Maria Victoria M. - Director CX & Business Strategy

Q: Where is Maria Victoria based?

Maria Victoria is based in Barcelona, Spain .

Q: What languages does Maria Victoria speak?

Maria Victoria speaks the following languages: English (Advanced), Spanish (Advanced) .

Q: How many years of experience does Maria Victoria have?

Maria Victoria has at least 10 years of experience. During this time, Maria Victoria has worked in at least 10 different roles and for 10 different companies . The average length of individual experience is 1 year . Note that Maria Victoria may not have shared all experience and actually has more experience.

Q: What is Maria Victoria's latest experience?

Maria Victoria's most recent position is Director CX & Business Strategy at NuForm Agency .

Q: What companies has Maria Victoria worked for in recent years?

In recent years, Maria Victoria has worked for NuForm Agency , Ogilvy , Atomic Marketing & Branding , NatWest International , and Nacar Agency .

Q: Which industries is Maria Victoria most experienced in?

Maria Victoria is most experienced in industries like Advertising , Banking and Finance , and Professional Services . Maria Victoria also has some experience in Aerospace and Defense and Automotive .

Q: Which business areas is Maria Victoria most experienced in?

Maria Victoria is most experienced in business areas like Product Development , Strategy and Planning , and Marketing . Maria Victoria also has some experience in Business Intelligence , Customer Service , and Project Management .

Q: Which industries has Maria Victoria worked in recently?

Maria Victoria has recently worked in industries like Advertising , Banking and Finance , and Professional Services .

Q: Which business areas has Maria Victoria worked in recently?

Maria Victoria has recently worked in business areas like Product Development , Strategy and Planning , and Marketing .

Recommended expert

Barcelona, Spain

Experience

Apr 2024 - Jul 2025

1 year 4 months

London, United Kingdom

Director CX & Business Strategy

NuForm Agency

Combine strategy and technology to help organizations achieve competitive advantage through digital innovation at every stage of their journey.
Own the internal strategy for positioning, branding, offerings and services; define the operating model, OKRs/KPIs and go-to-market plans; manage partnerships, pipeline and thought leadership to drive sustainable growth.
Direct consumer insights programs across Europe; translate findings into journey maps, product concepts, service blueprints and operating models that guide delivery.
Design and run a portfolio of multi-market pilots, GTM plans and growth experiments; set prioritization, stage-gates and value cases, align the C-suite and embed scalable feedback loops so consumer signals inform every channel and region.

Oct 2023 - Apr 2024

7 months

Barcelona, Spain

International CX Partner

Ogilvy

Guide markets and business units in optimizing their omnichannel strategy and identifying opportunities to strengthen the experience for multiple segments within the complex ecosystem of the world’s biggest nutritional brand.
Expand brand offerings across the entire consumer journeys to provide personalized services that reflect their expanding product portfolio within a multi-platform ecosystem of on and offline experiences for families with children.
Uncover experience gaps and develop a purpose-driven strategy that allows the brand to acquire customers early on and grow lifetime value across the product portfolio.
Future-proof the ecosystem strategy for multiple segments with compelling propositions that deliver a modern, connected, and personalized experience for multiple segments.

Mar 2023 - Sep 2023

7 months

Dublin, Ireland

CX Partner

Atomic Marketing & Branding

Uncover, design, and test a new business model based on deep customer insights that capitalizes on a market opportunity based on AI powered services.
Create a data-driven visualization framework to uncover, display and document the entire process of the current service delivery.
Conceptualize pioneering opportunities to create a concrete roadmap that guides the development of a future offering that is sustainable over time, including a validated business model that can support consistent quality delivery and sustained growth.
Design an aligned and actionable plan that will guide the development of the necessary capabilities to deliver the desired future state of Atomic’s business, including channels, brand engagement, resourcing, process, systems, technologies, and operations.

Jul 2021 - Feb 2023

1 year 8 months

London, United Kingdom

Principal Service Designer & Researcher

NatWest International

Define, design and implement a new end-to-end platform for enterprise banking focused on driving change in entrepreneurship, data driven learning and climate leadership.
Lead actionable insight for B2B and B2C to advance service offerings, process capabilities, support tooling, and brand affinity across key segments.
Apply mixed-method research in a business context using qualitative and quantitative approaches, data intelligence and analytics frameworks, data visualization, focus groups, observations, online tools, surveys, sentiment analysis, and insights engines, then translate findings into decisions.
Architect and deliver the ecosystem and omnichannel plan by aligning staff, people, and processes; setting the overarching vision and implementation roadmap; and executing a data-driven, frictionless, and sustainable customer experience across segments and channels.

Mar 2021 - Jun 2021

4 months

Barcelona, Spain

Principal Service Designer & Strategist

Nacar Agency

Create a holistic data-centric approach that integrates the scheming, live demand and operational processes of Vueling Airlines.
Design an ad-hoc, participative and immersive framework composed of 10 in depth workshops to enable stakeholders to produce a detailed roadmap of continuous improvement along with clear accountabilities and KPIs for the organization, integrating multiple perspectives.
Act as a catalyst for action, fostering the commitment of the team in sharing their knowledge of information, processes, roles and specific metrics of their departments, ensuring an effective leadership presence and influence amongst C-level and executive leaders.
Close the gaps between the current experience and the ideal one for multiple user segments across the organization. Test and validate new propositions with different employee segments. Report interviews and workshop outcomes, prioritizing the most relevant strategic processes to improve, focused on data inputs, process flows, pain points of interaction and new KPIs for action.

Jan 2019 - Feb 2021

2 years 2 months

Barcelona, Spain

Head of CX & Business Strategy

Bemobile Agency

Define the organizational strategic portfolio through strategic thinking, innovative design and technological expertise applied to digital transformation and venture building challenges.
Define the overall organizational portfolio and create specific business strategies to ensure the success and profitability of the agency, focusing on presales, corporate communications, client success, internal culture and processes.
Develop the strategy that drives the design of new services and incorporate it within the current business model, including the launch of Discovery, Concept, CX, Branding, Business Design and Venture Building offerings. Manage, restructure and lead a team of senior UX/UI designers, visual strategists, business and service designers to reach their full potential by creating a culture of open innovation and integrating agile methodologies across different business units.
Work closely with management to provide recommendations and high-quality market insights to inform decision making and steps to action, reporting directly to the CEO.

Sep 2018 - Dec 2018

4 months

Barcelona, Spain

PM Lead & CX Strategist

14torce Agency

Create a service experience layer around the car maker’s Volkswagen new flagship hub, leveraging emerging technologies to drive brand engagement, category leadership, and customer loyalty.
Coordinate the use of agile methodologies, including product development, communication tools, day-to-day workflow and responsibilities within the service design team.
Identify key relationships between direct and indirect stakeholders to evaluate overall progress and improve the efficiency of the CX strategy implementation.
Synchronize processes to ensure that all brand touchpoints were orchestrated to generate coherent experiences within the hub and other related channels.

May 2017 - Sep 2018

1 year 5 months

Barcelona, Spain

Lead Service Designer & CX

Bank Sabadell

Create new ventures, develop frameworks and implement new products and services that deliver human-centered banking experiences to transform the finance sector in Spain.
Lead the creation of three end-to-end digital banking venture building projects and define the overall vision throughout each individual digital and non-digital ecosystem.
Work closely with a team of UX/UI designers, strategists, developers and entrepreneurs to plan, coordinate and execute key activities for each project. Manage multiple work streams that require cross-functional stakeholder engagements. Provide continuous in depth market inputs and contextual insights for new business opportunities.
End-to-end project management and communication with a range of providers collaborating with branding, advertising, tech development, marketing, service design, user testing, copywriting, growth hacking, UX/UI, illustrations and animations.

Jan 2016 - Mar 2017

1 year 3 months

Barcelona, Spain

Senior Service Designer

DMI Consulting

Envision new products, services, business models and experiences through strategic thinking and rapid prototyping.
Plan and structure qualitative and quantitative research activities, including developing research materials for each project, analyzing data, and outlining findings.
Lead the ideation, technical development and launch of innovative products including web apps and platforms, mobile apps, bots and other digital tools. Create the CX Toolkit and Service Design Playbook paired with training sessions for specific teams.
Support new business development and overall commercial requests to develop proposals that address client needs and objectives. Build viable business concepts from the ground up to bring value to the corporate organization and its users.

Feb 2014 - Jan 2015

1 year

Barcelona, Spain

Business Development Manager

Golden Gekko

Find and maintain new customer relations, supervise internal and external communications, and qualify opportunities that convert leads into sales.
Find potential new customers, identify the decision makers within the client organization and set up meetings between them and our company.
Oversee weekly international campaigns for markets to ensure a solid and continuous pipeline of opportunities for the sales department. Supervise internal, external and digital communications plan, including videos, social networks and press releases for mobile marketing strategies.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (4 years), Banking and Finance (3 years), Professional Services (2.5 years), Aerospace and Defense (0.5 years), and Automotive (0.5 years).

Advertising

Banking and Finance

Professional Services

Aerospace and Defense

Automotive

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (8 years), Strategy (7.5 years), Marketing (5.5 years), Business Intelligence (2.5 years), Customer Service (2 years), and Project Management (1.5 years).

Product Development

Strategy

Marketing

Business Intelligence

Customer Service

Project Management

Summary

Strategist & Consumer Psychologist with 12 years across Customer Experience and Business Growth. I partner with leadership, CX and design teams to accelerate performance, fix journeys and deliver outcomes. I apply a customer-centric lens to translate research, insights and strategy into action through roadmaps, pilots and multi-market rollouts. Known for delivering clarity and momentum in complex environments, aligning the C-suite and senior stakeholders quickly, and keeping execution moving.

Languages

English

Advanced

Spanish

Advanced

Education

Oct 2025 - Jun 2026

FOUNDERZ

Master’s degree · Generative AI (Gen AI) for Creatives

Oct 2022 - Jun 2023

MIT Sloan

Executive’s degree · Artificial Intelligence for Business Strategy · Cambridge, United States

Oct 2021 - Jun 2022

Universitat Pompeu Fabra

Master’s degree · Creative Writing & Literature · Barcelona, Spain

...and 2 more

Certifications & licenses

Visual Thinking For Human Centered Design Online

VISUAL ACADEMY

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Maria Victoria based?

Maria Victoria is based in Barcelona, Spain.

What languages does Maria Victoria speak?

Maria Victoria speaks the following languages: English (Advanced), Spanish (Advanced).

How many years of experience does Maria Victoria have?

Maria Victoria has at least 10 years of experience. During this time, Maria Victoria has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 1 year. Note that Maria Victoria may not have shared all experience and actually has more experience.

What roles would Maria Victoria be best suited for?

Based on recent experience, Maria Victoria would be well-suited for roles such as: Director CX & Business Strategy, International CX Partner, CX Partner.

What is Maria Victoria's latest experience?

Maria Victoria's most recent position is Director CX & Business Strategy at NuForm Agency.

What companies has Maria Victoria worked for in recent years?

In recent years, Maria Victoria has worked for NuForm Agency, Ogilvy, Atomic Marketing & Branding, NatWest International, and Nacar Agency.

Which industries is Maria Victoria most experienced in?

Maria Victoria is most experienced in industries like Advertising, Banking and Finance, and Professional Services. Maria Victoria also has some experience in Aerospace and Defense and Automotive.

Which business areas is Maria Victoria most experienced in?

Maria Victoria is most experienced in business areas like Product Development, Strategy and Planning, and Marketing. Maria Victoria also has some experience in Business Intelligence, Customer Service, and Project Management.

Which industries has Maria Victoria worked in recently?

Maria Victoria has recently worked in industries like Advertising, Banking and Finance, and Professional Services.

Which business areas has Maria Victoria worked in recently?

Maria Victoria has recently worked in business areas like Product Development, Strategy and Planning, and Marketing.

What is Maria Victoria's education?

Maria Victoria holds a Master in Generative AI (Gen AI) for Creatives from FOUNDERZ, a Master in Creative Writing & Literature from Universitat Pompeu Fabra, a Master in Business Innovation from Universitat Politècnica de Catalunya and a Bachelor in Behavioral Psychology from Universidad Metropolitana.

Does Maria Victoria have any certificates?

Maria Victoria has 1 certificate: Visual Thinking For Human Centered Design Online.

What is the availability of Maria Victoria?

Maria Victoria is immediately available full-time for suitable projects.

What is the rate of Maria Victoria?

Maria Victoria's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.