Seisho F.
Design Advisory
Experience
Jan 2023 - Present
2 years 8 monthsDesign Advisory
Pliant
- Supporting Pliant on all design-related topics, from setting up rebranding projects to hiring designers, and establishing a cross-functional collaboration model.
May 2022 - Present
3 years 4 monthsMunich, Germany
Freelance Designer / Design Leader / Design Consultant
Independent Design Service
- Acting as a designer and design leader for product design, brand design, and design ops projects.
- Consulting organizations on various design topics — team building, design ops, and design reviews.
May 2022 - Dec 2022
8 monthsChief Design Officer
Pliant
- Part of the leadership team, contributing strategically through the lens of design.
- Building and leading teams in product design, brand design, research, and content design.
- Focused on improving user experience, building the brand, and fostering a customer-focused, design-driven culture.
Sep 2021 - Apr 2022
8 monthsDesign Advisory
Pliant
- Supporting Pliant on all design-related topics, from rebranding projects to hiring designers, and setting up a cross-functional collaboration model.
Sep 2019 - Present
6 yearsVisiting Tutor for Digital Product School
Unternehmertum DPS
- Tutoring cross-functional teams weekly on UX topics and leading workshops for selected cohorts.
- Providing one-off mentorship sessions for various batches.
Jun 2019 - Apr 2022
2 years 11 monthsHead of Design
Azena Bosch IoT Startup
- Part of senior management while building and leading a cross-functional design team covering an ecosystem of multiple products, brand, and research to inform key decisions.
Feb 2017 - Jul 2018
1 year 6 monthsVisiting Tutor / Judge for Master Thesis
Estonian Academy of Arts
- Visiting tutor teaching MA Interaction Design students.
- Serving on juries for master thesis defenses.
Jun 2015 - Dec 2018
3 years 7 monthsDesign Director
Frog
- Acting as the connective tissue between all disciplines, ensuring the strategic-creative vision is articulated and executed across programs and initiatives.
- Leading project teams, business development, hiring, team building, and mentoring staff.
May 2011 - May 2015
4 years 1 monthJapan
Principal Designer, Project Lead, Design Director
IDEO
- Contributing to the build-up of IDEO’s startup office in Tokyo.
- Engaged in activities to grow IDEO’s presence in Japan.
- Leading projects and doing hands-on work in design research, visual communication, and interaction design.
May 2009 - May 2010
1 year 1 monthSenior Art Director
Leo Burnett Germany
- Responsible for international brand strategy, campaigns, and communications for global clients.
Jun 2003 - May 2009
6 yearsProduct, Visual Communication for Global Clients
Independent Designer
- Design research, strategy, branding, product design, visual communication, and interaction design for companies and design firms such as Castel, Coca-Cola, IDEO, Kokuyo, Mathmos, NHK, Schneider, Sony, Swarovski, and ?What If!.
Jan 1997 - Dec 1999
3 yearsFootball Player
Juventus F.C.
- Playing football in the youth category.
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B2B Healthcare Startup
- Designing a new generation B2B healthcare platform to position them as a leading provider in the healthcare industry.
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Equatex (a fintech spin off from UBS)
- Designing the experience of a share plan participation platform.
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Fujitsu
- Participating in their future leader training camp.
- Facilitating a two-day design thinking workshop.
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German Automotive Company
- Identifying digital service opportunities by uncovering user insights and ideating new service concepts.
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German E-Mobility Startup
- Designing the future of urban EV charging experiences.
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German Engineering Company
- Defining and developing a design language system and UI toolkit to create a consistent user and brand experience across touch points.
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German Food Company
- Identifying opportunities and designing B2B pizza business models and experiences.
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Global Auto Parts Manufacturer
- Identifying new business opportunities and co-creating initial concepts.
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Global Electronics Company
- Envisioning the future tablet experience.
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Global German Pharma
- Designing a concept for an internal performance tool.
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Global German Pharma
- Defining opportunity areas and designing pilot concepts for their digital innovation portfolio.
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Global Insurance Company
- Defining opportunity areas and generating seed ideas for cross-border business.
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Global Insurance Company
- Designing a new way to engage customers and prospects to shift brand perception.
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Global Insurance Company
- Designing a new concept for the global website.
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Global Oilfield Service Company
- Creating internal storytelling assets to align and engage people with the company vision.
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Global Organic Spice Company
- Designing a new packaging concept to disrupt the spice category.
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Japanese Beverage Company
- Creating a new line of drinks to revitalize Japan through better sleep quality.
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Japanese Telecom
- Redesigning their version of Android OS to make incremental improvements.
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Japanese Telecom
- Designing the next generation of Android OS experiences.
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Japanese Telecom
- Envisioning the future of the mobile experience in Japan.
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Korean Retail Company
- Designing spaces to support future work styles for two new headquarters buildings.
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Korean Retail Company
- Facilitating a series of workshops to immerse employees in design thinking.
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Mitsubishi Heavy Industry
- Imagining the future workplace where creativity and collaboration drive innovation.
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Porsche
- Designing interactions for the new eCharging device.
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Porsche
- Designing the next generation of the Porsche Connected app.
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Porsche
- Defining the design language system and UI toolkit for iOS and Android.
Summary
Acting as a designer / design leader for product design. Visiting tutor for teaching students of MA design, brand design, and design ops projects, and for an Interaction Design course. Also consulting organizations on various design topics — team building, design ops, and design reviews, and serving on design juries at master thesis defenses.
Languages
English
AdvancedItalian
AdvancedJapanese
IntermediateGerman
ElementaryEducation
Oct 2003 - Jun 2006
Central Saint Martins College of Art & Design
BA (Hons) · Product Design · London, United Kingdom
Oct 2002 - Jun 2003
Central Saint Martins College of Art & Design
Foundation Diploma · London, United Kingdom
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