Holger Kruse - Independent Business Consultant

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Frankfurt am Main, Germany

Experience

Oct 2023 - Present

1 year 10 months

Germany

Independent Business Consultant

Business Development

Nov 2019 - Sep 2023

3 years 11 months

Aachen, Germany

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Umlaut - Part of Accenture

Business Development
Setting up the UI/UX research and the design thinking group
Successfully executing various UI/UX design & research projects for products, applications, websites and services

Dec 2012 - Oct 2019

6 years 11 months

Bremen, Germany

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Orbitak AG

Coordinating all market intelligence activities worldwide
Successfully conducting product clinics as well as UI/UX research for multimedia systems, mobile apps, websites and online platforms, content management
Successfully supporting automakers in UI/UX design to market readiness

Apr 2008 - Oct 2019

11 years 7 months

Madrid, Spain

Founder and Managing Director

Metis Investigación de Mercados S.L.

Start-up and business development in market research, UI/UX & market intelligence across different industries

Jan 2003 - Jun 2007

4 years 6 months

Madrid, Spain

COO (108 employees)

IPSOS España S.A.

Reorganization, modernization of workflows & increasing efficiency in market data production
Leading projects in the automotive, energy, telecommunications and public sectors

Jan 2001 - Dec 2002

2 years

Madrid, Spain

Managing Director (20 employees)

INRA España S.A.

Successful turnaround through improvements in market presence, service portfolio, internal organization and IT
Leading projects in the automotive, energy, telecommunications and public sectors

Jun 1996 - Dec 2000

4 years 7 months

Frankfurt, Germany

Authorized Signatory & Head of Automotive Market Research (12 employees)

Infratest Burke AG

Conducting product clinics & UI/UX research

Jan 1994 - May 1996

2 years 5 months

Madrid, Spain

Market Research Project Manager

CIMEI S.A.

Jan 1991 - Dec 1993

3 years

Mölln, Germany

Market Research Project Manager

Sample Institut GmbH

Summary

Internationally experienced Senior UI/UX Researcher, market research, market and business intelligence expert
Over 200 completed projects for product testing and UI/UX research across various industries
Gathering customer requirements along the customer journey, creating use cases, wireframes and MVPs, testing UI & UX
Conducting iterative development and improvement processes up to market readiness
Expert in design thinking and agile IT project management
Multilingual through years of professional experience in Europe, America and Asia