Valeria A.

Designer & Mentor

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Berlin, Germany

Experience

Jan 2023 - Present
3 years

Designer & Mentor

Freelance

  • Mentor for the Work in Tech Program at Migrapreneur
  • Mentored students enrolled in a UX/UI bootcamp, providing guidance on design principles, prototyping techniques, user-centred design methodologies, and portfolio feedback
  • Provided guidance and support to early-career migrant designers
  • Currently leading web and branding design projects, collaborating closely with wellness businesses and media agencies to deliver soulful brand experiences
  • Facilitated mindfulness and wellness classes and workshops centred around meditation, mental-health, embodiment and sound healing
Jan 2021 - Jun 2021
6 months

Visual Designer

Fraugster

  • Key designer for the implementation of the new branding and website, enhancing visuals on website, social media and design systems
  • Worked cross-teams between the Product, Marketing teams and C-level
  • Designed layouts for digital and print materials, applying UX/UI principles to ensure seamless interaction and readability
  • Developed impactful marketing designs that resonate with the target audience, leveraging user-centered design approaches to drive engagement and conversion
  • Created user-friendly icons and comprehensive style guides, optimising user interaction and navigation across mobile and web platforms
Mar 2020 - Dec 2021
1 year 10 months

Graphic Designer

Opinary

  • Key contributor in the creation of new website, developing a new web experience together with the Design Lead
  • Led design efforts for the creation of an employer branding experience, optimising design systems and branding across digital platforms
  • Played a key role in the development and design of user campaigns through online polls, resulting in a 30% increase in user engagement and platform revenue for clients like Verti, Prime Video, Enpal and Oatly
  • Learned HTML/CSS for this
Feb 2019 - Feb 2020
1 year 1 month

Designer

Mobius Labs

  • Volunteered for the communication committee, AStA
  • Played a crucial role in establishing core iconography for both main branding and user’s platform, informed by insights from developers, product designers and users
  • Conducted user and cross-teams research to identify pain points and user needs, leading to informed design decisions and improvements in the design systems
  • Led the conceptualisation and implementation of brand identity elements, ensuring consistency and alignment with user experience principles
  • Designed intuitive data visualisation illustrations to enhance user understanding and engagement, focusing on clarity and accessibility
Apr 2018 - Dec 2018
9 months

Multimedia Designer

Piavita AG

  • Designed and managed social media campaigns with a focus on user engagement and brand consistency, integrating UX/UI principles to optimize user interaction and experience
  • Created data visualization illustrations to effectively communicate complex information, prioritizing clarity and accessibility for users
  • Developed storyboards and illustrations for ad campaigns, applying user-centered design approaches to captivate and resonate with the target audience
  • Designed print and digital materials for events, booths, and client presentations, ensuring seamless user interaction and visual appeal across various touchpoints

Skills

  • Strong Understanding Of Design Principles
  • Empathic, Clear Communicator
  • Radical Kindness And Honesty
  • Highly Adaptive & Resourceful
  • Eye For Aesthetics And Detail
  • Natural Problem-solver
  • Design Systems
  • Visual Design
  • Responsive Web Design
  • Mobile Design
  • User Research
  • Usability Testing
  • A/b Testing
  • Prototyping
  • Html & Css
  • Sketch
  • Figma
  • Adobe Cc
  • Asana
  • Google Suite

Languages

Spanish
Native
German
Advanced
English
Advanced
French
Elementary

Education

Universidad Católica Andrés Bello

Bachelor studies in Mass Communication · Mass Communication · Caracas, Venezuela

Universidad Central de Venezuela

Diploma in Cinematography · Cinematography · Caracas, Venezuela

Berlin University of Europe for Applied Sciences

B.A. in Communication Design · Communication Design · Berlin, Germany

Certifications & licenses

Aegialis Yoga – Yin Yoga And Meditation (100H)

Cyber Patio – UI Design

Design To Be – 8 Week Design EQ Training Program

Yoga Barn Berlin – Yogalehrer Ausbildung (200H)

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