Irenee (Songsare) Shevy
Sales and Business Development Manager (EMEA)
Experience
Sales and Business Development Manager (EMEA)
STREIT GROUP
- Developing sales activities for the leading worldwide military transport manufacturer within the Middle East and Africa providing various vehicles, drones and defense tools.
- The product portfolio goes from customized armored APC to MRAP equipped with various Battle Management Systems such as Jamming systems.
- Assessing and monitoring regional market and competitors in the premium customized class for armored vehicles.
- Reviewing requirements and writing the functional specification for required changes.
- Participated actively in the IDEX 2023, 2024 and Eurosatory 2023.
- Visiting customers in the region.
Area Sales Manager EMEA
CARAT DEFENSE ENGINEERING / CARAT DUCHATELET SA
- Area Sales Manager within a highly competitive VIP environment; placing value propositions of bespoke products tailored to the needs of key decision makers and VIPs.
- The product portfolio goes from customized armored limousines for presidents to armored SUVs for VIPs and military APC.
- Assessing and monitoring regional market and competitors in the premium customized class for armored vehicles.
- Reviewing requirements and writing the functional specification for required changes.
- Working with selective customers to provide cars according to their needs.
- Very good knowledge of the premium market segment.
- Implementing direct sales and lead generation, executing and applying sales methodologies to enhance turnover.
- Achieved monthly and quarterly revenue targets.
- Delivered more than 30 cars to key decision makers in Africa.
- Increased the sales number for VIP customers.
- Executed sales of industrial projects for joint venture development.
Sales Manager EMEA
Palfinger Europe / Palfinger Defense GmbH
- Experienced Sales Manager within a highly complex and matrix environment; worked with dealers and OEM truck manufacturers to develop sales in the EMEA region through new sales channels and building strategic alliances.
- Assessing and monitoring regional market and competitors in transport solutions, lifting and logistics equipment.
- Preparing vendor product documentation, reviewing requirements and writing functional specifications for required changes.
- Working with various OEM truck manufacturers to provide turnkey solutions to mining companies.
- Very good knowledge of manufacturing lifting equipment including cranes, hook-loaders and skip loaders.
- Implementing direct sales and lead generation, executing and applying sales methodologies to enhance turnover.
- Dramatically improved sales revenue from mining companies by 70% within 12 months.
- Achieved monthly and quarterly revenue targets on the number of key account customers in the region by 62% from 3 to 9 dealers.
- Increased the number of dealers and free agents marketing Palfinger products from 3 to 10.
Team Leader EMEA/LARAM
FARMINGTON AUTOMOTIVE
- Leading a team of 3 salesmen working in the sales of armored vehicles and ballistic components through the development of new customer segments (B2B, B2G) in the EMEA and LATAM regions.
- Assessing and monitoring regional markets and competitors in the armouring industry.
- Implementing direct sales and lead generation.
- Executing and applying sales methodologies to enhance customer objectives; advising customers on armouring technologies to ensure sales effectiveness.
- Designed and executed plans to generate high ROI sales revenue of existing customers by 70% in 12 months.
- Developed the number of key account customers in the region by 62% from 3 to 9 dealers.
- Increased region's turnover sales from €1.4 million to €3.2 million.
Team Leader Sales / EMEA
WIDE LOYAL INTERNATIONAL Ltd
- Led sales teams of 10 salesmen to achieve revenue growth through the development of dealer channels in EMEA.
- Assessing and monitoring regional market in the professional and festive lighting sector.
- Implemented direct improvements, execution and application of sales methodologies to enhance dealer channel strategy.
- Assisted dealers in the preparation of technical and financial offers for public tenders.
- Boosted sales revenue of existing dealer channels by 70% in 4 months.
- Developed the DACH region's dealer channel by 62% from 19 to 31 dealers.
- Increased region's turnover sales from €1.4 million to €3.2 million.
Senior Sales Manager / EMEA Contract
Baumaschinen Fink
- Built an impressive record of achievement through progressive sales of spare and wear parts, machinery and services for road construction and mining companies across the EMEA region.
- Visited construction companies in almost all European countries.
- Implemented compliance rules between aftermarket and OEM parts.
- Sold new and used machines to key players in the construction and mining sector.
- Managed and directed a team of 6 sales managers to improve the supply chain and negotiated directly to enhance profitability and avoid production disruptions.
- Managed the export process and documentation.
- Managed the P&L.
- Prepared, negotiated and won bids for procurement of new machines.
- Established new local agents leading to an increase of annual revenues by 60%.
- Trained and mentored top performing sales managers in France, Belgium and Spain.
- Established supply chain management processes linking producers, warehouses and shipping companies.
Managing Director (Contract)
ISS-Consulting & Engineering
- Worked as consultant for various companies across Africa on business development activities related to creating demand, expansion and growth strategies.
- Developed and implemented sales strategies through selective distribution channels; optimized the offer and anticipated customer needs.
- Clients included leading companies in mining, construction and telecommunication sectors such as CELTEL DRC, CAMTEL and NEXXTEL in Cameroon.
- Created business models based on channel strategy to enhance sales figures.
- Optimized product portfolio to face competition.
- Liaised with distributors and competitors to identify business opportunities.
- Set up sales strategy and pricing policy.
- Increased annual sales revenues from zero to €2.1 million in 2 years.
- Built profitable relationships with clients in Africa and producers and wholesalers in Europe.
Sales Manager / Africa
MINING MINERALS METAL PROCESSES & TECHNOLOGIES (3MPT-CONSULTING)
- Managed and trained a results-oriented sales force in various African countries.
- Assisted with several management functions to support sales and exportation.
- Represented the firm at sales shows and exhibitions.
- Managed the P&L.
- Communicated with clients and companies to improve and develop business relationships; maintained constant follow-up on feedback.
- Reviewed entire inventory lists daily to track inventory flow.
- Identified resource requirements and assigned responsibilities to different sales staff through coordination.
- Helped resolve critical issues related to sales, escalated important matters to upper management.
- Prepared client surveys for sales projects and evaluated areas of improvement in current sales techniques.
- Launched a small scale refining machine for colombo-tantalum to replace raw export of this mineral, resulting in sales increment from €3 million to €15 million.
Senior Sales Manager / EMEA Contract
Marex-Stahlhandel GmbH
- Reported directly to the managing director regarding annual sales growth of steel products and tubes.
- Organized and managed the sales team to achieve required sales targets.
- Made sales of steel products of over €5 million in various African countries.
- Doubled the sales target.
Legal Intern
Me Tsaam & Associates
- Filed court proceedings.
- Researched cases with extensive use of computer.
- Counseled and advocated on civil cases.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Metals and Mining (18.5 years), Construction (9 years), Aerospace and Defense (6.5 years), Telecommunication (6 years), Automotive (4.5 years), and Professional Services (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (26 years), Product Development (6 years), Marketing (6 years), Strategy (6 years), Operations (6 years), and Procurement (3 years).
Summary
- An enthusiastic and skilled Team Leader with more than twenty years career leading sales operations for turnaround and high-growth companies in the EMEA region
- Extensive expertise in client needs analysis based on consultative approach and value proposition
- Managed cross-functional teams by designing, re-designing, and launching of leading-edge technology solutions to drive record-setting sales
- Expert negotiator and businessperson able to forge solid relationships with strategic partners and build consensus across multiple organizational levels.
- Solid understanding of Sales Operations Processes, Systems and Tools in defense sector
- Familiar with the EMEA defense Market and distributor landscape,
- Exceptional analytical and problem-solving skills, able to deliver expertly and effectively in a dynamic environment
- Proven ability to work cross functionality with marketing, sales, finance, logistics, and distributors management
Skills
- Account And Sales Management
- Team Motivation To Reach Kpi
- Deep Experienced In B2g Sales
- New Product And Technology Launches
- Knowledge Of Battle Management Systems & Jamming Mounted On Vehicles Platforms
- Executive Negotiations & Presentations
- Building Alliances & Partnerships
- Market And Competition Analysis
- Strong Analytical And Diplomatic Skills
- Advising, Advocating And Value Proposition
- Winner Mentality And Cultural Sensitivities
- Coordination And Development Of Marketing And Exhibitions Activities
- Exemplary Relationship Management Skills
- Business Plan Development And Sales Strategies
- Winner Mentality And Exceeding Customer
- Experienced In Leading Team Of Salesmen
- Management Of Sales And Marketing Budget
Languages
Education
University Applied Sciences Nuremberg
Master’s degree in business administration/sales, marketing and strategic management · business administration/sales, marketing and strategic management · Nuremberg, Germany
University of Yaounde II
Master Degree of Law and Economics · Law and Economics · Yaoundé, Cameroon
Certifications & licenses
Certificate In Investment Banking
Investment Banking institute Frankfurt/Main
Profile
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