Orlando Noor

Valencia, Spain

Experience

Jan 2019 - Present

6 years 2 months

Berlin, Germany

Growth Consultant E-Commerce & Digital Marketing

Solving Challenges for Clients in E-Commerce, Digital Marketing and Digital Tech with a Focus on Strategy (B2B, B2C, D2C), Operations and a Hands-on Mentality.

Selected Lighthouse Projects:

GlaxoSmithKline / Haleon (13 months):

Account director leading a 5-person agency team (Integer, part of TBWA/Omnicom)
Development of global digital commerce toolkits for product launches within Amazon, ePharmacies and eGroceries
In-depth global market analysis on Amazon, ePharmacies and eGroceries
Markets included EMEA, Asia Pacific and the Americas
New business generation, process and workflow optimization

Villeroy & Boch (5 months):

B2B monetization strategy for new revenue streams
Requirements specification and user stories production for B2B online shop relaunch
Agile project leadership with Scrum/Kanban

Bosch (6 months):

Marketing for launches of innovative products and SaaS ecosystem
Setup Amazon brand store and Amazon marketing campaigns
Realisation of digital communication measures

Others:

AI content generation and prompt engineering (fine dining and tableware online retailer)
Social media strategy (pharma company)
Lecturer digital marketing (SEA, social media, video marketing)

Jan 2014 - Dec 2017

4 years

Munich, Germany

Founder & Managing Partner E-Commerce & Digital Marketing

iq! Studios

Foundation and Building Up E-Commerce/Digital Marketing Agency:

500% sales growth with 14% EBITDA profitability
Interdisciplinary staff (20 employees) for consulting, client partnering, UX/UI conception/design, coding and content production
Digital marketing and brand communication
Digital retail and Internet-of-Things

Selected Lighthouse Projects:

Realisation of digital retail pilot store (s.Oliver)
Requirements specification and user stories production for B2B online shop launch (Bosch)
UX/UI conception/design for B2B online shop launch (Bosch)
Agile project leadership with Scrum/Kanban (Bosch)
Internet-of-Things ecosystem strategy (Bosch)
Business Ideation for big data business model (E.ON)
Social media and community marketing (La Biosthétique)
Selection process (Tender) for e-commerce system (Hartmann)

Jan 2011 - Dec 2015

3 years

Stuttgart, Germany

Business Development Director E-Commerce & Brand Communication

Liganova

Building Up and Leading Two New Units within Retail Agency:

350% sales growth with 15% EBITDA profitability
Interdisciplinary staff (12 employees) for consulting, client partnering, UX/UI conception/design, coding and content production
Brand building and offline communication
Digital visual merchandising realization

Selected Lighthouse Projects:

International e-commerce setup and operation (La Biosthétique)
Global flagship retail openings campaign (Hugo Boss)
Conception digital retail pilot store (Conrad Electronics)
Brand relaunch (Campus by Marc O'Polo)

Jan 2007 - Dec 2013

6 years

Stuttgart, Germany

Managing Director E-Commerce

Werbewelt Interactive

Building Up and Leading New E-Commerce Unit within Digital Agency:

400% sales growth with 20% EBITDA profitability
Interdisciplinary staff (50 employees) for consulting, client partnering, UX/UI conception/design, coding and content production
Setting up the first online shops for global (fashion) brands according to their brand values and aesthetics
Winning 5 awards

Selected Lighthouse Projects:

International e-commerce setup and operation (Hugo Boss)
International e-commerce setup and operation (Marc Cain)
International e-commerce setup and operation (Strenesse)
International e-commerce setup and operation (Escada)
International e-commerce setup and operation (Joop!)
International e-commerce setup and operation (Zwiesel Kristallglas)

Jan 2005 - Dec 2008

2 years

Fürth, Germany

Consultant E-Commerce

Quelle Neue Medien

Realization Social Media/CRM Measures and Analytics Development:

Web 2.0 and e-mail marketing
KPI management dashboard

Jan 2003 - Dec 2006

4 years

Rottendorf, Germany

Head of E-Commerce

s.Oliver

Building Up New E-Commerce Channel and Leading New Department:

Setup and operation of the online shop for a fashion brand
Process and organizational design (incl. fulfillment), business planning on broad scenario basis and stakeholder management
Department building with interdisciplinary staff (10 employees) for execution of all digital marketing measures, CRM, UX/UI conception/design, product photography/videography, content management and technical coordination (internal/external)
European internationalization

Achievements:

11% EBITDA profitability
550% sales growth
320% traffic increase
4% rise in brand awareness

Jan 2002 - Dec 2003

1 year

Oberhausen, Germany

Senior Project Manager Digital

BB&K

Jan 2002 - Dec 2003

1 year

Rottendorf, Germany

Consultant Digital

s.Oliver

Jan 1999 - Dec 2002

2 years

Würzburg, Germany

Project Manager Digital

ByteCom

Summary

Results-driven and highly motivated professional with 23 years of experience in the digital industry. Skilled in strategic planning, business development, and brand management. Proven track record of driving business and revenue growth, developing and executing successful marketing campaigns, and delivering innovative solutions. Strong leadership skills with the ability to manage stakeholders and cross-functional teams. - Growth Mentality - Operational Excellence - Economical & Technical Understanding My Teams and I Generated: - > 500 Mio. € Sales - Up to 550% Growth - Double-Digit Profitability - > 30 Clients Successfully Served - 12 Industries Worked On