Recommended expert

Barbara Weyer

Kundenbetreuung und Projektsteuerung

Barbara Weyer
Hamburg, Germany

Experience

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Various agencies

  • Budget management
  • Developing and implementing customized marketing and communication measures
  • Coordinating internal and external stakeholders
  • Customer retention and building sustainable client relationships
  • Regular performance monitoring
  • Successful client management through optimized processes
  • High satisfaction and long-term retention of international clients
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Gebr. Heinemann

  • Analyzing existing structures
  • Determining requirements, taking key locations into account
  • Strategy and concept development
  • Implementing efficient processes
  • Monitoring and optimization
  • Improved coordination and communication between locations
  • Increased process efficiency and greater transparency in collaboration
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Gebr. Heinemann

  • Analyzing market and design trends
  • Developing an innovative retail design vision, considering global and local requirements
  • Coordinating all stakeholders
  • Creating briefings
  • Managing the international architecture pitch
  • Executing with continuous alignment and feedback integration
  • Creating a unified, forward-looking design concept to strengthen brand identity across all locations
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HPS Group

  • Defining the brand identity (core values, mission, vision)
  • Analyzing target audiences and competition
  • Developing the USP
  • Formulating a strategy for the market positioning of the HPS Group
  • Designing the visual identity
  • Implementing in communications and website
  • Managing the agency
  • Enhanced brand perception and differentiation in the market
  • Increased brand recognition and consistent brand communication across all touchpoints
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Hamburger Sparkasse

  • Identifying target audience needs and interests
  • Budget and resource planning
  • Event concept and invitation management
  • Communication, coordination and execution of the event
  • Follow-up
  • Successful delivery of high-quality events with strong customer response
  • Increased customer loyalty and targeted acquisition of new customers in the premium segment
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OTTO Group

  • Analyze current direct marketing measures
  • Identify optimization potentials
  • Develop strategy and creative measures
  • Roll out the campaign
  • Evaluate and optimize further measures
  • Strengthen customer loyalty sustainably
  • Increase sales through targeted direct marketing measures
  • Optimize marketing efficiency
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PLAY Productions

  • Conduct market and target group analysis
  • Develop positioning as a premium event location
  • Concept development for various event formats
  • Document the spaces
  • Develop the booking process
  • Check safety requirements
  • Expand the website
  • Market the spaces
  • Execute the events
  • Successfully establish as a premium event location with continuous sales growth
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SVT Holding

  • Gather existing values, challenges and potentials through employee surveys
  • Develop core values, mission statement and behavior guidelines
  • Anchor the new culture
  • Establish an interactive, regular live format for 1200 employees
  • Organize internal communication events
  • Develop relevant intranet content
  • Manage the agency
  • Increase employee identification with the company
  • Boost innovation and improve employer attractiveness

Summary

Empathy | Courage | Future orientation - these are not just values I stand for, but the basis of my work and mindset. I'm passionate about growth and sustainable solutions - even off the beaten track. Unconventional paths? I'm all for it! I think through details thoroughly, but never lose sight of the big picture. Perfect solutions are great - but sometimes pragmatism is needed, and that's exactly where I'm strong: implementing smart, doable solutions. "A step outside my comfort zone" - I've taken on this challenge again and again, professionally and personally. With over 25 years of experience in marketing and communications, I bring deep expertise - especially in change management, internal communication and corporate communication. I'm great at developing concepts and hands-on in execution. Digital and analog, with insights from agency and corporate worlds, nationally and internationally. A respectful, appreciative approach is as important to me as a good team spirit. I believe work can be inspiring - with purpose, joy and perspective.

Excellent communication skills, strong sense of responsibility, structured time management. And above all: empathy and a keen sense for people.

Skills

  • Change Management/internal Communication
  • Corporate Communication
  • Project Management

Languages

German
Native
English
Advanced
Spanish
Elementary
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