Franco Iaquinta - Senior Manager Sales Marketing

Burglengenfeld, Germany

Experience

Nov 2022 - Dec 2024

2 years 2 months

Deggendorf, Germany

Project management of the Sales Marketing division
Conceptual design and implementation of marketing and sales campaigns of fiber optic products for new customers
Briefing and management of agencies
Design of events and ATL/BTL communication
Coordination with external partners
Success measurement of measures and readjustment if needed
Scalable planning, organization, implementation and evaluation of marketing services for pre-marketing and construction marketing measures
Establishment of standardized, scalable and reportable processes to meet strategic corporate goals
Responsibility for the communication strategy in close coordination with the sales managers in the B2C and B2B areas
Consulting, conception and implementation planning for further services in the Sales Marketing department
Responsibility for the advertising equipment of the sales channels: direct sales, partner shops, B2B and housing industry

May 2022 - Oct 2022

6 months

Cologne, Germany

Development and implementation of the door-to-door sales strategy
Rebuilding of the direct sales division
Establishment and management of door-to-door agencies
Establishment of a sales team for NE4 and housing industry
Conception and preparation of partner framework agreements, project contracts, commission agreements and licensing agreements
Continuous analysis and promotion of sales potentials and cross- and upsell opportunities
Establishment of sales performance reporting
Establishment and continuous optimization of departmental communication

Oct 2021 - Mar 2022

6 months

Meppen, Germany

Support and expansion of existing accounts
Acquisition of new key accounts and major customers
Drafting of contracts and conducting contract negotiations at C-level
Management and maintenance of RFQs in Salesforce for efficient bid and tender processing
Active participation in the development of new products and the further development of the existing product portfolio

Oct 2020 - Sep 2021

1 year

Munich, Germany

Nov 2018 - Sep 2020

1 year 11 months

Nuremberg, Germany

May 2003 - Oct 2018

15 years 6 months

Munich, Germany

Managed the franchise sales channel in Bavaria with earnings and budget responsibility
Achieved a 20% increase in KPI performance and 25% increase in retail locations
Developed and managed Vodafone sales partners, controlled goods availability, planned and coordinated advertising and sales campaigns, and ensured brand presence
Achieved a 20% increase in Vodafone sales partners and a 25% increase in KPI performance
Managed branch managers of own stores spanning 40 employees, developed and implemented POS sales concepts
Achieved nationwide top 5 annual rankings (2007–2009) and increased Vodafone market share by 6%
Participated in the leadership talent program MOVE for sales managers (June 2011 to July 2012)