Franco I.
Sales & Marketing Expert
Experience
Sep 2025 - Present
3 monthsHybrid
Sales Manager Charging & Energy Solutions (freelance)
MAN Truck & Bus SE
- Developing and implementing the sales strategy and selecting suitable sales models
- Defining sales targets, audiences, USPs, and offer structure in close coordination with the product strategy
- Building and optimizing sales processes, roles, and organizational structure
- Developing a commission model to motivate and manage the sales organization
- Managing the internal sales network including communication, adjusting dealer agreements, and conducting training
- Designing a communication and branding approach to strengthen market position
- Selecting and developing key marketing channels and defining the service promise
- Integrating the sales strategy into existing sales tools and systems
- Initiating and managing sales campaigns and analyzing operational KPIs
- Continuously collecting feedback from the sales network and deriving improvement measures
Nov 2022 - Dec 2024
2 years 2 monthsRemote
Senior Manager Sales Marketing (freelance)
Leonet GmbH
- Initiating and running targeted marketing campaigns to attract new fiber customers
- Designing events and ATL/BTL communication
- Scalable planning, organization, execution, and evaluation of marketing services for pre-sale and construction marketing activities
- Responsible for the communication strategy in close coordination with sales leads in B2C and B2B
- Responsible for promotional materials for sales channels: direct sales, partner shops, B2B, and housing associations
- Briefing and managing advertising agencies and external partners
May 2022 - Oct 2022
6 monthsRemote
Consultant Sales Management / Head of Sales (freelance)
Hello Fiber GmbH
- Developing and implementing the D2D sales strategy
- Setting up and managing D2D agencies
- Building a sales team for NE4 & B2B
- Designing and preparing all necessary contract documents such as partner framework agreements, project contracts, commission agreements, and access agreements
- Continuously analyzing sales potentials for cross-sell and upsell opportunities
- Building sales performance reporting
Oct 2021 - Mar 2022
6 monthsRemote
Senior Key Account Manager (freelance)
Duraline Germany GmbH
- Managing and expanding existing accounts of fiber microduct manufacturer Duraline GmbH
- Acquiring new key accounts and large customers in the fiber sector
- Drafting contracts at C-level
- Actively contributing to the development of new products and the improvement of the existing product portfolio in fiber optic construction
- Leading and coordinating proposal campaigns to acquire public funding
- Targeted use of funding databases and tender portals
Mar 2021 - Sep 2021
7 monthsBusiness Development Manager (freelance)
Telefonica GmbH
- Indirect sales and partner management
- Creating and implementing marketing concepts for the product portfolio, including managing sales activities of distribution partners
- Building and managing strategic partnerships
Nov 2018 - Feb 2021
2 years 4 monthsDirector Inside Sales B2B
Webhelp Germany GmbH
- B2B inside sales and field sales in the SMB customer segment
- Leadership responsibility for 70 employees in 6 teams
- Successful planning and execution of outbound sales campaigns
- Operations, profit and cost responsibility
May 2003 - Oct 2018
15 years 6 monthsSenior Sales Manager B2C / Head of Sales Franchise Sales
Vodafone GmbH
- Leadership and management of the franchise sales channel
- Sales management, performance and budget responsibility
- Building and managing Vodafone sales partners
- Managing product availability
- Planning and coordinating advertising and sales promotions
- Development and implementation of POS sales concepts
- Nationwide top-5 annual rankings from 2007 to 2014
Summary
experienced sales and marketing expert / coach / mentor / doer
Languages
German
NativeEnglish
AdvancedItalian
AdvancedEducation
Oct 1998 - Apr 2003
Fachhochschule Augsburg
Diploma in Business Administration (FH) · Business Administration · Augsburg, Germany
Certifications & licenses
Digital Marketing Expert
Learning Digital GmbH
The Professional Scrum Master (PSMI)
Scrum.Org
Certified Real Estate Agent
IHK Oberbayern
Bank Clerk (Vocational Training)
Stadtsparkasse Augsburg
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