Barbara Weyer - Kundenbetreuung und Projektsteuerung

Q: Where is Barbara based?

Barbara is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Barbara speak?

Barbara speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How to hire Barbara?

To hire Barbara, click the Meet button on the profile to request a meeting and discuss your project needs.

Recommended expert

Hamburg, Germany

Experience

Various agencies

Budget management
Developing and implementing customized marketing and communication measures
Coordinating internal and external stakeholders
Customer retention and building sustainable client relationships
Regular performance monitoring
Successful client management through optimized processes
High satisfaction and long-term retention of international clients

Gebr. Heinemann

Analyzing existing structures
Determining requirements, taking key locations into account
Strategy and concept development
Implementing efficient processes
Monitoring and optimization
Improved coordination and communication between locations
Increased process efficiency and greater transparency in collaboration

Gebr. Heinemann

Analyzing market and design trends
Developing an innovative retail design vision, considering global and local requirements
Coordinating all stakeholders
Creating briefings
Managing the international architecture pitch
Executing with continuous alignment and feedback integration
Creating a unified, forward-looking design concept to strengthen brand identity across all locations

HPS Group

Defining the brand identity (core values, mission, vision)
Analyzing target audiences and competition
Developing the USP
Formulating a strategy for the market positioning of the HPS Group
Designing the visual identity
Implementing in communications and website
Managing the agency
Enhanced brand perception and differentiation in the market
Increased brand recognition and consistent brand communication across all touchpoints

Hamburger Sparkasse

Identifying target audience needs and interests
Budget and resource planning
Event concept and invitation management
Communication, coordination and execution of the event
Follow-up
Successful delivery of high-quality events with strong customer response
Increased customer loyalty and targeted acquisition of new customers in the premium segment

OTTO Group

Analyze current direct marketing measures
Identify optimization potentials
Develop strategy and creative measures
Roll out the campaign
Evaluate and optimize further measures
Strengthen customer loyalty sustainably
Increase sales through targeted direct marketing measures
Optimize marketing efficiency

PLAY Productions

Conduct market and target group analysis
Develop positioning as a premium event location
Concept development for various event formats
Document the spaces
Develop the booking process
Check safety requirements
Expand the website
Market the spaces
Execute the events
Successfully establish as a premium event location with continuous sales growth

SVT Holding

Gather existing values, challenges and potentials through employee surveys
Develop core values, mission statement and behavior guidelines
Anchor the new culture
Establish an interactive, regular live format for 1200 employees
Organize internal communication events
Develop relevant intranet content
Manage the agency
Increase employee identification with the company
Boost innovation and improve employer attractiveness

Summary

Empathy | Courage | Future orientation - these are not just values I stand for, but the basis of my work and mindset. I'm passionate about growth and sustainable solutions - even off the beaten track. Unconventional paths? I'm all for it! I think through details thoroughly, but never lose sight of the big picture. Perfect solutions are great - but sometimes pragmatism is needed, and that's exactly where I'm strong: implementing smart, doable solutions. "A step outside my comfort zone" - I've taken on this challenge again and again, professionally and personally. With over 25 years of experience in marketing and communications, I bring deep expertise - especially in change management, internal communication and corporate communication. I'm great at developing concepts and hands-on in execution. Digital and analog, with insights from agency and corporate worlds, nationally and internationally. A respectful, appreciative approach is as important to me as a good team spirit. I believe work can be inspiring - with purpose, joy and perspective.

Excellent communication skills, strong sense of responsibility, structured time management. And above all: empathy and a keen sense for people.

Skills

Change Management/internal Communication
Corporate Communication
Project Management

Languages

German

Native

English

Advanced

Spanish

Elementary

Profile

Created

September 2023

Last Update

March 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Barbara based?

Barbara is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Barbara speak?

Barbara speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

What is the availability of Barbara?

Barbara is immediately available part-time for suitable projects.

What is the rate of Barbara?

Barbara's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.