Carlo Di Benedetto
Product Owner | Co-founder
Experience
Product Owner | Co-founder
TrusPet
- Defined product vision, roadmap, and backlog for a mobile and web pet care platform
- Led stakeholder interviews and user research to validate assumptions
- Built 5+ partnerships with pet care companies to expand reach and revenue
- Executed go-to-market strategy, launching the app in Milan and Turin to boost adoption
Project Manager for Educational Services
Corsoprojectmanagement.it
- Mentored project management courses, reaching 9 000+ students
- Developed training materials across 15+ domains, providing structured and comprehensive resources
Product Owner - Iberian market
Invenco by GVR
- Managed Passport X retail products (POS, HOS, BOS), integrating them into c-stores across 1 200+ fuel stations in Iberia, driving adoption and scalability
- Represented key stakeholders, prioritizing and communicating product strategy and aligning cross-functional teams to deliver scalable solutions
Product Owner
Loyal Guru
- Delivered 15+ mobile loyalty apps for retail and iGaming, each generating €20 K revenue, managing the full product lifecycle from discovery to delivery
- Defined strategic use cases based on market trends and user needs
- Led Scrum ceremonies and ensured Agile principles across the team
Product Owner
Connected Health Services
- Supported the development of innovative eHealth solutions, delivering continuous, integrated, and personalized care services to improve quality of life for chronic patients
Scrum Master I (scrum.org) | Product Owner | COO
Garage Labs
- Launched 3+ retail eCommerce platforms (B2B & B2C), each generating $12 K revenue
- Implemented Net Promoter Score system to improve customer satisfaction
- Managed team onboarding and process adoption
- Collaborated with Marketing & Sales to boost platform performance
Marketing Analyst
Maxi Zoo
- Managed communication across 90+ retail stores, ensuring brand consistency
- Conducted online & offline competitor analysis to inform strategic decisions
- Analyzed ATL & BTL campaigns to optimize performance
Customer Experience Analyst
Sky
- Monitored and analyzed NPS to evaluate customer experience across the lifecycle, identifying key areas for improvement within the telecom/media Sky ecosystem
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Retail (8.5 years), Information Technology (4.5 years), Education (1 year), Energy (1 year), Healthcare (0.5 years), and Telecommunication (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (7.5 years), Project Management (5.5 years), Strategy (5 years), Marketing (3 years), Business Intelligence (2 years), and Research and Development (1.5 years).
Summary
Product Owner with 7+ years of experience delivering digital products across SaaS, e-commerce, mobile apps, and POS. Certified Scrum Master and Co-founder with expertise in backlog management, discovery, and driving product adoption, collaborating effectively with cross-functional teams.
Skills
- Scrum Master I (Scrum.org)
- Atlassian Suite (Jira, Confluence)
- Microsoft Office (Ecdl)
- Figma
- Firebase Analytics
- Meta Ads Manager
- Google Ads
- Api Fundamentals (Basic)
Languages
Education
Università Cattolica del Sacro Cuore
MSc in Economics · Economics · Milan, Italy
Università Cattolica del Sacro Cuore
Bachelor’s degree in Business and Market Economics · Business and Market Economics · Milan, Italy
Certifications & licenses
Scrum Master I
scrum.org
Certified Scrum Master
Profile
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