Recommended expert
Jürgen Castner
Founder, CEO, Brand Coach
Experience
Jun 2019 - Feb 2025
5 years 9 monthsFounder, CEO, Brand Coach
MARKENZENTRALE M·I·T GmbH
- Development of MARKENZENTRALE as an online tool for strategic brand management to increase brand value
- Results: 4 user licenses sold before official market launch
Mar 1997 - Feb 2025
28 yearsFounder, CEO, Brand Coach
SELLERY Advertising Forces Network
- Founded an agency for brand consulting, marketing and communication consulting, and interim management
- Served as managing partner overseeing up to 60 freelancers on a project basis
- Clients: startups, SMEs, owner-managed companies, consulting firms, agencies
- Developed and implemented MARKENZENTRALE as an online tool for strategic brand management
- Results: 4 user licenses sold before official market launch
Oct 1990 - Dec 1996
6 years 3 monthsAccount Director; Director of Strategic Planning & New Business; Management Supervisor
Young & Rubicam Agency
Jun 1989 - Sep 1990
1 year 4 monthsSenior Consultant
McCann-Ericsson Agency
Jun 1986 - May 1989
3 yearsConsultant
BSS Agency
Summary
- Entrepreneurial personality
- Strategically experienced brand architect, marketing expert, communications professional
- Broad experience in B2C and B2B business and communication categories
- Profound know-how in the use of all traditional and innovative communication tools and channels – online and offline
- Proven success in brand building and future-oriented brand development
- Corporate identity, strategy, concept, corporate design, consumer insight management
- Development and implementation of "MARKENZENTRALE" as a comprehensive online tool for the effective management and control of brands – core target group: SMEs
- Acquisition of new customers and realization of additional orders from existing customers
- Effective and efficient project management – always keeping an eye on feasibility and budgets
- Reliable network
Skills
- Brand Building, Brand Strategy, Brand Architecture, (Re)positioning, Relaunches, Ci, Cd
- Marketing – Strategy, Conception, Implementation; B2b, B2c, D2c, Online, Offline
- 360° Communication, Internal Branding, Employer Branding, Coaching, Workshops, Content Strategy, Business Development, Advertising
Languages
German
NativeEnglish
AdvancedFrench
IntermediateEducation
Sep 1981 - Jul 1986
Media University Stuttgart
Diploma in Industrial Engineering (FH) · Advertising Management and Advertising Technology · Stuttgart, Germany
Sep 1980 - Jun 1981
University of Stuttgart
Aerospace Engineering · Stuttgart, Germany
Aug 1966 - May 1979
Primary School and Gymnasium, Winnenden
Abitur (German high school diploma) · Winnenden, Germany
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Jürgen based?
Jürgen is based in Oberursel (Taunus), Germany.
What languages does Jürgen speak?
Jürgen speaks the following languages: German (Native), English (Advanced), French (Intermediate).
How many years of experience does Jürgen have?
Jürgen has at least 38 years of experience. During this time, Jürgen has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 7 years and 8 months. Note that Jürgen may not have shared all experience and actually has more experience.
What roles would Jürgen be best suited for?
Based on recent experience, Jürgen would be well-suited for roles such as: Founder, CEO, Brand Coach, Account Director; Director of Strategic Planning & New Business; Management Supervisor, Senior Consultant.
What is Jürgen's latest experience?
Jürgen's most recent position is Founder, CEO, Brand Coach at MARKENZENTRALE M·I·T GmbH.
What companies has Jürgen worked for in recent years?
In recent years, Jürgen has worked for MARKENZENTRALE M·I·T GmbH and SELLERY Advertising Forces Network.
Which industries is Jürgen most experienced in?
Jürgen is most experienced in industries like Advertising, Information Technology (IT), and Professional Services.
Which business areas is Jürgen most experienced in?
Jürgen is most experienced in business areas like Marketing, Product Development, and Strategy and Planning.
Which industries has Jürgen worked in recently?
Jürgen has recently worked in industries like Advertising, Information Technology (IT), and Professional Services.
Which business areas has Jürgen worked in recently?
Jürgen has recently worked in business areas like Marketing, Product Development, and Strategy and Planning.
What is Jürgen's education?
Jürgen holds a Bachelor in Advertising Management and Advertising Technology from Media University Stuttgart.
What is the availability of Jürgen?
Jürgen is immediately available part-time for suitable projects.
What is the rate of Jürgen?
Jürgen's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Jürgen?
To hire Jürgen, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 720-880 €
Market avg: 720-880 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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