Luis Ruland
Co-founder
Experience
Co-founder
Lemon Club
- Athletic training and sports performance coaching
Head of Brand & Content (interim)
Welthungerhilfe (WHH)
- Leading a unit and a team of 10 colleagues
- Owning the CI, brand strategy and major narratives of an international NGO with 3,500 employees in 37 countries
Head of Engagement
Welthungerhilfe (WHH)
- Leading a unit and a team of 16 colleagues
- Engaging all generations to end hunger through data- and AI-driven product development, partnerships, social platform and campaign strategy
Founder
Humanature
- Consulting, sparring, workshopping and speaking
Team Lead aware_ Academy
Aware The Platform GmbH
- Leading a team building an ed-tech product for education in sustainability and science
Communication
New European Bauhaus
- Part of the EU New European Bauhaus
Sr. Manager New Business & Strategic Partnerships
Membership Lead, Key Sports Partners
German Nike, Inc.
- Brand strategy and team lead, strategic development of digital membership and loyalty programs
Brand Specialist, Key Accounts
German Nike, Inc.
- Otto Group account lead
- Strategic content co-creations and cross-functional seasonal storytelling
Brand Marketing Intern, Nike Direct
German Nike, Inc.
Sales Intern
Intersport
Tennis Coach and Tennis Center Manager
Sydney Maccabi Tennis Center
Intern
INAC Career Excursion
- International communications and relationships
Design and Construction
Ruland GmbH
- Family business
Co-founder
Tennisschule One Aachen
- Co-founder of tennis center with awarded coaching concept
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Construction (13.5 years), Sport (10.5 years), Professional Services (2.5 years), Government and Administration (2 years), Agriculture (2 years), and Retail (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (16 years), Operations (16 years), Marketing (5.5 years), Strategy (5.5 years), Customer Service (3.5 years), and Sales (2.5 years).
Summary
Here to make sustainability common sense.
Skills
Soft Skills**
Team Spirit
Communication
Commitment
Leadership
Stakeholder Management
Hard Skills**
Strategy
Ai
Science Communication
Product Design
Keynote
Canva
Ms365
Google
Power Bi
Project Management
Languages
Education
WU Vienna and Tomorrow University of Applied Sciences
Master of Science, Sustainability, Entrepreneurship and Technology · Sustainability, Entrepreneurship and Technology · Vienna, Austria
UTS University of Technology Sydney
International student (B.Sc.), Transnational Management · Transnational Management · Sydney, Australia
RWTH Aachen University of Technology
Bachelor of Science, Business Administration · Business Administration · Aachen, Germany
Certifications & licenses
German Tennis Coaching And Athletic Trainer License (Competitive Sports)
Profile
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