Cansu Karayel
Senior Product Manager (Interim)
Experience
Senior Product Manager (Interim)
SeQura
- Full time engagement as an interim senior PM to support strategy, execution and unlock key initiatives
- Refined product discovery and delivery flow incorporating engineering, legal, compliance, and commercial teams in the process, removing dependencies ensuring early alignment
- Currently leading strategic initiatives for the Education vertical to unlock expansion and engagement opportunities
Staff Product Manager
COOLTRA
- Drove Cooltra’s transformation into a product-led company generating direct P&L impact
- Replaced a vendor-locked SaaS with an in-house platform across KYC, payments, invoicing, booking, and back-office capabilities; enabling scalability and growth into 17 new cities
- Completed two M&A tech transitions in record time of 4 months standardising services and data models; leading to €2M cost saving
- Managed roadmap and execution of 15+ initiatives across stakeholders and domains including user onboarding, payment, B2B sales, operations and marketing automation; resulting in +20% lift in EBITDA
Lead Product Manager
Kaplan Languages Group
- Led the launch of the new website for the transition of the business from a lead-driven model to e-commerce, across 4 product teams, sales, marketing, finance and C-level stakeholders
- Identified user friction points and ran focused A/B experiments, resulting in 4% increase in conversion
- Activated flexible financing and payment options, integrating fintech solutions; rising online leads by 20%
- Led strategic initiatives for onboarding and edtech capabilities, unlocking contracts worth €1M revenue
Lead Product Manager - Finance & B2B
UBEEQO
- Promoted from Senior to Lead position in 2019, taking over Finance/B2B and leading a team of 8 Product Managers (4 direct reports), reporting to the CPO
- Led development of advanced B2B fleet management for B2B clients enabling €6M revenue
- Coordinated in-house reconciliation, revenue management and subscription system, unlocked operational blockers for scalability and accomplished 3% revenue increase
- Implemented KYC for user onboarding ensuring compliance, A/B test proved 15% more user activation
Senior Product Manager - Payments & Finance
UBEEQO
- Implemented KYC for user onboarding ensuring compliance, A/B test proved 15% more user activation
- Coordinated in-house reconciliation, revenue management and subscription system, unlocked operational blockers for scalability and accomplished 3% revenue increase
Senior Product Manager - CRO
Fareportal
- Owned the internationalisation strategy and P&L for onetravel.com growing into 4 new markets in Asia
- Automated flight check-in leading to €1 incremental revenue per booking
- Implemented flight recommender based on machine learning improving conversion rate by 4%
- Launched smart pricing to maximise revenue based on demand; resulted in 6% incremental revenue
Product Manager - Growth
Fareportal
- Owned the internationalisation strategy and P&L for onetravel.com growing into 4 new markets in Asia
- Automated flight check-in leading to €1 incremental revenue per booking
- Implemented flight recommender based on machine learning improving conversion rate by 4%
- Launched smart pricing to maximise revenue based on demand; resulted in 6% incremental revenue
Product Manager - EMEA
MANGO
- Developed and executed online product strategy EMEA and China, achieving 100% revenue increase YoY
- Introduced local payment methods and localised experience activating Mango Online in 3 new markets
- Enabled smart product listing for funnel optimisation leading to 2% CR improvement
- Led China’s largest eCommerce event (11.11) generating 300% higher YoY sales through data driven sorting
Product Manager - EMEA & China
MANGO
- Developed and executed online product strategy EMEA and China, achieving 100% revenue increase YoY
- Introduced local payment methods and localised experience activating Mango Online in 3 new markets
- Enabled smart product listing for funnel optimisation leading to 2% CR improvement
- Led China’s largest eCommerce event (11.11) generating 300% higher YoY sales through data driven sorting
Product Manager - International Expansion; Product Analyst
eDreams
Led expansion into 7 new markets with local payment methods, airline API integrations and custom user experience, reaching 10% of global revenue within 1 year of go-live
Developed automation for weekly P&L analysis and conducted regular competitive research enabling constant performance monitoring and optimisation in marketing and pricing
Performed over 20 A/B tests related to pricing, UX, content achieving profitability in respective markets within 2 years of release
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Tourism (7 years), Transportation (6 years), Education (3 years), Automotive (2 years), Fashion (2 years), and Retail (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (15 years), Marketing (8 years), Finance (5 years), Strategy (4 years), Project Management (4 years), and Business Intelligence (4 years).
Summary
Senior Product Manager with 15 years experience in the software industry building and scaling B2B SaaS, B2C and marketplace products, delivering direct and measured P&L impact. Brings experience across 5+ industries like fintech, FMCG, edtech, mobility, travel, retail and domains including KYC, compliance, payments & finance, user experience, workflow automation, platform and API integrations, internal tools. Proven success in end to end product flow from strategy to execution, go to market and optimisation, through lean product discovery and delivery in autonomous cross-functional teams involving engineering, design, data. Through data driven decision making, close collaboration with stakeholders and in line with company objectives, prioritises the right problems to solve. Thrives in complex environments leading cross-domain product initiatives, turning complex and highly challenging problems into scalable and impactful product solutions.
Languages
Education
INSA
Master’s in Marketing Management · Marketing Management · Barcelona, Spain
Bogazici University
Bachelor’s in Business Administration · Business Administration · İstanbul, Turkey
Profile
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