Maximilian Speicher - Strategy Advisor

Q: Where is Maximilian based?

Maximilian is based in Barcelona, Spain and can operate in on-site , hybrid , and remote work models.

Q: What languages does Maximilian speak?

Maximilian speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Maximilian have?

Maximilian has at least 11 years of experience. During this time, Maximilian has worked in at least 7 different roles and for 6 different companies . The average length of individual experience is 2 years and 7 months . Note that Maximilian may not have shared all experience and actually has more experience.

Q: What is Maximilian's latest experience?

Maximilian's most recent position is Strategy Advisor at neverdone. .

Q: What companies has Maximilian worked for in recent years?

In recent years, Maximilian has worked for neverdone. , BestSecret Group , Jagow Speicher , and C&A .

Q: Which industries is Maximilian most experienced in?

Maximilian is most experienced in industries like Retail , Professional Services , and Information Technology (IT) . Maximilian also has some experience in Construction , Education , and Fashion and Apparel .

Q: Which business areas is Maximilian most experienced in?

Maximilian is most experienced in business areas like Strategy and Planning , Product Development , and Research and Development (R&D) . Maximilian also has some experience in Marketing , Project Management , and Information Technology (IT) .

Q: Which industries has Maximilian worked in recently?

Maximilian has recently worked in industries like Retail , Professional Services , and Information Technology (IT) .

Q: Which business areas has Maximilian worked in recently?

Maximilian has recently worked in business areas like Product Development , Research and Development (R&D) , and Strategy and Planning .

Recommended expert

Barcelona, Spain

Experience

Nov 2023 - Present

2 years 4 months

Strategy Advisor

neverdone.

Advising a Munich-based UX design startup on strategy and research topics.

Sep 2021 - Present

4 years 6 months

Director, Product Design

BestSecret Group

How to build, coach, & grow a product design team and implement corresponding design, DesignOps, and ResearchOps frameworks.
How to manage and direct cross-departmental design and research projects with a variety of stakeholders.
How to extend design capabilities beyond the e-commerce business unit through a “show, don’t tell” approach.
Grew experimentation and research from virtually zero to 100+ online experiments and 150+ user studies over three years.
Achieved a +4 NPS and secured eight new brand partners through a B2B-focused rebranding and redesign of the entire online shop (web & app).
Delivered a 3.2% increase in order value through the design of a new shopping cart.

Apr 2021 - Present

4 years 11 months

Partner & Consultant

Jagow Speicher

Providing UX-related management and strategy consulting, and conducting independent research.

May 2020 - Sep 2020

5 months

Product Owner, Online Shops (interim)

C&A

Served as responsible product owner for the agile teams (frontend & backend) developing C&A’s ten online shops.
Oversaw the successful and disruption-free migration to IBM WebSphere Commerce v9.
Grew users of HoloBuilder.com by 4400% using data and online controlled experiments.

Oct 2018 - Aug 2021

2 years 11 months

UX Manager

C&A

How to build, coach, and grow a UX and experimentation team, including steering two external agencies.
How to develop and implement UX and personalization strategies for the e-commerce department.
How to develop and implement an innovation framework for the e-commerce department and extend it to the retail business unit.
Published seven research papers at top-tier international conferences.
Received three awards at top-tier international conferences.
Co-invented a new prototyping method for designing AR/VR experiences called 360theater.

Mar 2017 - Sep 2018

1 year 7 months

Postdoctoral Researcher

University of Michigan

How to manage and lead research at one of the world’s premier research universities.
How to teach interaction design classes at both the B.Sc. and M.Sc. levels.
How to contribute to and shape the strategy of an academic research lab.
Published seven research papers at top-tier international conferences.
Received three awards at top-tier international conferences.
Co-invented a new prototyping method for designing AR/VR experiences called 360theater.

Mar 2015 - Feb 2017

2 years

VP, Data Analytics & CRO

bitstars

How to navigate a B2B tech startup during its early and growth stages.
How to develop SEA, social media advertising, marketing, and newsletter campaigns.
How to build a brand and write a brand book.
Grew users of HoloBuilder.com by 4400% using data and online controlled experiments.
Decreased customer acquisition cost by 80% (from $10 to $2).
Influenced the pivot to becoming a construction tech company, leading to its acquisition by Faro for $34 million.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (7.5 years), Professional Services (5 years), Information Technology (4 years), Construction (2 years), Education (1.5 years), and Fashion (0.5 years).

Retail

Professional Services

Information Technology

Construction

Education

Fashion

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (8.5 years), Product Development (7.5 years), Research and Development (6.5 years), Marketing (5 years), Project Management (4.5 years), and Information Technology (3 years).

Strategy

Product Development

Research and Development

Marketing

Project Management

Information Technology

Summary

Research shows that companies with superior UX capabilities have higher revenues & growth than their competition [1, 2, 3].

I am looking for opportunities to do exactly that, by shaping business strategy with UX, bringing design thinking into management, advising, public speaking companies, & building UX-driven product organizations.

I am a director & consultant with a background in UX, reseearch, & product. In 12+ years, I’ve gained extensive experience in developing strategies, implementing design & innovation frameworks, leading & growing UX teams, as well as branding & marketing. I’ve worked in both, industry & academia, from startups to large corporations.

Skills

Ux: Human-centered Design, Design Thinking, Ux Research, Ux Management, Creative Direction
Product: Agile, Continuous Discovery, Experimentation, Personalization, Product Management
Marketing: Brand Design & Strategy, Customer Research, Behavioral Science, Analytics

Languages

German

Advanced

English

Advanced

Education

Oct 2012 - Jun 2016

Chemnitz Univ. of Technology

Doctor of Computer Science · Computer Science · Chemnitz, Germany

Oct 2010 - Jun 2012

ETH Zürich

Master of Science, Computer Science · Computer Science · Zürich, Switzerland

Oct 2007 - Jun 2010

RWTH Aachen

Bachelor of Science, Computer Science, minor: Business Administration · Computer Science · Aachen, Germany

Profile

Created

August 2024

Last Update

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Maximilian based?

Maximilian is based in Barcelona, Spain and can operate in on-site, hybrid, and remote work models.

What languages does Maximilian speak?

Maximilian speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Maximilian have?

Maximilian has at least 11 years of experience. During this time, Maximilian has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 2 years and 7 months. Note that Maximilian may not have shared all experience and actually has more experience.

What roles would Maximilian be best suited for?

Based on recent experience, Maximilian would be well-suited for roles such as: Strategy Advisor, Director, Product Design, Partner & Consultant.

What is Maximilian's latest experience?

Maximilian's most recent position is Strategy Advisor at neverdone..

What companies has Maximilian worked for in recent years?

In recent years, Maximilian has worked for neverdone., BestSecret Group, Jagow Speicher, and C&A.

Which industries is Maximilian most experienced in?

Maximilian is most experienced in industries like Retail, Professional Services, and Information Technology (IT). Maximilian also has some experience in Construction, Education, and Fashion and Apparel.

Which business areas is Maximilian most experienced in?

Maximilian is most experienced in business areas like Strategy and Planning, Product Development, and Research and Development (R&D). Maximilian also has some experience in Marketing, Project Management, and Information Technology (IT).

Which industries has Maximilian worked in recently?

Maximilian has recently worked in industries like Retail, Professional Services, and Information Technology (IT).

Which business areas has Maximilian worked in recently?

Maximilian has recently worked in business areas like Product Development, Research and Development (R&D), and Strategy and Planning.

What is Maximilian's education?

Maximilian holds a Doctorate in Computer Science from Chemnitz Univ. of Technology, a Master in Computer Science from ETH Zürich and a Bachelor in Computer Science from RWTH Aachen.

What is the availability of Maximilian?

Maximilian is immediately available part-time for suitable projects.

What is the rate of Maximilian?

Maximilian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.