of Jasper Conran and his design team to design and develop collections for 14 seasons
- Oversaw the entire process from brief to deadline delivery, managing suppliers, materials, delivery, sizing, pricing, sampling, development, and final delivery
- Operated as an independent consultant with full responsibility for all aspects of the supply chain and collection execution
Design Director
Liam Fahy London
- Directed 2–4 ranges per year, developed styles, managed production lines, organized fashion weeks, and oversaw PR campaigns and photo shoots
- Built e-commerce, logistics, and wholesale channels for top global boutiques
- Received multiple design accolades in the first year and gained in-depth knowledge of the footwear and fashion business
Lead Designer
Rupert Sanderson
- Collaborated with Rupert Sanderson at his Italian factory and London studio after winning the IMG Fashion Fringe Award
- Conducted design and retail research, prototype development, and collaborations with various runway designers
- Contributed to brand expansion to eight stores (including Paris, HK, and London), earned the BFC’s Accessory Designer of the Year award, and achieved a record number of global wholesale accounts
Junior Designer
Footwear Consultancy
- Designed for various lifestyle and performance brands including Clarks, Patagonia, Merrell, Hush Puppies, Harley Davidson, Caterpillar, Vibram, and Cushe
- Focused on outsole development and upper design
Industries Experience
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Experienced in Fashion (20 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (20 years), Marketing (18 years), Strategy (16 years), Supply Chain Management (8 years), Sales (5 years), and Operations (4 years).
Summary
A very experienced and accomplished designer / director & consultant with 15+ years of experience who has worked to grow and expand a variety of luxury and casual brands. I enjoy working and collaborating with passionate and talented people to evolve design ideas, improve development processes, and create innovative brand strategies.
Skills
Design Awards Awarded The Footwear Designer Of The Year Award And The Linea Pelle Student Designer Of The Year Award For Innovative Design Concepts. After Graduating, I Was Selected By Manolo Blahnik As The Winner Of Img’s Fashion Fringe Award And Chosen To Be The Protege To Rupert Sanderson. In My First Few Seasons Of Designing Womens Shoes Collections With Rupert, He Received The British Fashion Councils Accessory Designer Of The Year Award. After Setting Up My Own Collection, I Received The British Fashion Councils Newgen Award Twice. (Previous Recipients Include Alexander Mcqueen, Christopher Kane, Jw Anderson)
Delivering Results In An Industry With Very Stringent Seasonal Deadlines And Interconnected Suppliers And Manufacturers, I Understand First Hand And Though Many Past Mistakes, The Critical Importance Of Delivering Products Not Only On Time And On Budget, But Also Beautifully Crafted And To The Highest Standard Possible.
Languages
Education
De Montfort University
BA Honours, 1st · Footwear Design · Leicester, United Kingdom
Profile
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