Graziella Moschella - SEO, Content, and Marketing Consultant

Q: Where is Graziella based?

Graziella is based in Rome, Italy .

Q: What languages does Graziella speak?

Graziella speaks the following languages: Italian (Native), English (Advanced), Spanish (Intermediate), French (Intermediate), Arabic (Elementary) .

Q: How many years of experience does Graziella have?

Graziella has at least 21 years of experience. During this time, Graziella has worked in at least 7 different roles and for 6 different companies . The average length of individual experience is 3 years . Note that Graziella may not have shared all experience and actually has more experience.

Q: What is Graziella's latest experience?

Graziella's most recent position is SEO, Content, and Marketing Consultant at Atelier SEO .

Q: What companies has Graziella worked for in recent years?

In recent years, Graziella has worked for Atelier SEO , Your Software Supplier , deskbird , and Smartbox Group Limited .

Q: Which industries is Graziella most experienced in?

Graziella is most experienced in industries like Media, Entertainment and Publishing , Retail , and Tourism and Hospitality . Graziella also has some experience in Information Technology (IT) and Professional Services .

Q: Which business areas is Graziella most experienced in?

Graziella is most experienced in business areas like Marketing , Business Intelligence , and Product Development . Graziella also has some experience in Research and Development (R&D) and Strategy and Planning .

Q: Which industries has Graziella worked in recently?

Graziella has recently worked in industries like Information Technology (IT) , Retail , and Tourism and Hospitality .

Q: Which business areas has Graziella worked in recently?

Graziella has recently worked in business areas like Marketing , Business Intelligence , and Research and Development (R&D) .

Recommended expert

Rome, Italy

Experience

Mar 2025 - Present

1 year

SEO, Content, and Marketing Consultant

Atelier SEO

SEO, content, marketing, and localization strategy for B2B, SaaS, B2C and startups
Content performance analysis & KPI measurement
Multilingual editor and copy/content writer
PR & communication
Market research & trend analysis
Industry networking & thought leadership

Feb 2025 - Apr 2025

3 months

Consultant (Marketing, SEO, and Content)

Your Software Supplier

Worked on strategic direction and go-to-market strategy for a B2B software matchmaking platform
Developed and implemented a full-funnel growth plan (SEO, content, partnerships, events, and PPC)
Initiated a multi-channel lead gen system and a 12-month organic roadmap
Defined KPIs, CRM automation, and attribution framework for growth marketing

Jan 2022 - Dec 2025

4 years

Senior Content Marketing, SEO & Localization Lead

deskbird

Developed and executed a multi-channel global content strategy aligning with commercial objectives, resulting in a 120% increase in organic traffic over 9 months
Expanded brand visibility through strategic PR campaigns, securing placements on high-profile platforms like The Guardian, Le Point, and Business Reporter
Launched a successful web series for YouTube and implemented content distribution across LinkedIn, Twitter, YouTube, and TikTok
Grew backlinks by 85%, boosting SEO performance and enhancing brand authority across English-speaking and European markets (UK/US/IRE/DACH/FR/IT/ES)
Developed KPI-driven content performance reporting using tools like Google Analytics, HubSpot, and Ahrefs to ensure continuous optimization and audience engagement
Launched content syndication campaigns (e.g., white papers on hybrid work) with proven impact on lead generation
Enhanced content creation processes, establishing editorial calendars, tone guidelines, and scalability in content operations

Jan 2020 - Dec 2022

3 years

Dublin, Ireland

Head of Global Content & Localization

Smartbox Group Limited

Directed a global content and localization strategy across 18 websites in 10 countries and 8 languages, leading a team of 40 content specialists
Designed and optimized content workflows, achieving scalability and operational excellence, reducing content delivery times by 25%
Formulated content strategies for social media channels through competitive analysis and data-driven audience insights, leading to improved brand positioning and content efficiency
Established measurement systems for content performance against business objectives and implemented A/B testing for continuous strategy improvement

Jan 2015 - Dec 2020

6 years

Dublin, Ireland

Senior Digital Content, Localization & Merchandising Manager

Smartbox Group Limited

Spearheaded development and implemented digital content standards, managing a team of 10 specialists
Led UX writing for key company products, including customer support apps, booking platforms, and campaign landing pages
Achieved a 1.8% increase in conversion rates on regional content pages and reduced bounce rates by over 2% YoY across key European markets

Jan 2014 - Dec 2015

2 years

Dublin, Ireland

Senior Marketing Operations Advisor (SMB UK/US)

Squarespace

Led tailored media plan design and execution to drive customer acquisition and engagement
Provided insights on product development, testing new features, and designing customer experience surveys to enhance platform usability

Jan 2005 - Dec 2014

10 years

Editor & Content Strategy Consultant

Online News Agencies

Managed content creation for various online news agencies and NGOs, overseeing editorial teams and content strategies for diverse platforms
Designed social media and SEO strategies for clients in multiple sectors (B2B, B2C), leveraging best web design and content optimization practices
Led multilingual editorial content and localization projects for major Italian publications

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (10 years), Retail (8 years), Tourism (8 years), Information Technology (6 years), and Professional Services (1 year).

Media and Entertainment

Retail

Tourism

Information Technology

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (21 years), Business Intelligence (4 years), Product Development (2 years), and Research and Development (1 year).

Marketing

Business Intelligence

Product Development

Research and Development

Summary

Marketing content, SEO, and localization expert with 15+ years of experience driving growth across B2B, B2C, SaaS, and media industries. Proven success in building and executing multi-market content strategies that boost visibility, engagement, and lead generation, with deep expertise in SEO, localization, and commercial storytelling.

Experienced in scaling high-performing content teams, aligning brand voice with business goals, and leading cross-functional marketing projects across digital platforms. Skilled in content marketing, UX writing, and content operations in agile, international environments.

Skills

Google Analytics, Hubspot, Semrush, Ahrefs, Adobe Analytics, Contentsquare, Webflow, Weglot, Jira, Clickup, Pim, Memsource, Cms (Wordpress, Joomla), Magento, Chatgpt, Ai Content Optimization.
Seo Strategy, Localization, Content Writing/editing, Ux/ui Copywriting, Multi-platform Content Strategy (Video, Audio, Editorial).

Languages

Italian

Native

English

Advanced

Spanish

Intermediate

French

Intermediate

Arabic

Elementary

Certifications & licenses

Semrush Toolkit

Google Analytics

Leading Virtual Teams

BTS

Agile Advanced

Inbound Marketing

HubSpot

HubSpot Academy

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Graziella based?

Graziella is based in Rome, Italy.

What languages does Graziella speak?

Graziella speaks the following languages: Italian (Native), English (Advanced), Spanish (Intermediate), French (Intermediate), Arabic (Elementary).

How many years of experience does Graziella have?

Graziella has at least 21 years of experience. During this time, Graziella has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 3 years. Note that Graziella may not have shared all experience and actually has more experience.

What roles would Graziella be best suited for?

Based on recent experience, Graziella would be well-suited for roles such as: SEO, Content, and Marketing Consultant, Consultant (Marketing, SEO, and Content), Senior Content Marketing, SEO & Localization Lead.

What is Graziella's latest experience?

Graziella's most recent position is SEO, Content, and Marketing Consultant at Atelier SEO.

What companies has Graziella worked for in recent years?

In recent years, Graziella has worked for Atelier SEO, Your Software Supplier, deskbird, and Smartbox Group Limited.

Which industries is Graziella most experienced in?

Graziella is most experienced in industries like Media, Entertainment and Publishing, Retail, and Tourism and Hospitality. Graziella also has some experience in Information Technology (IT) and Professional Services.

Which business areas is Graziella most experienced in?

Graziella is most experienced in business areas like Marketing, Business Intelligence, and Product Development. Graziella also has some experience in Research and Development (R&D) and Strategy and Planning.

Which industries has Graziella worked in recently?

Graziella has recently worked in industries like Information Technology (IT), Retail, and Tourism and Hospitality.

Which business areas has Graziella worked in recently?

Graziella has recently worked in business areas like Marketing, Business Intelligence, and Research and Development (R&D).

Does Graziella have any certificates?

Graziella has 6 certificates. Among them, these include: Semrush Toolkit, Google Analytics, and Leading Virtual Teams.

What is the availability of Graziella?

Graziella is immediately available for suitable projects.

What is the rate of Graziella?

Graziella's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.