Philipp Thomaschewski
Project Lead
Experience
Project Lead
ProSiebenSat1 Media SE
- Leading the product domain "Platform" and acting as the enabler for all streaming products of the ProSiebenSat1 Media SE
- Creating processes and tools to smoothen alignment between stakeholders, product, and development teams
- Rolling out core platform services across seven tenants and three distribution channels (Mobile, Web, Smart TV)
- Increasing the average view time per user per session from 7.30 minutes to 13.22 minutes by implementing new features and services on the platform
Project Lead
ProSiebenSat1 Media SE
- Leading development of a mobile interaction app enabling users to influence a TV show through smartphone interactions
- Setting up “fanworlds” and interaction cases (e.g. voting, quizzes, asking questions) for five TV formats including Germany’s Next Topmodel
- Building the app to handle up to one million interactions within 1.5 hours
Project Lead
ProSiebenSat1 Media SE
- Leading the integration of a consent management and advertising platform across three platforms (Web, App, Smart TV) and 20 brands
- Responsible for a project team of 25 people
- Organizing the rollout across all brands and platforms
- Developing the solution architecture and design with development and UX/UI teams
- Creating weekly management updates and reports to inform stakeholders and the management board
Project Lead
ProSiebenSat1 Media SE
- Building vertical online media brands for specific target groups based on existing content assets of the ProSiebenSat1 Media Group (e.g. Galileo.tv)
- Setting up a project team of 10 people across content creation, distribution, ad sales, and corporate strategy
- Assessing content and suitable vertical formats based on existing assets and potential advertising customers
- Developing channel propositions and assessing suitable online distribution channels (mainly YouTube and TikTok)
- Responsible for business case calculation and ad product development
Interim Chief Product Officer
Bosch Siemens Hausgeräte
- Developing the go-to-market strategy for downloadable digital programs for home appliance hardware (dishwasher, washing machine, cooking instruments)
- Planning MVPs and testing concepts to validate product offerings and go-to-market approaches
- Operationally steering an MVP test for dishwasher programs and leading a project team of 10 people
Interim Managing Director DACH
Bolt Mobility Corporation
- Developing the go-to-market strategy for Bolt Mobility in the DACH region, including business planning, operational setup, and marketing planning
- Hiring staff for logistics, city management, and ad agencies
- Managing stakeholders and shareholders
- Leading regulatory processes with cities and ministries
- Business development by setting up a B2B model with hotels and delivery services
Project Manager
Joyn GmbH
- Operationally integrating Maxdome GmbH (300 employees) into the 7TV Joint Venture GmbH
- Establishing operational processes such as procurement
- Assessing market potentials and product requirements through user research and conjoint analysis
- Executing an app-store sentiment analysis to identify unique product features
- Developing a new marketing and content concept based on influencer marketing
- Leading the IT administration and the strategy & operations team
Founder & CEO
Gett.Digital
- Worked full-time on traveljeff.de as CEO (team of three), an online travel concierge for business travelers
- Shut down after eight months due to limited monetization potential
- Opened a consulting business for digitization, sales, and marketing, achieving €150k revenue within the first five months
- Continuously testing new business models
Management Consultant / Project Lead
Iskander Business Partner
- Managed sales roll-out for digital solutions/products for restaurants delivered by METRO Group, selling 12,000 products across 12 countries in under six months
- Built a startup research lab across six European cities, acquiring over 300 restaurants in seven months to test gastronomy industry solutions
- Set up a content marketing agency (SevenOne AdFactory) for ProSiebenSat1 clients and developed strategy for ProSiebenSat1 Media Group
- Elaborated an investment proposal for Debao.de, a German/Chinese e-commerce startup
- Led a customer migration project for Vodafone Germany, migrating 100,000 B2C customers to a new tariff portfolio
- Developed and executed a go-to-market strategy for Deutsche Telekom AG’s B2B cloud portfolio for SME customers in Germany with partners like T-Systems, SAP, and ScanPlus
- Led a team of five consultants, served as IBP Country Lead Switzerland, and IBP Marketing Cluster Lead
- Published whitepapers “Roam Like Home” and “New Value Added Services within the telecommunication industry” and spoke at conferences such as LTE World Summit 2014 in Amsterdam
Venture Associate
Startupbootcamp Amsterdam
- Evaluated over 300 startups and selected the top 15 for final selection days of the SBC Amsterdam program
- Organized open pitch days in Amsterdam and London
- Organized “Startupbootcamp’s how to: Negotiate a term sheet” including fundraising and partner management
- Advised startups on business models
Strategy Analyst – Corporate Strategy
Telefónica Germany
- Responsible for the German telecommunication market model and forecasts
- Led the German investor relations process
- Developed Telefónica Germany’s three-year business plan
- Prepared strategy presentations for the European Telefónica Board with C-level management
Exchange Marketing Manager
Telefonica Multinational Solutions
- Redesigned the online portal for B2B clients
- Developed a social media strategy for Telefónica Multinational Solutions
- Briefed ad agencies on designing offline marketing materials
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (9 years), Media and Entertainment (8 years), Tourism (8 years), Telecommunication (5.5 years), Food and Beverage (4 years), and Information Technology (4 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (12.5 years), Sales (12.5 years), Project Management (8.5 years), Information Technology (8 years), Customer Service (8 years), and Strategy (7 years).
Summary
Philipp Thomaschewski is an experienced project lead within the telco and media industry. His core competency is to manage cross-functional teams to secure digital product implementation in time, quality, and budget.
Skills
Product Management
Project Management (Pmo)
Digital Strategy & Execution
Marketing & Sales (On- & Offline)
Business Development / Business Model Generation
Tech
Media
Telecommunications (B2c & B2b)
Languages
Education
VU Amsterdam
Master of Business Administration, Entrepreneurship · Business Administration · Amsterdam, Netherlands
Certifications & licenses
Certified Scrum Master
Scrum Association
Profile
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