Caterina Carraro - Senior Product and Visual Designer

Recommended expert

Berlin, Germany

Experience

Jan 2023 - Dec 2023

1 year

Senior Product and Visual Designer

Datarade GmbH

Designed product features such as recommendations in the shopping experience and dashboard overview for the Data Marketplace and the Data Commerce Cloud
Wireframing and prototyping of responsive UI mockups
Conducted usability testing
Collaborated with founders, PM and business development to design a pitch deck to raise €5 million
Developed design system branding and migration and created Figma components

Jan 2023 - Dec 2023

1 year

Product / Art Director - Data Visualisation Pitch Deck

Sunvigo GmbH

Together with founders and sales team we designed two eye-catching and bold pitch decks for investments and sales
Applied the new internal branding guidelines of the company
UX analysis and personas creation
UX flow design

Jan 2022 - Dec 2023

2 years

Berlin, Germany

Senior Product and Visual Designer

Adjust GmbH

Redesigned the UI/UX and design system of the Help Center platform connecting marketers, developers, and partners to the company’s products
Created visual content such as infographics, product update banners, and icons
Developed brand strategy including positioning and competitor analysis

Jan 2022 - Dec 2023

2 years

Italy

Art Director UI/UX and Brand Creation

LIQI Srl

Planned and executed the new brand, UI design system, website, and pitch deck for the fintech start-up
Conducted technical feasibility checks
Facilitated brand positioning workshops and interviewed founders
Performed target audience and competitor research
Designed a bold and reliable fintech brand personality

Jan 2022 - Dec 2022

1 year

Berlin, Germany

Expert UI/UX Designer

Fressnapf Tiernahrungs GmbH

Supported the in-house Tracker product team in the ideation department
Worked 360° on the product and its ecosystem of assets following existing brand guidelines
Designed white papers and UI/UX for the app, icons and components
Migrated UI from Sketch to Figma
Created newsletter campaigns, banners, ADV, offline printed materials, landing pages, Help Center, chatbot styling and integration
Conducted beta community research and concept development
Designed pitch decks

Jan 2022 - Dec 2022

1 year

Berlin, Germany

Brand and UI Designer

Nuvo SaaS

Planned and facilitated workshops while executing the branding project with stakeholders
Conducted stakeholder interviews and competitor analysis
Ideated and executed brand personality, brand kit, website and PPT master
Used Adobe Suite, Sketch and Abstract

Jan 2021 - Dec 2022

2 years

Berlin, Germany

Brand and UI Designer

Datamin GmbH

Planned and moderated workshops with stakeholders
Performed competitor and target analysis
Defined brand positioning and protagonist character design illustrations
Executed brand kit and brand storytelling
Designed website

Jan 2021 - Dec 2021

1 year

Berlin, Germany

Art Director for Pitch Decks

Magaloop GmbH

Proposed and executed an essential, eye-catching and bold presentation
Emphasized the societal problem or need addressed by the product
Highlighted the company mission and product/service USPs
Illustrated the target market, business potential, and product vision
Visualized data performance, roadmap, and future innovation

Jan 2021 - Dec 2021

1 year

Berlin, Germany

Art Director for Pitch Decks

Sunvigo GmbH

Proposed and executed an essential, eye-catching and bold presentation
Emphasized the societal problem or need addressed by the product
Highlighted the company mission and product/service USPs
Illustrated the target market, business potential, and product vision
Visualized data performance, roadmap, and future innovation

Jan 2017 - Dec 2020

4 years

Berlin, Germany

Expert Product and Brand Designer

Billie GmbH

Worked as part of an IT team in Agile methodology closely with PMs
Developed skills in Design Thinking, UX research, and usability tests
Prototyped and designed a crafted design system of components and new features
2020: Rebranded the company and employer branding by redesigning look&feel, accessibility and navigation of the public website and new product identities
Rolled out new style guidelines
2019: Designed pitch deck for Series B and secured €36 million in funding
2017: Designed corporate assets and UI/UX MVP of the B2B platform