Valeria A.
Designer & Mentor
Experience
Jan 2023 - Present
3 yearsDesigner & Mentor
Freelance
- Mentor for the Work in Tech Program at Migrapreneur
- Mentored students enrolled in a UX/UI bootcamp, providing guidance on design principles, prototyping techniques, user-centred design methodologies, and portfolio feedback
- Provided guidance and support to early-career migrant designers
- Currently leading web and branding design projects, collaborating closely with wellness businesses and media agencies to deliver soulful brand experiences
- Facilitated mindfulness and wellness classes and workshops centred around meditation, mental-health, embodiment and sound healing
Jan 2021 - Jun 2021
6 monthsVisual Designer
Fraugster
- Key designer for the implementation of the new branding and website, enhancing visuals on website, social media and design systems
- Worked cross-teams between the Product, Marketing teams and C-level
- Designed layouts for digital and print materials, applying UX/UI principles to ensure seamless interaction and readability
- Developed impactful marketing designs that resonate with the target audience, leveraging user-centered design approaches to drive engagement and conversion
- Created user-friendly icons and comprehensive style guides, optimising user interaction and navigation across mobile and web platforms
Mar 2020 - Dec 2021
1 year 10 monthsGraphic Designer
Opinary
- Key contributor in the creation of new website, developing a new web experience together with the Design Lead
- Led design efforts for the creation of an employer branding experience, optimising design systems and branding across digital platforms
- Played a key role in the development and design of user campaigns through online polls, resulting in a 30% increase in user engagement and platform revenue for clients like Verti, Prime Video, Enpal and Oatly
- Learned HTML/CSS for this
Feb 2019 - Feb 2020
1 year 1 monthDesigner
Mobius Labs
- Volunteered for the communication committee, AStA
- Played a crucial role in establishing core iconography for both main branding and user’s platform, informed by insights from developers, product designers and users
- Conducted user and cross-teams research to identify pain points and user needs, leading to informed design decisions and improvements in the design systems
- Led the conceptualisation and implementation of brand identity elements, ensuring consistency and alignment with user experience principles
- Designed intuitive data visualisation illustrations to enhance user understanding and engagement, focusing on clarity and accessibility
Apr 2018 - Dec 2018
9 monthsMultimedia Designer
Piavita AG
- Designed and managed social media campaigns with a focus on user engagement and brand consistency, integrating UX/UI principles to optimize user interaction and experience
- Created data visualization illustrations to effectively communicate complex information, prioritizing clarity and accessibility for users
- Developed storyboards and illustrations for ad campaigns, applying user-centered design approaches to captivate and resonate with the target audience
- Designed print and digital materials for events, booths, and client presentations, ensuring seamless user interaction and visual appeal across various touchpoints
Skills
- Strong Understanding Of Design Principles
- Empathic, Clear Communicator
- Radical Kindness And Honesty
- Highly Adaptive & Resourceful
- Eye For Aesthetics And Detail
- Natural Problem-solver
- Design Systems
- Visual Design
- Responsive Web Design
- Mobile Design
- User Research
- Usability Testing
- A/b Testing
- Prototyping
- Html & Css
- Sketch
- Figma
- Adobe Cc
- Asana
- Google Suite
Languages
Spanish
NativeGerman
AdvancedEnglish
AdvancedFrench
ElementaryEducation
Universidad Católica Andrés Bello
Bachelor studies in Mass Communication · Mass Communication · Caracas, Venezuela
Universidad Central de Venezuela
Diploma in Cinematography · Cinematography · Caracas, Venezuela
Berlin University of Europe for Applied Sciences
B.A. in Communication Design · Communication Design · Berlin, Germany
Certifications & licenses
Aegialis Yoga – Yin Yoga And Meditation (100H)
Cyber Patio – UI Design
Design To Be – 8 Week Design EQ Training Program
Yoga Barn Berlin – Yogalehrer Ausbildung (200H)
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