Liam Fahy
Footwear Designer and brand consultant
Experience
Jan 2019 - Dec 2022
4 years Italy
Design Manager & Head of Brand
Kilos International
- I was recruited to create an entire brand identity and product range for a new luxury performance slider brand which included: several product ranges, innovative packaging, celebrity endorsement strategies, new production process, 2 technology patents, several trademarks and social media strategy across multiple platforms.
- Working with the worlds best producers and developers in Italy and China (who develop products for Nike, Adidas, Armani Balenciaga etc) and together with some of the best global PR agencies and legal teams, the brand and its prototypes consequently helped to secure an initial VC investment of US5 million in the first round.
Jan 2009 - Present
15 years 6 months London, United Kingdom
Design & Brand Consultant
Studio Fahy
- After creating a good network of factories around the world, iconic boutiques, stylists, PR agencies, developers etc, I have been consulting to a variety of luxury brands and sneaker brands on various aspects from product design, developing new products, runway collections, brand identity and strategy, sustainability, sourcing and AI.
- Some of the brands include - Baudoin Lang, Paragon, Hush Puppies, Amanda Wakeley, Wolverine, Rupert Sanderson
Jan 2009 - Dec 2017
8 years London, United Kingdom
Design Manager & Consultant
Jasper Conran
- Working under the creative direction of Jasper and his designers, I designed, developed and oversaw the entire process from brief to deadline delivery for 14 seasons until Jasper decided to stop runway collections.
- I did this as an independent consultant and therefore undertook the entire responsibility of suppliers, materials, delivery, sizing, pricing, sampling, development and delivery.
Jan 2009 - Dec 2016
7 years Paris, France
Design Director
Liam Fahy London
- Pursuing my passion for learning Italian shoecraft, with the hope to create an artisan brand with the highest level of craftsmanship was the main reason for setting up my own brand.
- Directing 2-4 ranges a year, developing styles, managing production lines, organising fashion weeks, managing PR campaigns, photo shoots, building e-commerce, logistics and wholesaling to some of the worlds best boutiques were some of my weekly routines.
- In our first year we were awarded several design accolades and the overall learning I gained of the footwear & fashion business was invaluable.
Jan 2008 - Dec 2013
5 years New York, United States
Lead Designer
Rupert Sanderson
- After winning the IMG Fashion Fringe award I collaborated with Rupert at his Italian factory and London studio.
- Undertaking design & retail research, prototype development and collaborations with various runway designers.
- Over my tenure, the brand expanded to 8 stores (including Paris, HK, and London), earned the BFC’s Accessory Designer of the Year award, and achieved a record number of global wholesale accounts.
Jan 2005 - Dec 2008
2 years Spain
Junior Designer
Footwear Consultancy
- Designing for various lifestyle and performance brands such as Clarks, Patagonia, Merrell, Hush Puppies, Harley Davidson, Caterpillar, Vibram and Cushe.
- Specifically outsole development, and uppers.
Summary
A very experienced and accomplished designer / director & consultant with 15+ years of experience who has worked to grow and expand a variety of luxury and casual brands. I enjoy working and collaborating with passionate and talented people to evolve design ideas, improve development processes, and create innovative brand strategies.
Languages
English
Native
Italian
Intermediate
Education
Sep 2001 - Sep 2003
Harare International School
Diploma, AP · Harare, Zimbabwe · 4.0 GPA
DeMontford University
BA Honors · Digital Marketing · Leicester, United Kingdom
DeMontford University
Footwear Design · Leicester, United Kingdom · 1st
Certifications & licenses
AI and Generative AI for Video Content Creation
Brand Leadership: Building Brand and Culture
Build Your Own GPTs
Typography: Ellen Lupton on "Design Better"
AI + Design: John Maeda on "Design Better"
How to Use Generative AI: Building an AI-First Mindset
The Eames Influence: Llisa Demetrios on "Design Better"
Create a Brand Strategy
Project Management for Creative Projects
Conducting a SWOT Analysis
Understanding Social Media Algorithms for Creators
Animation for Social Media
How to Source and Secure Influencer Brand Deals
Mindsets and Strategies for Negotiation Success
The Three Pillars of Effective Communication
Five Ways to Grow Your Brand's Audience
Influencer Brand Deal Economics
Photoshop 2024: New AI Features
Fundamentals of Sustainable Supply Chains
Inclusive Leadership
Learning Art Direction
Project Management for Designers
Managing Your Design Career
CEO Excellence: The Six Mindsets of Exceptional Leaders (Book Bite)
DALL-E: the Creative Process and the Art of Prompting
Introduction to Prompt Engineering for Generative AI
Midjourney: Tips and Techniques for Creating Images
What Is Generative AI?
Designing Emotion: How To Use Design To Move People
Learning Design Research
Advanced Branding
Brand Strategy for Designers
Neil Blumenthal on Branding
Photoshop for Fashion: Warping Pattern Fills
Social Media for Graphic Designers
Similar Freelancers
Discover other experts with similar qualifications and experience