Martin Dobrý

Founder

Martin Dobrý
Prague, Czech Republic

Experience

Feb 2020 - Feb 2021
1 year 1 month
Berlin, Germany

Delivery Manager

The Adecco Group

Role: Product Delivery Manager, Scrum Master, Coach Product: Career Assistant / chatbot Building highly efficient teams and coaching on agile methodologies. Tech Stack: Azure (public cloud), Azure DevOps, .Net, C#, React Locations: Berlin (2020), Prague (2021)

Feb 2019 - Present
6 years 2 months
Berlin, Germany

Founder

Hive42

Examples of clients:

  • Blindspot AI (2023-2024) - Senior Consultant
  • Volvo (2023-2024) - PM on mobile app development
  • Vogel Communications Group (2023) - Scrum Master on a project developing 3D training system for the automotive (mechanics training).
  • BMW & MINI (2021-2022 via Berylls) - focus on Digital Vehicle Sales, supporting large transformation project from the Portfolio side (Jira, Confluence). Focusing mostly on backlog refinement, structuring and prioritization methods in complex interdependent environment.
  • Direct Online Services (2021) - Product Owner role to establish pilot for intranet portal (prioritization, connection to other systems, data quality/QA) as well as collect suggestions for current eShop in UK and DE (SW DEV, working with Python, Django DEV team)
  • Doller.cz - (2020) Growth hacking (business, online marketing, consulting, coaching)
  • PetCenter.cz - (2019) eCommerce management - management of multiple eCommerce sites in multiple countries, leading and coaching team (online marketing, customer support), budgeting, expansion planning and reporting

Transformation and Digitization projects. Helping companies improve their product/services through holistic optimization of their business. With a strong focus on a customer-centric approach (analyzing customer needs, testing through PoC/MVP/UX/Service design, optimizing customer journey), marketing automation (online marketing, CRM, customer journeys), agile Project Management (Scrum), SW Development, and supporting IT infrastructure.

Jul 2018 - Jan 2019
7 months

Member of Supervisory Board

HoppyGo

Project run under ŠKODA AUTO DigiLab (see below)

Feb 2018 - Jan 2019
1 year
Prague, Czech Republic

Chief Operations Officer & Co-Founder

ŠKODA AUTO DigiLab s.r.o.

Right hand of the DigiLab Managing Director. Focused on streamlining and increasing performance of individual projects. Mainly through the following areas (hiring, overseeing and steering teams):

  • Development (set DEV strategy, hired initial team, managed external suppliers)
  • IT migration (HW, SW, supplier, compliance, connection to mother company, security audit ISO 27001)
  • HR and hiring (recruitment agencies, internal recruiters, interviews, evaluations, KPIs setting, motivation and benefit program, couching selected high-potential individuals, internal guidelines and processes)
  • Ops (back-office team team taking care of daily business support)
  • Marketing (team covering high priority projects), PM (PM of all projects), Analysts, Discovery (research, concepts, PoC, pre-MVPs, Design thinking), Legal
Jan 2016 - Jan 2018
1 year 1 month
Prague, Czech Republic

Senior Project Manager & Co-Founder

ŠKODA AUTO DigiLab s.r.o.

Project Manager / Product Owner HoppyGo (P2P Car Sharing) new mobility service development from concept, through prototype/PoC, MVP to the #1 P2P car sharing in Czech Republic. Business case, KPIs, supplier management, board approval (ŠKODA AUTO investment). Later appointed to the HoppyGo Supervisory Board

Jan 2015 - Jun 2016
1 year 6 months
Prague, Czech Republic

Head of Prague Center

Zeta Interactive

eBay Enterprise division was sold to Zeta Interactive.

Head of Prague center operations directly overseeing all aspects of business:

  • Client service and Operations (service contracts negotiations, overseeing execution and delivery of all services - emailing, analysis, CRM programs and coordinating special projects across continents, processes, reporting, SOW, SLAs...)
  • Financial (revenue, budgeting, forecasting, invoicing, POs...)
  • HR (interviewing, hiring, negotiations, payroll, 1on1s, escalations, team growth, couching...)
  • Legal (agreements, contracts, terminations...)
  • Partners (recruiters, payroll, new office lease...)
Jan 2015 - Feb 2016
1 year 2 months
On-site

Operations Manager

eBay Enterprise Marketing Solutions (formerly e-Dialog)

Build and continual grew Prague team (Email specialist, Database analysts, Onsite Marketing Operations and QA specialist) supporting eBay Prague operations.

Jun 2014 - Dec 2015
7 months
Prague, Czech Republic

CMO

Feedo (CZ, SK, PL)

Helped the company to reach record in revenues and in number of new customers. Oversaw all aspects of marketing including internal marketing team and agency work. Hands-on / personal management of one channel - Facebook performance marketing budget (including very successful re-marketing strategies). Suggested marketing strategy for 2015 including budgeting and media plan. Both for current countries as well ongoing expansion abroad.

Sep 2011 - Sep 2014
3 years 1 month
Prague, Czech Republic

Digital Operations Manager

Wunderman / Microsoft

2013-2014 - Digital Operations Manager 2012-2013 - Digital Lead 2011-2012 - Team Lead WE

Client: Microsoft Region: Europe (WE + CEE + single subs) Team: 29 consisting of Project managers, Team Leads, Developers and Editors Responsibility:

  • overseeing all website related work (production/maintenance)
  • single point of contact of key internal and external stakeholders
  • Managing various Microsoft websites in Western Europe markets
  • Delivering campaign updates across region within defined scope across region within set deadlines
  • Hiring, training, motivating, supervision of resources (SLA, quality of delivered work...)
  • Working from agency side making sure both client and agency meet their goals and satisfaction levels are maintained
Jun 2010 - Dec 2010
7 months
Prague, Czech Republic

Product Manager

Bontia

[link]

  • Consultations and execution of the project plan in coordination with Project Manager / CEO and the key departments / suppliers (printing, shipping, graphics, sales, developers)
  • Covering all aspects of eShop relaunch (redesign, sales performance, new functions coding/implementations/testing, basic SEO, basic PPC and online campaigns)
  • Covering all preparations for international launch (translations, abroad shipment and bank account setup, online payment methods selection and implementation, pricing consulting/implementations in e-shop system)
  • Content management (CMS)
  • Managing hotline (setup including IT solution, hiring, supervision)
  • Managing partners’ relationships (web and printing solutions backend/ frontend programming companies, large accounts, dealers, photographers...)
Jan 2009 - May 2010
5 months

Web manager

Publicly listed Automotive Company

  • Consultations upon all issues related to all managed websites and their developments according to the business strategy as well as ad-hoc maintenance
  • Daily cooperation with the web team members (programmers, graphics, PPC operators, office manager and supporting staff)
  • Close cooperation with top managers of major departments (Marketing, PR, Hotline, IT, Purchase, Sales...) as well as the CEO/business owner
  • Supervision and management of external suppliers

Sample projects (mainly combination of internal and external suppliers):

  • SEO optimization (general SEO setup as well as additional agency coordination on KW optimization , Long-tail as well as high traffic KW, link- building)
  • eCommerce / Shop sales performance optimization – external agency coordination
  • eCommerce / Shop contents updates as well as implementation of new functions (external suppliers mainly)
  • Competition monitoring
  • Advertisement optimization and periodical checking as well as reporting
May 2005 - Dec 2009
4 years 8 months

Web manager

Siemens (SRE)

Siemens Real Estate is the real estate manager of Siemens AG. Internationally active specialist in office and commercial real estate. [link]

SRE intranet sites/portals management in the following countries: Czech republic, Germany, Great Britain, Russia, China, USA, Latin America (portal for 12 countries: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico Nicaragua, Peru, Venezuela)

Project Management, SEO (Search Engine Optimization), Content Management, Localization, Web Design, Website Coding, site setup, redesign, updates, content migration, CMS selections, online campaign planning and execution, migrations, small app. development (Route-planer based on Google Maps API), online Brand and CI management (SRE world-wide)

Jan 2003 - Dec 2004
2 years

Marketing coordinator

Slovnaft

Slovnaft – wholesale and retail sale of fuel and lubricants [link]

Marketing coordinator - responsible for all aspects of marketing activities in Czech republic (strategy, budgeting, MarCom, loyalty program…)

Jul 2002 - Jan 2018
15 years 7 months
Prague, Czech Republic

Freelance / Contractor

Freelance, self-employed

2017- Online marketing and Project management @ freelance. 2016 - Headhunter @ DigiMates.cz 2002 – 2014 Brands: Microsoft, Gigaset / Siemens, Apple, Ford, O2, Wunderman... I was working mainly for advertising agencies and their clients. Formerly my clients span across car, printing, IT/telco and industry sectors. My roles varied depending upon the project: Scrum Master, Product Owner, Digital Operations Manager, Project manager...

Jan 1998 - Dec 2003
4 years

Webmaster

CDS, Apple IMC

[link] [link]

Summary

Extensive track record of successful program and project management delivery, in last 5 years predominantly in Agile environment (mostly Scrum). Leading, coaching and scaling teams. Combined with 10+ years of managing software development teams with a focus on websites, eCommerce and marketing automation. Strong hands-on experience with Online Marketing/Business/ Service/Product/Software development. Top skills: Web Project Management, Microsoft Azure, Digital Marketing

Languages

Czech
Native
English
Native
German
Intermediate

Education

Prague University of Economics and Business

Bc, Management, Marketing · Czech Republic

Certifications & licenses

Elements of AI

Microsoft Power BI

Professional Scrum Master

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