Franco Iaquinta - Senior Manager Sales Marketing

Q: Where is Franco based?

Franco is based in Burglengenfeld, Germany .

Q: What languages does Franco speak?

Franco speaks the following languages: German (Native), English (Advanced), Italian (Advanced) .

Q: How many years of experience does Franco have?

Franco has at least 21 years of experience. During this time, Franco has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 4 years and 7 months . Note that Franco may not have shared all experience and actually has more experience.

Q: What is Franco's latest experience?

Franco's most recent position is Senior Manager Sales Marketing at Leonet GmbH .

Q: What companies has Franco worked for in recent years?

In recent years, Franco has worked for Leonet GmbH , Hello Fiber GmbH , Duraline Germany GmbH , and Telefonica GmbH .

Q: Which industries is Franco most experienced in?

Franco is most experienced in industries like Telecommunication , Professional Services , and Manufacturing .

Q: Which business areas is Franco most experienced in?

Franco is most experienced in business areas like Sales , Marketing , and Project Management . Franco also has some experience in Customer Service , Operations , and Strategy and Planning .

Q: Which industries has Franco worked in recently?

Franco has recently worked in industries like Telecommunication and Manufacturing .

Q: Which business areas has Franco worked in recently?

Franco has recently worked in business areas like Sales , Marketing , and Project Management .

Recommended expert

Burglengenfeld, Germany

Experience

Nov 2022 - Dec 2024

2 years 2 months

Deggendorf, Germany

Senior Manager Sales Marketing

Leonet GmbH

Project management of the Sales Marketing division
Conceptual design and implementation of marketing and sales campaigns of fiber optic products for new customers
Briefing and management of agencies
Design of events and ATL/BTL communication
Coordination with external partners
Success measurement of measures and readjustment if needed
Scalable planning, organization, implementation and evaluation of marketing services for pre-marketing and construction marketing measures
Establishment of standardized, scalable and reportable processes to meet strategic corporate goals
Responsibility for the communication strategy in close coordination with the sales managers in the B2C and B2B areas
Consulting, conception and implementation planning for further services in the Sales Marketing department
Responsibility for the advertising equipment of the sales channels: direct sales, partner shops, B2B and housing industry

May 2022 - Oct 2022

6 months

Cologne, Germany

Consultant Sales Management

Hello Fiber GmbH

Development and implementation of the door-to-door sales strategy
Rebuilding of the direct sales division
Establishment and management of door-to-door agencies
Establishment of a sales team for NE4 and housing industry
Conception and preparation of partner framework agreements, project contracts, commission agreements and licensing agreements
Continuous analysis and promotion of sales potentials and cross- and upsell opportunities
Establishment of sales performance reporting
Establishment and continuous optimization of departmental communication

Oct 2021 - Mar 2022

6 months

Meppen, Germany

Senior Key Account Manager

Duraline Germany GmbH

Support and expansion of existing accounts
Acquisition of new key accounts and major customers
Drafting of contracts and conducting contract negotiations at C-level
Management and maintenance of RFQs in Salesforce for efficient bid and tender processing
Active participation in the development of new products and the further development of the existing product portfolio

Oct 2020 - Sep 2021

1 year

Munich, Germany

Business Development Manager B2B

Telefonica GmbH

B2B indirect sales and partner management
Creation and implementation of marketing concepts for the B2B product portfolio
Management of sales activities of the B2B sales partners

Nov 2018 - Sep 2020

1 year 11 months

Nuremberg, Germany

Director Inside Sales

Webhelp Germany GmbH

B2B Inside Sales and Field Sales in the SMB customer segment
Management responsibility for 70 employees in 6 teams
Planning and implementation of outbound sales campaigns
Operations, profit and cost responsibility
Opportunity and lead management in CRM Salesforce
NPS management

May 2003 - Oct 2018

15 years 6 months

Munich, Germany

Various Sales and Management Positions

Vodafone GmbH

Managed the franchise sales channel in Bavaria with earnings and budget responsibility
Achieved a 20% increase in KPI performance and 25% increase in retail locations
Developed and managed Vodafone sales partners, controlled goods availability, planned and coordinated advertising and sales campaigns, and ensured brand presence
Achieved a 20% increase in Vodafone sales partners and a 25% increase in KPI performance
Managed branch managers of own stores spanning 40 employees, developed and implemented POS sales concepts
Achieved nationwide top 5 annual rankings (2007–2009) and increased Vodafone market share by 6%
Participated in the leadership talent program MOVE for sales managers (June 2011 to July 2012)

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Telecommunication (19 years), Professional Services (2 years), and Manufacturing (0.5 years).

Telecommunication

Professional Services

Manufacturing

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (21.5 years), Marketing (18.5 years), Project Management (2 years), Customer Service (2 years), Operations (2 years), and Strategy (0.5 years).

Sales

Marketing

Project Management

Customer Service

Operations

Strategy

Skills

Business Development
Interim Management
Marketing / Sales Analysis
Inside Sales
Partner Sales
Sales Marketing
Sales Management

Languages

German

Native

English

Advanced

Italian

Advanced

Education

Oct 1998 - Jun 2003

Augsburg

Diploma in Business Administration (FH) · Business Administration · Augsburg, Germany

Profile

Created

February 2024

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Franco based?

Franco is based in Burglengenfeld, Germany.

What languages does Franco speak?

Franco speaks the following languages: German (Native), English (Advanced), Italian (Advanced).

How many years of experience does Franco have?

Franco has at least 21 years of experience. During this time, Franco has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 4 years and 7 months. Note that Franco may not have shared all experience and actually has more experience.

What roles would Franco be best suited for?

Based on recent experience, Franco would be well-suited for roles such as: Senior Manager Sales Marketing, Consultant Sales Management, Senior Key Account Manager.

What is Franco's latest experience?

Franco's most recent position is Senior Manager Sales Marketing at Leonet GmbH.

What companies has Franco worked for in recent years?

In recent years, Franco has worked for Leonet GmbH, Hello Fiber GmbH, Duraline Germany GmbH, and Telefonica GmbH.

Which industries is Franco most experienced in?

Franco is most experienced in industries like Telecommunication, Professional Services, and Manufacturing.

Which business areas is Franco most experienced in?

Franco is most experienced in business areas like Sales, Marketing, and Project Management. Franco also has some experience in Customer Service, Operations, and Strategy and Planning.

Which industries has Franco worked in recently?

Franco has recently worked in industries like Telecommunication and Manufacturing.

Which business areas has Franco worked in recently?

Franco has recently worked in business areas like Sales, Marketing, and Project Management.

What is Franco's education?

Franco holds a Bachelor in Business Administration from Augsburg.

What is the availability of Franco?

Franco will be available full-time from March 2026.

What is the rate of Franco?

Franco's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.