Andreas G.
Owner
Experience
Owner
brains 4 brands Marketing & Sales Consulting
Projects in the field of marketing digitization (MarTech) focusing on Marketing Resource Management (MRM), Web-to-Print and Web-to-Publish, Social Media, Online Marketing, Media/Data Asset Management (MAM/DAM), Customer Relationship Management (CRM), Product Information Management (PIM), and Content Management Systems (CMS)
Support in all aspects of sales
Situation analysis including assessment of the current state and competitor analysis
Development of strategic foundations, marketing strategy, positioning, and brand character
Brand development and management as well as marketing mix (multi- and omnichannel communication)
Product development and product portfolio management
Development of communication strategy and management of corporate design/identity
Coordination and oversight of implementation by external service providers
Website development and sales planning
Development and production of marketing measures: traditional advertising (TV, print, etc.) and digital marketing (online/mobile, newsletters, banners, Social Media)
Direct marketing (CRM), inbound marketing, and trade marketing
Senior Account Director
Werbeagentur HAKUHODO Deutschland
Independent management of assigned budgets with occasional coordination with the Japanese leadership on strategic and operational matters
New business: conception and execution of suitable measures such as updating the corporate presentation and mailings
Preparation and execution of international competitive pitches (e.g., Fuji-Magnetics, Toshiba)
Recruitment including screening and selection of applications and conducting interviews
Strategic planning for the entire group and further development of existing Hakuhodo planning tools (BRAND-WIN)
Account Director
DDB Needham Worldwide
Lead account management for Volkswagen's traditional communications (New Beetle, Lupo, Polo, Sharan)
Launch of the New Beetle and Lupo: development and production of the launch campaigns (TV, print, radio, and an extensive POS promotion package)
Strategic support for all managed brands
Preparation and delivery of competitive pitches (e.g., Eurocard), including market research, strategy development, and creation and presentation of pitches
Coordination of international project workflows with DDB network agencies
Implementation of recruitment activities, including candidate selection and interviews
Account Supervisor / Account Executive
GREY
Mostly independent management of assigned budgets with occasional coordination with management on strategic and operational matters
Preparation and execution of competitive pitches, including market research, strategy development, concept creation, and presentation
Management of the development and production of multiple launch campaigns with TV spots, radio ads, and print, as well as coordination and oversight of service departments
Strategic brand management, including portfolio planning, brand families, and umbrella brands
International coordination of network agencies for integrated communication campaigns
Identification of market opportunities and concept development for new products
Development of a benchmarking approach to optimize brand management
Key Account Manager / Inside Sales Manager Swatch Eyes / Assistant to Sales Management
Ferdinand Menrad Gruppe
Introduced key account management and identification and definition of key account customers using ABC analysis
Analysis of selected major customers regarding decision-making structures, product display, and product presence compared to competitors
Setting goals to improve collaboration and developing strategies to increase revenue and profit
Coordination of field sales and independent annual review meetings and listing negotiations
Active execution of special sales to clear inventory
Launch of a new product with a depot system (Swatch Eyes), internal customer support and complaint management, and responsibility for order processing
Conducting field site and potential analyses, reviewing territory assignments, and active sales in unassigned areas
Development and implementation of sales promotion measures such as travelling displays and hotel trade shows
Leading a team of three people
Research Associate
University of Passau
Independent design and delivery of advanced seminars and lectures
Supervising students on term papers and final theses
Designing and conducting market research projects, including primary data collection and applying multivariate analysis methods
Creating, grading, and evaluating exams and theses, and serving as assessor in oral final exams
Summary
- Over 30 years of professional experience
- Over 20 years as an entrepreneur
- Specialization in Marketing Resource Management (MRM) and MarTech
- Independent
- Analytical
- Advising clients in all facets of marketing and sales
- Pragmatic
- Interim management / independent handling of client projects
- Communicative / eloquent
- Leading teams in line and project settings
- Assertive
- Quick thinker
- Project management
- Product development
- Hands-on mentality
- New product launches
- Entrepreneurial thinking and action
Languages
Education
University of Passau
Diploma in Business Administration · Business Administration · Passau, Germany · 2.21
Certifications & licenses
Audit and admission as a full member
IBWF (Institute for Business Consulting, Economic Development and Research)
Training course for Key Account Manager
DVS, German Sales Management School GmbH
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