Claudia Parma
Strategic Business Development / B2B Expert / International Project Manager
Experience
Chief Marketing Officer
Netradar Ltd
- Developed and executed growth marketing strategies, leading to a 500% increase in brand visibility.
- Secured European Space Agency funding, driving product innovation and expansion.
- Spearheaded lead generation and B2B marketing, expanding market presence globally.
- Represented Netradar at Mobile World Congress & Critical Communications.
Senior Marketing Roles
Nokia Corporation
- Defined strategic marketing frameworks for global product launches.
- Launched flagship stores worldwide, setting a benchmark for retail excellence.
Trade Marketing Manager
Kodak Italy
Responsible for the whole photographic professional market in Italy. Especially responsible for the Kodak Stores chain (500 stores) all the trade marketing activities and the management of the franchising activities.
Strategic Alliances Manager
LEGO Company
- Managed co-marketing campaigns across Europe, handling multimillion-euro budgets.
Marketing Director
Nexetic Oy
- Led website redesign and multi-channel marketing campaigns, improving customer acquisition.
Global Marketing Manager
Visual Components
- Implemented data-driven marketing strategies, boosting customer engagement.
- Managed international exhibitions and partnerships, enhancing global visibility.
GM Sales & Marketing
Zehus SRL
- Established e-commerce sales channels (Amazon, Shopify), increasing global revenue.
- Expanded international B2B distribution networks in France, Germany, and Switzerland.
- Led strategic partnerships, opening new markets in Asia, the U.S., and the EU.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Telecommunication (17.5 years), Information Technology (7.5 years), Manufacturing (3.5 years), and Retail (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (22.5 years), Sales (10 years), and Product Development (7.5 years).
Summary
Results-driven international business leader with extensive experience in growth marketing, business development, and strategic leadership across SaaS, telecommunications, and consumer industries in Finland, Germany, Italy, and the UK.
Proven ability to scale startups, drive market expansion, and lead multicultural teams.
Expert in growth hacking, competitive intelligence, and digital transformation.
Passionate about mentoring future leaders and delivering measurable business impact.
Skills
- Growth & Performance Marketing (Seo, Sem, Ppc)
- Strategic Business Development & Market Expansion
- Customer Acquisition, Retention & Loyalty
- Agile Project & P&l Management
- Digital Transformation & Saas Go-to-market Strategy
- Investor Relations & Fundraising
- Leadership & Multicultural Team Management
Languages
Education
University of Lincolnshire
BA (Hons) in European Marketing · European Marketing · United Kingdom
Mercuria Business School
BA in Business Administration · Business Administration · Finland
INSEAD
MBA · Consumer Marketing & Behaviour · Singapore
Profile
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