Sandra L.

Founder & Managing Director

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Baierbrunn, Germany

Experience

May 2025 - Present
8 months
Italy

Founder & Managing Director

People.Places.Performance

  • Founded boutique firm specialized in international expansion, recruiting, relocation & site development.
  • Member ITALCAM (Italian-German Chamber of Commerce) – supporting German-Italian business relations.
  • Focus: strategic recruiting, employer branding, relocation pilots & workation concepts.
Sep 2023 - Apr 2025
1 year 8 months

Vice President Global Customer Logistics

Infineon Technologies

  • Global responsibility for end-to-end customer logistics and demand fulfillment.
  • Managed ~450 employees across Asia, US, Europe.
  • Championed process automation & resilience.
Apr 2022 - Jul 2023
1 year 4 months
Munich, Germany

Project Lead Virtual Planning & Production

BMW Group

  • Led the Virtual Planning (VIPLA) stream in BMW’s virtual factory program.
  • Coordinated project planning, budget, and cross-functional execution.
Jan 2022 - Feb 2025
3 years 2 months
Munich, Germany

Partner & Business Advisor

Boardlink Executive Consultants

  • Executive search & leadership advisory (C-level).
  • Talent acquisition strategy, succession planning, and leadership development.
  • Built and expanded client portfolio with senior decision-makers.
Dec 2018 - Apr 2022
3 years 5 months
Munich, Germany

Global Head Quality Management System Engines & E-Drive

BMW Group

  • Global responsibility for quality management systems across China, UK, Austria, and Germany.
  • Directed international audits and cross-site quality alignment.
Dec 2016 - Dec 2018
2 years 1 month
Munich, Germany

Ramp-Up Support & On-the-Job Qualification

BMW Group

  • Managed qualification of ~400 employees for Mexico & China plants.
  • Established Munich as lead plant for paint & body shop start-ups.
Jun 2012 - Nov 2016
4 years 6 months
Munich, Germany

Head of Service Centers Americas & Plant Ramp-Up Recruiting

BMW Group

  • Led HR Service Center Americas with 29 staff and multi-million budget.
  • Full responsibility for hiring 1,500 employees in Brazil; contributed to 4,500 hires in Mexico.
  • SAP HR rollout project lead for Mexico.
Aug 2007 - Nov 2011
4 years 4 months

Junior HR Generalist & Project Manager

Bayer

  • Implemented Ulrich HR model across Central America.
  • Full-cycle recruiting, compensation & benefits, and expat management at HQ.
Jan 2006 - Dec 2021
16 years
Munich, Germany

Deputy Managing Director

ESPI Services GmbH

  • Co-founded and managed family business in import/export and distribution.
  • Responsible for strategy, international sales (focus LATAM), and four e-commerce platforms.
Aug 2001 - Oct 2003
2 years 3 months

Trainee Market Intelligence & Mobile Applications

Siemens Mobile

  • International trainee program in market intelligence and telecom rollout.
  • Supported 2G–3G transition and mobile app usability testing.

Summary

I build practical solutions, driving growth and change with over 20 years of experience in automotive, Production, and HR. I have successfully built and scaled operations in Italy , Brazil and Mexico, optimized worldwide Processes, and led C-level recruitment and strategic initiatives in multinational environments.

I thrive on transforming challenges into opportunities through end-to-end project delivery, recruitment excellence, and site development. My hands-on approach and diverse background allow me to contribute value across industries, effectively enhancing operational efficiency and supporting international expansion.

Languages

German
Native
English
Advanced
Spanish
Advanced
Italian
Advanced
Portuguese
Advanced
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