Planned all strategic activities regarding brand and product design DNA
Conducted market, consumer research, user testing
Executed all aspects of the industrial design process
Facilitated matchmaking of potential suppliers/manufacturers for hardware in compliance with quality demands
Developed and designed all touchpoints of the brand
prototyped hardware and tested ergonomics, proportion and interaction
Mar 2020 - Dec 2020
10 months
Berlin, Germany
Co-Founder / Design Lead
WeStyle AG
Conducted market research and competitor analysis
Ran and faciliated internal vision, ideation and innovation workshops
Defined the product-market-fit
Developed the brand strategy and visual language
Designed UX/UI for all digital touchpoints
Developed holistic store concept
Roadmapped and planned deliverables for internal and external execution
Designed the flagship store
Planned the architectural phases based on HOAI
Mar 2020 - Apr 2020
2 months
Berlin, Germany
Participant
#WirVsVirus
Three day long hackathon by German government to find solutions fighting the issues of the COVID-19 pandemic
We built a community and platform to match industry leaders and manufacturers with hospitals in order to fight the shortage of medical equipment -> #IndustryVsVirus
Aug 2019 - Feb 2021
1 year 7 months
Berlin, Germany
Co-Founder / Product Manager
NOA BLN
Optimized and sourced products from suppliers according to market insights
Planned product launches and marketing activities
Conducted A/B testing of e-comm Interface
Managed quality assurance, including certificates and material testing
Jun 2019 - Present
6 years 1 month
Berlin, Germany
Industrial Designer
Miletzki Industrial Design
As an independent industrial designer, I worked on larger projects thorugh all stages starting from the research and strategy phase to high end visualization in the consumer product and mobility segment.
Mar 2019 - Dec 2020
10 months
Berlin, Germany
Program Coordinator
START Berlin
Connecting students, founders and VCs in Berlin‘s start-up ecosystem
Oct 2018 - Jul 2019
10 months
Wolfsburg, Germany
Light Designer Exterior (Intern)
Volkswagen AG
Developed and tested new light animation assets
worked in multi cross functional teams on new assistance systems
Took part in the planning of VWs global light animation strategy
Designed light animations for models like: I.D.4, I.D. Buggy, I.D. Roomzz, etc
Developed an animation library for an optimized internal workflow
Developed a VRED master template for the light design department to optimize internal processes
Designed for 6 weeks my personal vision on the evolution of light in an autonomous future .
Assissted the light animation design team on daily tasks
visualized concept proposals for china clinics
Jan 2018 - Jul 2018
7 months
Stuttgart, Germany
Industrial Design / User Experience (Intern)
Bosch
Supported and participated in user experience projects for various business areas, such as automotive, industrial, consumer goods, e-bike and power tools
Designed digital and hardware interaction concepts
Created design concepts based on sketches and 3D renders
Prepared, executed and evaluated user tests following IDEO‘s guidelines
Created analog and digital prototypes
Languages
German
Native
English
Advanced
Italian
Advanced
Latin
Elementary
Education
Paul-Natorp-Oberschule
A-Level (Abitur) · Berlin, Germany
HTW Berlin
B.A. · Industrial Design · Berlin, Germany
University of Cincinnati
Transportation Design (exchange) · Cincinnati, United States
Certifications & licenses
Accelerator Program
Berlin Start-up School
Start-Up Summer School
HTW Berlin
Start-Up Tuesdays
HTW Berlin
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