Graziella M.
SEO, Content, and Marketing Consultant (freelance)
Experience
Mar 2025 - Present
9 monthsSEO, Content, and Marketing Consultant (freelance)
Atelier SEO
- SEO, Content, Marketing, and Localization strategy for B2b, Saas, B2C and startups.
- Content Performance Analysis & KPI Measurement
- Multilingual editor and copy/content writer
- PR & Communication
- Market Research & Trend Analysis
- Industry Networking & Thought Leadership
Feb 2025 - Apr 2025
3 monthsConsultant (Marketing, SEO, and Content)
Your Software Supplier
- Worked on strategic direction and go-to-market strategy for a B2B software matchmaking platform
- Developed and implemented a full-funnel growth plan (SEO, content, partnerships, events, and PPC)
- Initiated a multi-channel lead gen system and a 12-month organic roadmap
- Defined KPIs, CRM automation, and attribution framework for growth marketing
Jan 2022 - Dec 2025
4 yearsSenior Content Marketing, SEO & Localization Lead
deskbird
- Developed and executed a multi-channel global content strategy aligning with commercial objectives, resulting in a 120% increase in organic traffic over 9 months.
- Expanded brand visibility through strategic PR campaigns, securing placements on high-profile platforms like The Guardian, Le Point, and Business Reporter.
- Launched a successful web series for YouTube and implemented content distribution across LinkedIn, Twitter, YouTube, and TikTok.
- Grew backlinks by 85%, boosting SEO performance and enhancing brand authority across English-speaking and European markets (UK/US/IRE/DACH/FR/IT/ES).
- Developed KPI-driven content performance reporting using tools like Google Analytics, HubSpot, and Ahrefs to ensure continuous optimization and audience engagement.
- Launched content syndication campaigns (e.g., White papers on hybrid work) with proven impact on lead generation.
- Enhanced content creation processes, establishing editorial calendars, tone guidelines, and scalability in content operations.
Jan 2020 - Dec 2022
3 yearsDublin, Ireland
Head of Global Content & Localization
Smartbox Group Limited
- Directed a global content and localization strategy across 18 websites in 10 countries and 8 languages, leading a team of 40 content specialists.
- Designed and optimized content workflows, achieving scalability and operational excellence, reducing content delivery times by 25%.
- Formulated content strategies for social media channels through competitive analysis and data-driven audience insights, leading to improved brand positioning and content efficiency.
- Established measurement systems for content performance against business objectives and implemented A/B testing for continuous strategy improvement.
Jan 2015 - Dec 2020
6 yearsDublin, Ireland
Senior Digital Content, Localization & Merchandising Manager
Smartbox Group Limited
- Spearheaded development and implemented digital content standards, managing a team of 10 specialists.
- Led UX writing for key company products, including customer support apps, booking platforms, and campaign landing pages.
- Achieved a 1.8% increase in conversion rates on regional content pages and reduced bounce rates by over 2% YoY across key European markets.
Jan 2014 - Dec 2015
2 yearsDublin, Ireland
Senior Marketing Operations Advisor (SMB UK/US)
Squarespace
- Led tailored media plan design and execution to drive customer acquisition and engagement.
- Provided insights on product development, testing new features, and designing customer experience surveys to enhance platform usability.
Jan 2005 - Dec 2014
10 yearsEditor & Content Strategy Consultant
Online News Agencies
- Managed content creation for various online news agencies and NGOs, overseeing editorial teams and content strategies for diverse platforms.
- Designed SoMe and SEO strategies for clients in multiple sectors (B2B, B2C), leveraging best web design and content optimization practices.
- Led multilingual editorial content and localization projects for major Italian publications.
Summary
Marketing content, SEO, and localization expert with 15+ years of experience driving growth across B2B, B2C, SaaS, and media industries. Proven success in building and executing multi-market content strategies that boost visibility, engagement, and lead generation, with deep expertise in SEO, localization, and commercial storytelling.
Experienced in scaling high-performing content teams, aligning brand voice with business goals, and leading cross-functional marketing projects across digital platforms. Skilled in content marketing, UX writing, and content operations in agile, international environments.
Languages
Italian
NativeEnglish
AdvancedSpanish
IntermediateFrench
IntermediateArabic
ElementaryCertifications & licenses
SEMrush Toolkit
Google Analytics
Leading Virtual Teams
BTS
Agile Advanced
Inbound Marketing
HubSpot
HubSpot Academy
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