Evelina Boström - Freelance Consultant | Head of Assortment & Product Development

Q: Where is Evelina based?

Evelina is based in Marbella, Spain .

Q: What languages does Evelina speak?

Evelina speaks the following languages: Swedish (Native), English (Advanced), Spanish (Intermediate), Italian (Intermediate) .

Q: How many years of experience does Evelina have?

Evelina has at least 16 years of experience. During this time, Evelina has worked in at least 12 different roles and for 8 different companies . The average length of individual experience is 1 year and 1 month . Note that Evelina may not have shared all experience and actually has more experience.

Q: What is Evelina's latest experience?

Evelina's most recent position is Freelance Consultant | Head of Assortment & Product Development at Cura of Sweden .

Q: What companies has Evelina worked for in recent years?

In recent years, Evelina has worked for Cura of Sweden , Exess Strategies Consulting , and GANT AB .

Q: Which industries is Evelina most experienced in?

Evelina is most experienced in industries like Fashion and Apparel , Retail , and Professional Services . Evelina also has some experience in Healthcare and Banking and Finance .

Q: Which business areas is Evelina most experienced in?

Evelina is most experienced in business areas like Product Development , Strategy and Planning , and Marketing . Evelina also has some experience in Procurement and Purchasing , Operations , and Quality Assurance (QA) .

Q: Which industries has Evelina worked in recently?

Evelina has recently worked in industries like Fashion and Apparel , Retail , and Professional Services .

Q: Which business areas has Evelina worked in recently?

Evelina has recently worked in business areas like Product Development , Marketing , and Strategy and Planning .

Recommended expert

Marbella, Spain

Experience

Jul 2022 - Jan 2025

2 years 7 months

Freelance Consultant | Head of Assortment & Product Development

Cura of Sweden

Owned the entire product lifecycle from concept to launch as product leader/manager, specializing in premium sleep health products.
Set and drove strategic product business plans and led assortment development to ensure best-in-class performance.
Spearheaded sourcing, production, quality assurance, and the go-to-market process for new product launches, defining key USPs.

Jan 2022 - Present

4 years 2 months

Freelance Consultant as Business Growth Strategist

Exess Strategies Consulting

Lead high-level structural and personnel reorganizations, advising on staff optimization and cultural alignment to maximize talent potential and prepare organizations for scalable growth.
Close the creative-commercial gap by coaching creative leadership and teams to translate intrinsic motivation and vision into tangible financial strategies and substantial P&L growth, ensuring alignment with top management goals.
Drive business expansion and profit optimization for brands across a product lifecycle, translating creative vision into quantifiable growth.
Strategize and execute market-responsive, short- and long-term product roadmaps, ensuring alignment between brand identity and financial targets.
Engineer profitable assortment frameworks that elevate brand equity while securing increased sales and gross margin performance.
Define and lead sustainability roadmaps, integrating ethical and environmental practices into product development for measurable impact.
Streamline end-to-end product development and design workflows, reducing time-to-market and improving collaboration across supply chain functions.
Negotiate high-value supplier agreements, terms and codes of conduct, mitigating risk and ensuring quality.
Founded and co-founded and launched two successful apparel brands: APRÌ Sportswear, establishing the brand and managing the entire product lifecycle from concept to launch with a unique, nature-based textile treatment; and The Terrace Stockholm, re-launching the premium streetwear brand and overseeing creative vision, ethical sourcing, and marketing strategies.

Oct 2019 - Nov 2021

2 years 2 months

Global Product Director

GANT AB

Directed the establishment and execution of a 3–5-year global product strategy across men’s, women’s, kids, home interior and licensees, securing alignment with the global management team.
Led and coached a 70+ person product and design organization through two major reorganizations to elevate creative-to-commercial performance and support the company’s vision.
Cultivated a seasonal framework that translated design vision into profitable outcomes, establishing end-to-end sales, gross margin, and inventory strategies to consistently hit KPIs.
Institutionalized new cross-functional processes to rapidly identify and mitigate business unit risks and opportunities, coordinating action plans across merchandising, sales, brand, sourcing, and production teams.

Sep 2018 - Jan 2019

5 months

Global Category Manager, Knitwear - Men’s & Women’s

GANT AB

Established and drove the 3–5-year strategic business plan for the global knitwear category.
Mentored and led a team of four (two product developers, two designers) to meet operational deliverables.
Maximized ROI by developing and executing product strategy, achieving at least 90% sell-in of appointed product styles and securing optimized margins.

Dec 2016 - Oct 2017

11 months

Global Concept Manager, Teens & Kids and Outlet Collections

GANT AB

Re-started the teens & kids department from scratch to ensure profitable growth.
Established and drove the strategic business plan for long-term and short-term concept goals.
Led and motivated a team of three (two product developers, one designer), securing a minimum 90% sell-in of all appointed styles and optimized product margins.

Mar 2015 - Feb 2017

2 years

Global Product Manager, Jersey - Men’s, Women’s and Kids

GANT AB

Achieved growth for 10 seasons in a row by increasing the category’s ROI.
Drove volume growth from 2.4 million pcs/year in 2016 to 3.2 million pcs/year by SS18 (+33%), establishing jersey as GANT’s largest and most profitable department.
Managed a complex collection of approximately 600 articles and 2,000 options per year.
Led and motivated a team of six (three product developers, three designers).

Apr 2012 - Feb 2015

2 years 11 months

Global Design & Product Manager, Jersey - Men’s

GANT AB

Increased category turnover for 14 seasons in a row.
Grew volume by 122% (from 900,000 pcs/year in 2012 to over 2 million pcs/year in 2016).
Optimized efficiency by cutting collection size by 45% between 2012 and 2016 while simultaneously increasing sales figures.
Built new, high-profit essential programs that remain the most profitable at GANT to date.

Nov 2010 - Apr 2012

1 year 6 months

Product Coordinator

GANT AB

Aug 2010 - Nov 2010

4 months

Design Assistant / Accessories

GANT AB

Jul 2009 - Jul 2010

1 year 1 month

Buying & Design Assistant

Amanda Christensen AB

Jun 2008 - Jan 2009

8 months

Design Assistant Women’s Wear

Hey Trends Ltd.

Feb 2006 - Apr 2006

3 months

Design Intern

Jaspal Co. Ltd.

Oct 2000 - Oct 2000

1 month

Design Intern

Daniélls AB

Mar 2000 - Mar 2000

1 month

Design Intern

Almia AB

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Fashion (15.5 years), Retail (6 years), Professional Services (4 years), and Healthcare (2.5 years).

Fashion

Retail

Professional Services

Healthcare

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (15.5 years), Strategy (5.5 years), Marketing (4 years), Procurement (3.5 years), Operations (3.5 years), and Quality Assurance (2.5 years).

Product Development

Strategy

Marketing

Procurement

Operations

Quality Assurance

Summary

Visionary Global Product & Business Strategist with over 15 years of progressive executive leadership experience in the product & design industry. Expert in driving strategic organizational transformation and bridging the critical gap between highly creative teams and executive financial targets. Proven 360-degree knowledge through founding, launching, and driving two own clothing brands, demonstrating mastery from initial vision and ethical sourcing to consumer execution. Proven ability to build, coach and lead large (70+ person) cross-functional teams through complex reorganizations, consistently delivering measurable P&L results. Focuses on Purpose-Driven Leadership and creating sustainable, human-centric organizations prepared for an AI-driven future.

Skills

Design/creative: Adobe (Photoshop, Illustrator, Indesign), Canva
Business/analytics: Madden Analytics, Microsoft Office (Word, Excel, Powerpoint)
Internal Systems: Experience With Critical Path Management And Systems Like Galaxy, Plm (Bom, Tech Packs, Pricing, Moqs)
Ecom: Shopify, Wordpress, Centra

Languages

Swedish

Native

English

Advanced

Spanish

Intermediate

Italian

Intermediate

Education

Oct 2007 - Jun 2008

Istituto Marangoni

Master’s degree, Fashion Business & Design · Fashion Business & Design · Milan, Italy

Aug 2006 - May 2007

Tillskärarakademin

Bachelor’s degree in Pattern Construction and Fashion Illustrations · Pattern Construction and Fashion Illustrations · Malmö, Sweden

Aug 2005 - Jun 2006

Textilakademin

Bachelor’s degree in Textile Design · Textile Design · Värnamo, Sweden

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Evelina based?

Evelina is based in Marbella, Spain.

What languages does Evelina speak?

Evelina speaks the following languages: Swedish (Native), English (Advanced), Spanish (Intermediate), Italian (Intermediate).

How many years of experience does Evelina have?

Evelina has at least 16 years of experience. During this time, Evelina has worked in at least 12 different roles and for 8 different companies. The average length of individual experience is 1 year and 1 month. Note that Evelina may not have shared all experience and actually has more experience.

What roles would Evelina be best suited for?

Based on recent experience, Evelina would be well-suited for roles such as: Freelance Consultant | Head of Assortment & Product Development, Freelance Consultant as Business Growth Strategist, Global Product Director.

What is Evelina's latest experience?

Evelina's most recent position is Freelance Consultant | Head of Assortment & Product Development at Cura of Sweden.

What companies has Evelina worked for in recent years?

In recent years, Evelina has worked for Cura of Sweden, Exess Strategies Consulting, and GANT AB.

Which industries is Evelina most experienced in?

Evelina is most experienced in industries like Fashion and Apparel, Retail, and Professional Services. Evelina also has some experience in Healthcare and Banking and Finance.

Which business areas is Evelina most experienced in?

Evelina is most experienced in business areas like Product Development, Strategy and Planning, and Marketing. Evelina also has some experience in Procurement and Purchasing, Operations, and Quality Assurance (QA).

Which industries has Evelina worked in recently?

Evelina has recently worked in industries like Fashion and Apparel, Retail, and Professional Services.

Which business areas has Evelina worked in recently?

Evelina has recently worked in business areas like Product Development, Marketing, and Strategy and Planning.

What is Evelina's education?

Evelina holds a Master in Fashion Business & Design from Istituto Marangoni, a Bachelor in Pattern Construction and Fashion Illustrations from Tillskärarakademin and a Bachelor in Textile Design from Textilakademin.

What is the availability of Evelina?

Evelina is immediately available full-time for suitable projects.

What is the rate of Evelina?

Evelina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.