Barbara Weyer
Customer Support and Project Management
Experience
Düsseldorf, Germany
Customer Support and Project Management
Various Agencies
- Ongoing role for various international network agencies as well as owner-managed agencies.
- Objective: Efficient management and support of international clients from diverse industries, focusing on high service quality and building sustainable client relationships.
- Budget management.
- Development and implementation of tailored marketing and communication measures.
- Coordination of internal and external stakeholders.
- Client retention.
- Regular performance reviews, etc.
- Result: Successful client management through optimized processes, high satisfaction, and long-term engagement of international clients.
Change Management | Internal Communication
Gebr. Heinemann
- For Gebr. Heinemann (wholesale and retail in international travel retail, locations in over 90 countries, more than 7,000 employees worldwide).
- Objective: Establishment of a central key account management as a dedicated contact point for global locations to increase efficiency and transparency in collaboration.
- Analysis of existing structures.
- Needs assessment involving key locations.
- Strategy and concept development.
- Implementation of efficient processes.
- Monitoring and optimization.
- Result: Improved coordination and communication between locations, increased process efficiency, and enhanced transparency in collaboration.
Project Management
Gebr. Heinemann
- For Gebr. Heinemann (wholesale and retail in international travel retail, locations in over 90 countries, more than 7,000 employees worldwide).
- Objective: Develop an inspiring and future-oriented retail design vision as a guiding principle for the worldwide design of Gebr. Heinemann locations.
- Core project duration: 8 months, followed by support for implementation in various countries.
- Analysis of market and design trends.
- Development of an innovative retail design vision considering global and local requirements as well as future developments.
- Coordination of all stakeholders.
- Preparation of briefings.
- Management of the international architectural pitch and implementation with continuous alignment and feedback integration.
- Result: Creation of a unified, forward-looking design concept implemented internationally, strengthening brand identity at all locations.
Hamburg, Germany
Project Management
HASPA
- For HASPA (Hamburger Sparkasse: 4,400 employees, headquarters + 100 branches).
- Ongoing project to design and execute exclusive events for private banking clients.
- Objective: Strengthen client loyalty, attract new clients, and reinforce Haspa’s premium positioning in the private banking segment.
- Identification of target group needs and interests.
- Budget and resource planning.
- Concept development.
- Invitation management.
- Communication.
- Event management and execution.
- Follow-up.
- Result: Successful execution of high-quality events with strong client response, increased client loyalty, and targeted acquisition of new premium-segment clients.
Corporate Communication
HPS Group
- For HPS Group (united industrial service provider for critical infrastructures, 12 subsidiaries, approx. 400 employees).
- Objective: Development and implementation of a unified, authentic brand identity—both strategic and visual—to clearly position HPS Group in the competitive landscape.
- Definition of brand identity (core values, mission, vision) as a foundation.
- Analysis of target groups and competition.
- Development of the USP.
- Formulation of a strategy for desired market perception of HPS.
- Design of the visual identity.
- Implementation in communications and website.
- Agency management.
- Result: Strengthened brand perception and differentiation in the market, increased recognizability, and consistent brand communication across all touchpoints.
Project Management
Otto Group
- For Otto Group (international e-commerce and services corporation, approx. 24,000 employees in Germany).
- Objective: Development and implementation of innovative direct marketing concepts for OTTO to increase customer loyalty, revenue, and marketing efficiency.
- Analysis of current measures.
- Identification of optimization potentials.
- Strategy and creative measure development.
- Campaign roll-out.
- Evaluation and optimization for future initiatives.
- Result: Sustainable strengthening of customer loyalty, revenue growth through targeted direct marketing measures, and improved marketing efficiency.
Hamburg, Germany
Project: Business Expansion Event Rental
Play Productions
- For Play Productions (small photo and film production company, event location).
- Objective: Expand PLAY Hamburg by adding an “Event Rental” business unit and position it as a premium event location to boost market presence and revenue growth.
- Market analysis.
- Target group analysis.
- Positioning development.
- Concept development for various event formats.
- Documentation of spaces.
- Development of the booking process.
- Verification of safety requirements.
- Website expansion.
- Space marketing.
- Event execution.
- Result: Successful establishment as a premium event location with continuous revenue growth.
Change Management | Internal Communication
SVT Holding
- Support for SVT Holding (fire protection services and damage remediation, 80 locations, approx. 1,500 employees).
- Objective: Develop and implement a new corporate culture by defining a shared set of values that sustainably shape collaboration, leadership, and communication.
- Capturing existing values, challenges, and potentials through employee surveys.
- Development of core values, mission statement, and behavioral guidelines.
- Embedding the new culture.
- Establishment of an interactive, regular live format for 1,200 employees.
- Execution of events for internal communication.
- Development of relevant intranet content.
- Agency management.
- Result: Increased employee identification with the company, enhanced innovation capacity, and improved employer attractiveness.
Summary
EMPATHY | COURAGE | FUTURE-ORIENTATION - these are not just values I uphold, but they shape my work and attitude. I am passionate about continuous development and sustainable solutions - even off the beaten path. Unconventional approaches? Absolutely! I think through details thoroughly while never losing sight of the big picture. Perfect solutions are great - but sometimes pragmatism is needed, and that is exactly where I excel: implementing smart, feasible solutions. "A step outside my comfort zone" - I have embraced this challenge time and again, both professionally and personally. I am strong in concept development and hands-on execution. Digital as well as analog, with insights from agency and corporate environments, nationally and internationally. A appreciative, respectful interaction is just as important to me as a strong team spirit. I believe work can be inspiring - with meaning, joy, and perspective.
Excellent communication skills, strong sense of responsibility, structured time management. And above all: empathy and a keen sensitivity for people.
- Change Management/Internal Communication Corporate Communication Project Management
Languages
German
Native
English
Advanced
Spanish
Elementary
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