Lari K.
Brand Representative
Experience
Brand Representative
TMK Vaunukeskus
- Promotion and sales of Delistar Trailers, Esselmann sales trucks and other professional equipment for mobile sales.
Marketing Manager
TMK Tori- ja markkinakaupan palvelukeskus Oy
- Launching a new international brand and helping rebrand some existing services.
Brand Architect
Yrityspalvelu Teko Oy
- Brand audit and development
Freelance Consultant
Freelance
Fulltime Student
GRADIA Jyväskylä Educational Consortium
- Deep learning a new industry
Chief Product Officer
Brailava Oy
- Product and brand management for an artificial intelligence startup, with an international team.
Public Speaker
Puhujatori
- Inspirational talks about human-centricity and design in today's society, openness in leadership and the role of empathy in innovation.
Head Of Marketing
Zaibatsu Interactive
- B2B sales, marketing, sponsorship deals, innovations & concepts, project management, business strategy.
- Facilitation and generation of requirements specifications for an Aurora AI pilot project (1 month design sprint including service design, software architecture etc.) with Digi Finland, National Treasury, DVV & Lutheran Church.
- Leading design teams in multiple game concept creations and pitching them successfully to top national and international clients.
- Creation of the company marketing strategy and training a junior from trainee to specialist.
- Advisory and participatory role in business strategy.
- Leading of the personnel wellbeing strategy area.
Self Employed / Gun for Hire
Self Employed
- Graphic design, WordPress pages and odd jobs.
- Downshifting.
Designer
Mainostoimisto Zeniitti (Zenico Pro Agency Oy)
- Campaign planning, conceptualization, copywriting, design work.
- City of Jyväskylä Public Transport Authority (Linkki) brand design (partially using service design methodology), launch and marketing planning.
CEO/Designer
Ideavuo Oy
- Brand consulting, campaign planning, publication design, advertising materials, management.
- City of Viitasaari participatory brand design project "Pikkasen parempi periferia".
- Jyväskylä Uptown brick & mortar shops' participatory brand project with City of Jyväskylä.
- Point-of-sales material design for Lotus soft papers.
- City of Jyväskylä Housing Company (JVA) B2C magazine concept consulting, layout & content production.
- Jyväskylä power company magazine jEnergia layout.
Graphic Designer, partner
Valu Digital
- Web design, publication design, advertising.
Graphic Designer
Printcenter Oy
- Retail design, advertising.
Summary
I help SMEs and consultancies navigate change through strategic clarity and hands-on execution—building growth where others see only complexity.
What I Bring: With 200+ client engagements across industries, I've developed a rare ability to quickly decode business challenges, build stakeholder buy-in, and drive measurable outcomes. My background spans entrepreneurship (real P&L accountability), partnership (shared commercial responsibility), brand consulting (strategic positioning that moves the needle), and board governance (oversight perspective).
Proven Impact: Led brand development and launch for Jyväskylä's LINKKI public transport system (2013-2014), establishing the foundation for the region's integrated public transport service that has since grown to 9.35M annual trips (2024), serving 200,000+ residents across seven municipalities.
How I Work: I'm a bottom-up thinker who builds solutions from ground truth rather than imposed frameworks. This means I enter organizations, absorb the reality quickly, identify what actually needs to change (not what the playbook says), and persuade teams to commit to that path. High adaptability (Clevry: 10/10) allows me to shift approach based on what each situation demands.
Where I Excel:
- Interim GM roles in growth, turnaround, or transformation contexts
- SMEs (€1M+) needing strategic leadership without permanent overhead
- Business development consultancies requiring operational structure
- Change leadership that wins hearts and minds, not just compliance
Industries: Broad exposure across 200+ clients—comfortable moving between sectors.
Languages
Education
JAMK University of Applied Sciences
Master of Business Administration · Business Administration and Management, General · Jyväskylä, Finland
JAMK University of Applied Sciences
Multi-skilled professional · Business Administration and Management, General · Jyväskylä, Finland
Savonia University of Applied Sciences
Bachelor of Applied Science, BASc · Graphic Communications · Kuopio, Finland
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.