Recommended expert

Jürgen Castner

Founder, CEO, Brand Coach

Jürgen Castner
Oberursel (Taunus), Germany

Experience

Jun 2019 - Feb 2025
5 years 9 months

Founder, CEO, Brand Coach

MARKENZENTRALE M·I·T GmbH

  • Development of MARKENZENTRALE as an online tool for strategic brand management to increase brand value
  • Results: 4 user licenses sold before official market launch
Mar 1997 - Feb 2025
28 years

Founder, CEO, Brand Coach

SELLERY Advertising Forces Network

  • Founded an agency for brand consulting, marketing and communication consulting, and interim management
  • Served as managing partner overseeing up to 60 freelancers on a project basis
  • Clients: startups, SMEs, owner-managed companies, consulting firms, agencies
  • Developed and implemented MARKENZENTRALE as an online tool for strategic brand management
  • Results: 4 user licenses sold before official market launch
Oct 1990 - Dec 1996
6 years 3 months

Account Director; Director of Strategic Planning & New Business; Management Supervisor

Young & Rubicam Agency

Jun 1989 - Sep 1990
1 year 4 months

Senior Consultant

McCann-Ericsson Agency

Jun 1986 - May 1989
3 years

Consultant

BSS Agency

Summary

  • Entrepreneurial personality
  • Strategically experienced brand architect, marketing expert, communications professional
  • Broad experience in B2C and B2B business and communication categories
  • Profound know-how in the use of all traditional and innovative communication tools and channels – online and offline
  • Proven success in brand building and future-oriented brand development
  • Corporate identity, strategy, concept, corporate design, consumer insight management
  • Development and implementation of "MARKENZENTRALE" as a comprehensive online tool for the effective management and control of brands – core target group: SMEs
  • Acquisition of new customers and realization of additional orders from existing customers
  • Effective and efficient project management – always keeping an eye on feasibility and budgets
  • Reliable network

Skills

  • Brand Building, Brand Strategy, Brand Architecture, (Re)positioning, Relaunches, Ci, Cd
  • Marketing – Strategy, Conception, Implementation; B2b, B2c, D2c, Online, Offline
  • 360° Communication, Internal Branding, Employer Branding, Coaching, Workshops, Content Strategy, Business Development, Advertising

Languages

German
Native
English
Advanced
French
Intermediate

Education

Sep 1981 - Jul 1986

Media University Stuttgart

Diploma in Industrial Engineering (FH) · Advertising Management and Advertising Technology · Stuttgart, Germany

Sep 1980 - Jun 1981

University of Stuttgart

Aerospace Engineering · Stuttgart, Germany

Aug 1966 - May 1979

Primary School and Gymnasium, Winnenden

Abitur (German high school diploma) · Winnenden, Germany

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