Daniela Brauch

Content Manager

Daniela Brauch
Berlin, Germany

Experience

Dec 2024 - Present
1 year 2 months
On-site

Owner

Feines Hochzeitsatelier

In 2024, I started my own wedding and event planning business, designing exclusive premium-segment weddings. In addition to training as a wedding and event manager, I began training as a wedding planner at the Avantgarde Academy.

Aug 2021 - Present
4 years 6 months

Content Manager

Condor Flugdienst GmbH

  • Responsible for maintaining content on the website [link]
  • Creating and editing various content types across all marketing funnels, including using AI tools (e.g. ChatGPT, Jasper).
  • Image editing and banner creation.
  • Keyword research and analysis with SEO tools (e.g. Semrush, SurferSEO).
  • Page analysis in Google Analytics and Contentsquare, AI A/B testing to optimize pages.
  • Creating documentation and serving as liaison to agencies.
Aug 2019 - Nov 2019
4 months
Düsseldorf, Germany

Digital Project Manager

McCann Düsseldorf

  • Responsible for maintaining content on the Aldi Nord website.
  • Managing and maintaining content in content and asset management systems.
  • Setting up new sections in the CMS as well as continuously maintaining and developing existing content.
  • Converting digital content formats.
  • Working closely with the project team and other departments.
  • Quality assurance of content and text.
Jan 2018 - Mar 2019
1 year 3 months

Marketing Manager

Toll4Europe

  • Responsible for internal and external communication and corporate design.
  • Managing agencies, planning trade show appearances, serving as liaison for all text and graphic requirements across departments.
  • Concept and implementation of the corporate homepage in Typo3 and rollout of the "Introduction Claim".
  • Writing texts, conducting interviews, creating the internal newsletter and presentations.
  • Selecting and creating images.
Jan 2017 - Dec 2017
1 year

Copywriting & Concept

Saatchi & Saatchi Pro

  • Copywriting and concept development for Deutsche Telekom business clients and T-Systems (e.g. CeBIT sales communications).
Nov 2016 - Jan 2017
3 months

Editor & Content Manager

Sky Deutschland

  • Relaunched the intranet site in the OpenText CMS: created pages and content.
  • Contributed to the planning and implementation of the internal rollout “New ServiceDesk Number”.
  • Created and edited graphics and images in Photoshop.
Jul 2012 - Dec 2014
2 years 6 months
Munich, Germany

Marketing Specialist

LEGIAL AG

  • Lead copywriter for internal and external communications.
  • Relaunched the website in the Typo3 CMS.
  • Provided communications support for events and conferences.
  • Point of contact and coordination for press, photographers & agencies.
  • Press monitoring.
  • Conducted interviews with lawyers and wrote articles for the magazine page.
  • Contributed to the planning and implementation of the rollout “Claim Introduction”.
Aug 2011 - Dec 2011
5 months
Munich, Germany

Copywriter

Kommunikationsagentur straight.

  • Editorial support for clients like o2 Business, DeutschlandCard and Techniker Krankenkasse.
  • Editorial revision of the travel magazine “The North Sea”.
  • Prepared and participated in pitches for Techniker Krankenkasse.
Jan 1999 - Dec 2011
13 years

Editor

Deutsche Telekom Business Customers

  • Responsible for internal and external communications.
  • Led editorial meetings and produced internal newsletters for Marketing, Sales, HR and Technology.
  • Managed leadership communications and supported executives at events.

Summary

Many years of experience in internal and external communication, regular professional development, quick learner, strong technical understanding, hands-on mentality, highly service-oriented, and passion for my work

Skills

  • Content Management Systems: Coremedia, Typo3, Wix, Opentext, Jimdo, Joomla, Adobe Experience Manager, Optimizely
  • Adobe Photoshop: Good
  • Indesign: Basic Knowledge
  • Html, Css: Basic Knowledge
  • Ms Office: Very Good

Languages

German
Native
English
Intermediate

Education

Jul 1997 - Feb 2003

Free University of Berlin

Master of Arts · Journalism and Communication Studies · Berlin, Germany

Jan 1992 - Jun 1995

Berlin University of Applied Sciences for Administration and Legal Affairs

Diploma in Tax Administration · Berlin, Germany

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