Jan Stöckel
Digital consulting & UX/UI consulting
Experience
Digital Experience Institute
- Mr. E-Commerce
- Leatherman for digital challenges
- Specialty: B2B customer portal projects from strategy through concept to implementation and operation
- Strong entrepreneurial mindset
- AI support in marketing, sales & service
- Strong UX/UI focus on concept and usability as well as customer centricity
- Use of AI in marketing, sales and service
- AI toolchain for user experience process
- Digital strategy consulting (D2C, TOM, rollout strategies etc.)
- Product owner for B2B customer portals
- Optimization of existing portals (usability, expert review, conversion rate etc.)
- Support in mapping end-to-end, digital and customer-specific marketing, sales and service processes
- Architecture consulting from best of suite to best of breed for CMS, commerce and service
- B2B process and application consulting
- Leading setup of digital units and incubators
- Integration of portals into backend systems, especially SAP
Digital consulting & UX/UI consulting
Knauf Aquapanel GmbH
- Usability expert review of digital touchpoints
- Maturity and country potential analysis for digital marketing activities
- Persona and customer journey analysis
- Roadmap and operating model for digital marketing (HubSpot and Salesforce)
UX/UI consulting & digital consulting
WIKA Alexander Wiegand SE & Co. KG
- UX/UI concept for guided selling
- UX/UI concept for product configurator
- Persona and customer journey analysis
- Architecture consulting for implementing guided selling and product configurator
Director Customer Engagement
Diva-e Digitale Value Excellence GmbH
Digital consulting & UX/UI consulting
Viega GmbH & Co. KG
- UX/UI concept for global websites
- UX/UI consulting for digital products and apps
- Concept and implementation of B2B portal
- Consulting digital business models
- Usability expert reviews for guided selling and product configurator
Consultant
Julius Blum
- Consulting on digital business models, customer segmentation and persona analysis
- Customer journey
- Country potential analysis
- Country rollout model
- Target operating model
- Architecture consulting
- Concept and support for implementation of a Spryker B2B online platform in China
Consultant
STAUFF
- Consulting on digital business models, customer segmentation and persona analysis
- Customer journey
- Concept, consulting and support for implementation of a B2B online platform based on Spryker Commerce OS
Consultant
Hochland
- Customer segmentation and persona analysis
- Customer interviews
- UX/UI and concept for B2B service portal
- Architecture consulting
- Go-live campaign planning and implementation
- Campaign for B2B lead generation in the Nordics
Consultant
OSRAM
- Customer segmentation and persona analysis
- Business consulting and digital strategy
- Business case evaluation for savings potential in sales and service
- Usability review of existing platforms
Usability Expert
Lidl
- Usability expert reviews of Lidl online shop, Lidl travel and Lidl photo in DE, NL and CH
- Technical benchmark of Lidl online portals
- Competitor analysis of Lidl photo ES compared to existing online competitors (CEWE, Pixum, Hofmann)
Head of Digital Value Consulting
Diva-e Digitale Value Excellence GmbH
Strategy consulting & digital consulting
Carl Zeiss AG
- E-commerce target operating model
- Digital strategy support
- Consulting digital business models
- Persona and customer journey analysis
- Concept of B2B and B2C online portals for various business units
Head of Business Consulting
AGETO Service GmbH
Senior Portal & E-Commerce Manager (Interim)
Telefónica Germany GmbH & Co. OHG (o2)
Summary
Strong UX/UI focus on concept and usability as well as customer centricity
Use of AI in marketing, sales and service
AI toolchain for user experience process
Digital strategy consulting (D2C, TOM, rollout strategies etc.)
Product owner for B2B customer portals
Optimization of existing portals (usability, expert review, conversion rate etc.)
Support in mapping end-to-end, digital and customer-specific marketing, sales and service processes
Architecture consulting from best of suite to best of breed for CMS, commerce and service
B2B process and application consulting
Leading setup of digital units and digital incubators
Integration of portals into backend systems, especially SAP
Customer segmentation, personas, customer journey and user story mapping
Information architecture and navigation structure
UX concept (research, expert review, wireframing, accessibility)
Business model and maturity analysis
Target operating model (e-commerce operating concepts)
Country potential analysis for international rollout strategies
Prototyping to test ideas via click dummies
Moderation of remote and onsite workshops
Architecture and software selection consulting (CMS, e-com, PIM, CRM)
Requirement engineer, scrum master, product owner (agile)
Innovation and design sprint
20+ years of experience in digitizing marketing, sales and service processes
Strong customer focus/target audience orientation
Strong communication and argumentation skills
Entrepreneurial thinking and startup experience
Creativity and innovation power
Project and change management
Languages
Education
Master in Industrial Engineering · Industrial Engineering
Bachelor of Engineering · Engineering
Certifications & licenses
Spryker Sales Specialist
SCRUM Master (scrum.org PSM)
scrum.org
SAP Hybris Features and Concepts
SAP ERP Solution Architect
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