Alexandra (Sinzenetti) Toma
UI/UX Designer
Experience
UI/UX Designer
Freelance
- Designed a mobile app to support patients before and after cataract surgery during their treatment
- Maintained and expanded the design system
- Created style guides
- Worked in an agile development team
UI/UX Designer
Freelance
- Concept and design of a mobile roadside assistance app
UI/UX Designer
Freelance
- UI design for various landing pages within the Creative Cloud and Skills & Tools Document Cloud Skills areas
UI/UX Designer
Freelance
- Redesigned a web-based application that allows customers to create 3D visual design configurators for their products
- Created a design system for the development team
- User research
- Personas & user journeys
- Wireframes
UI/UX Designer
Freelance
- Designed a complex web application as a digital platform in the logistics sector
- Created and maintained a design system
- Worked in a Scrum environment
UI/UX Designer
Virtual Identity AG
- Prototyping
- Usability testing
- Design Thinking Framework
- Scrum / Agile Framework
UI/UX Designer
Virtual Identity AG
- Developing intuitive user interfaces for the web application ecosystem "teamplay"
- Working closely with UX designers and developers to redesign and improve applications based on Figma user feedback
- Redesigning the "teamplay" application with a new style guide
- Designing a project management platform for medical professionals that makes suggestions based on AI insights
- Developing and prototyping an experimental application based on psychological and human needs to improve the daily well-being of radiologists
UI/UX Designer
Virtual Identity AG
- Collaborating with the Corporate Communications team at Siemens AG to create a new design for the entire online presence
- Redesigning various digital products, including the newsroom, sustainability portal, and intranet platforms
- Supporting the migration of various portals to the new system
- Creating new components and templates and implementing comprehensive design specifications
- Developing a new UI design for a Siemens AG subsidiary based on the company's current visual language
- Providing UI and UX design in a team for the redesign of Siemens AG's sales platform
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Healthcare (11 years), Information Technology (11 years), Automotive (6 years), Professional Services (6 years), and Transportation (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (11 years), Information Technology (11 years), Marketing (11 years), Research and Development (11 years), and Project Management (1 year).
Skills
- Visual Design
- Design Systems
- User Research
- Personas & User Journeys
- Wireframes
- Prototyping
- Usability Testing
- Design Thinking Framework
- Scrum / Agile Framework
- Figma
Languages
Education
FH St. Pölten
Bachelor of Science in Media Technology · Media Technology · Saint Pölten, Austria
Certifications & licenses
UX Design Certification
Profile
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