Benjamin Erxleben
IC Design Lead & Design Team Lead
Experience
IC Design Lead & Design Team Lead
Cara Care
- Hired and mentored small design team; improved cross-functional collaboration
- Guided brand & CI evolution for improved product-market-fit; supported rollout across teams & channels
- Improved team processes and adapted workflows to shifting requirements
- Creation, maintenance of a Design System for product, content & marketing
- End-to-end product design for key features (e.g. onboarding, digital therapy modules) in a regulated health market, aligning with medical & business needs
- Supported marketing, sales & content teams in print, merchandise, web & motion
- Stakeholder management & collaboration across departments
Team Lead & Sr. Product Designer
Dojo Madness
- Hired and mentored a team of 5 senior designers across multiple product lines
- End-to-end product design for 4 coaching products across web, mobile & desktop
- Created 2 design systems to streamline development across app verticals
- Launched OverSUMO coaching vertical from ideation to successful monetization
- Drove concept & product design including split-testing & adaptive design strategies for the Zack.ai platform pivot, aligning with new product & brand strategy
- Supported marketing, sales & content teams in print, merchandise, web & motion
Designer for Digital & Print Media
OK Werbung GmbH
- Concept, ideation & design of various Digital, Web & Print material including branding & corporate design, editorial design, information visualisations, retouch & illustration, presentations, motion design, websites, merchandise
- Basic client management & communication
- Management & maintenance of project files as well as technical equipment
UI / UX Designer
SinnerSchrader Mobile
- Market research & target group analysis for precise scoping of project impact
- Concept, ideation & UI / UX design for various mobile & web products
- Asset production, development handover & QA support
- Internal support for various marketing materials (Web, Print & Merchandise)
- Supporting account managers with client & offer coordination
Team Lead & Sr. Product Designer
Wefox / FinanceFox
- Co-lead rebranding, processing & integration of the corporate identity
- Introduced modern UI & iconography to reflect the brand’s premium positioning
- End-to-end design process for mobile app & website to improve value & usability
- Concept & creation of marketing material (Web, Print, Merchandise, TV)
- Resource development, mentoring & planning of a Jr. Designer
Summary
With 19+ years of experience, I help startups & companies navigate German challenges of scaling design through flexible, on-demand expertise across all typical design needs & product stages.
I seamlessly integrate as self-structured IC or team lead, delivering precise execution, strategic guidance or mentoring based on the individual client needs — minimizing time, budget & cultural strain.
My adaptive approach fosters sustainable impact, reduces growing pains and builds synergetic, forward-looking partnerships.
Skills
Full Product Lifecycle Coverage Through Market Research, User Analysis, Branding & Ci, Personas & Roles, Concept & Ideation, Customer Journey And Experience Maps, Product Design (Ux/ui), Prototyping & Testing, Micro-animations, Marketing Design, Print & Merchandise Design, Basic Motion Design, 3d, Html & Css
High Agency
Self-structured
Problem-solver
Feedback Driven
Thorough
Adaptable
Curious
Humble
Kanban
Scrum
Waterfall
Task Planning: Ticktick, Trello, Asana, Jira
Services Offered: Ic Lead, Mentoring, Design Team Lead
Research & Analysis
Concept & Ideation
Branding & Corporate Identity
Digital Product Design (Mobile, Web, Desktop)
Design For Digital & Print Media
Prototyping, User Testing & Validation
Design Audit, Product Testing, Qa
Design Consultations, Workshops
Tools: Gpt/ai, Amplitude, Mixpanel
Design: Figma, Adobe Cc, Framer
Prototyping: Figma, Framer, Flinto, Pop
Animations: Adobe Ae, Lottie, Flinto, Flow
Handover: Figma, Pdf Guides, Meetings
Languages
Education
Fachhochschule Potsdam
BA, Interface Design · Interface Design · Germany
OSZ Druck- & Medientechnik
Apprenticeship as Designer for Digital & Print Media · Designer for Digital & Print Media · Germany
Profile
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