Implemented solutions in e-commerce, digital marketing, and AI for global B2C, B2B, and D2C brands and companies, focusing on long-term growth and scalability.
GlaxoSmithKline / Haleon (13 months // 06.2022–06.2023):
Directed a 5-person agency team at Integer (part of TBWA/Omnicom), coordinating global healthcare product launches.
Developed and implemented international e-commerce toolkits for Amazon, ePharmacies, and eGroceries, ensuring consistent brand presence and optimized product visibility.
Conducted comprehensive market analyses across digital sales channels, enhancing client targeting and optimizing strategies in EMEA, APAC, and Americas.
Produced high-engagement digital content across text, image, and video formats, strengthening brand messaging across multiple platforms.
Designed and launched global e-media strategies, expanding brand reach and engagement across EMEA, APAC, and the Americas.
Villeroy & Boch (5 months // 11.2021–03.2022):
Developed a comprehensive B2B monetization strategy to identify and capitalize on new revenue streams, aligning with client business objectives and market trends.
Authored detailed requirements specifications and user stories for the successful relaunch of a B2B online shop, ensuring seamless user experience and robust functionality.
Led agile projects utilizing Scrum and Kanban methodologies, coordinating cross-functional teams to deliver high-quality outcomes within timelines and budgets.
Bosch (6 months // 05.2021–06.2021 & 08.2020–12.2020):
Designed and executed marketing strategies for launching an innovative product and a SaaS ecosystem, driving market adoption and enhancing brand positioning.
Established and optimized an Amazon brand store and marketing campaigns, increasing product visibility and driving sales through targeted promotions.
Implemented comprehensive digital communication strategies, effectively enhancing brand awareness and engaging diverse customer segments.
AI (since 2022):
Prompt engineering for AI-based content generation for a fine dining and tableware online retailer.
Development of a 4-week AI training course for solopreneurs with a focus on practical application and industry trends.
Conduction of AI-focused lectures for classes of up to 20 students, delivering comprehensive instruction on foundational concepts and practical applications of artificial intelligence.
Other projects (2019–today):
Complete setup of a Shopify online shop for a beauty company, ensuring a seamless and visually appealing user experience.
Conducted an in-depth SEO audit and developed a strategic roadmap, complemented by UX conception, to optimize digital performance and user engagement for an industry client.
Designed and implemented a social media strategy for a pharmaceutical company, driving audience growth across key platforms.
Delivered performance marketing lectures to international classes of up to 25 students, covering topics such as search engine advertising (SEA), social media marketing, and video marketing.
Selected lighthouse projects:
Selected lighthouse projects:
Selected lighthouse projects:
Achievements:
Focus Marketing
Results-driven and highly motivated professional with profound experience in building up and growing e-commerce business and digital marketing with work for over 26 global brands and companies in 12 industries.
Proven track record of driving business and revenue growth, developing and executing successful digital marketing campaigns, and delivering innovative solutions.
Strong leadership skills with the ability to manage stakeholders and cross-functional teams.
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