Shereen López surani
Lead Product Designer
Experience
Creative Director
Kind Libre
- Found and manage a children’s publishing brand focused on creative learning.
- Design and publish original titles.
- Oversee end-to-end production: brand identity, layout, illustration, and marketing.
- Build e-commerce presence and distribution partnerships.
Founding Product Designer
Montgó Labs
- Design and deliver brand identities, UI/UX, and marketing assets for SaaS, publishing, and creative ventures.
- Develop scalable design systems that keep products consistent and easy to evolve.
- Write user-focused copy that simplifies complex ideas and drives engagement.
- Collaborate with startups and global clients from early concept to final delivery.
Lead Product Designer
SocialHub
- Led product design for B2B SaaS social media platform across web and mobile.
- Shipped AI-powered features, smart automations, and inbox tools.
- Managed full end-to-end redesign of the entire platform across web and native mobile apps.
- Introduced a scalable design framework, enabling faster prototyping and consistent delivery across teams.
- Mentored designers, led design hiring, and introduced vibe coding to guide product direction.
- Managed copywriting for the entire software and native apps across 3 languages.
- Ensured compliance with WCAG standards and embedded accessibility best practices into the design process to improve usability for all users.
- Contributed to multiple awards, including OMR Top Tool and Usability Excellence (2023–2025).
Senior UI / UX Designer
Teachino
- Designed and shipped an AI-powered SaaS platform that supports teachers with curriculum planning, differentiated instruction, and feedback generation.
- Delivered full MVP in 3 months, balancing speed with strong product foundations.
- Built a complete design library to enable rapid feature development.
- Led user research, workshops, and usability testing to validate product direction.
- Collaborated closely with product and engineering throughout the full development cycle.
- Created a logo and brand voice that are still in use today.
- Ensured compliance with WCAG standards.
Creative Jam Judge
Adobe
- Evaluated UX/UI hackathon designs for NASA, The New York Times, Instagram, and more.
- Led judging, fostering creative solutions and teamwork.
- Applied user experience expertise and design thinking.
- Enhanced communication and collaboration skills through cross-functional evaluations.
UX / UI Mentor
CareerFoundry
- Guided students in creating industry-ready portfolios, offering feedback and advice.
- Conducted video reviews of student work, emphasizing creative strengths and areas for improvement.
- Collaborated with tutors to assess student submissions and enhance quality.
- Provided career guidance based on extensive industry experience.
UX Curriculum Writer
CareerFoundry
- Reviewed and enhanced UX curriculum, optimizing material for effective learning.
- Applied design leadership and creative problem-solving to improve course content.
- Collaborated with cross-functional teams to align curriculum with industry standards.
- Contributed to edtech initiatives, supporting learners in UX design.
UX Tutor
CareerFoundry
- Identified individual student needs and strategized to close skill gaps.
- Evaluated student work and offered actionable suggestions for improvement.
- Collaborated with mentors to guide students in portfolio creation.
- Motivated and coached students in preparation for design careers.
Senior UX / UI Consultant
Equalista
- Developed accessible and unbiased design resources, contributing to inclusive user experiences.
- Played a key role in visual design and system development, aligning with the brand’s aesthetic.
- Ensured cohesive designs across various platforms through effective team collaboration.
UX / UI Designer for Leseo
Cornelsen Verlag GmbH
- Designed an adaptive EdTech platform for early literacy, including teacher analytics, a library, and interactive learning tools — from initial concept to live product.
- Delivered MVP in under 6 months, balancing product complexity with intuitive UX for both children and educators.
- Integrated adaptive learning features that used student performance data to personalize reading progression.
- Conducted user research, workshops, and co-creation sessions with teachers and students to continuously improve usability and engagement.
- Ensured compliance with WCAG standards.
- Shortlisted for Best European Learning Materials Award (2023).
- Winner of the Comenius EduMedia Award (2024).
Senior UX / UI Designer
shereen.de
- Managed diverse design projects, focusing on user-centric app, software, and website development.
- Integrated design with marketing strategies, enhancing brand impact and user engagement.
- Offered expert UX consulting, delivering tailored strategies that met unique client needs.
- Facilitated creative workshops, fostering collaborative design thinking and team innovation.
Designer & Co-Creator
Fiction Taps
- Designed an iOS app from inception to launch, focusing on user engagement.
- Employed a user-first design philosophy, ensuring the app was intuitive and appealing.
- Stayed at the forefront of design trends and tools, continuously refining design techniques.
Global Key Account Manager Mobile
belboon GmbH
- Led key accounts to successful user acquisition through mobile apps.
- Applied presentation skills and creative problem-solving to drive brand growth.
- Collaborated with cross-functional teams for strategic planning and business development.
Sales Account Manager
idealo internet GmbH
- Managed key client relationships and contributed to revenue growth by assisting brands in acquiring users through their e-commerce websites.
Sales Account Manager
eKomi - The Feedback Company
- Played a pivotal role in establishing eKomi's presence in the American market and achieved the largest-ever sale in eKomi's history at the time.
- Helped e-commerce websites increase conversions and drive sales.
- Showcased leadership and creative problem-solving skills in a fast-paced environment.
- Collaborated on strategic projects and cross-functional teams for business development.
Clinical Operations Coordinator
spaMedica clinic
- Deepened understanding of psychology while serving as a liaison between patients, clinicians, and admin.
- Successfully digitized the practice, streamlining operations for efficiency.
- Led clinic planning, materials management, and staff coordination.
Summary
Born in Chicago. Raised between Texas and Mallorca. Third culture kid and trilingual. I spent most of my childhood feeling like I lived in translation. Different cultures, different rules, different versions of me. That in-between place is where my brain learned to observe the world closely, decode patterns fast, and question anything that didn’t make sense.
It’s probably why I ended up in SaaS. I build products by doing the same thing I did as a kid: observing how people actually behave, finding the gaps no one talks about, and simplifying what feels unnecessarily complicated.
1 Design is how I make sense of the world I take tangled, overbuilt workflows and turn them into interfaces that feel obvious the moment you see them.
2 AI is how I help designers and teams move faster I facilitate “AI coding” for designers and teams, using tools to get from idea to working product with less friction and fewer bottlenecks. Less theory. More shipped.
3 I think in systems, not silos I have worked across healthcare, e-commerce, EdTech, and SaaS. I also run a small children’s book publishing studio, which keeps me close to storytelling, illustration, and how people actually experience content in real life, not just on a screen.
I am neurodivergent, which mostly shows up as: direct communication, deep focus when something matters, and a low tolerance for unnecessary complexity.
The theme of everything I do: the best products do not scream for attention. They fit quietly into people’s lives. Functional. Thoughtful. Easy to use.
My style: structured but flexible. Chaos-proof. Focused on real outcomes. No meaningless buzzwords. Just smart systems that help people get shit done.
Outside of work: I write about the messy middle of life, freelancing, neurodivergence, parenting, money, fear, and choosing a life that you love.
Skills
- Product Concept
- Design Collaboration
- Digital Accessibility
Languages
Education
CareerFoundry
User Experience Design · Berlin, Germany
Loyola University Chicago
Bachelor of Science, Psychology · Psychology · Chicago, United States
Similar Freelancers
Discover other experts with similar qualifications and experience