Caterina C.
Senior Designer for Product and Design System
Experience
Senior Designer for Product and Design System
BuildingMinds
- Led product design initiatives across multiple feature areas, with a focus on system thinking, interface clarity, and component scalability.
- Led the rebrush of the core platform UI, including new layout structures, spacing system, typography and color refinements.
- Maintained and evolved the Design System, creating and documenting new modular components such as multi-column form modules, lightboxes, and updated filter panels.
- Introduced and implemented structured design processes including AzureDevOps board, ticket forms, and feedback rituals to improve collaboration with product and engineering.
- Mentored and supported the Junior Product Designer through peer learning and project guidance.
- Authored new UI usage guidelines for designers and product owners.
- Facilitated alignment between design and tech via tech investigation sessions with developers.
Freelancer Art Director - Pitch Decks
Sunvigo
- Designed two eye-catching and bold pitch decks for investments and sales applying the new internal branding guidelines.
Art Director for Product Design, Design System & Marketing
soniq
- Integrated a new Design System focusing on centralizing files and reducing component variables, and automated new UI branding by suggesting and integrating the AntDesign System library with Figma TokenStudio.
- Led the rebranding project, developing and integrating new brand guidelines in product and marketing materials.
- Onboarded the in-house team and reviewed design outcomes.
- Collaborated with McKinsey consulting team and internal team for the setup and development of landing pages using Unbounce and a new website using Webflow.
- Developed and improved visual assets as marketing materials (online, offline, ADV) using AI Midjourney.
- Developed the sales pitch deck master in Figma and Google Slide branded theme.
Senior Art Director
LIQI
- Planned and executed the new brand, UI design system, and pitch deck for the fintech startup LIQI after facilitating brand positioning workshops and interviewing founders.
- Delivered logo and brand kit with style guides.
- Delivered a branded new UI design system including icons and interaction controllers.
- Delivered a branded master template for the pitch deck.
- Delivered visual assets for social media campaigns.
- Initiated the landing page development (in progress).
Senior Art Director
Adjust
- Produced new icons, infographics, illustrations, and data visualisation designs using Figma.
- Redesigned the UI/UX of the Help Center with a focus on accessibility and usability in collaboration with the PM.
Expert UI/UX Designer
Fressnapf Holding SE
- Supported the in-house Tracker product team in the ideation department as a freelance expert UI/UX designer following existing brand guidelines.
- Conceived and executed product and ecosystem assets: UI/UX design of new app features, migration of app UIs and landing pages from Sketch to Figma, and updated the Design System in Figma for Tracker-related icons and components.
- Created marketing assets: illustrations, newsletter campaigns, banners, ADV, offline printed materials, landing pages, Help Center visuals, chatbot brand design, and conducted beta community research and concept.
Senior Brand & UI Designer
nuvo
- Planned and facilitated workshops with stakeholders.
- Conducted stakeholder interviews and competitor analysis.
- Ideated brand personality and executed the brand kit, website, and PPT master.
Senior Brand and UI Designer
Datamin
- Planned and moderated workshops with stakeholders.
- Conducted competitors and target analysis and defined brand positioning.
- Executed the brand kit and storytelling, and defined the protagonist.
- Designed Android character illustrations and website design.
Art Director for Pitch Decks
Sunvigo
- Emphasised the societal problem or need addressed by the product.
- Enhanced the company mission and product/service USPs.
- Illustrated the target market, business potential, and product vision.
- Visualised data performance, roadmap, future innovations, expansion, and financials.
- Presented the team overview.
Art Director for Pitch Decks
Magaloop
- Emphasised the societal problem or need addressed by the product.
- Enhanced the company mission and product/service USPs.
- Illustrated the target market, business potential, and product vision.
- Visualised data performance, roadmap, future innovations, expansion, and financials.
- Presented the team overview.
Expert Product and Brand Designer
Billie
Served as the sole designer for three years, later leading a team of four designers.
2017: Designed the first product MVP (a fintech webapp), the UI/UX of the public website, and created assets for advertising campaigns and corporate materials.
2018-2020: Worked in an agile IT team with a PM, developing skills in design thinking methodology, UX research, and usability tests; prototyped and designed a complete Design System of components and new features.
2019: Collaborated on a pitch deck that supported securing €36 million in Series B investments.
2020: Redesigned the look and feel of the brand, improved the usability of the public website, and created new product identities; rolled out new style guidelines applied to assets, marketing materials, and corporate communications.
Creative Designer
EDG Enzo de Gasperi
- Designed two collections of products from drawing protagonists to patterns and compositions for final products.
New Product Development
MIB School of Management
Illustrator & Graphic Designer
JAR creative group
UX/UI Designer
Freelance
- Analyzed company values, products, and target audiences to design digital user experiences aligned with their needs.
- Developed deliverables from wireframes to final visual prototypes.
Graphic Designer
iLAB 360
Product & Interior Designer
Northstone
Freelance Graphic and Web Designer
TrattoSottile
Graphic & Product Designer
Giellegi Divani
Brand Designer
Camomilla Boutique
Creative design, product & visual design
SID Scuola Italiana Design
Summary
I am a multidisciplinary Senior Product & Brand Designer with 10+ years of experience, combining product design with a strong system-focused approach. I specialize in UI/UX design, scalable design systems, and Figma workflows that bring clarity and speed to complex environments. I have collaborated with companies such as BuildingMinds (from Schindler), soniq (from Kärcher), Fressnapf, and Adjust, leading rebranding initiatives, introducing structured design processes, and translating complex ideas into practical UI guidelines.
My experience spans SaaS, fintech, e-commerce, solar energy, real estate, marketing, and technology, where I support clients in redefining their digital presence and scaling products. Beyond product work, I collaborate with marketing and brand teams to craft landing pages, templates, advertising materials, and pitch decks, ensuring consistency and impact across all touchpoints.
Languages
Education
SID Italian School of Design
Master in Product and Brand Design · Product and Brand Design · Padua, Italy
ITC Einaudi
Diploma · Padua, Italy
Certifications & licenses
New Product Development
MIB School of Management
Diploma in Creative Design
SID Italian School of Design
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