Franco I. - Sales & Marketing Expert

Burglengenfeld, Germany

Experience

Sep 2025 - Present

4 months

Hybrid

Development and implementation of a sales strategy for targeted marketing of the Charge&Go charging card in the e-truck and commercial vehicle fleet sector.
Building, managing and implementing scalable sales processes at EU level.
Acquisition and support of fleet operators, logistics companies and OEMs to integrate charging and payment solutions into existing operations and charging infrastructure concepts.
Development of tailored pricing, contract and billing models for international key accounts with complex charging requirements.
Optimization of customer support processes for the Charge&Go charging card to increase customer satisfaction, efficiency and fast problem resolution.
Market and competitive analysis at the European level to identify growth opportunities, regulatory requirements and trends in electric mobility for commercial vehicles.
Planning and execution of sales campaigns, pilot projects and charging infrastructure partnerships to increase brand and market penetration.

Nov 2022 - Dec 2024

2 years 2 months

Remote

Initiating and carrying out targeted marketing campaigns to acquire new fiber customers.
Designing events and ATL/BTL communication.
Scalable planning, organization, execution and evaluation of marketing services for pre-sales and construction marketing measures.
Responsible for the communication strategy in close coordination with the sales teams in B2C and B2B.
Responsibility for the advertising materials of the sales channels: direct sales, partner shops, B2B and housing industry.
Briefing and managing advertising agencies & external partners.

May 2022 - Oct 2022

6 months

Remote

Development and implementation of the D2D sales strategy.
Building and managing D2D agencies.
Building a sales team for NE4 & B2B.
Designing and preparing all necessary contract documents such as partner framework agreements, project contracts, commission agreements and license agreements.
Continuous analysis of sales potentials for cross- and upselling opportunities.
Setting up sales performance reporting.

Oct 2021 - Mar 2022

6 months

Remote

Managing and expanding existing accounts of the fiber microduct manufacturer Duraline GmbH.
Acquiring new key accounts and major customers in the fiber optics sector.
Drafting contracts at the C-level.
Actively contributing to the development of new products and further development of the existing product portfolio in fiber construction.
Leading and coordinating proposal campaigns for acquiring public funding.
Targeted use of funding databases and tender portals.

Mar 2021 - Sep 2021

7 months

Indirect sales and partner management.
Developing and implementing marketing concepts for the product portfolio, including managing sales activities of partners.
Building and managing strategic partnerships.

Nov 2018 - Feb 2021

2 years 4 months