Strategic Brand Expert Brand Strategy & Creative Direction

Responsible for the strategic development of brands and their consistent translation into communication, design and touchpoints. Leading small teams, managing external partners and implementing impact-driven brand initiatives.

• Strategic and operational management of brand and communication projects
• Analysis and development of clear positioning and identity approaches
• Leading small, interdisciplinary project teams and coordinating external partners
• Managing and developing key stakeholder and client relationships
• Planning and controlling resources and budgets
• Developing key communication materials (website, social media, key narratives)
• Using structured analysis and strategy tools
• Working with a holistic view on brand, internal coordination processes and communication structures
• Targeted use of AI tools to support analysis and structuring
• Managing projects with budgets of €5K to €70K
• Leading teams of 2–5 people and coordinating several external partners
• Overseeing 6–9 projects per year in various organizations
• Facilitating over 20 brand and strategy decision rounds (2022–2025)
• Conducting positioning workshops to sharpen brand core, target groups and key differentiators
• Leading idea and narrative sessions to develop consistent brand promises and strategic communication logics
• Conducting over 30 C-level sparring sessions to align brand, market position, competitive relevance and target group strategy
• Developing precise positioning that significantly improved internal and external orientation (e.g. through clear key messages and strategic concepts)
• Creating practical communication materials (website, social media, key narratives, presentations) for consistent external impact across all relevant touchpoints, leading to significant and measurable recognition
• Introducing brand and communication guidelines – increasing application confidence across teams and functions by 25%
• Strengthening brand recognition and precision among new audiences, partners and applicants through a structured strategic relaunch
• Enhancing existing brand systems with noticeably improved visual and content consistency – measurable through clear, repeatable implementation across all key communication formats
• Significantly improving brand and communication performance through precise audience segmentation, strategic alignment of core messages and clear structuring of all brand-relevant touchpoints

• Development of visual concepts, themed environments and brand-defining imagery
• Creating visual ideas and guidelines for magazines, packaging and digital applications
• Designing and setting up layouts through to final artwork
• Art direction for photo, content, editorial and layout productions
• Organizing, managing and directing photo and content shoots
• Developing online film concepts and supporting shoots
• Strategic and visual development of pitches and new business presentations
• Mentoring and integrating junior art directors
• Collaborating with consulting, strategy and external vendors to deliver brand-consistent campaigns

• Conceptualizing and designing ads, brochures, catalogs and POS materials
• Organizing and preparing national and international photo shoots
• Independently managing shoots and directing photography
• Selecting imagery, creating layouts and preparing final artwork
• Aligning layouts and presenting results to clients
• Collaborating with photographers, stylists and production teams to ensure consistent imagery
• Ensuring high production volume within tight timeframes and creatively guiding on-set concept development

• Design and execution of classic advertising materials
• Collaborating on visual campaign concepts for retail, trade fair and FMCG clients
• Layout development, image editing and final artwork preparation
• Design of POS and trade fair materials
• Collaborating with the Creative Director in internal creative processes