Planned all strategic activities for brand and product design DNA
Conducted market and consumer research and user testing
Managed all aspects of the industrial design process
Facilitated matchmaking between potential suppliers and manufacturers for hardware while ensuring quality standards
Developed and designed all brand touchpoints
Prototyped hardware and tested ergonomics, proportions, and interactions
Mar 2020 - Dec 2020
10 months
Berlin, Germany
Co-Founder / Design Lead
WeStyle AG
Conducted market research and competitor analysis
Led and facilitated internal vision, ideation, and innovation workshops
Defined the product-market fit
Developed the brand strategy and visual language
Designed UX/UI for all digital touchpoints
Created a holistic store concept
Roadmapped and planned deliverables for internal and external execution
Designed the flagship store
Planned architectural phases based on HOAI
Mar 2020 - Apr 2020
2 months
Berlin, Germany
Participant
#WirVsVirus
Three-day hackathon by the German government to find solutions for the challenges of the COVID-19 pandemic
Built a community and platform to match industry leaders and manufacturers with hospitals to fight medical equipment shortages (#IndustryVsVirus)
Aug 2019 - Feb 2021
1 year 7 months
Berlin, Germany
Co-Founder / Product Manager
NOA BLN
Optimized and sourced products from suppliers based on market insights
Planned product launches and marketing activities
Conducted A/B testing of the e-commerce interface
Managed quality assurance, including certifications and material testing
Jun 2019 - Present
6 years 2 months
Berlin, Germany
Industrial Designer
Miletzki Industrial Design
As an independent industrial designer, I worked on large projects through all stages, from research and strategy to high-end visualization in the consumer product and mobility segments.
Mar 2019 - Dec 2019
10 months
Berlin, Germany
Program Coordinator
START Berlin
Connected students, founders, and VCs in Berlin's start-up ecosystem
Oct 2018 - Jul 2019
10 months
Wolfsburg, Germany
Light Designer Exterior (Intern)
Volkswagen AG
Developed and tested new light animation assets
Worked in cross-functional teams on new assistance systems
Participated in planning VW's global light animation strategy
Designed light animations for models like I.D.4, I.D. Buggy, I.D. Roomzz, etc.
Created an animation library for a more efficient internal workflow
Developed a VRED master template for the light design department to optimize processes
Designed my personal vision of light evolution in an autonomous future over six weeks
Assisted the light animation design team with daily tasks
Visualized concept proposals for China clinics
Jan 2018 - Jul 2018
7 months
Stuttgart, Germany
Industrial Design / User Experience (Intern)
Bosch
Supported and participated in user experience projects for various business areas, such as automotive, industrial, consumer goods, e-bike, and power tools
Designed digital and hardware interaction concepts
Created design concepts from sketches and 3D renders
Prepared, executed, and evaluated user tests following IDEO's guidelines
Built analog and digital prototypes
Languages
German
Native
English
Advanced
Italian
Advanced
Latin
Elementary
Education
Paul-Natorp-Oberschule
A-Level (Abitur) · Berlin, Germany
HTW Berlin
B.A. · Industrial Design · Berlin, Germany
University of Cincinnati
Transportation Design (exchange) · Cincinnati, United States