Franco I.
Sales & Marketing Expert
Experience
Nov 2022 - Dec 2024
2 years 2 monthsRemote
Senior Manager Sales Marketing (freelance)
Leonet GmbH
- Initiating and executing targeted marketing campaigns to acquire new fiber-optic customers
- Briefing and managing advertising agencies & external partners
- Designing events and ATL/BTL communication
- Scalable planning, organization, execution and evaluation of marketing services for pre- and construction marketing initiatives
- Responsible for the communication strategy in close coordination with sales managers in B2C and B2B
- Responsible for advertising materials for the sales channels direct sales, partner shops, B2B and housing sector
May 2022 - Oct 2022
6 monthsRemote
Consultant Sales Management / Head of Sales (freelance)
Hello Fiber GmbH
- Developing and implementing the D2D sales strategy
- Setting up and managing D2D agencies
- Building a sales team for NE4 & B2B
- Conceptualizing and preparing all necessary contract documents like partner framework agreements, project contracts, commission agreements and permit agreements
- Contract management and consortium leadership
- Continuous analysis of sales potentials for cross- and upsell opportunities
- Setting up sales performance reporting
Oct 2021 - Mar 2022
6 monthsRemote
Senior Key Account Manager (freelance)
Duraline Germany GmbH
- Managing and expanding existing accounts of fiber-optic microduct manufacturer Duraline GmbH
- Acquiring new key accounts and major clients in the fiber-optic sector
- Designing C-level contracts
- Actively contributing to the development of new products and to the further development of the existing product portfolio in fiber-optic construction
- Leading and coordinating proposal campaigns to secure public funding
- Targeted use of funding databases and tender portals
Mar 2021 - Sep 2021
7 monthsBusiness Development Manager (freelance)
Telefonica GmbH
- Indirect Sales, Partner Management
- Developing and executing marketing concepts for the product portfolio, including managing sales activities of distribution partners
- Building and managing strategic partnerships
Nov 2018 - Feb 2021
2 years 4 monthsDirector Inside Sales B2B
Webhelp Germany GmbH
- B2B inside sales and field sales in the SMB customer segment
- Leading 70 employees across 6 teams
- Successfully planning and executing outbound sales campaigns
- Responsible for operations, profits and costs
May 2003 - Oct 2018
15 years 6 monthsSenior Sales Manager B2C / Head of Sales Franchise Sales
Vodafone GmbH
- Leadership and management of the franchise sales channel
- Sales management, performance and budget responsibility
- Development and management of Vodafone sales partners
- Management of product availability
- Planning and coordination of advertising and sales campaigns
- Management of store managers with a total span of 40 employees
- Development and implementation of point-of-sale sales concepts
- Nationwide top-5 annual rankings from 2007 to 2014
Summary
experienced sales and marketing expert / coach / mentor / doer
Languages
German
NativeEnglish
AdvancedItalian
AdvancedEducation
Oct 1998 - Apr 2003
University of Applied Sciences Augsburg
Diploma in Business Administration (FH) · Business Administration · Augsburg, Germany
Certifications & licenses
Digital Marketing Expert
Learning Digital GmbH
The Professional Scrum Master (PSMI)
Scrum.Org
Certified Real Estate Agent
IHK Oberbayern
Bank Clerk (Apprenticeship)
Stadtsparkasse Augsburg
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