Orlando Noor - Consultant, Mentor & Lecturer for AI, E-Commerce & Digital Marketing

Valencia, Spain

Experience

Jan 2019 - Present

7 years

Consultant, Mentor & Lecturer for AI, E-Commerce & Digital Marketing

Self-employed

Implemented solutions in e-commerce, digital marketing, and AI for global B2C, B2B, and D2C brands and companies, focusing on long-term growth and scalability.
GlaxoSmithKline / Haleon (06.2022–06.2023):
Directed a 5-person agency team at Integer (part of TBWA/Omnicom), coordinating global healthcare product launches.
Developed and implemented international e-commerce toolkits for Amazon, ePharmacies, and eGroceries, ensuring consistent brand presence and optimized product visibility.
Conducted comprehensive market analyses across digital sales channels, enhancing client targeting and optimizing strategies in EMEA, APAC, and Americas.
Produced high-engagement digital content across text, image, and video formats, strengthening brand messaging across multiple platforms.
Designed and launched global e-media strategies, expanding brand reach and engagement across EMEA, APAC, and the Americas.
Villeroy & Boch (11.2021–03.2022):
Developed a comprehensive B2B monetization strategy to identify and capitalize on new revenue streams, aligning with client business objectives and market trends.
Authored detailed requirements specifications and user stories for the successful relaunch of a B2B online shop, ensuring seamless user experience and robust functionality.
Led agile projects utilizing Scrum and Kanban methodologies, coordinating cross-functional teams to deliver high-quality outcomes within timelines and budgets.
Bosch (05.2021–06.2021 & 08.2020–12.2020):
Designed and executed marketing strategies for launching an innovative product and a SaaS ecosystem, driving market adoption and enhancing brand positioning.
Established and optimized an Amazon brand store and marketing campaigns, increasing product visibility and driving sales through targeted promotions.
Implemented comprehensive digital communication strategies, effectively enhancing brand awareness and engaging diverse customer segments.
AI (since 2022):
Prompt engineering for AI-based content generation for a fine dining and tableware online retailer.
Development of a 4-week AI training course for solopreneurs with a focus on practical application and industry trends.
Conduction of AI-focused lectures for classes of up to 20 students, delivering comprehensive instruction on foundational concepts and practical applications of artificial intelligence.
Others (2019–today):
Complete setup of a Shopify online shop for a beauty company, ensuring a seamless and visually appealing user experience.
Conducted an in-depth SEO audit and developed a strategic roadmap, complemented by UX conception, to optimize digital performance and user engagement for an industry client.
Designed and implemented a social media strategy for a pharmaceutical company, driving audience growth across key platforms.
Delivered performance marketing lectures to international classes of up to 25 students, covering topics such as search engine advertising (SEA), social media marketing, and video marketing.

Mar 2014 - Dec 2017

3 years 10 months

Munich, Germany

Founder & Managing Partner E-Commerce & Digital Marketing

iq! Studios

Achieved 500% sales growth and 14% EBITDA profitability by implementing scalable digital marketing strategies and building high-impact client partnerships.
Built and led a 10-person interdisciplinary team for consulting, UX/UI conception/design, coding, and content creation, contributing to high client satisfaction and retention.
Spearheaded digital marketing and brand communication initiatives, enhancing brand positioning and driving targeted engagement.
Led innovative projects in digital retail and Internet-of-Things (IoT) solutions, creating new revenue streams and enhancing market differentiation.
Realized a digital retail pilot store for s.Oliver, enabling and contributing to a modernized brand retail experience.
Developed comprehensive requirements and user stories for Bosch’s B2B online shop launch, enhancing the platform’s usability and client satisfaction.
Created UX/UI design for Bosch’s B2B online shop, improving user experience and contributing to an intuitive, customer-centered digital platform.
Led agile projects for Bosch using Scrum/Kanban, ensuring timely delivery and enhancing team collaboration for seamless project execution.
Formulated an Internet-of-Things (IoT) ecosystem strategy for Bosch, driving integration of IoT solutions and strengthening brand innovation.
Developed business ideation for a big data business model for E.ON, identifying data-driven revenue opportunities and enhancing strategic insights.
Executed social media and community marketing for La Biosthétique, fostering brand loyalty and increasing community engagement across channels.
Led the e-commerce system selection process for Hartmann, aligning platform features with business needs to ensure optimized implementation.

Mar 2012 - Dec 2014

2 years 10 months

Stuttgart, Germany

Business Development Director E-Commerce & Brand Communication

Liganova

Built and managed a 12-member interdisciplinary team specializing in consulting, UX/UI, and content creation, which elevated digital user experience.
Spearheaded brand building and offline communication strategies that reinforced brand identity and supported client retention.
Executed digital visual merchandising projects, creating immersive brand experiences that enhanced in-store engagement.
Set up and managed international e-commerce and onsite marketing for La Biosthétique, enhancing global sales and brand reach.
Conceptualized a digital retail pilot store for Conrad Electronics, introducing an interactive shopping experience and enhancing brand innovation.
Led the digital part of the global flagship retail openings campaign for Hugo Boss, coordinating multi-channel promotion to maximize launch impact.
Directed brand relaunch for Campus by Marc O’Polo, strengthening brand positioning and increasing customer engagement through targeted efforts.

Mar 2007 - Dec 2012

5 years 10 months

Stuttgart, Germany

Managing Director E-Commerce

Werbewelt Interactive

Achieved double-digit EBITDA by implementing targeted e-commerce strategies and expanding client service offerings.
Built and managed a 50-person team across consulting, UX/UI design, and content production, enhancing client satisfaction and service delivery.
Launched first-ever online stores for global fashion brands, aligning e-commerce platforms with brand aesthetics and expanding market reach.
Secured 5 awards for excellence in e-commerce and digital strategy, strengthening agency credibility and client acquisition.
Led the international e-commerce setup and onsite marketing for Hugo Boss, enhancing global reach and improving customer access to products.
Managed e-commerce setup and onsite marketing for Marc Cain, increasing sales and optimizing brand presence across multiple markets.
Directed international e-commerce setup and onsite/offsite marketing for Strenesse, streamlining digital infrastructure and enhancing user experience for global customers.
Established e-commerce setup and onsite marketing for Joop!, driving international sales growth and enhancing brand accessibility online.
Spearheaded e-commerce setup and onsite marketing for Zwiesel Glas, improving digital brand reach and increasing customer engagement.

Mar 2006 - Dec 2007

1 year 10 months

Fürth, Germany

Consultant E-Commerce

Quelle Neue Medien

Designed Web 2.0 and email marketing campaigns, increasing digital engagement and driving targeted customer outreach.
Created a KPI management dashboard to track and optimize digital campaign performance, improving data-driven decision-making and resource allocation.

Mar 2003 - Dec 2006

3 years 10 months

Rottendorf, Germany

Head of E-Commerce

s.Oliver

Designed operational processes and organizational structure, including fulfillment and strategic business planning, to streamline workflows and improve cross-functional coordination.
Built a 10-member interdisciplinary team to execute digital marketing, CRM, UX/UI, and content production, contributing to an enhanced customer experience and driving brand consistency.
Led European expansion of e-commerce operations, aligning regional strategies to boost market penetration and increase brand awareness.
Achieved 11% EBITDA profitability through targeted digital strategies, streamlined processes, and efficient resource allocation.
Drove 550% increase in sales by optimizing e-commerce strategies, expanding digital marketing, and enhancing customer experience.
Increased online shop traffic by 320% through effective SEO, digital advertising, and content marketing initiatives.
Boosted brand awareness by 4% through cohesive digital campaigns and targeted outreach, contributing to broader market recognition.

Jan 2002 - Dec 2002

1 year

Oberhausen, Germany

Senior Project Manager Digital

BB&K

Jan 2002 - Dec 2002

1 year

Rottendorf, Germany

Consultant Digital

s.Oliver

Mar 2000 - Dec 2001

1 year 10 months

Würzburg, Germany

Project Manager Digital

ByteCom

Summary

Results-driven and highly motivated professional with profound experience in building up and growing e-commerce business and digital marketing with work for over 26 global brands and companies in 12 industries.
Proven track record of driving business and revenue growth, developing and executing successful digital marketing campaigns, and delivering innovative solutions.
Strong leadership skills with the ability to manage stakeholders and cross-functional teams.