Andreas Götz - Owner

Recommended expert

Korschenbroich, Germany

Experience

Jan 2000 - Present

26 years 1 month

Projects in the area of marketing digitization (MarTech) focusing on Marketing Resource Management (MRM), web-to-print/web-to-publish, social media, online marketing, media/data asset management (MAM/DAM), customer relationship management (CRM), product information management (PIM) and content management systems (CMS)
Support in all aspects of sales management, situation analysis (current state, competitor analysis), strategic foundations, marketing strategy, positioning and brand character
Brand development and management, marketing mix (multi-/omni-channel communication), product development and product portfolio
Communication strategy, managing the development of corporate design/identity, coordinating and managing implementation by external service providers
Development of websites, sales planning as well as development and production of advertising measures (traditional advertising, digital marketing, online/mobile, direct marketing, inbound marketing, trade marketing)

Jan 1999 - Dec 2000

2 years

Independent management of assigned accounts (e.g. Honda Europe North, Toshiba, Fuji-Magnetics, Nais Matsushita, Callino, UBS/Schröder Münchmeyer Hengst, NEC) in both strategic and operational aspects
New business: concept and implementation of measures such as revising company presentations and mailings
Preparation and execution of international pitch presentations
Recruitment: reviewing and selecting applications through conducting interviews
Strategic planning for the entire group, further development of existing planning tools (BRAND-WIN)

Jan 1998 - Dec 1998

1 year

Responsible client management for Volkswagen (market launch of New Beetle, Lupo, Polo, Sharan)
Development and production of launch campaigns (TV, print, radio, POS promotion)
Strategic oversight of all managed brands
Preparation and execution of pitch presentations (market research, strategy development, PPT presentations)
Coordination of international project workflows with DDB network agencies
Recruitment: reviewing and selecting applications through conducting interviews

Jan 1994 - Dec 1998

5 years

Independent management of accounts such as Stadtwerke Düsseldorf, Muelhens/Cosmopolitan Cosmetics (Gucci, Shahi, Galileo, Charles Jourdan, Sumatra Rain, 4711, Priscilla Presley Parfums), Meggle, Ostmann, Stena-Line
Preparation and execution of pitch presentations (market research, strategy development, PPT presentation)
Management and production of launch campaigns with TV, radio and print spots including coordination of service departments
Strategic brand management (portfolio planning, brand families, umbrella brands), international coordination of network agencies
Identification of market opportunities, concept development of new products and development of benchmarking approaches

Jan 1992 - Dec 1994

3 years

Introduction of key account management: identification and definition of key account customers, analysis of major clients (e.g. Fielmann, Apollo, Karstadt), setting goals and developing strategies for sales and profit growth
Coordination of field sales, independently conducting annual reviews and listing negotiations, conducting special sales to clear stock
Market launch of the Swatch Eyes product with depot system, internal customer support and complaint management, responsibility for complete order processing
Field sales and potential analyses, reviewing territory divisions, active selling in unassigned areas, development and implementation of sales promotion measures

Jan 1989 - Dec 1991

3 years

Design and delivery of advanced seminars, lectures, and supervision of students
Planning and execution of market research projects with primary data collection and multivariate analysis methods
Preparation, correction, and evaluation of exams and theses; serving as examiner in oral examinations

Professional Method Competencies

Marketing Resource Management (Mrm)
Marketing Management Systems
Media/digital Asset Management (Mam/dam)
Product Information Management (Pim)
Data-driven Marketing
Strategic Marketing Planning
Positioning/brand Character
Brand Development And Management
Marketing Mix
Advertising
Market Research
Communication Strategy And Implementation
Management Of Advertising Agencies And Other Service Providers (E.g. Media, Digital)
New Product Development Including Launch
Integrated Communication (Traditional, Below-the-line, Direct Marketing, Digital, Online, Mobile)

Competency Profile

Industries

Personal Core Competencies

It/software Skills

Extensive Overview Of Market-available It Systems And Software Providers In The Marketing Environment (Martech): Marketing Resource Management (Mrm), Marketing Process Optimization, Marketing Planning, Marketing Control, Web-to-print/print Publishing, Customer Response Management (Crm), Media/digital Asset Management (Mam/dam), Product Information Management (Pim), Master Data Management (Mdm), Content Management Systems (Cms)
Many Years Of Experience In Planning And Implementing These Systems
User Skills: Ms Office (Word, Excel, Powerpoint) On Dos And Apple, Internet Research, Jira, Sharepoint