Shereen López Surani - Lead Product Designer

Q: Where is Shereen based?

Shereen is based in Xàbia, Spain .

Q: What languages does Shereen speak?

Shereen speaks the following languages: English (Native), Spanish (Native), German (Advanced) .

Q: How many years of experience does Shereen have?

Shereen has at least 17 years of experience. During this time, Shereen has worked in at least 15 different roles and for 14 different companies . The average length of individual experience is 1 year and 1 month . Note that Shereen may not have shared all experience and actually has more experience.

Q: What is Shereen's latest experience?

Shereen's most recent position is Creative Director at Kind Libre .

Q: What companies has Shereen worked for in recent years?

In recent years, Shereen has worked for Kind Libre , Montgó Labs , SocialHub , Teachino , and Adobe .

Q: Which industries is Shereen most experienced in?

Shereen is most experienced in industries like Information Technology (IT) , Education , and Professional Services . Shereen also has some experience in Healthcare , Advertising , Media, and Entertainment and Publishing .

Q: Which business areas is Shereen most experienced in?

Shereen is most experienced in business areas like Information Technology (IT) , Product Development , and Marketing . Shereen also has some experience in Sales , Research and Development (R&D) , and Operations .

Q: Which industries has Shereen worked in recently?

Shereen has recently worked in industries like Information Technology (IT) , Professional Services , and Education .

Q: Which business areas has Shereen worked in recently?

Shereen has recently worked in business areas like Product Development , Marketing , and Information Technology (IT) .

Recommended expert

Xàbia, Spain

Experience

Aug 2025 - Present

8 months

Creative Director

Kind Libre

Found and manage a children’s publishing brand focused on creative learning.
Design and publish original titles.
Oversee end-to-end production: brand identity, layout, illustration, and marketing.
Build e-commerce presence and distribution partnerships.

Aug 2025 - Present

8 months

Founding Product Designer

Montgó Labs

Design and deliver brand identities, UI/UX, and marketing assets for SaaS, publishing, and creative ventures.
Develop scalable design systems that keep products consistent and easy to evolve.
Write user-focused copy that simplifies complex ideas and drives engagement.
Collaborate with startups and global clients from early concept to final delivery.

Mar 2023 - Sep 2025

2 years 7 months

Lead Product Designer

SocialHub

Led product design for B2B SaaS social media platform across web and mobile.
Shipped AI-powered features, smart automations, and inbox tools.
Managed full end-to-end redesign of the entire platform across web and native mobile apps.
Introduced a scalable design framework, enabling faster prototyping and consistent delivery across teams.
Mentored designers, led design hiring, and introduced vibe coding to guide product direction.
Managed copywriting for the entire software and native apps across 3 languages.
Ensured compliance with WCAG standards and embedded accessibility best practices into the design process to improve usability for all users.
Contributed to multiple awards, including OMR Top Tool and Usability Excellence (2023–2025).

Jun 2022 - Feb 2023

9 months

Senior UI / UX Designer

Teachino

Designed and shipped an AI-powered SaaS platform that supports teachers with curriculum planning, differentiated instruction, and feedback generation.
Delivered full MVP in 3 months, balancing speed with strong product foundations.
Built a complete design library to enable rapid feature development.
Led user research, workshops, and usability testing to validate product direction.
Collaborated closely with product and engineering throughout the full development cycle.
Created a logo and brand voice that are still in use today.
Ensured compliance with WCAG standards.

May 2021 - Dec 2022

1 year 8 months

Creative Jam Judge

Adobe

Evaluated UX/UI hackathon designs for NASA, The New York Times, Instagram, and more.
Led judging, fostering creative solutions and teamwork.
Applied user experience expertise and design thinking.
Enhanced communication and collaboration skills through cross-functional evaluations.

Jan 2020 - Dec 2022

3 years

UX / UI Mentor

CareerFoundry

Guided students in creating industry-ready portfolios, offering feedback and advice.
Conducted video reviews of student work, emphasizing creative strengths and areas for improvement.
Collaborated with tutors to assess student submissions and enhance quality.
Provided career guidance based on extensive industry experience.

Jan 2020 - Dec 2022

3 years

UX Curriculum Writer

CareerFoundry

Reviewed and enhanced UX curriculum, optimizing material for effective learning.
Applied design leadership and creative problem-solving to improve course content.
Collaborated with cross-functional teams to align curriculum with industry standards.
Contributed to edtech initiatives, supporting learners in UX design.

Jan 2019 - Dec 2020

2 years

UX Tutor

CareerFoundry

Identified individual student needs and strategized to close skill gaps.
Evaluated student work and offered actionable suggestions for improvement.
Collaborated with mentors to guide students in portfolio creation.
Motivated and coached students in preparation for design careers.

Dec 2018 - Jun 2019

7 months

Senior UX / UI Consultant

Equalista

Developed accessible and unbiased design resources, contributing to inclusive user experiences.
Played a key role in visual design and system development, aligning with the brand’s aesthetic.
Ensured cohesive designs across various platforms through effective team collaboration.

Jan 2017 - Dec 2020

4 years

UX / UI Designer for Leseo

Cornelsen Verlag GmbH

Designed an adaptive EdTech platform for early literacy, including teacher analytics, a library, and interactive learning tools — from initial concept to live product.
Delivered MVP in under 6 months, balancing product complexity with intuitive UX for both children and educators.
Integrated adaptive learning features that used student performance data to personalize reading progression.
Conducted user research, workshops, and co-creation sessions with teachers and students to continuously improve usability and engagement.
Ensured compliance with WCAG standards.
Shortlisted for Best European Learning Materials Award (2023).
Winner of the Comenius EduMedia Award (2024).

Jan 2016 - Jun 2022

6 years 6 months

Senior UX / UI Designer

shereen.de

Managed diverse design projects, focusing on user-centric app, software, and website development.
Integrated design with marketing strategies, enhancing brand impact and user engagement.
Offered expert UX consulting, delivering tailored strategies that met unique client needs.
Facilitated creative workshops, fostering collaborative design thinking and team innovation.

Jan 2016 - Dec 2019

4 years

Designer & Co-Creator

Fiction Taps

Designed an iOS app from inception to launch, focusing on user engagement.
Employed a user-first design philosophy, ensuring the app was intuitive and appealing.
Stayed at the forefront of design trends and tools, continuously refining design techniques.

Jan 2015 - Dec 2017

3 years

Global Key Account Manager Mobile

belboon GmbH

Led key accounts to successful user acquisition through mobile apps.
Applied presentation skills and creative problem-solving to drive brand growth.
Collaborated with cross-functional teams for strategic planning and business development.

Jan 2012 - Dec 2015

4 years

Sales Account Manager

idealo internet GmbH

Managed key client relationships and contributed to revenue growth by assisting brands in acquiring users through their e-commerce websites.

Jan 2012 - Dec 2012

1 year

Sales Account Manager

eKomi - The Feedback Company

Played a pivotal role in establishing eKomi's presence in the American market and achieved the largest-ever sale in eKomi's history at the time.
Helped e-commerce websites increase conversions and drive sales.
Showcased leadership and creative problem-solving skills in a fast-paced environment.
Collaborated on strategic projects and cross-functional teams for business development.

Jan 2009 - Dec 2012

4 years

Clinical Operations Coordinator

spaMedica clinic

Deepened understanding of psychology while serving as a liaison between patients, clinicians, and admin.
Successfully digitized the practice, streamlining operations for efficiency.
Led clinic planning, materials management, and staff coordination.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (14 years), Education (6.5 years), Professional Services (6.5 years), Healthcare (4 years), Advertising (3 years), and Media and Entertainment (0.5 years).

Information Technology

Education

Professional Services

Healthcare

Advertising

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Information Technology (10.5 years), Product Development (10 years), Marketing (8 years), Sales (6 years), Research and Development (4.5 years), and Operations (4 years).

Information Technology

Product Development

Marketing

Sales

Research and Development

Operations

Summary

Born in Chicago. Raised between Texas and Mallorca. Third culture kid and trilingual. I spent most of my childhood feeling like I lived in translation. Different cultures, different rules, different versions of me. That in-between place is where my brain learned to observe the world closely, decode patterns fast, and question anything that didn’t make sense.

It’s probably why I ended up in SaaS. I build products by doing the same thing I did as a kid: observing how people actually behave, finding the gaps no one talks about, and simplifying what feels unnecessarily complicated.

1 Design is how I make sense of the world I take tangled, overbuilt workflows and turn them into interfaces that feel obvious the moment you see them.

2 AI is how I help designers and teams move faster I facilitate “AI coding” for designers and teams, using tools to get from idea to working product with less friction and fewer bottlenecks. Less theory. More shipped.

3 I think in systems, not silos I have worked across healthcare, e-commerce, EdTech, and SaaS. I also run a small children’s book publishing studio, which keeps me close to storytelling, illustration, and how people actually experience content in real life, not just on a screen.

I am neurodivergent, which mostly shows up as: direct communication, deep focus when something matters, and a low tolerance for unnecessary complexity.

The theme of everything I do: the best products do not scream for attention. They fit quietly into people’s lives. Functional. Thoughtful. Easy to use.

My style: structured but flexible. Chaos-proof. Focused on real outcomes. No meaningless buzzwords. Just smart systems that help people get shit done.

Outside of work: I write about the messy middle of life, freelancing, neurodivergence, parenting, money, fear, and choosing a life that you love.

Skills

Product Concept
Design Collaboration
Digital Accessibility

Languages

English

Native

Spanish

Native

German

Advanced

Education

Oct 2017 - Jun 2017

CareerFoundry

User Experience Design · Berlin, Germany

Oct 2006 - Jun 2009

Loyola University Chicago

Bachelor of Science, Psychology · Psychology · Chicago, United States

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Shereen based?

Shereen is based in Xàbia, Spain.

What languages does Shereen speak?

Shereen speaks the following languages: English (Native), Spanish (Native), German (Advanced).

How many years of experience does Shereen have?

Shereen has at least 17 years of experience. During this time, Shereen has worked in at least 15 different roles and for 14 different companies. The average length of individual experience is 1 year and 1 month. Note that Shereen may not have shared all experience and actually has more experience.

What roles would Shereen be best suited for?

Based on recent experience, Shereen would be well-suited for roles such as: Creative Director, Founding Product Designer, Lead Product Designer.

What is Shereen's latest experience?

Shereen's most recent position is Creative Director at Kind Libre.

What companies has Shereen worked for in recent years?

In recent years, Shereen has worked for Kind Libre, Montgó Labs, SocialHub, Teachino, and Adobe.

Which industries is Shereen most experienced in?

Shereen is most experienced in industries like Information Technology (IT), Education, and Professional Services. Shereen also has some experience in Healthcare, Advertising, Media, and Entertainment and Publishing.

Which business areas is Shereen most experienced in?

Shereen is most experienced in business areas like Information Technology (IT), Product Development, and Marketing. Shereen also has some experience in Sales, Research and Development (R&D), and Operations.

Which industries has Shereen worked in recently?

Shereen has recently worked in industries like Information Technology (IT), Professional Services, and Education.

Which business areas has Shereen worked in recently?

Shereen has recently worked in business areas like Product Development, Marketing, and Information Technology (IT).

What is Shereen's education?

Shereen holds a Doctorate in User Experience Design from CareerFoundry and a Bachelor in Psychology from Loyola University Chicago.

What is the availability of Shereen?

Shereen is immediately available for suitable projects.

What is the rate of Shereen?

Shereen's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.