Recommended expert

Luis Ruland

Co-founder

Luis Ruland
Cologne, Germany

Experience

Oct 2024 - Present
1 year 5 months

Co-founder

Lemon Club

  • Athletic training and sports performance coaching
Jun 2024 - Jan 2025
8 months

Head of Brand & Content (interim)

Welthungerhilfe (WHH)

  • Leading a unit and a team of 10 colleagues
  • Owning the CI, brand strategy and major narratives of an international NGO with 3,500 employees in 37 countries
Mar 2024 - Present
2 years

Head of Engagement

Welthungerhilfe (WHH)

  • Leading a unit and a team of 16 colleagues
  • Engaging all generations to end hunger through data- and AI-driven product development, partnerships, social platform and campaign strategy
Oct 2023 - Present
2 years 5 months

Founder

Humanature

  • Consulting, sparring, workshopping and speaking
Oct 2022 - Nov 2023
1 year 2 months

Team Lead aware_ Academy

Aware The Platform GmbH

  • Leading a team building an ed-tech product for education in sustainability and science
Jun 2021 - Sep 2022
1 year 4 months
Cologne, Germany

Communication

New European Bauhaus

  • Part of the EU New European Bauhaus
Oct 2019 - Sep 2021
2 years

Sr. Manager New Business & Strategic Partnerships

Aug 2018 - Sep 2019
1 year 2 months
Amsterdam, Netherlands

Membership Lead, Key Sports Partners

German Nike, Inc.

  • Brand strategy and team lead, strategic development of digital membership and loyalty programs
Mar 2018 - Jul 2018
5 months
Amsterdam, Netherlands

Brand Specialist, Key Accounts

German Nike, Inc.

  • Otto Group account lead
  • Strategic content co-creations and cross-functional seasonal storytelling
Jul 2017 - Feb 2018
8 months
Amsterdam, Netherlands

Brand Marketing Intern, Nike Direct

German Nike, Inc.

Jul 2017 - Feb 2018
8 months

Sales Intern

Intersport

Aug 2014 - Dec 2016
2 years 5 months
Sydney, Australia

Tennis Coach and Tennis Center Manager

Sydney Maccabi Tennis Center

Jul 2014 - Jul 2014
1 month
Singapore

Intern

INAC Career Excursion

  • International communications and relationships
Jul 2012 - Present
13 years 8 months

Design and Construction

Ruland GmbH

  • Family business
Mar 2010 - Apr 2017
7 years 2 months

Co-founder

Tennisschule One Aachen

  • Co-founder of tennis center with awarded coaching concept

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Construction (13.5 years), Sport (10.5 years), Professional Services (2.5 years), Government and Administration (2 years), Agriculture (2 years), and Retail (2 years).

Construction
Sport
Professional Services
Government and Administration
Agriculture
Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (16 years), Operations (16 years), Marketing (5.5 years), Strategy (5.5 years), Customer Service (3.5 years), and Sales (2.5 years).

Product Development
Operations
Marketing
Strategy
Customer Service
Sales

Summary

Here to make sustainability common sense.

Skills

  • Soft Skills**

  • Team Spirit

  • Communication

  • Commitment

  • Leadership

  • Stakeholder Management

  • Hard Skills**

  • Strategy

  • Ai

  • Science Communication

  • Product Design

  • Keynote

  • Canva

  • Ms365

  • Google

  • Power Bi

  • Project Management

Languages

German
Native
English
Advanced
French
Advanced
Dutch
Advanced
Italian
Elementary

Education

Nov 2021 - Dec 2023

WU Vienna and Tomorrow University of Applied Sciences

Master of Science, Sustainability, Entrepreneurship and Technology · Sustainability, Entrepreneurship and Technology · Vienna, Austria

Jul 2014 - Dec 2014

UTS University of Technology Sydney

International student (B.Sc.), Transnational Management · Transnational Management · Sydney, Australia

Oct 2012 - Sep 2016

RWTH Aachen University of Technology

Bachelor of Science, Business Administration · Business Administration · Aachen, Germany

Certifications & licenses

German Tennis Coaching And Athletic Trainer License (Competitive Sports)

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Luis based?

Luis is based in Cologne, Germany.

What languages does Luis speak?

Luis speaks the following languages: German (Native), English (Advanced), French (Advanced), Dutch (Advanced), Italian (Elementary).

How many years of experience does Luis have?

Luis has at least 16 years of experience. During this time, Luis has worked in at least 14 different roles and for 11 different companies. The average length of individual experience is 1 year and 1 month. Note that Luis may not have shared all experience and actually has more experience.

What roles would Luis be best suited for?

Based on recent experience, Luis would be well-suited for roles such as: Co-founder, Head of Brand & Content (interim), Head of Engagement.

What is Luis's latest experience?

Luis's most recent position is Co-founder at Lemon Club.

What companies has Luis worked for in recent years?

In recent years, Luis has worked for Lemon Club, Welthungerhilfe (WHH), Humanature, Aware The Platform GmbH, and New European Bauhaus.

Which industries is Luis most experienced in?

Luis is most experienced in industries like Construction, Sport and Recreation, and Professional Services. Luis also has some experience in Retail, Agriculture, and Government and Public Administration.

Which business areas is Luis most experienced in?

Luis is most experienced in business areas like Product Development, Operations, and Strategy and Planning. Luis also has some experience in Marketing, Customer Service, and Sales.

Which industries has Luis worked in recently?

Luis has recently worked in industries like Construction, Professional Services, and Agriculture.

Which business areas has Luis worked in recently?

Luis has recently worked in business areas like Product Development, Operations, and Strategy and Planning.

What is Luis's education?

Luis holds a Master in Sustainability, Entrepreneurship and Technology from WU Vienna and Tomorrow University of Applied Sciences and a Bachelor in Business Administration from RWTH Aachen University of Technology.

Does Luis have any certificates?

Luis has 1 certificate: German Tennis Coaching And Athletic Trainer License (Competitive Sports).

What is the availability of Luis?

Luis is immediately available for suitable projects.

What is the rate of Luis?

Luis's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Luis?

To hire Luis, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 650-810 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.