Recommended expert
Oana Nicoleanu
Operating Model & Strategy Execution Partner
Experience
Apr 2025 - Present
10 monthsOperating Model & Strategy Execution Partner
Independent Consultant
- Help scaling organisations build operating systems, OKR structures, and cross-functional governance
- Develop leadership frameworks that strengthen performance, accountability, and service culture
- Support CEOs by running the execution engine so they can focus on vision and growth
May 2024 - Mar 2025
11 monthsHead of Strategy Execution
Lottoland
Strengthened organisational alignment, delivery discipline, and leadership accountability.
- Ran enterprise-wide operational execution across 12+ departments including Product, Marketing, BI, UX, Compliance, Finance, Legal and Commercial
- Introduced and scaled OKRs, lifting achievement from 60% → 85%
- Implemented a data-driven operating rhythm: 1 metric + 1 blocker + 1 action
- Established Strategic PMO to systematise delivery, unblock dependencies, and coordinate priorities
- Embedded scalable execution through Jira, CRM integrations, and automated workflows
- Partnered with executive leadership to resolve cross-functional blockers and protect delivery timelines
May 2021 - Apr 2024
3 yearsHead of Commercial Operations
Lottoland
Led a global team of 20+ across Marketing, Marketing Project Coordination & Tech Ops and improved cross-market delivery speed, accuracy, and accountability.
- Built a Target Operating Model that improved execution pace, ownership & cross-market consistency
- Unified planning and ownership across markets to support revenue-led priorities
- Automated marketing delivery via Jira, eliminating manual steps and reducing errors
- Governed MarTech including Salesforce MC, Optimove, OtherLevels, Acoustic
- Trained teams on KPI ownership for retention, upsell & cross-sell success
Mar 2019 - Apr 2021
2 years 2 monthsHead of Marketing Innovation
Lottoland
Strengthened customer performance through data-led segmentation and personalisation.
- Delivered up to +15% NGR uplift in priority markets
- Achieved up to +30% conversion improvements through experimentation
- Implemented Salesforce MC automation & real-time engagement
- Embedded test-and-learn execution with BI & Product partnership
Jan 2017 - Dec 2019
3 yearsMarketing Innovation Manager
Lottoland
- +30% conversion uplift
- +20% VIP retention
- +15% cross-sell gains
Jan 2015 - Dec 2017
3 yearsMarketing Innovation & CRM Ops Manager
Gala Coral
- Reduced CRM build effort ~30%
- Launched real-time marketing capabilities
Jan 2007 - Dec 2014
8 yearsProject Delivery & Business Analysis
Gala Coral; Intelligent Payments; Bancpost
- Led compliance and quarterly release execution in regulated environments
Summary
I turn vision into operational reality. I focus on the practical side of scaling: clear goals, simple operating routines, and teams that know exactly what they’re accountable for.
I’ve spent the last several years building OKRs, operating models, and cross-functional ways of working that make execution faster and more predictable. My role is usually to take pressure off the founder or leadership team by running the day-to-day engine so they can focus on the bigger strategic pieces.
Skills
Execution & Ops
- Strategy Execution & Operating Models — Okrs, Enterprise Alignment, Decision Governance
- Pmo Leadership — Cross-functional Delivery, Risk & Dependency Management, Cadence Planning
- Delivery Culture — Accountability Systems, Role Clarity, Escalation Discipline
- Data-driven Execution — Kpis, Dashboarding, Insights-to-actions Feedback Loops
People & Tools
- Leadership & Change Adoption — Coaching, Trust Building, Transformation Support
- Tools & Systems — Salesforce Mc, Otherlevels, Optimove, Sendwithus, Zapier, Google Adwords, Jira (With Automation), Confluence, Amplitude, Microstrategy, Okr Tooling
Languages
Romanian
NativeEnglish
AdvancedSpanish
IntermediateEducation
Romanian Banking Institute
Financial-Banking Management · Financial-Banking Management · Bucharest, Romania
Certifications & licenses
Project Management Certification
Romania
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Oana based?
Oana is based in San Roque, Spain.
What languages does Oana speak?
Oana speaks the following languages: Romanian (Native), English (Advanced), Spanish (Intermediate).
How many years of experience does Oana have?
Oana has at least 19 years of experience. During this time, Oana has worked in at least 7 different roles and for 4 different companies. The average length of individual experience is 2 years and 8 months. Note that Oana may not have shared all experience and actually has more experience.
What roles would Oana be best suited for?
Based on recent experience, Oana would be well-suited for roles such as: Operating Model & Strategy Execution Partner, Head of Strategy Execution, Head of Commercial Operations.
What is Oana's latest experience?
Oana's most recent position is Operating Model & Strategy Execution Partner at Independent Consultant.
What companies has Oana worked for in recent years?
In recent years, Oana has worked for Independent Consultant and Lottoland.
Which industries is Oana most experienced in?
Oana is most experienced in industries like Retail, Banking and Finance, and Information Technology (IT). Oana also has some experience in Media, Entertainment and Publishing and Professional Services.
Which business areas is Oana most experienced in?
Oana is most experienced in business areas like Project Management, Marketing, and Quality Assurance (QA). Oana also has some experience in Information Technology (IT), Operations, and Business Intelligence.
Which industries has Oana worked in recently?
Oana has recently worked in industries like Retail, Media, Entertainment and Publishing, and Professional Services.
Which business areas has Oana worked in recently?
Oana has recently worked in business areas like Marketing, Operations, and Information Technology (IT).
What is Oana's education?
Oana holds a Bachelor in Financial-Banking Management from Romanian Banking Institute.
Does Oana have any certificates?
Oana has 1 certificate: Project Management Certification.
What is the availability of Oana?
Oana is immediately available full-time for suitable projects.
What is the rate of Oana?
Oana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Oana?
To hire Oana, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
800
600
400
200
Market avg: 580-740 €
Market avg: 580-740 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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