Sandy Zwicker - Self-employed: Consulting, Freelance, Interim | FRATCH

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Recommended expert

Berlin, Germany

Experience

Aug 2025 - Present

6 months

Self-employed: Consulting, Freelance, Interim

Futterneid Consulting

Self-employed: Consulting, Freelance, Interim

Jan 2024 - May 2025

1 year 5 months

Head of Product & Quality / Product Owner

Wholey, Green Grizzly GmbH

Responsible for product development, product and product data management, quality management and assurance (incl. IFS Broker)
Introduced IFS Broker with 99.75%
Implemented a stage-gate process including decision templates and moderation

Jan 2022 - Dec 2023

2 years

Berlin, Germany

Head of Product Management

NABA Feinkost GmbH

Strategic portfolio development of manufacturer brands
Product-Life-Cycle-Management
Development and launch of 5 new categories (approx. 40 SKUs)
Introduction of a self-optimized innovation process

Jan 2021 - Dec 2022

2 years

Berlin, Germany

Senior Product Manager

NABA Feinkost GmbH

Strategic portfolio development of manufacturer brands
Product-Life-Cycle-Management
Development and launch of 5 new categories (approx. 40 SKUs)
Introduction of a self-optimized innovation process

Jan 2020 - Dec 2021

2 years

Innovation Manager

foodspring GmbH

Optimized the sensory product quality of the portfolio
Developed strategic product concepts in the fitness and functional food area
Managed projects from concept to launch and beyond
Analyzed the current state and developed measures such as changing production processes and recipe adjustments
Launched approx. 35 SKUs and achieved concept approval for 20 SKUs
Introduced a decision-making process with the management team

Jan 2019 - Dec 2020

2 years

Innovation Accelerator Food

Unilever Schweiz GmbH

Project leadership throughout the entire innovation project management process
Idea generation, concept development, validation, and product development
Creating marketing concepts (Knorr: sauces and snacking) for the Swiss market
Organizing workshops and implementing agile work methods
Launching a premium noodle pot

Jan 2017 - Dec 2019

3 years

Product Manager

NABA Feinkost GmbH

Product portfolio management for the manufacturer's brands

Jan 2015 - Dec 2017

3 years

Junior Product Marketing Manager

Veganz Procurement GmbH

Assortment management and trend scouting for Veganz stores
Successful introduction of vegan US brands to the German market (procurement and product marketing)

Skills

10+ Years In Food: Product, Innovation & Quality, Approx. 150 Skus Launched (Dach Market)
Project Planning & Management: Roadmaps, Milestones, Dependencies, Prioritization
Reporting: Regular Project Updates, Clear Overviews, Cost Control
Processes & Quality: Stage-gate Models, Checklists, Certifications And Audits
Collaboration: Leading And Coordinating Cross-functional Teams, Supplier Management
Working Style: Structured And Efficient Execution, Decisive, Solution-oriented

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Oct 2012 - Jun 2015

Hochschule Weihenstephan-Triesdorf

Bachelor of Science, Food Management, focus: plant-based foods · Food Management · Freising, Germany

Certifications & licenses

IFS Broker

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