Franco Iaquinta
Sales & Marketing Expert
Experience
Nov 2022 - Dec 2024
2 years 2 monthsRemote
Senior Manager Sales Marketing
Leonet GmbH
- Initiating and running targeted marketing campaigns to acquire new fiber-optic customers
- Briefing and managing ad agencies & external partners
- Designing events and ATL/BTL communication
- Scalable planning, organizing, executing and evaluating marketing services for pre- and construction marketing measures
- Establishing standardized, scalable, and reportable processes to meet strategic company goals
- Responsible for the communication strategy in close coordination with sales managers in B2C and B2B
- Responsible for the promotional set-up of sales channels: direct sales, partner shops, B2B, and housing industry
May 2022 - Oct 2022
6 monthsRemote
Consultant Vertriebsmanagement B2C / Head of Sales
Hello Fiber GmbH
- Developing and implementing the D2D sales strategy
- Setting up and managing D2D agencies
- Building a sales team for NE4 & B2B
- Designing and preparing all necessary contract documents, such as partner framework agreements, project contracts, commission agreements, and grant agreements
- Continuous analysis of sales potentials for cross-sell and upsell opportunities
- Developing sales performance reporting
Oct 2021 - Mar 2022
6 monthsRemote
Senior Key Account Manager
Duraline Germany GmbH
- Managing and expanding existing accounts for the fiber-optic microduct manufacturer Duraline GmbH
- Winning new key accounts and large customers in the fiber-optic sector
- Drafting contracts at the C-level
- Actively contributing to the development of new products and the enhancement of the existing product portfolio in fiber-optic construction
Mar 2021 - Sep 2021
7 monthsBusiness Development Manager
Telefonica GmbH
- Indirect Sales, Partner Management
- Creating and implementing marketing concepts for the product portfolio, including managing sales activities of partners
Nov 2018 - Feb 2021
2 years 4 monthsDirector Inside Sales B2B
Webhelp Germany GmbH
- B2B inside sales and field sales in the SMB customer segment
- Leading 70 employees across 6 teams
- Successfully planning and executing outbound sales campaigns
- Responsible for operations, revenue, and cost management
- Managing NPS
May 2003 - Oct 2018
15 years 6 monthsSenior Sales Manager B2C / Head of Sales Franchise Sales
Vodafone GmbH
- Leading and managing the franchise sales channel
- Sales management, results, and budget responsibility
- Building and managing Vodafone sales partners
- Managing product availability
- Planning and coordinating marketing and sales promotions
- Planning and ensuring brand presence
- Managing branch managers with a total span of 40 employees
- Sales leadership
- Developing and implementing POS sales concepts
- National top-5 annual rankings from 2007 to 2014
- Successfully participated in the MOVE leadership talent program from June 2011 to July 2012
Summary
experienced sales and marketing expert / coach / mentor / doer
Languages
German
Native
English
Advanced
Italian
Advanced
Education
Oct 1998 - Apr 2003
Fachhochschule Augsburg
Diploma in Business Administration (FH) · Business Administration · Augsburg, Germany
Certifications & licenses
Digital Marketing Expert
Learning Digital GmbH
The Professional Scrum Master (PSMI)
Scrum.Org
Certified Real Estate Agent
IHK Oberbayern
Bank Clerk (Apprenticeship)
Stadtsparkasse Augsburg
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