Enterprise Insurance Platform
Real Estate SaaS
Automotive E-Commerce Platform
Tech Talent SaaS Platform
Automotive Subscription Platform MVP
As part of a strategic UX project for Henkel, I synthesized existing research insights and product data to derive actionable recommendations for the future development of digital services. The goal was to build a shared understanding of user needs and market opportunities, and define concrete areas for innovation.
Broadcast Event Operations SaaS Platform
Designed a B2B customer portal for industrial clients, focused on order management, document access, and real-time customer communication.
Enterprise SaaS Decision Support Tool
Co-founded an international e-commerce business focused on the sustainable direct trade of Thai rice for the German market.
Sabbatical focused on cultural immersion, language learning, and preparation for a new professional direction in an international context.
Designed and developed user interfaces for several free-to-play browser games with a focus on visual consistency, intuitive user guidance, and gameplay feedback within real-time strategy contexts.
Designed and enhanced user interfaces for the world’s largest online expat community, connecting users across 150+ local communities.
Designed a wide range of marketing and communication assets for the gaming and entertainment industry, covering both print and digital formats.
Gained hands-on experience in TV post-production and motion design within a fast-paced live broadcast and promo environment.
Managed full-cycle creative execution for client projects—from concept to production—with a focus on digital interfaces and 3D visualizations.
Designed digital interfaces and animated elements for an internal marketing application used within BMW’s intranet environment.
Senior Product UX/UI Designer with 13+ years of experience designing user-centric digital products across B2B platforms, enterprise applications, e-commerce, and complex operational workflows. Specialized in turning complex business processes into intuitive user interfaces through user research, prototyping, design systems, and cross-functional collaboration. Proven track record in improving conversion rates, simplifying workflows, and optimizing digital customer journeys for global brands, corporates, and startups. Strong experience in design system development, dashboard design, accessibility (WCAG 2.1 AA, BFSG, EAA), and data-informed UX iteration.
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