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Daniela Brauch

Content Manager

Daniela Brauch
Berlin, Germany

Experience

Dec 2024 - Present
1 year 3 months
On-site

Owner

Feines Hochzeitsatelier

In 2024, I started my own wedding and event planning business, designing exclusive premium-segment weddings. In addition to training as a wedding and event manager, I began training as a wedding planner at the Avantgarde Academy.

Aug 2021 - Present
4 years 7 months

Content Manager

Condor Flugdienst GmbH

  • Responsible for maintaining content on the website [link]
  • Creating and editing various content types across all marketing funnels, including using AI tools (e.g. ChatGPT, Jasper).
  • Image editing and banner creation.
  • Keyword research and analysis with SEO tools (e.g. Semrush, SurferSEO).
  • Page analysis in Google Analytics and Contentsquare, AI A/B testing to optimize pages.
  • Creating documentation and serving as liaison to agencies.
Aug 2019 - Nov 2019
4 months
Düsseldorf, Germany

Digital Project Manager

McCann Düsseldorf

  • Responsible for maintaining content on the Aldi Nord website.
  • Managing and maintaining content in content and asset management systems.
  • Setting up new sections in the CMS as well as continuously maintaining and developing existing content.
  • Converting digital content formats.
  • Working closely with the project team and other departments.
  • Quality assurance of content and text.
Jan 2018 - Mar 2019
1 year 3 months

Marketing Manager

Toll4Europe

  • Responsible for internal and external communication and corporate design.
  • Managing agencies, planning trade show appearances, serving as liaison for all text and graphic requirements across departments.
  • Concept and implementation of the corporate homepage in Typo3 and rollout of the "Introduction Claim".
  • Writing texts, conducting interviews, creating the internal newsletter and presentations.
  • Selecting and creating images.
Jan 2017 - Dec 2017
1 year

Copywriting & Concept

Saatchi & Saatchi Pro

  • Copywriting and concept development for Deutsche Telekom business clients and T-Systems (e.g. CeBIT sales communications).
Nov 2016 - Jan 2017
3 months

Editor & Content Manager

Sky Deutschland

  • Relaunched the intranet site in the OpenText CMS: created pages and content.
  • Contributed to the planning and implementation of the internal rollout “New ServiceDesk Number”.
  • Created and edited graphics and images in Photoshop.
Jul 2012 - Dec 2014
2 years 6 months
Munich, Germany

Marketing Specialist

LEGIAL AG

  • Lead copywriter for internal and external communications.
  • Relaunched the website in the Typo3 CMS.
  • Provided communications support for events and conferences.
  • Point of contact and coordination for press, photographers & agencies.
  • Press monitoring.
  • Conducted interviews with lawyers and wrote articles for the magazine page.
  • Contributed to the planning and implementation of the rollout “Claim Introduction”.
Aug 2011 - Dec 2011
5 months
Munich, Germany

Copywriter

Kommunikationsagentur straight.

  • Editorial support for clients like o2 Business, DeutschlandCard and Techniker Krankenkasse.
  • Editorial revision of the travel magazine “The North Sea”.
  • Prepared and participated in pitches for Techniker Krankenkasse.
Jan 1999 - Dec 2011
13 years

Editor

Deutsche Telekom Business Customers

  • Responsible for internal and external communications.
  • Led editorial meetings and produced internal newsletters for Marketing, Sales, HR and Technology.
  • Managed leadership communications and supported executives at events.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Telecommunication (14 years), Aerospace and Defense (4.5 years), Professional Services (3.5 years), Advertising (1 year), Transportation (1 year), and Media and Entertainment (1 year).

Telecommunication
Aerospace and Defense
Professional Services
Advertising
Transportation
Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (22.5 years), Project Management (1.5 years), Information Technology (1.5 years), and Sales (1 year).

Marketing
Project Management
Information Technology
Sales

Summary

Many years of experience in internal and external communication, regular professional development, quick learner, strong technical understanding, hands-on mentality, highly service-oriented, and passion for my work

Skills

  • Content Management Systems: Coremedia, Typo3, Wix, Opentext, Jimdo, Joomla, Adobe Experience Manager, Optimizely
  • Adobe Photoshop: Good
  • Indesign: Basic Knowledge
  • Html, Css: Basic Knowledge
  • Ms Office: Very Good

Languages

German
Native
English
Intermediate

Education

Jul 1997 - Feb 2003

Free University of Berlin

Master of Arts · Journalism and Communication Studies · Berlin, Germany

Jan 1992 - Jun 1995

Berlin University of Applied Sciences for Administration and Legal Affairs

Diploma in Tax Administration · Berlin, Germany

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Daniela based?

Daniela is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Daniela speak?

Daniela speaks the following languages: German (Native), English (Intermediate).

How many years of experience does Daniela have?

Daniela has at least 22 years of experience. During this time, Daniela has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 3 years and 6 months. Note that Daniela may not have shared all experience and actually has more experience.

What roles would Daniela be best suited for?

Based on recent experience, Daniela would be well-suited for roles such as: Owner, Content Manager, Digital Project Manager.

What is Daniela's latest experience?

Daniela's most recent position is Owner at Feines Hochzeitsatelier.

What companies has Daniela worked for in recent years?

In recent years, Daniela has worked for Feines Hochzeitsatelier and Condor Flugdienst GmbH.

Which industries is Daniela most experienced in?

Daniela is most experienced in industries like Telecommunication, Aerospace and Defense, and Professional Services. Daniela also has some experience in Advertising, Transportation and Logistics, Media, and Entertainment and Publishing.

Which business areas is Daniela most experienced in?

Daniela is most experienced in business areas like Marketing, Project Management, and Information Technology (IT). Daniela also has some experience in Sales.

Which industries has Daniela worked in recently?

Daniela has recently worked in industries like Aerospace and Defense and Professional Services.

Which business areas has Daniela worked in recently?

Daniela has recently worked in business areas like Marketing and Project Management.

What is Daniela's education?

Daniela holds a Master in Journalism and Communication Studies from Free University of Berlin.

What is the availability of Daniela?

Daniela is immediately available part-time for suitable projects.

What is the rate of Daniela?

Daniela's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Daniela?

To hire Daniela, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 720-880 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.