Barbara Weyer
Kundenbetreuung und Projektsteuerung
Experience
Various agencies
- Budget management
- Developing and implementing customized marketing and communication measures
- Coordinating internal and external stakeholders
- Customer retention and building sustainable client relationships
- Regular performance monitoring
- Successful client management through optimized processes
- High satisfaction and long-term retention of international clients
Gebr. Heinemann
- Analyzing existing structures
- Determining requirements, taking key locations into account
- Strategy and concept development
- Implementing efficient processes
- Monitoring and optimization
- Improved coordination and communication between locations
- Increased process efficiency and greater transparency in collaboration
Gebr. Heinemann
- Analyzing market and design trends
- Developing an innovative retail design vision, considering global and local requirements
- Coordinating all stakeholders
- Creating briefings
- Managing the international architecture pitch
- Executing with continuous alignment and feedback integration
- Creating a unified, forward-looking design concept to strengthen brand identity across all locations
HPS Group
- Defining the brand identity (core values, mission, vision)
- Analyzing target audiences and competition
- Developing the USP
- Formulating a strategy for the market positioning of the HPS Group
- Designing the visual identity
- Implementing in communications and website
- Managing the agency
- Enhanced brand perception and differentiation in the market
- Increased brand recognition and consistent brand communication across all touchpoints
Hamburger Sparkasse
- Identifying target audience needs and interests
- Budget and resource planning
- Event concept and invitation management
- Communication, coordination and execution of the event
- Follow-up
- Successful delivery of high-quality events with strong customer response
- Increased customer loyalty and targeted acquisition of new customers in the premium segment
OTTO Group
- Analyze current direct marketing measures
- Identify optimization potentials
- Develop strategy and creative measures
- Roll out the campaign
- Evaluate and optimize further measures
- Strengthen customer loyalty sustainably
- Increase sales through targeted direct marketing measures
- Optimize marketing efficiency
PLAY Productions
- Conduct market and target group analysis
- Develop positioning as a premium event location
- Concept development for various event formats
- Document the spaces
- Develop the booking process
- Check safety requirements
- Expand the website
- Market the spaces
- Execute the events
- Successfully establish as a premium event location with continuous sales growth
SVT Holding
- Gather existing values, challenges and potentials through employee surveys
- Develop core values, mission statement and behavior guidelines
- Anchor the new culture
- Establish an interactive, regular live format for 1200 employees
- Organize internal communication events
- Develop relevant intranet content
- Manage the agency
- Increase employee identification with the company
- Boost innovation and improve employer attractiveness
Summary
Empathy | Courage | Future orientation - these are not just values I stand for, but the basis of my work and mindset. I'm passionate about growth and sustainable solutions - even off the beaten track. Unconventional paths? I'm all for it! I think through details thoroughly, but never lose sight of the big picture. Perfect solutions are great - but sometimes pragmatism is needed, and that's exactly where I'm strong: implementing smart, doable solutions. "A step outside my comfort zone" - I've taken on this challenge again and again, professionally and personally. With over 25 years of experience in marketing and communications, I bring deep expertise - especially in change management, internal communication and corporate communication. I'm great at developing concepts and hands-on in execution. Digital and analog, with insights from agency and corporate worlds, nationally and internationally. A respectful, appreciative approach is as important to me as a good team spirit. I believe work can be inspiring - with purpose, joy and perspective.
Excellent communication skills, strong sense of responsibility, structured time management. And above all: empathy and a keen sense for people.
Skills
- Change Management/internal Communication
- Corporate Communication
- Project Management
Languages
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