Reuben Chircop - Team Coach Product Management and Innovation

Q: Where is Reuben based?

Reuben is based in Prague, Czech Republic .

Q: What languages does Reuben speak?

Reuben speaks the following languages: Maltese (Native), English (Advanced), Italian (Advanced), Spanish (Intermediate), Czech (Elementary), French (Elementary) .

Q: How many years of experience does Reuben have?

Reuben has at least 13 years of experience. During this time, Reuben has worked in at least 9 different roles and for 6 different companies . The average length of individual experience is 1 year and 5 months . Note that Reuben may not have shared all experience and actually has more experience.

Q: What is Reuben's latest experience?

Reuben's most recent position is Manager of Product Management at Rapid7 .

Q: What companies has Reuben worked for in recent years?

In recent years, Reuben has worked for Rapid7 , OKR Training , Product Professionals , Freelance , and Avast .

Q: Which industries is Reuben most experienced in?

Reuben is most experienced in industries like Information Technology (IT) , Professional Services , and Advertising .

Q: Which business areas is Reuben most experienced in?

Reuben is most experienced in business areas like Product Development , Strategy and Planning , and Marketing . Reuben also has some experience in Research and Development (R&D) .

Q: Which industries has Reuben worked in recently?

Reuben has recently worked in industries like Information Technology (IT) , Professional Services , and Advertising .

Q: Which business areas has Reuben worked in recently?

Reuben has recently worked in business areas like Product Development , Strategy and Planning , and Marketing .

Recommended expert

Prague, Czech Republic

Experience

Apr 2025 - Present

11 months

Prague, Czech Republic

Manager of Product Management

Rapid7

Build and lead operational foundations for a product organisation across two product lines, implementing a planning and roadmapping cycle aligned to company OKRs, improving roadmap transparency and predictability by ~30%.
Partner with Engineering, Product Marketing, and Design to establish repeatable frameworks for exploration, validation, and delivery, accelerating cross-functional decision-making.
Execute and refine a New Initiatives process, validating 15+ ideas annually, cutting validation time by 25%, and delivering 3 new initiatives per quarter to strengthen competitive differentiation and customer lifetime value.
Define progression frameworks and mentor three direct reports, guiding PDPs and building team capability and resilience.
Optimise structured documentation through PRDs and MRDs, improving internal communication, cross-team collaboration, and product clarity.

Jul 2024 - Jul 2024

1 month

Malta

Facilitator

OKR Training

Delivered executive training on crafting, communicating, and implementing effective OKRs, aligning organisational resources for growth.

Jan 2023 - Present

3 years 2 months

Coach & Mentor

Product Professionals

Provide guidance to new or challenged product managers, fostering problem-solving, confidence, and decision-making.

Jan 2023 - Present

3 years 2 months

Prague, Czech Republic

Product Management and Innovation Consulting

Freelance

Consulted organisations and startups in security, privacy, device optimisation, digital advertising, and AR, delivering 10–15 features per engagement and increasing functionality by ~20%.
Designed customer-focused strategies via design sprints and value proposition workshops, improving customer satisfaction by 25% and NPS by ~15%.
Implemented structured PRDs/MRDs across 50+ communications, boosting clarity and brand messaging by 20%.
Streamlined delivery processes and introduced A/B testing, reducing lifecycle timelines by 20%, improving efficiency by 30%, and increasing adoption by 15%.
Provided quarterly performance reviews to executives, influencing a 10% increase in resource allocation for high-impact initiatives.

Aug 2020 - Dec 2022

2 years 5 months

Prague, Czech Republic

Senior Product Director (CCleaner Division)

Avast

Led Product, Marketing, Design, UX, and Research teams, improving delivery timelines by 30% and team efficiency by 40%.
Managed a portfolio of one main product and four sub-products, driving 25% growth in adoption and 20% revenue increase.
Built an innovation team of 10, validating 5+ market-driven ideas and launching 3 new initiatives, expanding the product pipeline by 15%.
Oversaw OKR leadership, ensuring alignment and achieving quarterly milestones.
Secured 5+ strategic partnerships, increasing market share by 20%.

Jan 2020 - Aug 2020

8 months

Prague, Czech Republic

Product Director (CCleaner Division)

Avast

Transitioned product focus to privacy, increasing market share by 30% and customer base by 20%.
Mentored product and design teams, improving engagement by 25% and cross-functional project success by 15%.
Instilled rapid prototyping and validation culture, reducing time-to-market by 40% and improving release cycles by 20%.

Nov 2016 - Jan 2020

3 years 3 months

Prague, Czech Republic

Senior Product Manager for Strategy & Innovation (Privacy Line)

Avast

Shaped the privacy and identity proposition, increasing market positioning by 25%.
Led AntiTrack initiative, contributing $40M annual revenue by year two and 35% revenue growth in privacy category.
Expanded product portfolio, improving adoption and customer retention by 40%, satisfaction by 25%, and lifetime value by 30%.
Guided cross-functional teams from ideation to delivery, reducing launch time by 20% and achieving 85% on-time delivery.
Identified growth opportunities through partnerships, mergers, and acquisitions, increasing market presence by 20%.

Jan 2015 - Oct 2016

1 year 10 months

Prague, Czech Republic

Senior Product Marketing Manager (Product Optimisation)

AVG Technologies

Led product transition post-Avast–AVG merger, integrating teams and portfolios for seamless operations.
Executed product vision for PC and Mac optimisation, increasing engagement by ~20%, improving NPS, and strengthening product-market fit.
Defined strategic paths and competitive frameworks, boosting adoption, retention, and lifetime value.

May 2013 - Jan 2015

1 year 9 months

Prague, Czech Republic

Senior Commercial Product Manager (Product Optimisation)

AVG Technologies

Owned and optimised product portfolio across PC, Mac, Android, and iOS, increasing adoption by 15% and customer value by 25%.
Led cross-functional collaboration with Monetisation, Acquisition, Support, Marketing, PR, and Technical teams, improving monetisation efficiency by 15% and expanding market share by 8%.
Managed full product lifecycle, achieving 95% on-time delivery, reducing post-release issues by 20%, and improving customer satisfaction by 15%.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (13 years), Professional Services (3 years), and Advertising (3 years).

Information Technology

Professional Services

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (13 years), Strategy (6.5 years), Marketing (6 years), and Research and Development (2.5 years).

Product Development

Strategy

Marketing

Research and Development

Summary

I’m a Product Management and Innovation Leader with over 20 years of experience helping organizations build scalable systems, improve processes, and deliver meaningful outcomes.

My passion lies in shaping how product teams work — designing frameworks that enable clarity, alignment, and measurable impact. Over the years, I’ve led cross-functional teams, implemented outcome-driven product practices, and guided organizations through agile transformation and OKR integration.

Beyond product strategy, I’m deeply invested in mentoring and coaching. I train product managers and leadership teams to grow their decision-making confidence, strengthen collaboration, and connect vision to execution. My focus is always on sustainable growth — developing people as much as the products they build.

Currently, I work with organizations and clients across different industries to elevate their product management capabilities, accelerate innovation, and embed continuous learning into their culture.

Skills

Okr Frameworks
Product Strategy & Vision
Product Roadmapping
Cross-functional Leadership
Stakeholder Management
Agile & Lean Methodologies
Design Thinking
Product Lifecycle Management
Feature Prioritisation
Data-driven Decision-making
Product Evangelism
Coaching & Mentoring.

Languages

Maltese

Native

English

Advanced

Italian

Advanced

Spanish

Intermediate

Czech

Elementary

...and 1 more

Education

Oct 2002 - Jun 2005

University of Malta

Diploma in Management · Management · Malta

Oct 1995 - Jun 1999

Fellenberg Training Centre

Diploma in Industrial Electronics · Industrial Electronics · Malta

Certifications & licenses

Organisational and Relational System Ccoaching Fundamentals

CRR Global

Product Strategy

Reforge

Experimentation & Testing

Reforge

Profile

Created

January 2026

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Reuben based?

Reuben is based in Prague, Czech Republic.

What languages does Reuben speak?

Reuben speaks the following languages: Maltese (Native), English (Advanced), Italian (Advanced), Spanish (Intermediate), Czech (Elementary), French (Elementary).

How many years of experience does Reuben have?

Reuben has at least 13 years of experience. During this time, Reuben has worked in at least 9 different roles and for 6 different companies. The average length of individual experience is 1 year and 5 months. Note that Reuben may not have shared all experience and actually has more experience.

What roles would Reuben be best suited for?

Based on recent experience, Reuben would be well-suited for roles such as: Manager of Product Management, Facilitator, Coach & Mentor.

What is Reuben's latest experience?

Reuben's most recent position is Manager of Product Management at Rapid7.

What companies has Reuben worked for in recent years?

In recent years, Reuben has worked for Rapid7, OKR Training, Product Professionals, Freelance, and Avast.

Which industries is Reuben most experienced in?

Reuben is most experienced in industries like Information Technology (IT), Professional Services, and Advertising.

Which business areas is Reuben most experienced in?

Reuben is most experienced in business areas like Product Development, Strategy and Planning, and Marketing. Reuben also has some experience in Research and Development (R&D).

Which industries has Reuben worked in recently?

Reuben has recently worked in industries like Information Technology (IT), Professional Services, and Advertising.

Which business areas has Reuben worked in recently?

Reuben has recently worked in business areas like Product Development, Strategy and Planning, and Marketing.

What is Reuben's education?

Reuben holds a Bachelor in Industrial Electronics from Fellenberg Training Centre.

Does Reuben have any certificates?

Reuben has 3 certificates. These include: Organisational and Relational System Ccoaching Fundamentals, Product Strategy, and Experimentation & Testing.

What is the availability of Reuben?

Reuben is immediately available for suitable projects.

What is the rate of Reuben?

Reuben's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.