Valeria Aleksic
Designer & Mentor
Experience
Designer & Mentor
Freelance
- Mentor for the Work in Tech Program at Migrapreneur
- Mentored students enrolled in a UX/UI bootcamp, providing guidance on design principles, prototyping techniques, user-centred design methodologies, and portfolio feedback
- Provided guidance and support to early-career migrant designers
- Currently leading web and branding design projects, collaborating closely with wellness businesses and media agencies to deliver soulful brand experiences
- Facilitated mindfulness and wellness classes and workshops centred around meditation, mental-health, embodiment and sound healing
Visual Designer
Fraugster
- Key designer for the implementation of the new branding and website, enhancing visuals on website, social media and design systems
- Worked cross-teams between the Product, Marketing teams and C-level
- Designed layouts for digital and print materials, applying UX/UI principles to ensure seamless interaction and readability
- Developed impactful marketing designs that resonate with the target audience, leveraging user-centered design approaches to drive engagement and conversion
- Created user-friendly icons and comprehensive style guides, optimising user interaction and navigation across mobile and web platforms
Graphic Designer
Opinary
- Key contributor in the creation of new website, developing a new web experience together with the Design Lead
- Led design efforts for the creation of an employer branding experience, optimising design systems and branding across digital platforms
- Played a key role in the development and design of user campaigns through online polls, resulting in a 30% increase in user engagement and platform revenue for clients like Verti, Prime Video, Enpal and Oatly
- Learned HTML/CSS for this
Designer
Mobius Labs
- Volunteered for the communication committee, AStA
- Played a crucial role in establishing core iconography for both main branding and user’s platform, informed by insights from developers, product designers and users
- Conducted user and cross-teams research to identify pain points and user needs, leading to informed design decisions and improvements in the design systems
- Led the conceptualisation and implementation of brand identity elements, ensuring consistency and alignment with user experience principles
- Designed intuitive data visualisation illustrations to enhance user understanding and engagement, focusing on clarity and accessibility
Multimedia Designer
Piavita AG
- Designed and managed social media campaigns with a focus on user engagement and brand consistency, integrating UX/UI principles to optimize user interaction and experience
- Created data visualization illustrations to effectively communicate complex information, prioritizing clarity and accessibility for users
- Developed storyboards and illustrations for ad campaigns, applying user-centered design approaches to captivate and resonate with the target audience
- Designed print and digital materials for events, booths, and client presentations, ensuring seamless user interaction and visual appeal across various touchpoints
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (5 years), Education (3 years), Healthcare (3 years), Information Technology (3 years), Banking and Finance (0.5 years), and Agriculture (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (6 years), Marketing (5.5 years), and Research and Development (4 years).
Skills
- Strong Understanding Of Design Principles
- Empathic, Clear Communicator
- Radical Kindness And Honesty
- Highly Adaptive & Resourceful
- Eye For Aesthetics And Detail
- Natural Problem-solver
- Design Systems
- Visual Design
- Responsive Web Design
- Mobile Design
- User Research
- Usability Testing
- A/b Testing
- Prototyping
- Html & Css
- Sketch
- Figma
- Adobe Cc
- Asana
- Google Suite
Languages
Education
Universidad Católica Andrés Bello
Bachelor studies in Mass Communication · Mass Communication · Caracas, Venezuela
Universidad Central de Venezuela
Diploma in Cinematography · Cinematography · Caracas, Venezuela
Berlin University of Europe for Applied Sciences
B.A. in Communication Design · Communication Design · Berlin, Germany
Certifications & licenses
Aegialis Yoga – Yin Yoga And Meditation (100H)
Cyber Patio – UI Design
Design To Be – 8 Week Design EQ Training Program
Yoga Barn Berlin – Yogalehrer Ausbildung (200H)
Profile
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