Johanna Jagow
Senior UX Researcher & UX Consultant
Experience
Mar 2024 - Present
1 year 3 months Barcelona, Spain
RemoteFreelance Strategic UX Researcher & UX Advisor
Amadeus
- Working with teams across Airline Solutions to create digital products that solve user needs and improve the bottom lines of some of the biggest airlines worldwide
- Strategic planning, execution, and communication of research initiatives with diverse user profiles
- Advising on and implementing UXR and ReOps best practices
- Coaching PMs and Designers to apply a UX mindset and expand their methods and skill set
Oct 2023 - Jan 2024
4 monthsSenior ResearchOps Advisor
BestSecret GmbH
- Defined the strategy and implemented a company-wide insights repository
- Translated requirements into a customised solution
- Delivered workshops and consulting sessions
Jul 2023 - Present
1 year 11 months Barcelona, Spain
RemoteSenior UX Researcher & UX Advisor
Self-employed
- Helping teams develop and hone their UX strategy, run effective research, optimise their ResearchOps, and empower people who do research to shine
- UX consultation, UX workshops, hands-on UX research, UX management, CRO & personalisation
- I've worked with companies such as eBay, Gartner, Amadeus, BestSecret, Great Question, and many more
Jul 2021 - Jun 2023
2 yearsEMEA Lead ResearchOps Partner
EnjoyHQ (acquired by UserZoom)
- Consulted designers, researchers, and managers on successfully implementing insights repositories
- Expert sessions and workshops on taxonomy building, insights management, data analysis, data auditing, and centralisation
- Coached colleagues to become ResOps experts
Jul 2021 - Jun 2023
2 yearsUX Research Partner
UserZoom
- DACH Lead for educating and consulting teams of up to 50 on UX research (UXR) methodologies and UXR best practices, generating quality insights and communicating them effectively to create change
- Planned and led UXR and UX strategy workshops
- Led change management programmes on scaling UXR, UX benchmarking, and designing influence
- Ran more than 240 sessions with researchers, designers, product managers and more roles to develop their UXR skills and mature their UX practice
- Building UXR capabilities at high profile companies like Lego, Zalando, Reckitt, Bupa, Henkel, Tesco, Mercedes, Nestlé, VW, Deutsche Bank and many more
- Demonstrating thought leadership by speaking at UX conferences, onsite events like fireside chats, UXR webinars, and expert interviews
- Valued team player, receiving positive feedback from account managers about impact on customers
Apr 2021 - Dec 2023
2 years 9 monthsCo-Founder & UX Consultant
Jagow Speicher
- UX management and UX strategy consulting
- Advising on all things UX, test & learn culture, applied behavioural psychology, and more
- Running usability audits and heuristic evaluations
Sep 2019 - Jun 2021
1 year 10 monthsOn-site
Jr. User Experience Manager
C&A
- Led qual + quant user research (ran more than 150 studies) and onsite customer feedback
- Ran UX workshops to socialise and embed UXR
- Involved in budget planning and hiring processes
- Designed and implemented a Customer Feedback Strategy from scratch
- Achieved cross-divisional changes like the abolition of a min. order value
- Growing weekly analysed feedback from 0 to 5,000
- Grew the number of user studies run at C&A by 345% YoY
Summary
I am a freelance UX advisor with deep expertise in UX research, UX management, CRO and ResearchOps.
I empower teams to generate valuable insights to drive the creation of digital products that matter.
Languages
English
Native
German
Native
Spanish
Elementary
Education
Oct 2018 - Jun 2019
Hochschule Niederrhein
Master of Science · E-Business · Germany · 1,9
Oct 2013 - Jun 2016
Hochschule Niederrhein
Bachelor of Science · Textile & Clothing Management · Germany · 2,0
Certifications & licenses
Designing Influence
Nielsen Norman Group
ResearchOps: Operationalizing and Socializing User Research
Nielsen Norman Group
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