Initiating and running targeted marketing campaigns to acquire new fiber-optic customers
Briefing and managing ad agencies & external partners
Designing events and ATL/BTL communication
Scalable planning, organizing, executing and evaluating marketing services for pre- and construction marketing measures
Establishing standardized, scalable, and reportable processes to meet strategic company goals
Responsible for the communication strategy in close coordination with sales managers in B2C and B2B
Responsible for the promotional set-up of sales channels: direct sales, partner shops, B2B, and housing industry
May 2022 - Oct 2022
6 months
Remote
Consultant Vertriebsmanagement B2C / Head of Sales
Hello Fiber GmbH
Developing and implementing the D2D sales strategy
Setting up and managing D2D agencies
Building a sales team for NE4 & B2B
Designing and preparing all necessary contract documents, such as partner framework agreements, project contracts, commission agreements, and grant agreements
Continuous analysis of sales potentials for cross-sell and upsell opportunities
Developing sales performance reporting
Oct 2021 - Mar 2022
6 months
Remote
Senior Key Account Manager
Duraline Germany GmbH
Managing and expanding existing accounts for the fiber-optic microduct manufacturer Duraline GmbH
Winning new key accounts and large customers in the fiber-optic sector
Drafting contracts at the C-level
Actively contributing to the development of new products and the enhancement of the existing product portfolio in fiber-optic construction
Mar 2021 - Sep 2021
7 months
Business Development Manager
Telefonica GmbH
Indirect Sales, Partner Management
Creating and implementing marketing concepts for the product portfolio, including managing sales activities of partners
Nov 2018 - Feb 2021
2 years 4 months
Director Inside Sales B2B
Webhelp Germany GmbH
B2B inside sales and field sales in the SMB customer segment
Leading 70 employees across 6 teams
Successfully planning and executing outbound sales campaigns
Responsible for operations, revenue, and cost management
Managing NPS
May 2003 - Oct 2018
15 years 6 months
Senior Sales Manager B2C / Head of Sales Franchise Sales
Vodafone GmbH
Leading and managing the franchise sales channel
Sales management, results, and budget responsibility
Building and managing Vodafone sales partners
Managing product availability
Planning and coordinating marketing and sales promotions
Planning and ensuring brand presence
Managing branch managers with a total span of 40 employees
Sales leadership
Developing and implementing POS sales concepts
National top-5 annual rankings from 2007 to 2014
Successfully participated in the MOVE leadership talent program from June 2011 to July 2012