Barbara Weyer

Customer Support and Project Management

Hamburg, Germany

Experience

Düsseldorf, Germany

Customer Support and Project Management

Various Agencies

  • Ongoing role for various international network agencies as well as owner-managed agencies.
  • Objective: Efficient management and support of international clients from diverse industries, focusing on high service quality and building sustainable client relationships.
  • Budget management.
  • Development and implementation of tailored marketing and communication measures.
  • Coordination of internal and external stakeholders.
  • Client retention.
  • Regular performance reviews, etc.
  • Result: Successful client management through optimized processes, high satisfaction, and long-term engagement of international clients.

Change Management | Internal Communication

Gebr. Heinemann

  • For Gebr. Heinemann (wholesale and retail in international travel retail, locations in over 90 countries, more than 7,000 employees worldwide).
  • Objective: Establishment of a central key account management as a dedicated contact point for global locations to increase efficiency and transparency in collaboration.
  • Analysis of existing structures.
  • Needs assessment involving key locations.
  • Strategy and concept development.
  • Implementation of efficient processes.
  • Monitoring and optimization.
  • Result: Improved coordination and communication between locations, increased process efficiency, and enhanced transparency in collaboration.

Project Management

Gebr. Heinemann

  • For Gebr. Heinemann (wholesale and retail in international travel retail, locations in over 90 countries, more than 7,000 employees worldwide).
  • Objective: Develop an inspiring and future-oriented retail design vision as a guiding principle for the worldwide design of Gebr. Heinemann locations.
  • Core project duration: 8 months, followed by support for implementation in various countries.
  • Analysis of market and design trends.
  • Development of an innovative retail design vision considering global and local requirements as well as future developments.
  • Coordination of all stakeholders.
  • Preparation of briefings.
  • Management of the international architectural pitch and implementation with continuous alignment and feedback integration.
  • Result: Creation of a unified, forward-looking design concept implemented internationally, strengthening brand identity at all locations.
Hamburg, Germany

Project Management

HASPA

  • For HASPA (Hamburger Sparkasse: 4,400 employees, headquarters + 100 branches).
  • Ongoing project to design and execute exclusive events for private banking clients.
  • Objective: Strengthen client loyalty, attract new clients, and reinforce Haspa’s premium positioning in the private banking segment.
  • Identification of target group needs and interests.
  • Budget and resource planning.
  • Concept development.
  • Invitation management.
  • Communication.
  • Event management and execution.
  • Follow-up.
  • Result: Successful execution of high-quality events with strong client response, increased client loyalty, and targeted acquisition of new premium-segment clients.

Corporate Communication

HPS Group

  • For HPS Group (united industrial service provider for critical infrastructures, 12 subsidiaries, approx. 400 employees).
  • Objective: Development and implementation of a unified, authentic brand identity—both strategic and visual—to clearly position HPS Group in the competitive landscape.
  • Definition of brand identity (core values, mission, vision) as a foundation.
  • Analysis of target groups and competition.
  • Development of the USP.
  • Formulation of a strategy for desired market perception of HPS.
  • Design of the visual identity.
  • Implementation in communications and website.
  • Agency management.
  • Result: Strengthened brand perception and differentiation in the market, increased recognizability, and consistent brand communication across all touchpoints.

Project Management

Otto Group

  • For Otto Group (international e-commerce and services corporation, approx. 24,000 employees in Germany).
  • Objective: Development and implementation of innovative direct marketing concepts for OTTO to increase customer loyalty, revenue, and marketing efficiency.
  • Analysis of current measures.
  • Identification of optimization potentials.
  • Strategy and creative measure development.
  • Campaign roll-out.
  • Evaluation and optimization for future initiatives.
  • Result: Sustainable strengthening of customer loyalty, revenue growth through targeted direct marketing measures, and improved marketing efficiency.
Hamburg, Germany

Project: Business Expansion Event Rental

Play Productions

  • For Play Productions (small photo and film production company, event location).
  • Objective: Expand PLAY Hamburg by adding an “Event Rental” business unit and position it as a premium event location to boost market presence and revenue growth.
  • Market analysis.
  • Target group analysis.
  • Positioning development.
  • Concept development for various event formats.
  • Documentation of spaces.
  • Development of the booking process.
  • Verification of safety requirements.
  • Website expansion.
  • Space marketing.
  • Event execution.
  • Result: Successful establishment as a premium event location with continuous revenue growth.

Change Management | Internal Communication

SVT Holding

  • Support for SVT Holding (fire protection services and damage remediation, 80 locations, approx. 1,500 employees).
  • Objective: Develop and implement a new corporate culture by defining a shared set of values that sustainably shape collaboration, leadership, and communication.
  • Capturing existing values, challenges, and potentials through employee surveys.
  • Development of core values, mission statement, and behavioral guidelines.
  • Embedding the new culture.
  • Establishment of an interactive, regular live format for 1,200 employees.
  • Execution of events for internal communication.
  • Development of relevant intranet content.
  • Agency management.
  • Result: Increased employee identification with the company, enhanced innovation capacity, and improved employer attractiveness.

Summary

EMPATHY | COURAGE | FUTURE-ORIENTATION - these are not just values I uphold, but they shape my work and attitude. I am passionate about continuous development and sustainable solutions - even off the beaten path. Unconventional approaches? Absolutely! I think through details thoroughly while never losing sight of the big picture. Perfect solutions are great - but sometimes pragmatism is needed, and that is exactly where I excel: implementing smart, feasible solutions. "A step outside my comfort zone" - I have embraced this challenge time and again, both professionally and personally. I am strong in concept development and hands-on execution. Digital as well as analog, with insights from agency and corporate environments, nationally and internationally. A appreciative, respectful interaction is just as important to me as a strong team spirit. I believe work can be inspiring - with meaning, joy, and perspective.

Excellent communication skills, strong sense of responsibility, structured time management. And above all: empathy and a keen sensitivity for people.

  • Change Management/Internal Communication Corporate Communication Project Management

Languages

German
Native
English
Advanced
Spanish
Elementary