Caterina Carraro - Senior Product and Visual Designer

Q: Where is Caterina based?

Caterina is based in Berlin, Germany .

Q: What languages does Caterina speak?

Caterina speaks the following languages: Italian (Native), English (Advanced) .

Q: How many years of experience does Caterina have?

Caterina has at least 7 years of experience. During this time, Caterina has worked in at least 7 different roles and for 9 different companies . The average length of individual experience is 1 year and 8 months . Note that Caterina may not have shared all experience and actually has more experience.

Q: What is Caterina's latest experience?

Caterina's most recent position is Senior Product and Visual Designer at Datarade GmbH .

Q: What companies has Caterina worked for in recent years?

In recent years, Caterina has worked for Datarade GmbH , Sunvigo GmbH , Adjust GmbH , LIQI Srl , and Fressnapf Tiernahrungs GmbH .

Q: Which industries is Caterina most experienced in?

Caterina is most experienced in industries like Banking and Finance , Information Technology (IT) , and Energy . Caterina also has some experience in Retail and Advertising .

Q: Which business areas is Caterina most experienced in?

Caterina is most experienced in business areas like Marketing , Product Development , and Research and Development (R&D) . Caterina also has some experience in Sales .

Q: Which industries has Caterina worked in recently?

Caterina has recently worked in industries like Information Technology (IT) , Banking and Finance , and Energy .

Q: Which business areas has Caterina worked in recently?

Caterina has recently worked in business areas like Marketing , Product Development , and Research and Development (R&D) .

Recommended expert

Berlin, Germany

Experience

Jan 2023 - Dec 2023

1 year

Senior Product and Visual Designer

Datarade GmbH

Designed product features such as recommendations in the shopping experience and dashboard overview for the Data Marketplace and the Data Commerce Cloud
Wireframing and prototyping of responsive UI mockups
Conducted usability testing
Collaborated with founders, PM and business development to design a pitch deck to raise €5 million
Developed design system branding and migration and created Figma components

Jan 2023 - Dec 2023

1 year

Product / Art Director - Data Visualisation Pitch Deck

Sunvigo GmbH

Together with founders and sales team we designed two eye-catching and bold pitch decks for investments and sales
Applied the new internal branding guidelines of the company
UX analysis and personas creation
UX flow design

Jan 2022 - Dec 2023

2 years

Berlin, Germany

Senior Product and Visual Designer

Adjust GmbH

Redesigned the UI/UX and design system of the Help Center platform connecting marketers, developers, and partners to the company’s products
Created visual content such as infographics, product update banners, and icons
Developed brand strategy including positioning and competitor analysis

Jan 2022 - Dec 2023

2 years

Italy

Art Director UI/UX and Brand Creation

LIQI Srl

Planned and executed the new brand, UI design system, website, and pitch deck for the fintech start-up
Conducted technical feasibility checks
Facilitated brand positioning workshops and interviewed founders
Performed target audience and competitor research
Designed a bold and reliable fintech brand personality

Jan 2022 - Dec 2022

1 year

Berlin, Germany

Expert UI/UX Designer

Fressnapf Tiernahrungs GmbH

Supported the in-house Tracker product team in the ideation department
Worked 360° on the product and its ecosystem of assets following existing brand guidelines
Designed white papers and UI/UX for the app, icons and components
Migrated UI from Sketch to Figma
Created newsletter campaigns, banners, ADV, offline printed materials, landing pages, Help Center, chatbot styling and integration
Conducted beta community research and concept development
Designed pitch decks

Jan 2022 - Dec 2022

1 year

Berlin, Germany

Brand and UI Designer

Nuvo SaaS

Planned and facilitated workshops while executing the branding project with stakeholders
Conducted stakeholder interviews and competitor analysis
Ideated and executed brand personality, brand kit, website and PPT master
Used Adobe Suite, Sketch and Abstract

Jan 2021 - Dec 2022

2 years

Berlin, Germany

Brand and UI Designer

Datamin GmbH

Planned and moderated workshops with stakeholders
Performed competitor and target analysis
Defined brand positioning and protagonist character design illustrations
Executed brand kit and brand storytelling
Designed website

Jan 2021 - Dec 2021

1 year

Berlin, Germany

Art Director for Pitch Decks

Magaloop GmbH

Proposed and executed an essential, eye-catching and bold presentation
Emphasized the societal problem or need addressed by the product
Highlighted the company mission and product/service USPs
Illustrated the target market, business potential, and product vision
Visualized data performance, roadmap, and future innovation

Jan 2021 - Dec 2021

1 year

Berlin, Germany

Art Director for Pitch Decks

Sunvigo GmbH

Proposed and executed an essential, eye-catching and bold presentation
Emphasized the societal problem or need addressed by the product
Highlighted the company mission and product/service USPs
Illustrated the target market, business potential, and product vision
Visualized data performance, roadmap, and future innovation

Jan 2017 - Dec 2020

4 years

Berlin, Germany

Expert Product and Brand Designer

Billie GmbH

Worked as part of an IT team in Agile methodology closely with PMs
Developed skills in Design Thinking, UX research, and usability tests
Prototyped and designed a crafted design system of components and new features
2020: Rebranded the company and employer branding by redesigning look&feel, accessibility and navigation of the public website and new product identities
Rolled out new style guidelines
2019: Designed pitch deck for Series B and secured €36 million in funding
2017: Designed corporate assets and UI/UX MVP of the B2B platform

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Banking and Finance (6 years), Information Technology (3 years), Energy (2 years), Retail (1 year), and Advertising (1 year).

Banking and Finance

Information Technology

Energy

Retail

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (7 years), Product Development (7 years), Research and Development (2 years), and Sales (1 year).

Marketing

Product Development

Research and Development

Sales

Skills

Ux Analysis
Personas Creation
Ux Flow
Ui Mockup
Responsiveness
Wireframing And Prototyping
Usability Testing
Design System, Branding And Migration
Figma Components Creation
Documentation And Handoff
Tech Feasibility Check Moderation
Workshop Moderation
Branding And Marketing
Brand Strategy: Positioning And Competitor Analysis
Brand Kit: Logo, Fonts, Colours, Visual Identity
Website And Landing Pages Design
Social Media Templates
White Papers And Newsletter Design
Pitch Deck Design
Figma
Ichar
Tokenstudi
Adobe Suit
Sketc
Abstrac
Zepli
Airtabl
Webflo
Unbounc
Contentfu
Monda
Jir
Azuredevop
Mir
Midjourney A
Canva

Languages

Italian

Native

English

Advanced

Education

Oct 2012 - Jun 2015

SID Italian School of Design

Degree and master in Product and Brand Design · Product and Brand Design · Padua, Italy

Oct 2007 - Jun 2012

ITC Einaudi

Diploma, secondary school · Padua, Italy

Profile

Created

August 2025

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Caterina based?

Caterina is based in Berlin, Germany.

What languages does Caterina speak?

Caterina speaks the following languages: Italian (Native), English (Advanced).

How many years of experience does Caterina have?

Caterina has at least 7 years of experience. During this time, Caterina has worked in at least 7 different roles and for 9 different companies. The average length of individual experience is 1 year and 8 months. Note that Caterina may not have shared all experience and actually has more experience.

What roles would Caterina be best suited for?

Based on recent experience, Caterina would be well-suited for roles such as: Senior Product and Visual Designer, Product / Art Director - Data Visualisation Pitch Deck, Art Director UI/UX and Brand Creation.

What is Caterina's latest experience?

Caterina's most recent position is Senior Product and Visual Designer at Datarade GmbH.

What companies has Caterina worked for in recent years?

In recent years, Caterina has worked for Datarade GmbH, Sunvigo GmbH, Adjust GmbH, LIQI Srl, and Fressnapf Tiernahrungs GmbH.

Which industries is Caterina most experienced in?

Caterina is most experienced in industries like Banking and Finance, Information Technology (IT), and Energy. Caterina also has some experience in Retail and Advertising.

Which business areas is Caterina most experienced in?

Caterina is most experienced in business areas like Marketing, Product Development, and Research and Development (R&D). Caterina also has some experience in Sales.

Which industries has Caterina worked in recently?

Caterina has recently worked in industries like Information Technology (IT), Banking and Finance, and Energy.

Which business areas has Caterina worked in recently?

Caterina has recently worked in business areas like Marketing, Product Development, and Research and Development (R&D).

What is Caterina's education?

Caterina holds a Master in Product and Brand Design from SID Italian School of Design.

What is the availability of Caterina?

Caterina is immediately available for suitable projects.

What is the rate of Caterina?

Caterina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.