Recommended expert

Shereen López surani

Lead Product Designer

Shereen López surani
Xàbia, Spain

Experience

Aug 2025 - Present
6 months

Creative Director

Kind Libre

  • Found and manage a children’s publishing brand focused on creative learning.
  • Design and publish original titles.
  • Oversee end-to-end production: brand identity, layout, illustration, and marketing.
  • Build e-commerce presence and distribution partnerships.
Aug 2025 - Present
6 months

Founding Product Designer

Montgó Labs

  • Design and deliver brand identities, UI/UX, and marketing assets for SaaS, publishing, and creative ventures.
  • Develop scalable design systems that keep products consistent and easy to evolve.
  • Write user-focused copy that simplifies complex ideas and drives engagement.
  • Collaborate with startups and global clients from early concept to final delivery.
Mar 2023 - Sep 2025
2 years 7 months

Lead Product Designer

SocialHub

  • Led product design for B2B SaaS social media platform across web and mobile.
  • Shipped AI-powered features, smart automations, and inbox tools.
  • Managed full end-to-end redesign of the entire platform across web and native mobile apps.
  • Introduced a scalable design framework, enabling faster prototyping and consistent delivery across teams.
  • Mentored designers, led design hiring, and introduced vibe coding to guide product direction.
  • Managed copywriting for the entire software and native apps across 3 languages.
  • Ensured compliance with WCAG standards and embedded accessibility best practices into the design process to improve usability for all users.
  • Contributed to multiple awards, including OMR Top Tool and Usability Excellence (2023–2025).
Jun 2022 - Feb 2023
9 months

Senior UI / UX Designer

Teachino

  • Designed and shipped an AI-powered SaaS platform that supports teachers with curriculum planning, differentiated instruction, and feedback generation.
  • Delivered full MVP in 3 months, balancing speed with strong product foundations.
  • Built a complete design library to enable rapid feature development.
  • Led user research, workshops, and usability testing to validate product direction.
  • Collaborated closely with product and engineering throughout the full development cycle.
  • Created a logo and brand voice that are still in use today.
  • Ensured compliance with WCAG standards.
May 2021 - Dec 2022
1 year 8 months

Creative Jam Judge

Adobe

  • Evaluated UX/UI hackathon designs for NASA, The New York Times, Instagram, and more.
  • Led judging, fostering creative solutions and teamwork.
  • Applied user experience expertise and design thinking.
  • Enhanced communication and collaboration skills through cross-functional evaluations.
Jan 2020 - Dec 2022
3 years

UX / UI Mentor

CareerFoundry

  • Guided students in creating industry-ready portfolios, offering feedback and advice.
  • Conducted video reviews of student work, emphasizing creative strengths and areas for improvement.
  • Collaborated with tutors to assess student submissions and enhance quality.
  • Provided career guidance based on extensive industry experience.
Jan 2020 - Dec 2022
3 years

UX Curriculum Writer

CareerFoundry

  • Reviewed and enhanced UX curriculum, optimizing material for effective learning.
  • Applied design leadership and creative problem-solving to improve course content.
  • Collaborated with cross-functional teams to align curriculum with industry standards.
  • Contributed to edtech initiatives, supporting learners in UX design.
Jan 2019 - Dec 2020
2 years

UX Tutor

CareerFoundry

  • Identified individual student needs and strategized to close skill gaps.
  • Evaluated student work and offered actionable suggestions for improvement.
  • Collaborated with mentors to guide students in portfolio creation.
  • Motivated and coached students in preparation for design careers.
Dec 2018 - Jun 2019
7 months

Senior UX / UI Consultant

Equalista

  • Developed accessible and unbiased design resources, contributing to inclusive user experiences.
  • Played a key role in visual design and system development, aligning with the brand’s aesthetic.
  • Ensured cohesive designs across various platforms through effective team collaboration.
Jan 2017 - Dec 2020
4 years

UX / UI Designer for Leseo

Cornelsen Verlag GmbH

  • Designed an adaptive EdTech platform for early literacy, including teacher analytics, a library, and interactive learning tools — from initial concept to live product.
  • Delivered MVP in under 6 months, balancing product complexity with intuitive UX for both children and educators.
  • Integrated adaptive learning features that used student performance data to personalize reading progression.
  • Conducted user research, workshops, and co-creation sessions with teachers and students to continuously improve usability and engagement.
  • Ensured compliance with WCAG standards.
  • Shortlisted for Best European Learning Materials Award (2023).
  • Winner of the Comenius EduMedia Award (2024).
Jan 2016 - Jun 2022
6 years 6 months

Senior UX / UI Designer

shereen.de

  • Managed diverse design projects, focusing on user-centric app, software, and website development.
  • Integrated design with marketing strategies, enhancing brand impact and user engagement.
  • Offered expert UX consulting, delivering tailored strategies that met unique client needs.
  • Facilitated creative workshops, fostering collaborative design thinking and team innovation.
Jan 2016 - Dec 2019
4 years

Designer & Co-Creator

Fiction Taps

  • Designed an iOS app from inception to launch, focusing on user engagement.
  • Employed a user-first design philosophy, ensuring the app was intuitive and appealing.
  • Stayed at the forefront of design trends and tools, continuously refining design techniques.
Jan 2015 - Dec 2017
3 years

Global Key Account Manager Mobile

belboon GmbH

  • Led key accounts to successful user acquisition through mobile apps.
  • Applied presentation skills and creative problem-solving to drive brand growth.
  • Collaborated with cross-functional teams for strategic planning and business development.
Jan 2012 - Dec 2015
4 years

Sales Account Manager

idealo internet GmbH

  • Managed key client relationships and contributed to revenue growth by assisting brands in acquiring users through their e-commerce websites.
Jan 2012 - Dec 2012
1 year

Sales Account Manager

eKomi - The Feedback Company

  • Played a pivotal role in establishing eKomi's presence in the American market and achieved the largest-ever sale in eKomi's history at the time.
  • Helped e-commerce websites increase conversions and drive sales.
  • Showcased leadership and creative problem-solving skills in a fast-paced environment.
  • Collaborated on strategic projects and cross-functional teams for business development.
Jan 2009 - Dec 2012
4 years

Clinical Operations Coordinator

spaMedica clinic

  • Deepened understanding of psychology while serving as a liaison between patients, clinicians, and admin.
  • Successfully digitized the practice, streamlining operations for efficiency.
  • Led clinic planning, materials management, and staff coordination.

Summary

Born in Chicago. Raised between Texas and Mallorca. Third culture kid and trilingual. I spent most of my childhood feeling like I lived in translation. Different cultures, different rules, different versions of me. That in-between place is where my brain learned to observe the world closely, decode patterns fast, and question anything that didn’t make sense.

It’s probably why I ended up in SaaS. I build products by doing the same thing I did as a kid: observing how people actually behave, finding the gaps no one talks about, and simplifying what feels unnecessarily complicated.

1 Design is how I make sense of the world I take tangled, overbuilt workflows and turn them into interfaces that feel obvious the moment you see them.

2 AI is how I help designers and teams move faster I facilitate “AI coding” for designers and teams, using tools to get from idea to working product with less friction and fewer bottlenecks. Less theory. More shipped.

3 I think in systems, not silos I have worked across healthcare, e-commerce, EdTech, and SaaS. I also run a small children’s book publishing studio, which keeps me close to storytelling, illustration, and how people actually experience content in real life, not just on a screen.

I am neurodivergent, which mostly shows up as: direct communication, deep focus when something matters, and a low tolerance for unnecessary complexity.

The theme of everything I do: the best products do not scream for attention. They fit quietly into people’s lives. Functional. Thoughtful. Easy to use.

My style: structured but flexible. Chaos-proof. Focused on real outcomes. No meaningless buzzwords. Just smart systems that help people get shit done.

Outside of work: I write about the messy middle of life, freelancing, neurodivergence, parenting, money, fear, and choosing a life that you love.

Skills

  • Product Concept
  • Design Collaboration
  • Digital Accessibility

Languages

English
Native
Spanish
Native
German
Advanced

Education

Oct 2017 - Jun 2017

CareerFoundry

User Experience Design · Berlin, Germany

Oct 2006 - Jun 2009

Loyola University Chicago

Bachelor of Science, Psychology · Psychology · Chicago, United States

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