Juliana Mendez
Interim CMO & Growth Advisor
Experience
Growth Advisor
Taxdoo
Advisory on Growth and supporting transition to a hybrid product-led growth model.
Head of Growth Marketing & Sales (Interim)
Madame Moneypenny GmbH
Madame Moneypenny wants to help women in Germany to protect and free themselves from financial dependency by developing their financial knowledge and self-confidence. Madame Moneypenny offers Germany's most successful mentoring program to support women on their path to financial freedom. With Germany's largest female community around finance and investing. Growing the Company from 0 - 30M Annual Revenue strategically Leading the company’s GTM strategy and Marketing, Sales and Product teams.
Growth Advisor
CASAFARI
Helping Casafari to develop their Growth Model and Product-led GTM Motion and build up a high performing Growth Team.
Head of Growth
Lanes & Planes GmbH
Built and lead a remote growth team of 12+, reporting directly to the CEO. Responsible for pipeline generation and ABM. Double digit % MoM opportunity growth while reducing CPLs during 12 months.
Co-Founder
Alliance Europe
The only Growth operations & leadership program for Marketing and Growth leaders in Europe, featuring experts from Airbnb, N26, HotJar, TikTok, Holded, Showpad and Red Points. [link]
Marketing Advisor & Interim Head of Marketing
Madame Moneypenny GmbH
Developed and implemented Growth and GTM Strategy of Germany's most successful online financial education program for women and grew it from 0 to multiple million Euros in revenue. #investments #EdTech
Founder - Growth advisory and leadership for startups and corporates
SaleSide
Advisory and Interim Leadership for growth-stage B2B SaaS companies, such as OptioPay, Paqato, Casafari, Freshworks, Homewings, SocialCar, Consentio, AuthenticVacations
- Growth Strategy & GTM Strategy for Growth Startups
- B2B Growth and Account-based Marketing
- Corporate Innovation & Corporate Workshops (Shell, Bosch, Rhenus Group etc.)
- Internationalization & Localization
Marketing and Business Development Manager
TravelPerk
Build and led commercial team from 0 to 2 M GMV goal in the first 12 months.
Part-Time Lecturer: Master in Business Analytics
ESADE Business & Law School
Regional Manager, SEA and US
AX Semantics
Regional Manager, Latin America
AX Semantics
Colombia, Indonesia
Won major key accounts (Rocket Internet), built up sales representation and partnerships.
Regional Manager, Southeast Asia
AX Semantics
Online Marketing Manager, Sales Systems for Building Efficiency
Bosch
BOSCH Top Project "Sales Systems for Building Efficiency": A cross channel sales approach for energy efficient buildings
E-Marketing Manager, Global
Bosch
Definition of online marketing strategy for 13 brands in 80 countries incl. SEO, readability, Usability, Conversion Optimization, Content Strategy and rollout of a global web platform.
Public Relations, Luxury Division Lancome
L'Oréal
Summary
Fractional CMO and growth advisor for B2B SaaS (product-led growth, TravelTech, FinTech, PropTech). 13+ years of experience in creating and executing growth strategies from early stage to growth stage (0-50M ARR). Led 40+ growth teams and advised C-Level. Done business across EU, SEA, US, LATAM, tri-lingual (DE, ES, EN)
SCALE: I have helped numerous companies, like Paqato, Taxdoo, Madame Moneypenny and Lanes&Planes to build and scale a reliable acquisition engine, align Marketing and Sales strategies and build pipeline for Sales to grow ARR from 7 to 8 digits.
PRODUCT-LED GROWTH: I have helped companies like Casafari, Taxdoo and others to create and implement their product-led strategy, (in)validate PLG use cases and design activation journeys.
EARLY STAGE: I have led Travelperk (now Unicorn) through a pivot, built up Marketing & Sales to reach their first 2M ARR. I led companies like Consentio to Product-Market-Fit and coached corporate innovation teams from Bosch, Shell, Rocket Internet and Rhenus to build and evaluate business models.
TEACHING: I taught Business Analytics and Growth to Master and MBA students, such as at ESADE and ESB (European Business School Reutlingen).
RECOMMENDED BY: VCs such as Mundi Ventures, Convivialité Ventures (Pernod Ricard) and Visionaries Club refer me to their Portfolio companies
Top skills: B2B Marketing, International Marketing, Marketing Management
Publication: Presentations
Languages
Education
University of Hohenheim
Master's degree · International Marketing and Business, Public relations, communication science · Stuttgart, Germany
Product-led.org / Reforge
growth strategy, Growth, product led growth, leadership
Certifications & licenses
Advanced Google Analytics
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