Melanie H. - Expert in Digital Growth & AI Transformation

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Munich, Germany

Experience

Jan 2018 - Present

8 years

Munich, Germany

Hybrid

Managing Director / Independent Consultant

Customer Delight (Consulting / Digital Growth)

Recent project example: Developing a B2B marketing concept in the pharmaceutical sector
AI project example: Interim AI Program Manager at Hubert Burda from July 2023 to April 2024
Sample clients: Weleda, ProVeg, Barbor, Hubert Burda Media, C.H. BECK, Sailer Verlag, Bosch Home Connect, Gardena, BLANCO, various start-ups, web and agency services
Over 20 delighted clients in 7 years

Oct 2017 - Present

8 years 3 months

Germany

Hybrid

Lecturer in Digital Marketing, IoT, Business Consulting

Campus M21

Jul 2015 - Oct 2017

2 years 4 months

Germany

On-site

Head of Marketing DACH / Senior Marketing Manager

Amazon Publishing DACH

Led the digital marketing team for Amazon Publishing.
Responsible for all digital customer acquisition activities (CRM), as well as shop optimizations, imprint and feature launches.
In charge of introducing social media marketing and paid social at Amazon Publishing EU.
Contributed to testing & quality assurance of Amazon Alexa (AI voice assistant)

Aug 2013 - Jul 2015

2 years

Germany

On-site

Head of Content Demand DACH / Senior Digital Marketing Manager

Kindle Content Demand DACH

Led the digital marketing team for Kindle eBooks.
Responsible for customer experience and demand generation across all platforms (webshop, apps, eReader, CRM).
Designed creative new offers for end customers, and formed partnerships with publishers and other external partners.
Including the market launch of the eBook flat-rate "Kindle Unlimited" (2014)

Jan 2011 - Jul 2013

2 years 7 months

Zürich, Switzerland

On-site

Head of Digital Marketing

Ringier AG

Built and led the digital marketing team for Ringier magazines.
Developed the digital strategy for the magazine division (5 print products & various special editions).
Supported the internal digital transformation at the publishing house.
Launched an online portal for Switzerland's largest people magazine "Schweizer Illustrierte" and positioned it as a market segment leader.
Responsible for project management, digital advertising sales including ad operations, content marketing strategy, cross-media marketing concepts, and all digital traffic channels.
Managed key accounts for digital & cross-media products

Jan 2007 - Dec 2010

4 years

Zürich, Switzerland

On-site

Project Manager / Digital Advertising Specialist

Ringier AG

Responsible for project management, digital advertising sales including ad operations, content marketing strategy, cross-media marketing concepts and all digital traffic channels
Managing key accounts for digital & cross-media products

Jan 2005 - Jun 2005

6 months

Germany

On-site

Marketing Assistant (Internship)

DIE ZEIT

Jan 2002 - Jun 2002

6 months

Shanghai, China

On-site

Marketing & Consulting (Internship)

Bertelsmann SE AG & Co. KG

Jan 1997 - Dec 2002

6 years

Germany

Hybrid

Freelance Journalist

Various Publications

HAZ / Leine Deister Zeitung / Others

Summary

With 25 years of experience, empathy & pragmatism, I support growth and change processes: to strengthen customer loyalty externally or for sustainable empowerment within companies

I support scale-ups and large companies (B2B & B2C) as a consultant, workshop facilitator, AI expert, in interim head roles, or as a sparring partner.

With tailor-made projects in marketing, eCommerce, and AI/innovation, I work for you in a highly goal-oriented and pragmatic way – ideal in times of quick decisions and high security needs.

Improvements and further development with technical know-how:** My expertise in AI and my technical interface skills make it possible to find solutions that sustainably improve the status quo and create immediate competitive advantages.

I am available for long-term projects as well as keynotes, workshop facilitation, or situational, technical audits.