Evelina B. - Freelance Consultant | Head of Assortment & Product development

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Benahavís, Spain

Experience

Jul 2022 - Jan 2025

2 years 7 months

Stockholm, Sweden

Freelance Consultant | Head of Assortment & Product development

CURA OF SWEDEN

Owned the entire product lifecycle from concept to launch as Product Leader/Manager specializing in premium sleep health products.
Set and drove strategic product business plans and led assortment development to ensure best-in-class performance.
Spearheaded sourcing, production, quality assurance, and the Go-To-Market (GTM) process for new product launches, defining key USPs.

Jan 2022 - Present

3 years 11 months

Freelance Consultant as Business Growth Strategist

EXESS STRATEGIES Consulting

Lead high-level structural and personnel reorganizations advising on staff optimization and cultural alignment to maximize talent potential and prepare organizations for scalable growth.
Close the creative-commercial gap by coaching creative leadership and teams to translate their intrinsic motivation and vision into tangible financial strategies and substantial P&L growth, ensuring alignment with top management goals.
Drive business expansion and profit optimization for brands across a product lifecycle, translating creative vision into quantifiable growth.
Strategize and execute market-responsive short- and long-term product roadmaps, ensuring alignment between brand identity and financial targets.
Engineer profitable assortment frameworks that elevate brand equity while securing increased sales and gross margin performance.
Define and lead sustainability roadmaps, integrating ethical and environmental practices into product development for measurable impact.
Streamline end-to-end product development and design workflows, reducing time-to-market and improving collaboration across supply chain functions.
Negotiate high-value supplier agreements, terms and codes of conduct, mitigating risk and ensuring quality.
Founded or co-founded and launched APRÌ Sportswear, establishing the brand, managing the entire product lifecycle from concept to launch, and developing a brand using unique nature-based textile treatment for sustainable high-performance activewear, all produced in Portugal, resulting in high customer testimonials and a remarkably low return rate.
Founded or co-founded and launched The Terrace Stockholm, re-launching the premium streetwear brand, managing the entire product lifecycle from concept to launch, overseeing creative vision, ethical sourcing and marketing strategies.

Oct 2019 - Nov 2021

2 years 2 months

Stockholm, Sweden

Global Product Director

GANT AB

Directed the establishment and execution of 3–5-year global product strategy across Men’s, Women’s, Kids, Home & Licensees, securing and reporting to Global Management Team alignment.
Elevated creative-to-commercial performance by leading and coaching a 70+ person Product & Design organization through two major reorganizations to create best-in-class products and support the company’s vision.
Bridged the creative-financial gap by cultivating a seasonal framework that translated design vision into profitable outcomes, establishing end-to-end sales, gross margin, and inventory strategies to consistently hit KPIs.
Institutionalized new cross-functional processes to rapidly identify and mitigate business unit risks and opportunities, coordinating action plans across Merchandising, Sales, Brand, Sourcing, and Production teams.

Sep 2018 - Jan 2019

5 months

Stockholm, Sweden

Global Category Manager

GANT AB

Established and drove the 3–5-year strategic business plan for the global knitwear category.
Mentored and led a team of 4 (2 Product Developers, 2 Designers) to lead operational initiatives and meet deliverables.
Maximized ROI by developing and executing product strategy, achieving a minimum 90% sell-in of appointed product styles and securing optimized margins.

Dec 2016 - Oct 2017

11 months

Stockholm, Sweden

Global Concept Manager

GANT AB

Successfully re-started the Teens & Kids department from scratch to ensure profitable growth.
Established and drove the strategic business plan for long-term and short-term concept goals.
Led and motivated a team of 3 (2 Product Developers, 1 Designer), securing a minimum 90% sell-in of all appointed styles and optimized product margins.

Mar 2015 - Feb 2017

2 years

Stockholm, Sweden

Global Product Manager

GANT AB

Achieved growth 10 seasons in a row by increasing the category’s ROI.
Drove significant volume growth from 2.4 million pcs/year in 2016 to 3.2 million pcs/year by SS18 (+33%), establishing Jersey as GANT’s largest and most profitable department.
Managed a complex collection size of approx. 600 articles and 2,000 options per year.
Led and motivated a team of 6 (3 Product Developers, 3 Designers).

Apr 2012 - Feb 2015

2 years 11 months

Stockholm, Sweden

Global Design- & Product Manager

GANT AB

Increased category turnover 14 seasons in a row.
Grew volume by 122% (from 900,000 pcs/year in 2012 to over 2 million pcs/year in 2016).
Optimized efficiency by cutting collection size by 45% between 2012 and 2016 while simultaneously increasing sales figures.
Built new high-profit essential programs that remain the most profitable at GANT to date.

Nov 2010 - Apr 2012

1 year 6 months

Stockholm, Sweden

Product Coordinator

GANT AB

Aug 2010 - Nov 2010

4 months

Stockholm, Sweden

Design Assistant / Accessories

GANT AB

Jul 2009 - Jul 2010

1 year 1 month

Ulricehamn, Sweden

Buying & Design assistant

Amanda Christensen AB

Jun 2008 - Jan 2009

8 months

Milan, Italy

Design assistant women’s wear

Hey Trends Ltd.

Summary

Visionary Global Product & Business Strategist with over 15 years of progressive executive leadership experience in the product & design industry.

Expert in driving strategic organizational transformation and bridging the critical gap between highly creative teams and executive financial targets.

Proven 360-degree knowledge through founding, launching, and driving two own clothing brands, demonstrating mastery from initial vision and ethical sourcing to consumer execution.

Proven ability to build, coach and lead large (70+ person) cross-functional teams through complex reorganizations, consistently delivering measurable P&L results.

Focuses on Purpose-Driven Leadership and creating sustainable, human-centric organizations prepared for an AI-driven future.