Recommended expert
Melanie Hoffmann
Managing Director
Experience
Jan 2018 - Present
8 years 3 monthsManaging Director
Customer Delight
- Communication
- Stakeholder management
- Workshop facilitation
- Hands-on approach
- Example clients: Weleda, ProVeg, Barbor, Hubert Burda Media, C.H. BECK, Sailer Verlag, Bosch Home Connect, Gardena, BLANCO, web and agency services
- Customer centricity: over 20 delighted clients
- eCommerce / CRM
- AI project example: interim AI program manager at Hubert Burda
Aug 2013 - Jul 2015
2 yearsSenior Digital Marketing Manager, Kindle Content Demand DACH
Amazon
- Led the digital marketing team for Kindle eBooks
- Responsible for customer experience and demand generation across all platforms (webshop, apps, eReader, CRM)
Jan 2011 - Jul 2013
2 years 7 monthsZürich, Switzerland
Head of Digital Marketing
Ringier Axel Springer
- Built and led the digital marketing team
- Customer centric experience building & CRM (B2B & B2C)
- Marketing strategy for magazines
- Data driven decision making
- Digital strategy for the magazine segment (5 print products & various specials)
- Design thinking methodology
- Launched an online portal for the people magazine “Schweizer Illustrierte” and positioned it as a market leader
- Responsible for project management, digital advertising including ad operations, content marketing strategy, crossmedia marketing concepts and all digital traffic channels
- Managed key accounts for digital & crossmedia products
- Workshop facilitation
- Nonviolent communication
Jan 2007 - Dec 2010
4 yearsZürich, Switzerland
Automation & Productivity Project Manager / Digital Advertising Specialist
Ringier Axel Springer
Jan 2005 - Jun 2005
6 monthsMarketing Assistant (Internship)
DIE ZEIT
Jan 2002 - Dec 2002
1 yearShanghai, China
Marketing & Consulting (Internship)
Bertelsmann SE & Co. KG
Jan 1999 - Dec 2002
4 yearsGütersloh, Germany
Apprenticeship as Publishing Clerk (IHK)
Bertelsmann AG
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (13 years), Information Technology (10 years), Professional Services (8 years), and Retail (2 years).
Media and Entertainment
Information Technology
Professional Services
Retail
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (21 years), Project Management (14.5 years), Information Technology (8 years), Customer Service (4.5 years), Sales (4 years), and Strategy (1 year).
Marketing
Project Management
Information Technology
Customer Service
Sales
Strategy
Summary
With 25 years of experience, empathy & pragmatism, I turn customer-centric strategies into measurable success – even in a dynamic market environment.
I support scale-ups to large companies (B2B & B2C) as a consultant, workshop facilitator, AI expert, in interim head roles, or as a sparring partner.
With holistic, tailor-made projects, I develop low-risk, predictable implementation strategies – ideal in times of quick decisions and high security needs.
Skills
- Ai Expertise & Technical Interface Competence
- Communication
- Stakeholder Management
- Workshop Facilitation
- Hands-on Approach
- Customer Centricity
- Ecommerce / Crm
- Ai Content Creation, Automation & Productivity
- Customer Centric Experience Building & Crm (B2b & B2c)
- Marketing Strategy
- Data Driven Decision Making
- Design Thinking Methodology
- Workshop Facilitation
- Nonviolent Communication
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryChinese
ElementaryEducation
Oct 2002 - Jun 2007
Technical University of Ilmenau
Diploma in Business Administration · Media Management · Ilmenau, Germany
Oct 1999 - Jun 2002
Bertelsmann AG / IHK
Publishing Clerk · Gütersloh, Germany
Certifications & licenses
MBAI & AI Automation Expert TSheenmioernDuig. Ait.a: “lIMoTa&rkeDtiignitgaMleaKnoamgmerunikation”
Customer Journey Certification
Forrester Research Inc.
Coaching Certificate “Coaching for Development”
Amazon Internal Training
Leaders of AI “AUmnatezronnehPmubelnisshbienragtDunAgC”H
Leadership Training “Peak”
Ringier AG
Profile
Created
Last Update
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Melanie based?
Melanie is based in Munich, Germany.
What languages does Melanie speak?
Melanie speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Chinese (Elementary).
How many years of experience does Melanie have?
Melanie has at least 21 years of experience. During this time, Melanie has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 3 years. Note that Melanie may not have shared all experience and actually has more experience.
What roles would Melanie be best suited for?
Based on recent experience, Melanie would be well-suited for roles such as: Managing Director, Senior Digital Marketing Manager, Kindle Content Demand DACH, Head of Digital Marketing.
What is Melanie's latest experience?
Melanie's most recent position is Managing Director at Customer Delight.
What companies has Melanie worked for in recent years?
In recent years, Melanie has worked for Customer Delight.
Which industries is Melanie most experienced in?
Melanie is most experienced in industries like Media, Entertainment and Publishing, Information Technology (IT), and Professional Services. Melanie also has some experience in Retail.
Which business areas is Melanie most experienced in?
Melanie is most experienced in business areas like Marketing, Project Management, and Information Technology (IT). Melanie also has some experience in Customer Service, Sales, and Strategy and Planning.
Which industries has Melanie worked in recently?
Melanie has recently worked in industries like Information Technology (IT) and Professional Services.
Which business areas has Melanie worked in recently?
Melanie has recently worked in business areas like Information Technology (IT), Marketing, and Project Management.
What is Melanie's education?
Melanie holds a Master in Media Management from Technical University of Ilmenau.
Does Melanie have any certificates?
Melanie has 5 certificates. Among them, these include: MBAI & AI Automation Expert TSheenmioernDuig. Ait.a: “lIMoTa&rkeDtiignitgaMleaKnoamgmerunikation”, Customer Journey Certification, and Coaching Certificate “Coaching for Development”.
What is the availability of Melanie?
Melanie is immediately available part-time for suitable projects.
What is the rate of Melanie?
Melanie's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Melanie?
To hire Melanie, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 820-980 €
Market avg: 820-980 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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