Martin Dobrý
Delivery Manager
Experience
Delivery Manager
The Adecco Group
- Role: Product Delivery Manager, Scrum Master, Coach
- Product: Career Assistant / chatbot
- Building highly efficient teams and coaching on agile methodologies
- Tech Stack: Azure (public cloud), Azure DevOps, .Net, C#, React
- Locations: Berlin (2020), Prague (2021)
Founder
Hive42
- Examples of clients:
- Blindspot AI (2023-2024) - Senior Consultant
- Volvo (2023-2024) - PM on mobile app development
- Vogel Communications Group (2023) - Scrum Master on a project developing 3D training system for the automotive (mechanics training)
- BMW & MINI (2021-2022 via Berylls) - focus on Digital Vehicle Sales, supporting large transformation project from the Portfolio side (Jira, Confluence). Focusing mostly on backlog refinement, structuring and prioritization methods in complex interdependent environment
- Direct Online Services (2021) - Product Owner role to establish pilot for intranet portal (prioritization, connection to other systems, data quality/QA) as well as collect suggestions for current eShop in UK and DE (SW DEV, working with Python, Django DEV team)
- Doller.cz (2020) - Growth hacking (business, online marketing, consulting, coaching)
- PetCenter.cz (2019) - eCommerce management - management of multiple eCommerce sites in multiple countries, leading and coaching team (online marketing, customer support), budgeting, expansion planning and reporting
- Transformation and digitization projects helping companies improve their product/services through holistic optimization of their business
- Strong focus on a customer-centric approach analyzing customer needs, testing through PoC/MVP/UX/Service design, optimizing customer journey
- Marketing automation, CRM, customer journeys, agile project management (Scrum), software development, supporting IT infrastructure
Member of Supervisory Board
HoppyGo
- Project run under ŠKODA AUTO DigiLab
Chief Operations Officer & Co-Founder
ŠKODA AUTO DigiLab s.r.o.
- Right hand of the DigiLab Managing Director, focused on streamlining and increasing performance of individual projects
- Development: set dev strategy, hired initial team, managed external suppliers
- IT migration: hardware, software, supplier, compliance, connection to mother company, security audit ISO 27001
- HR and hiring: recruitment agencies, internal recruiters, interviews, evaluations, KPI setting, motivation and benefit program, coaching selected high-potential individuals, internal guidelines and processes
- Operations: back-office team taking care of daily business support
- Marketing: team covering high priority projects
- Project management of all projects, analysts, discovery (research, concepts, PoC, pre-MVPs, design thinking), legal
Senior Project Manager & Co-Founder
ŠKODA AUTO DigiLab s.r.o.
- Project manager / product owner for HoppyGo (P2P car sharing) new mobility service development from concept through prototype/PoC, MVP to #1 P2P car sharing in Czech Republic
- Defined business case, KPIs, supplier management, board approval (ŠKODA AUTO investment)
- Later appointed to the HoppyGo Supervisory Board
Head of Prague Center
Zeta Interactive
- Overseeing head of Prague center operations, including client service and operations: service contract negotiations, execution and delivery of emailing, analysis, CRM programs, coordinating special projects across continents, processes, reporting, SOW, SLAs
- Financial management: revenue, budgeting, forecasting, invoicing, POs
- HR: interviewing, hiring, negotiations, payroll, 1on1s, escalations, team growth, coaching
- Legal: agreements, contracts, terminations
- Partners: recruiters, payroll, new office lease
Operations Manager
eBay Enterprise Marketing Solutions
- Built and continually grew Prague team of email specialists, database analysts, onsite marketing operations and QA specialists
- Supported eBay Prague operations
CMO
Feedo
- Helped company reach record revenues and number of new customers
- Oversaw all aspects of marketing including internal marketing team and agency work
- Managed Facebook performance marketing budget with successful remarketing strategies
- Suggested marketing strategy for 2015 including budgeting and media plan for current countries and expansion abroad
Digital Operations Manager
Wunderman / Microsoft
- Oversaw all website related work (production and maintenance) for Microsoft websites in Western Europe markets
- Served as single point of contact for key internal and external stakeholders
- Delivered campaign updates across region within defined scope and deadlines
- Hired, trained, motivated, and supervised resources ensuring SLA and quality standards
- Coordinated agency side operations to meet client and agency goals
- Managed a team of 29 including project managers, team leads, developers, and editors
Product Manager
Bontia
- Consulted and executed project plan in coordination with project manager/CEO and key departments/suppliers
- Managed eShop relaunch: redesign, sales performance, new functions coding, implementations, testing, basic SEO, PPC, online campaigns
- Prepared for international launch: translations, shipment and bank account setup, online payment methods selection and implementation, pricing consulting and implementation
- Managed content (CMS), hotline setup including IT solution, hiring, supervision
- Managed partner relationships with web and printing solutions companies, large accounts, dealers, photographers
Web manager
Publicly listed Automotive Company
- Consulted on all issues related to managed websites and their developments according to business strategy and ad-hoc maintenance
- Collaborated with web team members and top managers of marketing, PR, hotline, IT, purchase, sales, and CEO/business owner
- Supervised and managed external suppliers
- SEO optimization, eCommerce shop sales performance optimization, content updates and new function implementations, competition monitoring, advertisement optimization and reporting
Web manager
Siemens (SRE)
- Managed SRE intranet sites and portals for Czech Republic, Germany, Great Britain, Russia, China, USA, and Latin America (12 countries)
- Handled project management, SEO, content management, localization, web design, website coding, site setup, redesign, updates, content migration, CMS selection
- Planned and executed online campaigns, migrations, small application development (route-planner based on Google Maps API)
- Managed online brand and corporate identity worldwide
Marketing coordinator
Slovnaft
- Responsible for all aspects of marketing activities in Czech Republic including strategy, budgeting, MarCom, loyalty program
Freelance / Contractor
Freelance, self-employed
- 2017: Online marketing and project management as freelance
- 2016: Headhunter at DigiMates.cz
- 2002–2014: Various roles (Scrum Master, Product Owner, Digital Operations Manager, Project Manager) mainly for advertising agencies and clients including Microsoft, Gigaset/Siemens, Apple, Ford, O2, Wunderman across car, printing, IT/telco, and industry sectors
Webmaster
CDS, Apple IMC
- Managed [link] and [link] websites
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (27 years), Professional Services (22.5 years), Advertising (15.5 years), Telecommunication (15.5 years), Automotive (9.5 years), and Real Estate (4.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (23.5 years), Product Development (22.5 years), Marketing (22.5 years), Operations (16.5 years), Human Resources (15.5 years), and Information Technology (14 years).
Summary
Extensive track record of successful program and project management delivery, in last 5 years predominantly in Agile environment (mostly Scrum). Leading, coaching and scaling teams.
Combined with 10+ years of managing software development teams with a focus on websites, eCommerce and marketing automation.
Strong hands-on experience with Online Marketing/Business/Service/Product/Software development.
Skills
- Web Project Management
- Microsoft Azure
- Digital Marketing
Languages
Education
Prague University of Economics and Business
Bc · Management, Marketing · Prague, Czech Republic
Certifications & licenses
Elements of AI Experience
Microsoft Power BI
Professional Scrum Master Hive42
Profile
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