Joseph M.
Senior Director, Program Delivery
Experience
Jan 2022 - Jul 2025
3 years 7 monthsSenior Director, Program Delivery
Epsilon, Inc.
- Recruited to build/implement complex digital technology marketing solutions (SaaS) for blue chip companies. Scope has included management of over 150 exempt resources worldwide for $90MM project portfolio, onshore/offshore delivery capability and data-driven solutions focused on achieving financial, delivery, quality, and customer experience targets
- Deployed $57MM TD Bank solution leveraging an AWS cloud-hosted, scalable, marketing service platform designed to satisfy the vision for the customer journey and an enterprise view through the combination of Epsilon’s customer data integration solution, process workflow orchestration, and a back-end data management platform
- Deployed $27MM Maurice’s retail solution that enabled addition of over 1MM new accounts annually, improved campaign execution time by 10% and facilitated a loyalty program with over 5MM members nationwide, including Canada
- Leveraging Amazon Bedrock AI, transitioned 70 clients from terrestrial to cloud product platform
Jan 2017 - Dec 2020
4 yearsChicago, United States
Executive Director, Program Management and Global Operations
TracyLocke, Inc.
- Recruited to design and scale a new 55-member global operations and project delivery team. Scope included $100MM in Shopper Marketing revenue, distribution of over 3,000 advertising campaigns across 5 regions and 65 countries annually while delivering focus on large scale projects, agile and incremental methodologies, executive engagement, and global collaboration
- Devised project delivery methodology, operating framework and scope/staffing model credited as key differentiator in winning $20MM in SC Johnson business renewals and $12MM in new Kellogg’s business
- Implemented the Executive Governance Board, inclusive of TracyLocke and client executives; introduced joint dashboards, key performance indicators, and risk mitigation mechanisms focused on scope utilization, delivery efficiencies, and production costs while enabling transparency and accountability on a global scale
Jan 2014 - Dec 2017
4 yearsChicago, United States
Director, Program Management
Merkle Inc.
- Recruited to help build highly integrated project management function focused on delivery of large-scale Big Data, CRM, and digital database solutions for Fortune 500 businesses. Scopes included management of 150 exempt resources for $30MM project portfolio, onshore/offshore delivery capability across three regions, and data-driven solutions focused on achieving financial, delivery, quality, and customer experience targets
- Deployed $4MM Abercrombie and Fitch solution that enabled addition of 500k new accounts, improved campaign execution time by 30%, and reduced email production costs by 25%, while increasing email and direct mail marketing campaigns by up to 40%
- Reduced development costs by 65% by deploying offshore delivery capability, increasing profitability and enterprise-wide adoption
- Delivered $3MM T-Mobile B2B CRM database while integrating 15 data sources across proprietary B2B data with monthly CDI services; led 50 global resources to deliver a solution that increased T-Mobile business lines by over $2MM worldwide through multiple marketing channels including internet, direct mail and email
Jan 2011 - Dec 2014
4 yearsChicago, United States
Director, Project Management Office
The Allant Group
- Built project management function from the ground up, standardizing and rolling out across the organization with 10 project managers, $11MM budget, big data integration, and complex product development across Comcast, Avis, and Ascena Retail Group accounts representing $200MM in revenue
- Institutionalized the project management function through agile project methodology and software delivery lifecycle, project portfolio approach, team structure, schedule compliance, resourcing, executive engagement and cross functional collaboration
- Built $3MM advanced advertising database that integrated critical financial, census, automotive and other consumer data with first party customer data to facilitate targeted, addressable advertising
- Managed a $5MM cross-agency Comcast promotional pilot that enabled Kraft Foods to meet impression, reach and frequency metrics resulting in a 5% sales conversion in the Boston and Philadelphia markets
Jan 2010 - Dec 2010
1 yearChicago, United States
Consultant: Program Manager (Process Improvement)
Allianz Firemans Fund
- Led six-month transformational insurance operations process improvement effort that decreased defects by 70%, reduced cycle times by 25 days and eliminated over 50% of non-value-add underwriting tasks
Jan 2008 - Dec 2010
3 yearsChicago, United States
Vice President, Project Management Office
Leo Burnett
- Recruited to build digital project management office and delivery organization to support the launch of a new digital marketing practice for Phillip Morris (Altria, Inc.) across interactive, email and direct mail channels; scope included a $120MM delivery budget with leadership of 10 workstreams and over 100 professionals worldwide
- Established a digital delivery methodology deployed across all enterprise accounts to capture and monitor performance throughout the delivery lifecycle
- Managed the lifecycle delivery of $100MM+ in digital and interactive marketing initiatives over two years, integrating marketing channels into CRM database across social networking, email, and content management
- Adopted agile methodology to facilitate the successful completion of a $5MM critical, high-profile agency transition project for Altria’s purchase of a new company/product line
- Directed delivery of the most successful interactive site in company history, winning a Top Ten Interactive Marketing Site Award from Advertising Age with an average of over 1MM unique registrants per month
Jan 2001 - Dec 2008
8 yearsChicago, United States
Program Director
CNA Insurance
- Shared responsibility for program management design and implementation across CNA, delivering a three-year, $25M architectural technology program that reduced cost of operations by $3M and realized $1B in annual revenue
- Directed additional projects within a multi-year, $100M technology re-platform that reduced total cost of operations by 5%, increased system availability to 99%, and enabled business continuity through disaster readiness
- Facilitated partnership between HR, IT and the enterprise to implement PeopleSoft HCM application, staggering realization of prioritized capabilities including payroll self-service/integration and talent management
- Led a six-month effort to re-platform payroll processing to an updated ADP version
Summary
Highly effective digital delivery executive with a proven track record for implementing $100MM marketing-focused technology portfolios, including SaaS and Cloud platform initiatives. Background includes large scale program management, PMO implementation and change adoption designed to drive revenue and margin growth. High success in leveraging internal and cross company governance to deliver rapid ROI with sustainable business value. Demonstrated ability in building strong vertical and horizontal relationships while delivering strategy and execution elements. Extensive experience in building/managing offshore resources.
Languages
English
NativeItalian
IntermediateEducation
University of Illinois
Bachelor of Science · Accounting · United States
Certifications & licenses
Agile Certified Practitioner (ACP)
Project Management Institute
Digital Transformation Certification
Project Management Institute
Project Management Professional (PMP)
Project Management Institute
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