Juliana Méndez
Growth Advisor
Experience
Growth Advisor
Taxdoo
- Advisory on growth and supporting transition to a hybrid product-led growth model.
Head of Growth Marketing & Sales (Interim)
Madame Moneypenny GmbH
- Helping women in Germany to protect and free themselves from financial dependency by developing their financial knowledge and self-confidence.
- Leading GTM strategy and marketing, sales, and product teams.
- Strategically growing the company from 0 to 30M annual revenue.
Growth Advisor
CASAFARI
- Developing the Growth Model and Product-led GTM motion.
- Building a high-performing growth team.
Head of Growth
Lanes & Planes GmbH
- Built and led a remote growth team of over 12 members, reporting directly to the CEO.
- Responsible for pipeline generation and ABM.
- Achieved double-digit % MoM opportunity growth while reducing CPLs over 12 months.
Co-Founder
Alliance Europe
- Developed a growth operations and leadership program for marketing and growth leaders in Europe.
- Featured experts from high-profile companies including Airbnb, N26, HotJar, TikTok, Holded, Showpad, and Red Points.
Marketing Advisor & Interim Head of Marketing
Madame Moneypenny GmbH
- Developed and implemented the growth and GTM strategy for Germany's most successful online financial education program for women.
- Grew the program from 0 to multiple million Euros in revenue.
Founder - Growth Advisory and Leadership for Startups and Corporates
SaleSide
- Offered advisory and interim leadership for growth-stage B2B SaaS companies such as OptioPay, Paqato, Casafari, Freshworks, Homewings, SocialCar, Consentio, AuthenticVacations.
- Created growth strategies and GTM strategies for growth startups.
- Specialized in B2B growth and account-based marketing.
- Conducted corporate innovation workshops for companies like Shell, Bosch, and Rhenus Group.
- Supported internationalization and localization.
Marketing and Business Development Manager
TravelPerk
- Built and led the commercial team to achieve a target of 2M GMV within the first 12 months.
Part-Time Lecturer: Master in Business Analytics
ESADE Business & Law School
- Taught business analytics and growth to master and MBA students.
Regional Manager, SEA and US
AX Semantics
- Managed operations in Southeast Asia and the US.
- Strategized regional growth and won major key accounts (e.g., Rocket Internet).
- Built sales representation and partnerships.
Regional Manager, Latin America
AX Semantics
- Managed operations for Latin America while building sales representation and partnerships.
- Worked on client acquisition strategies.
Regional Manager, Southeast Asia
AX Semantics
- Managed operations in Southeast Asia.
- Implemented regional growth initiatives.
Online Marketing Manager, Sales Systems for Building Efficiency
Bosch
- Developed a cross-channel sales approach for energy-efficient buildings as part of BOSCH's "Sales Systems for Building Efficiency" top project.
E-Marketing Manager, Global
Bosch
- Defined the online marketing strategy for 13 brands across 80 countries.
- Worked on SEO, usability, conversion optimization, content strategy, and the rollout of a global web platform.
Public Relations, Luxury Division Lancome
L'Oréal
Master's degree, International Marketing and Business, Public Relations, Communication Science
University of Hohenheim
Growth Strategy, Growth, Product-led Growth, Leadership
Product-led.org / Reforge
Summary
Fractional CMO and growth advisor for B2B SaaS (product-led growth, TravelTech, FinTech, PropTech). 13+ years of experience in creating and executing growth strategies from early stage to growth stage (0-50M ARR). Led 40+ growth teams and advised C-Level.
Done business across EU, SEA, US, LATAM, tri-lingual (DE, ES, EN).
SCALE: I have helped numerous companies, like Paqato, Taxdoo, Madame Moneypenny and Lanes&Planes to build and scale a reliable acquisition engine, align Marketing and Sales strategies and build pipeline for Sales to grow ARR from 7 to 8 digits.
PRODUCT-LED GROWTH: I have helped companies like Casafari, Taxdoo and others to create and implement their product-led strategy, (in)validate PLG use cases and design activation journeys.
EARLY STAGE: I have led Travelperk (now Unicorn) through a pivot, built up Marketing & Sales to reach their first 2M ARR. I led companies like Consentio to Product-Market-Fit and coached corporate innovation teams from Bosch, Shell, Rocket Internet and Rhenus to build and evaluate business models.
TEACHING: I taught Business Analytics and Growth to Master and MBA students, such as at ESADE and ESB (European Business School Reutlingen).
RECOMMENDED BY: VCs such as Mundi Ventures, Convivialité Ventures (Pernod Ricard) and Visionaries Club refer me to their portfolio companies.
Languages
Education
University of Hohenheim
International Marketing and Business, Public relations, communication science · Stuttgart, Germany
Certifications & licenses
Advanced Google Analytics
Similar Freelancers
Discover other experts with similar qualifications and experience