Sandra L. - Founder & Managing Director

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Baierbrunn, Germany

Experience

May 2025 - Present

7 months

Italy

Founder & Managing Director

People.Places.Performance

Founded boutique firm specialized in international expansion, recruiting, relocation & site development.
Member ITALCAM (Italian-German Chamber of Commerce) – supporting German-Italian business relations.
Focus: strategic recruiting, employer branding, relocation pilots & workation concepts.

Sep 2023 - Apr 2025

1 year 8 months

Vice President Global Customer Logistics

Infineon Technologies

Global responsibility for end-to-end customer logistics and demand fulfillment.
Managed ~450 employees across Asia, US, Europe.
Championed process automation & resilience.

Apr 2022 - Jul 2023

1 year 4 months

Munich, Germany

Project Lead Virtual Planning & Production

BMW Group

Led the Virtual Planning (VIPLA) stream in BMW’s virtual factory program.
Coordinated project planning, budget, and cross-functional execution.

Jan 2022 - Feb 2025

3 years 2 months

Munich, Germany

Partner & Business Advisor

Boardlink Executive Consultants

Executive search & leadership advisory (C-level).
Talent acquisition strategy, succession planning, and leadership development.
Built and expanded client portfolio with senior decision-makers.

Dec 2018 - Apr 2022

3 years 5 months

Munich, Germany

Global Head Quality Management System Engines & E-Drive

BMW Group

Global responsibility for quality management systems across China, UK, Austria, and Germany.
Directed international audits and cross-site quality alignment.

Dec 2016 - Dec 2018

2 years 1 month

Munich, Germany

Ramp-Up Support & On-the-Job Qualification

BMW Group

Managed qualification of ~400 employees for Mexico & China plants.
Established Munich as lead plant for paint & body shop start-ups.

Jun 2012 - Nov 2016

4 years 6 months

Munich, Germany

Head of Service Centers Americas & Plant Ramp-Up Recruiting

BMW Group

Led HR Service Center Americas with 29 staff and multi-million budget.
Full responsibility for hiring 1,500 employees in Brazil; contributed to 4,500 hires in Mexico.
SAP HR rollout project lead for Mexico.

Aug 2007 - Nov 2011

4 years 4 months

Junior HR Generalist & Project Manager

Bayer

Implemented Ulrich HR model across Central America.
Full-cycle recruiting, compensation & benefits, and expat management at HQ.

Jan 2006 - Dec 2021

16 years

Munich, Germany

Deputy Managing Director

ESPI Services GmbH

Co-founded and managed family business in import/export and distribution.
Responsible for strategy, international sales (focus LATAM), and four e-commerce platforms.

Aug 2001 - Oct 2003

2 years 3 months

Trainee Market Intelligence & Mobile Applications

Siemens Mobile

International trainee program in market intelligence and telecom rollout.
Supported 2G–3G transition and mobile app usability testing.

Summary

I build practical solutions, driving growth and change with over 20 years of experience in automotive, Production, and HR. I have successfully built and scaled operations in Italy , Brazil and Mexico, optimized worldwide Processes, and led C-level recruitment and strategic initiatives in multinational environments.

I thrive on transforming challenges into opportunities through end-to-end project delivery, recruitment excellence, and site development. My hands-on approach and diverse background allow me to contribute value across industries, effectively enhancing operational efficiency and supporting international expansion.