Global Strategy expert with over a decade of experience in tech

Teach the Market Validation and Research Lab, a hands-on course for testing, validating, and iterating business ideas in real market conditions

Guide students through identifying customer problems, mapping competitive landscapes, and applying lean research techniques to gather actionable insights

Combine theory with experimentation to enable students to design MVPs, run surveys and interviews, and build evidence-based go-to-market strategies

Managed strategy for the taxi vertical across 40+ markets, implemented the first strategy planning and OKRs systems, and ran strategy planning workshops for key regions

Developed long-term 5-year plans for existing markets, expansion, and incremental growth opportunities (M&A, premium services, secondary city expansion)

Created business models and global tools for market and opportunity sizing, and driver's and riders' unit economics

Supported local and central teams with ad hoc analyses on regulation, competitive intelligence, reclassification, electric vehicles, and vehicle availability

Served as interim global expansion lead for LATAM and African markets, developing business cases, data gathering, go-to-market strategies, and managing early-stage countries

Managed stakeholder and project coordination across dozens of people and countries, from analysts to vice presidents

Led a team of 2 senior analysts

Led the strategic foresight and future studies squad

Scanned and tracked medium and long-term trends and profit pools

Assessed and developed antifragile capabilities facing the future agenda in collaboration with the board

Developed, governed, and analyzed the bank's innovation metrics

Produced executive materials for the board, executive committee, and conferences

Led expansion into new markets, distribution channels, and product verticals

Managed global content acquisition deals and represented the company at international conferences

Controlled content budget, achieving 30% savings

Oversaw business intelligence for consumer insights and conducted market research for go-to-market strategies, performance campaigns, and product development

Managed relationships with over 150 partners

Developed a digital product that reached 1M users organically in one month

Drove company expansion to China and the US, generating BRL 600K in sales