Franco Iaquinta

Sales & Marketing Expert

Burglengenfeld, Germany
Experience
Nov 2022 - Dec 2024
2 years 2 months
Remote

Senior Manager Sales Marketing

Leonet GmbH

  • Initiating and running targeted marketing campaigns to acquire new fiber-optic customers
  • Briefing and managing ad agencies & external partners
  • Designing events and ATL/BTL communication
  • Scalable planning, organizing, executing and evaluating marketing services for pre- and construction marketing measures
  • Establishing standardized, scalable, and reportable processes to meet strategic company goals
  • Responsible for the communication strategy in close coordination with sales managers in B2C and B2B
  • Responsible for the promotional set-up of sales channels: direct sales, partner shops, B2B, and housing industry
May 2022 - Oct 2022
6 months
Remote

Consultant Vertriebsmanagement B2C / Head of Sales

Hello Fiber GmbH

  • Developing and implementing the D2D sales strategy
  • Setting up and managing D2D agencies
  • Building a sales team for NE4 & B2B
  • Designing and preparing all necessary contract documents, such as partner framework agreements, project contracts, commission agreements, and grant agreements
  • Continuous analysis of sales potentials for cross-sell and upsell opportunities
  • Developing sales performance reporting
Oct 2021 - Mar 2022
6 months
Remote

Senior Key Account Manager

Duraline Germany GmbH

  • Managing and expanding existing accounts for the fiber-optic microduct manufacturer Duraline GmbH
  • Winning new key accounts and large customers in the fiber-optic sector
  • Drafting contracts at the C-level
  • Actively contributing to the development of new products and the enhancement of the existing product portfolio in fiber-optic construction
Mar 2021 - Sep 2021
7 months

Business Development Manager

Telefonica GmbH

  • Indirect Sales, Partner Management
  • Creating and implementing marketing concepts for the product portfolio, including managing sales activities of partners
Nov 2018 - Feb 2021
2 years 4 months

Director Inside Sales B2B

Webhelp Germany GmbH

  • B2B inside sales and field sales in the SMB customer segment
  • Leading 70 employees across 6 teams
  • Successfully planning and executing outbound sales campaigns
  • Responsible for operations, revenue, and cost management
  • Managing NPS
May 2003 - Oct 2018
15 years 6 months

Senior Sales Manager B2C / Head of Sales Franchise Sales

Vodafone GmbH

  • Leading and managing the franchise sales channel
  • Sales management, results, and budget responsibility
  • Building and managing Vodafone sales partners
  • Managing product availability
  • Planning and coordinating marketing and sales promotions
  • Planning and ensuring brand presence
  • Managing branch managers with a total span of 40 employees
  • Sales leadership
  • Developing and implementing POS sales concepts
  • National top-5 annual rankings from 2007 to 2014
  • Successfully participated in the MOVE leadership talent program from June 2011 to July 2012
Summary

experienced sales and marketing expert / coach / mentor / doer

Languages
German
Native
English
Advanced
Italian
Advanced
Education
Oct 1998 - Apr 2003

Fachhochschule Augsburg

Diploma in Business Administration (FH) · Business Administration · Augsburg, Germany

Certifications & licenses

Digital Marketing Expert

Learning Digital GmbH

The Professional Scrum Master (PSMI)

Scrum.Org

Certified Real Estate Agent

IHK Oberbayern

Bank Clerk (Apprenticeship)

Stadtsparkasse Augsburg

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