Graziella M.

SEO, Content, and Marketing Consultant

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Rome, Italy

Experience

Mar 2025 - Present
10 months

SEO, Content, and Marketing Consultant

Atelier SEO

  • SEO, content, marketing, and localization strategy for B2B, SaaS, B2C and startups
  • Content performance analysis & KPI measurement
  • Multilingual editor and copy/content writer
  • PR & communication
  • Market research & trend analysis
  • Industry networking & thought leadership
Feb 2025 - Apr 2025
3 months

Consultant (Marketing, SEO, and Content)

Your Software Supplier

  • Worked on strategic direction and go-to-market strategy for a B2B software matchmaking platform
  • Developed and implemented a full-funnel growth plan (SEO, content, partnerships, events, and PPC)
  • Initiated a multi-channel lead gen system and a 12-month organic roadmap
  • Defined KPIs, CRM automation, and attribution framework for growth marketing
Jan 2022 - Dec 2025
4 years

Senior Content Marketing, SEO & Localization Lead

deskbird

  • Developed and executed a multi-channel global content strategy aligning with commercial objectives, resulting in a 120% increase in organic traffic over 9 months
  • Expanded brand visibility through strategic PR campaigns, securing placements on high-profile platforms like The Guardian, Le Point, and Business Reporter
  • Launched a successful web series for YouTube and implemented content distribution across LinkedIn, Twitter, YouTube, and TikTok
  • Grew backlinks by 85%, boosting SEO performance and enhancing brand authority across English-speaking and European markets (UK/US/IRE/DACH/FR/IT/ES)
  • Developed KPI-driven content performance reporting using tools like Google Analytics, HubSpot, and Ahrefs to ensure continuous optimization and audience engagement
  • Launched content syndication campaigns (e.g., white papers on hybrid work) with proven impact on lead generation
  • Enhanced content creation processes, establishing editorial calendars, tone guidelines, and scalability in content operations
Jan 2020 - Dec 2022
3 years
Dublin, Ireland

Head of Global Content & Localization

Smartbox Group Limited

  • Directed a global content and localization strategy across 18 websites in 10 countries and 8 languages, leading a team of 40 content specialists
  • Designed and optimized content workflows, achieving scalability and operational excellence, reducing content delivery times by 25%
  • Formulated content strategies for social media channels through competitive analysis and data-driven audience insights, leading to improved brand positioning and content efficiency
  • Established measurement systems for content performance against business objectives and implemented A/B testing for continuous strategy improvement
Jan 2015 - Dec 2020
6 years
Dublin, Ireland

Senior Digital Content, Localization & Merchandising Manager

Smartbox Group Limited

  • Spearheaded development and implemented digital content standards, managing a team of 10 specialists
  • Led UX writing for key company products, including customer support apps, booking platforms, and campaign landing pages
  • Achieved a 1.8% increase in conversion rates on regional content pages and reduced bounce rates by over 2% YoY across key European markets
Jan 2014 - Dec 2015
2 years
Dublin, Ireland

Senior Marketing Operations Advisor (SMB UK/US)

Squarespace

  • Led tailored media plan design and execution to drive customer acquisition and engagement
  • Provided insights on product development, testing new features, and designing customer experience surveys to enhance platform usability
Jan 2005 - Dec 2014
10 years

Editor & Content Strategy Consultant

Online News Agencies

  • Managed content creation for various online news agencies and NGOs, overseeing editorial teams and content strategies for diverse platforms
  • Designed social media and SEO strategies for clients in multiple sectors (B2B, B2C), leveraging best web design and content optimization practices
  • Led multilingual editorial content and localization projects for major Italian publications

Summary

Marketing content, SEO, and localization expert with 15+ years of experience driving growth across B2B, B2C, SaaS, and media industries. Proven success in building and executing multi-market content strategies that boost visibility, engagement, and lead generation, with deep expertise in SEO, localization, and commercial storytelling.

Experienced in scaling high-performing content teams, aligning brand voice with business goals, and leading cross-functional marketing projects across digital platforms. Skilled in content marketing, UX writing, and content operations in agile, international environments.

Skills

  • Google Analytics, Hubspot, Semrush, Ahrefs, Adobe Analytics, Contentsquare, Webflow, Weglot, Jira, Clickup, Pim, Memsource, Cms (Wordpress, Joomla), Magento, Chatgpt, Ai Content Optimization.
  • Seo Strategy, Localization, Content Writing/editing, Ux/ui Copywriting, Multi-platform Content Strategy (Video, Audio, Editorial).

Languages

Italian
Native
English
Advanced
Spanish
Intermediate
French
Intermediate
Arabic
Elementary

Certifications & licenses

Semrush Toolkit

Google Analytics

Leading Virtual Teams

BTS

Agile Advanced

Inbound Marketing

HubSpot

HubSpot Academy

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