Melanie Hoffmann

Managing Director

Munich, Germany

Experience

Jan 2018 - Present
7 years 7 months
Munich, Germany

Managing Director

Customer Delight (Unternehmensberatung / Digital Growth)

  • Sample clients: Weleda, ProVeg, Hubert Burda Media, C.H. BECK, Sailer Verlag, Bosch Home Connect, Gardena, BLANCO, various start-ups, web and agency services
  • 20 enthusiastic clients

  • Current project example: Interim Head of CRM Weleda
Oct 2017 - Present
7 years 10 months
Germany

Lecturer Digital Marketing Manager

Campus M21

Jul 2015 - Oct 2017
2 years 4 months
Germany
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Amazon Publishing DACH

  • Managed the digital marketing team for Amazon Publishing.
  • Responsible for all digital customer acquisition measures (CRM), as well as shop optimizations, imprint and feature launches.
Aug 2013 - Jul 2015
2 years
Germany

Senior Digital Marketing Manager

Kindle Content Demand DACH

  • Led the digital marketing team for Kindle eBooks.
  • Responsible for customer experience and demand generation across all platforms (webshop, apps, eReader, CRM).
  • Conceptualized creative new offers for end customers, partnerships with publishing houses and other external partners.
  • Among others, launched the eBook subscription “Kindle Unlimited” (2014)
Jan 2010 - Jul 2013
2 years 7 months
Zürich, Switzerland

Head of Digital Marketing

Ringier Axel Springer

  • Built and led the Digital Marketing team for Ringier Magazines
  • Digital strategy for the magazine division (5 print products & various special editions)
  • Launched an online portal for Switzerland’s largest people magazine “Schweizer Illustrierte” and positioned it as the market segment leader
  • Responsible for project management, digital ad sales including ad operations, content marketing strategy, cross-media marketing concepts and all digital traffic channels
  • Managed key accounts for digital & cross-media products
Jan 2007 - Dec 2010
4 years
Zürich, Switzerland

Project Lead / Digital Advertising Specialist

Ringier Axel Springer

  • Responsible for project management, digital ad sales including ad operations, content marketing strategy, cross-media marketing concepts and all digital traffic channels
  • Managed key accounts for digital & cross-media products
Jan 2004 - Jun 2005
6 months
Germany

Marketing Assistant (Internship)

DIE ZEIT

Jan 2002 - Jun 2002
6 months
Shanghai, China

Marketing & Consulting (Internship)

Bertelsmann SE & Co. KG

Jan 1997 - Dec 2003
6 years
Germany

Freelance Journalist

Various Publications

  • HAZ / Leine Deister Zeitung / others

Summary

With 25 years of experience, empathy & pragmatism I transform customer-centric strategies into measurable successes – even in a dynamic market environment.

I support scale-ups to large enterprises (B2B & B2C) as freelance PMO, Interim Head of CRM, Interim CMO/CRO or sparring partner.

With tailor-made projects primarily in the eCommerce and CRM area, I develop low-risk, plannable implementation strategies – ideal in times of short-term decisions and high security needs.

Languages

German
Native
English
Advanced
Chinese
Elementary
Spanish
Elementary

Education

Oct 2002 - Jun 2007

Technische Universität Ilmenau

Diploma in Business Administration · Media Management · Ilmenau, Germany

Oct 1999 - Jun 2002

IHK / Bertelsmann AG

Certified Publishing Clerk

Certifications & licenses

Coaching for Development

Amazon internal training

Leadership Training “Peak”

Ringier AG