Daniela Brauch
Content Manager
Experience
Owner
Feines Hochzeitsatelier
In 2024, I started my own wedding and event planning business, designing exclusive premium-segment weddings. In addition to training as a wedding and event manager, I began training as a wedding planner at the Avantgarde Academy.
Content Manager
Condor Flugdienst GmbH
- Responsible for maintaining content on the website [link]
- Creating and editing various content types across all marketing funnels, including using AI tools (e.g. ChatGPT, Jasper).
- Image editing and banner creation.
- Keyword research and analysis with SEO tools (e.g. Semrush, SurferSEO).
- Page analysis in Google Analytics and Contentsquare, AI A/B testing to optimize pages.
- Creating documentation and serving as liaison to agencies.
Digital Project Manager
McCann Düsseldorf
- Responsible for maintaining content on the Aldi Nord website.
- Managing and maintaining content in content and asset management systems.
- Setting up new sections in the CMS as well as continuously maintaining and developing existing content.
- Converting digital content formats.
- Working closely with the project team and other departments.
- Quality assurance of content and text.
Marketing Manager
Toll4Europe
- Responsible for internal and external communication and corporate design.
- Managing agencies, planning trade show appearances, serving as liaison for all text and graphic requirements across departments.
- Concept and implementation of the corporate homepage in Typo3 and rollout of the "Introduction Claim".
- Writing texts, conducting interviews, creating the internal newsletter and presentations.
- Selecting and creating images.
Copywriting & Concept
Saatchi & Saatchi Pro
- Copywriting and concept development for Deutsche Telekom business clients and T-Systems (e.g. CeBIT sales communications).
Editor & Content Manager
Sky Deutschland
- Relaunched the intranet site in the OpenText CMS: created pages and content.
- Contributed to the planning and implementation of the internal rollout “New ServiceDesk Number”.
- Created and edited graphics and images in Photoshop.
Marketing Specialist
LEGIAL AG
- Lead copywriter for internal and external communications.
- Relaunched the website in the Typo3 CMS.
- Provided communications support for events and conferences.
- Point of contact and coordination for press, photographers & agencies.
- Press monitoring.
- Conducted interviews with lawyers and wrote articles for the magazine page.
- Contributed to the planning and implementation of the rollout “Claim Introduction”.
Copywriter
Kommunikationsagentur straight.
- Editorial support for clients like o2 Business, DeutschlandCard and Techniker Krankenkasse.
- Editorial revision of the travel magazine “The North Sea”.
- Prepared and participated in pitches for Techniker Krankenkasse.
Editor
Deutsche Telekom Business Customers
- Responsible for internal and external communications.
- Led editorial meetings and produced internal newsletters for Marketing, Sales, HR and Technology.
- Managed leadership communications and supported executives at events.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Telecommunication (14 years), Aerospace and Defense (4.5 years), Professional Services (3.5 years), Advertising (1 year), Transportation (1 year), and Media and Entertainment (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (22.5 years), Project Management (1.5 years), Information Technology (1.5 years), and Sales (1 year).
Summary
Many years of experience in internal and external communication, regular professional development, quick learner, strong technical understanding, hands-on mentality, highly service-oriented, and passion for my work
Skills
- Content Management Systems: Coremedia, Typo3, Wix, Opentext, Jimdo, Joomla, Adobe Experience Manager, Optimizely
- Adobe Photoshop: Good
- Indesign: Basic Knowledge
- Html, Css: Basic Knowledge
- Ms Office: Very Good
Languages
Education
Free University of Berlin
Master of Arts · Journalism and Communication Studies · Berlin, Germany
Berlin University of Applied Sciences for Administration and Legal Affairs
Diploma in Tax Administration · Berlin, Germany
Profile
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