Daniela Brauch
Content Manager
Experience
Dec 2024 - Present
1 year 2 monthsOn-site
Owner
Feines Hochzeitsatelier
In 2024, I started my own wedding and event planning business, designing exclusive premium-segment weddings. In addition to training as a wedding and event manager, I began training as a wedding planner at the Avantgarde Academy.
Aug 2021 - Present
4 years 6 monthsContent Manager
Condor Flugdienst GmbH
- Responsible for maintaining content on the website [link]
- Creating and editing various content types across all marketing funnels, including using AI tools (e.g. ChatGPT, Jasper).
- Image editing and banner creation.
- Keyword research and analysis with SEO tools (e.g. Semrush, SurferSEO).
- Page analysis in Google Analytics and Contentsquare, AI A/B testing to optimize pages.
- Creating documentation and serving as liaison to agencies.
Aug 2019 - Nov 2019
4 monthsDüsseldorf, Germany
Digital Project Manager
McCann Düsseldorf
- Responsible for maintaining content on the Aldi Nord website.
- Managing and maintaining content in content and asset management systems.
- Setting up new sections in the CMS as well as continuously maintaining and developing existing content.
- Converting digital content formats.
- Working closely with the project team and other departments.
- Quality assurance of content and text.
Jan 2018 - Mar 2019
1 year 3 monthsMarketing Manager
Toll4Europe
- Responsible for internal and external communication and corporate design.
- Managing agencies, planning trade show appearances, serving as liaison for all text and graphic requirements across departments.
- Concept and implementation of the corporate homepage in Typo3 and rollout of the "Introduction Claim".
- Writing texts, conducting interviews, creating the internal newsletter and presentations.
- Selecting and creating images.
Jan 2017 - Dec 2017
1 yearCopywriting & Concept
Saatchi & Saatchi Pro
- Copywriting and concept development for Deutsche Telekom business clients and T-Systems (e.g. CeBIT sales communications).
Nov 2016 - Jan 2017
3 monthsEditor & Content Manager
Sky Deutschland
- Relaunched the intranet site in the OpenText CMS: created pages and content.
- Contributed to the planning and implementation of the internal rollout “New ServiceDesk Number”.
- Created and edited graphics and images in Photoshop.
Jul 2012 - Dec 2014
2 years 6 monthsMunich, Germany
Marketing Specialist
LEGIAL AG
- Lead copywriter for internal and external communications.
- Relaunched the website in the Typo3 CMS.
- Provided communications support for events and conferences.
- Point of contact and coordination for press, photographers & agencies.
- Press monitoring.
- Conducted interviews with lawyers and wrote articles for the magazine page.
- Contributed to the planning and implementation of the rollout “Claim Introduction”.
Aug 2011 - Dec 2011
5 monthsMunich, Germany
Copywriter
Kommunikationsagentur straight.
- Editorial support for clients like o2 Business, DeutschlandCard and Techniker Krankenkasse.
- Editorial revision of the travel magazine “The North Sea”.
- Prepared and participated in pitches for Techniker Krankenkasse.
Jan 1999 - Dec 2011
13 yearsEditor
Deutsche Telekom Business Customers
- Responsible for internal and external communications.
- Led editorial meetings and produced internal newsletters for Marketing, Sales, HR and Technology.
- Managed leadership communications and supported executives at events.
Summary
Many years of experience in internal and external communication, regular professional development, quick learner, strong technical understanding, hands-on mentality, highly service-oriented, and passion for my work
Skills
- Content Management Systems: Coremedia, Typo3, Wix, Opentext, Jimdo, Joomla, Adobe Experience Manager, Optimizely
- Adobe Photoshop: Good
- Indesign: Basic Knowledge
- Html, Css: Basic Knowledge
- Ms Office: Very Good
Languages
German
NativeEnglish
IntermediateEducation
Jul 1997 - Feb 2003
Free University of Berlin
Master of Arts · Journalism and Communication Studies · Berlin, Germany
Jan 1992 - Jun 1995
Berlin University of Applied Sciences for Administration and Legal Affairs
Diploma in Tax Administration · Berlin, Germany
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