Oana N.
Operating Model & Strategy Execution Partner
Experience
Operating Model & Strategy Execution Partner
Independent Consultant
- Help scaling organisations build operating systems, OKR structures, and cross-functional governance
- Develop leadership frameworks that strengthen performance, accountability, and service culture
- Support CEOs by running the execution engine so they can focus on vision and growth
Head of Strategy Execution
Lottoland
- Ran enterprise-wide operational execution across 12+ departments including Product, Marketing, BI, UX, Compliance, Finance, Legal and Commercial
- Introduced and scaled OKRs, lifting achievement from 60% to 85%
- Implemented a data-driven operating rhythm: one metric, one blocker, one action
- Established Strategic PMO to systematise delivery, unblock dependencies, and coordinate priorities
- Embedded scalable execution through Jira, CRM integrations, and automated workflows
- Partnered with executive leadership to resolve cross-functional blockers and protect delivery timelines
Head of Commercial Operations
Lottoland
- Built a Target Operating Model that improved execution pace, ownership and cross-market consistency
- Unified planning and ownership across markets to support revenue-led priorities
- Automated marketing delivery via Jira, eliminating manual steps and reducing errors
- Governed MarTech including Salesforce MC, Optimove, OtherLevels, and Acoustic
- Trained teams on KPI ownership for retention, upsell and cross-sell success
Head of Marketing Innovation
Lottoland
- Delivered up to 15% net gaming revenue uplift in priority markets
- Achieved up to 30% conversion improvements through experimentation
- Implemented Salesforce Marketing Cloud automation and real-time engagement
- Embedded test-and-learn execution with BI and Product partnership
Marketing Innovation Manager
Lottoland
- Achieved 30% conversion uplift
- Delivered 20% VIP retention increase
- Generated 15% cross-sell gains
Marketing Innovation & CRM Ops Manager
Gala Coral
- Reduced CRM build effort by approximately 30%
- Launched real-time marketing capabilities
Project Delivery & Business Analysis
Gala Coral | Intelligent Payments | Bancpost
- Led compliance and quarterly release execution in regulated environments
Summary
I help companies turn plans into something people can actually deliver. My work is about removing confusion, getting teams aligned, and creating the routines that make execution feel steady instead of stressful. I've built OKRs, operating models and cross-functional ways of working that reduce friction and give leaders clearer visibility on what's happening. Alongside day-to-day execution, I support leaders with operational planning, resource alignment, and workflow design. I'm used to tech-heavy environments where tools, teams and decisions need to work together - partnering with Product, Commercial, BI and Finance to keep priorities, capacities and operations in sync.
Languages
Education
Romanian Banking Institute
Bachelor’s · Financial-Banking Management · Romania
Certifications & licenses
Project Management Certification
Romania
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