Lari Kemiläinen - Brand Representative

Q: Where is Lari based?

Lari is based in Jyväskylä, Finland .

Q: What languages does Lari speak?

Lari speaks the following languages: Finnish (Native), English (Advanced), French (Advanced), Italian (Advanced), Swedish (Elementary) .

Q: How many years of experience does Lari have?

Lari has at least 24 years of experience. During this time, Lari has worked in at least 13 different roles and for 13 different companies . The average length of individual experience is 1 year and 10 months . Note that Lari may not have shared all experience and actually has more experience.

Q: What is Lari's latest experience?

Lari's most recent position is Brand Representative at TMK Vaunukeskus .

Q: What companies has Lari worked for in recent years?

In recent years, Lari has worked for TMK Vaunukeskus , TMK Tori- ja markkinakaupan palvelukeskus Oy , Yrityspalvelu Teko Oy , Freelance , and GRADIA Jyväskylä Educational Consortium .

Q: Which industries is Lari most experienced in?

Lari is most experienced in industries like Advertising , Media, Entertainment and Publishing , and Information Technology (IT) . Lari also has some experience in Professional Services , Retail , and Education .

Q: Which business areas is Lari most experienced in?

Lari is most experienced in business areas like Marketing , Strategy and Planning , and Information Technology (IT) . Lari also has some experience in Project Management , Research and Development (R&D) , and Sales .

Q: Which industries has Lari worked in recently?

Lari has recently worked in industries like Professional Services , Information Technology (IT) , Media, and Entertainment and Publishing .

Q: Which business areas has Lari worked in recently?

Lari has recently worked in business areas like Strategy and Planning , Marketing , and Project Management .

Recommended expert

Jyväskylä, Finland

Experience

Nov 2025 - Present

3 months

Brand Representative

TMK Vaunukeskus

Promotion and sales of Delistar Trailers, Esselmann sales trucks and other professional equipment for mobile sales.

Nov 2024 - Apr 2025

6 months

Harjavalta, Finland

Marketing Manager

TMK Tori- ja markkinakaupan palvelukeskus Oy

Launching a new International brand and helping rebrand some existing services.

Mar 2024 - Present

1 year 11 months

Jyväskylä, Finland

Brand Architect

Yrityspalvelu Teko Oy

Brand audit and development

Jan 2023 - Nov 2024

1 year 11 months

Finland

Freelance Consultant

Freelance

Jan 2023 - Mar 2024

1 year 3 months

Jyväskylä, Finland

Fulltime Student

GRADIA Jyväskylä Educational Consortium

Deep learning a new industry

Jul 2022 - Aug 2022

2 months

Jyväskylä, Finland

Chief Product Officer

Brailava Oy

Product and brand management for an artificial intelligence startup, with an international team.

Feb 2022 - Present

4 years

Finland

Public Speaker

Puhujatori

Inspirational talks about human-centricity and design in today's society, openness in leadership and the role of empathy in innovation.

Sep 2019 - Feb 2022

2 years 6 months

Jyväskylä, Finland

Head Of Marketing

Zaibatsu Interactive

B2B sales
Marketing
Sponsorship deals
Innovations & concepts
Project management
Business strategy
Facilitation / generation of requirements specifications for an Aurora AI pilot project (1 mo. design sprint incl. service design, software architecture etc.) with Digi Finland, National Treasury, DVV & Lutheran Church.
Leading design teams in multiple game concept creations and pitching them successfully to top national and international clients.
Creation of the company marketing strategy and training a junior from trainee to specialist.
Advisory / participatory role in business strategy.
Leading of the personnel wellbeing strategy area.

Jan 2018 - Sep 2019

1 year 9 months

Kannonkoski, Finland

Self Employed / Gun for Hire

Self Employed

Graphic design
WordPress pages and odd jobs
Downshifting

Jun 2012 - Dec 2014

2 years 7 months

Jyväskylä, Finland

Designer

Mainostoimisto Zeniitti (Zenico Pro Agency Oy)

Campaign planning
Conceptualization
Copywriting
Design work
City of Jyväskylä Public Transport Authority (Linkki) brand design (partially using service design methodology), launch and marketing planning.

Oct 2010 - Nov 2017

7 years 2 months

Jyväskylä, Finland

CEO/Designer

Ideavuo Oy

Brand consulting
Campaign planning
Publication design
Advertising materials
Management
Participatory brand design project for the City of Viitasaari "A Slightly Better Periphery"
Participatory brand project for Jyväskylä Uptown brick-and-mortar shops with the City of Jyväskylä
Point-of-sale material design for Lotus soft papers
Concept consulting, layout, and content production for the City of Jyväskylä Housing Company (JVA) B2C magazine
Layout for jEnergia magazine of Jyväskylä Power Company

Jan 2004 - Sep 2010

6 years 9 months

Graphic Designer, partner

Valu Digital

Web design
Publication design
Advertising

Feb 2001 - Dec 2003

2 years 11 months

Graphic Designer

Printcenter Oy

Retail design
Advertising

Summary

I help SMEs and consultancies navigate change through strategic clarity and hands-on execution—building growth where others see only complexity.

What I Bring: With 200+ client engagements across industries, I've developed a rare ability to quickly decode business challenges, build stakeholder buy-in, and drive measurable outcomes. My background spans entrepreneurship (real P&L accountability), partnership (shared commercial responsibility), brand consulting (strategic positioning that moves the needle), and board governance (oversight perspective).

Proven Impact: Led brand development and launch for Jyväskylä's LINKKI public transport system (2013-2014), establishing the foundation for the region's integrated joukkoliikenne service that has since grown to 9.35M annual trips (2024), serving 200,000+ residents across seven municipalities.

How I Work: I'm a bottom-up thinker who builds solutions from ground truth rather than imposed frameworks. This means I enter organizations, absorb the reality quickly, identify what actually needs to change (not what the playbook says), and persuade teams to commit to that path. High adaptability (Clevry: 10/10) allows me to shift approach based on what each situation demands.

Where I Excel:

Interim GM roles in growth, turnaround, or transformation contexts
SMEs (€1M+) needing strategic leadership without permanent overhead
Business development consultancies requiring operational structure
Change leadership that wins hearts and minds, not just compliance

Industries: Broad exposure across 200+ clients—comfortable moving between sectors

Open to interim and fractional executive opportunities where fresh thinking meets commercial discipline.

Skills

International Trade
Market Entry
Case Studies

Languages

Finnish

Native

English

Advanced

French

Advanced

Italian

Advanced

Swedish

Elementary

Education

Aug 2021 - Aug 2025

JAMK University of Applied Sciences

Master of Business Administration - MBA · Business Administration · Jyväskylä, Finland

Oct 2018 - Jun 2019

JAMK University of Applied Sciences

Multi-skilled professional · Business Administration and Management, General · Jyväskylä, Finland

Oct 1997 - Jun 2001

Savonia University of Applied Sciences

Bachelor of Applied Science - BASc · Kuopio Design Academy / Graphic Communications · Kuopio, Finland

Profile

Created

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Lari based?

Lari is based in Jyväskylä, Finland.

What languages does Lari speak?

Lari speaks the following languages: Finnish (Native), English (Advanced), French (Advanced), Italian (Advanced), Swedish (Elementary).

How many years of experience does Lari have?

Lari has at least 24 years of experience. During this time, Lari has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 1 year and 10 months. Note that Lari may not have shared all experience and actually has more experience.

What roles would Lari be best suited for?

Based on recent experience, Lari would be well-suited for roles such as: Brand Representative, Marketing Manager, Brand Architect.

What is Lari's latest experience?

Lari's most recent position is Brand Representative at TMK Vaunukeskus.

What companies has Lari worked for in recent years?

In recent years, Lari has worked for TMK Vaunukeskus, TMK Tori- ja markkinakaupan palvelukeskus Oy, Yrityspalvelu Teko Oy, Freelance, and GRADIA Jyväskylä Educational Consortium.

Which industries is Lari most experienced in?

Lari is most experienced in industries like Advertising, Media, Entertainment and Publishing, and Information Technology (IT). Lari also has some experience in Professional Services, Retail, and Education.

Which business areas is Lari most experienced in?

Lari is most experienced in business areas like Marketing, Strategy and Planning, and Information Technology (IT). Lari also has some experience in Project Management, Research and Development (R&D), and Sales.

Which industries has Lari worked in recently?

Lari has recently worked in industries like Professional Services, Information Technology (IT), Media, and Entertainment and Publishing.

Which business areas has Lari worked in recently?

Lari has recently worked in business areas like Strategy and Planning, Marketing, and Project Management.

What is Lari's education?

Lari holds a Master in Business Administration from JAMK University of Applied Sciences, a Bachelor in Business Administration and Management, General from JAMK University of Applied Sciences and a Bachelor in Kuopio Design Academy / Graphic Communications from Savonia University of Applied Sciences.

What is the availability of Lari?

Lari is immediately available for suitable projects.

What is the rate of Lari?

Lari's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.