Strategist for Brand Strategy, Brand Architecture & Visual Identity (Identity, Systems, Positioning)

I believe in brands that stand for something. In identity that isn't invented but uncovered. And in strategic brand architecture that enables companies to position themselves clearly and effectively – both internally and externally.

I am convinced that brand development is one of today's central business success factors: because it creates orientation, drives relevance, and simplifies decisions.

My passion is brand strategy – and everything in between: stance, values, narrative, emotion.

I work where analysis and intuition meet. Where complexity is distilled – into a system of orientation and clear visual translation.

For over 15 years, I have operated at the intersection of brand strategy, brand architecture, design systems, and narrative brand management. My work combines analysis, strategy, story, design, and structure into a coherent system. I believe that strong brands emerge from genuine dialogue and should be allowed to show personality. That's why my projects are tailored, strategically grounded, and consistently aimed at making companies authentic, modern, and recognizable.

Strategic brand architect with over 15 years of experience in brand management, positioning, and visual identity development – with a focus on using design not as a mere look topic, but as a growth and performance tool. Experienced in building clear brand logics, visual systems, and touchpoints that impress aesthetically, function user-oriented, and deliver measurable impact.

I work at the intersection of brand strategy, visual translation, funnel logic, and hands-on execution, guiding brands holistically: from strategic foundation, through brand story & design systems, to conversion-driven digital assets, landing pages, and communication materials. I collaborate with teams, stakeholders, and partners iteratively, in a clear, structured, and decision-oriented way.

I built my foundation working with large, complex brands like Lidl, Tchibo, C&A, and Porsche Design – where I learned how crucial clarity, systematics, and consistency are across all channels and stakeholders.

My goal is to safely guide brands through complex change processes – from strategic foundation to visual translation.