Seisho F. - Design Advisory

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Munich, Germany

Experience

Jan 2023 - Present

3 years

Design Advisory

Pliant

Supporting Pliant on all design related topics, from setting up rebranding projects to hiring designers, as well as setting up cross-functional collaboration model.

May 2022 - Present

3 years 8 months

Munich, Germany

Freelance Designer / Design Leader / Design Consultant

Independent Design Service

Acting as a designer / design leader for product design, brand design, and design ops projects.
Consulting organisations for various design related topics — team building, design ops, and design reviews.

May 2022 - Dec 2022

8 months

Chief Design Officer

Pliant

Taking part in the leadership team and strategically contributing through the lens of design.
Building and leading product design, brand design, research, and content design teams.
Focused on improving the user experience, brand building and fostering a customer-focused design-driven culture.

Sep 2021 - Apr 2022

8 months

Design Advisory

Pliant

Supporting Pliant on all design related topics, from setting up rebranding projects to hiring designers, as well as setting up cross-functional collaboration model.

Sep 2019 - Present

6 years 4 months

Visiting Tutor for Digital Product School

Unternehmertum DPS

Tutoring on UX topics for cross-functional teams weekly and supporting workshops for some batch.
One-off mentorship for some batches.

Jun 2019 - Apr 2022

2 years 11 months

Head of Design

Azena Bosch IoT Startup

Part of the senior management team, building and leading a cross-functional design team across an ecosystem of multiple products, brand, and research to inform key decisions.

Feb 2017 - Jul 2018

1 year 6 months

Visiting Tutor / Judge for Master Thesis

Estonian Academy of Arts

Visiting tutor teaching students in the MA Interaction Design course.
Served on the jury for master thesis defenses.

Jun 2015 - Dec 2018

3 years 7 months

Design Director

Frog

Acted as the link between disciplines, ensuring the strategic and creative vision was clearly communicated and executed across programs and initiatives.
Directed project teams, led business development, hired and built teams, and managed and mentored staff.

May 2011 - May 2015

4 years 1 month

Japan

Principal Designer, Project Lead, Design Director

IDEO

Helped build IDEO’s startup office in Tokyo.
Engaged in various activities to grow IDEO’s presence in Japan.
Led projects and worked hands-on in design research, visual communication, and interaction design.

May 2009 - May 2010

1 year 1 month

Senior Art Director

Leo Burnett Germany

Managed international brand strategy, campaigns, and communication for global clients.

Jun 2003 - May 2009

6 years

Product, Visual Communication for Global Clients

Independent Designer

Design research, strategy, branding, product design, visual communication design and interaction design for companies and design firms such as Castel, Coca-Cola, IDEO, Kokuyo, Mathmos, NHK, Schneider, Sony, Swarowski and ?What If!.

Jan 1997 - Dec 1999

3 years

Football Player

Juventus F.C.

Playing football in the youth category.

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B2B Healthcare Startup

Designing new generation of B2B healthcare platform which will set them up to become a leading platform provider in the healthcare industry.

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Equatex (a fintech spin off from UBS)

Designing the experience of share plan participation platform.

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Fujitsu

Taking a part of their future leader training camp.
Facilitated 2 days design thinking workshop.

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German Automotive Company

Identifying digital service opportunities by uncovering user insights and ideate a new service concept.

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German E-Mobility Startup

Designing future of urban EV charging experience.

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German Engineering Company

Defining and developing design language system and UI Toolkit to establish a coherent user and brand experience across touch points.

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German Food Company

Identifying opportunities and designing B2B pizza business models and experiences.

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Global Auto Parts Manufacturer

Identifying new business opportunities and co-creating initial concepts.

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Global Electronics Company

Envisioning future of tablet experience.

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Global German Pharma

Designing a concept for an internal performance tool.

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Global German Pharma

Defining opportunity areas and designing pilot concepts for their digital innovation portfolio.

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Global Insurance Company

Defining opportunity areas and creating seed ideas for cross border business.

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Global Insurance Company

Designing a new way of engagement with customers and potential customers to shift the brand perception.

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Global Insurance Company

Designing a new concept for the global website.

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Global Oilfield Service Company

Creating internal storytelling assets to align and empathise people on the vision of the company.

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Global Organic Spice Company

Designing a new packaging concept that will disrupt the spice category.

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Japanese Beverage Company

Creating a new line of drink to revitalise Japan through quality of sleep.

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Japanese Telecom

Redesigning their own version of Android OS to make incremental improvements.

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Japanese Telecom

Designing next generation of experience on Android OS.

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Japanese Telecom

Envision what the future of the mobile experience might be in Japan.

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Korean Retail Company

Designing space that facilitate future work style for two brand new headquarter buildings.

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Korean Retail Company

Facilitating series of workshops to get their employees immersed into design thinking.

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Mitsubishi Heavy Industry

Imagining the future of workplace, where creativity & collaboration meet innovation.

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Porsche

Designing interactions for the new eCharging device.

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Porsche

Designing new generation of Porsche connected app.

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Porsche

Defining design language system and UI Toolkit for iOS and Android OS.

Summary

Acting as a designer / design leader for product Visiting tutor for teaching students of MA design, brand design, and design ops projects. Interaction Design course. Also participating as a Also, consulting organisations for various design jury at the defense of master thesis. I am coming from a multi- related topics — team building, design ops, and disciplinary design background design reviews.