Recommended expert
Melanie Hoffmann
Managing Director
Experience
Jan 2018 - Present
8 years 1 monthManaging Director
Customer Delight
- Communication
- Stakeholder management
- Workshop facilitation
- Hands-on approach
- Example clients: Weleda, ProVeg, Barbor, Hubert Burda Media, C.H. BECK, Sailer Verlag, Bosch Home Connect, Gardena, BLANCO, web and agency services
- Customer centricity: over 20 delighted clients
- eCommerce / CRM
- AI project example: interim AI program manager at Hubert Burda
Aug 2013 - Jul 2015
2 yearsSenior Digital Marketing Manager, Kindle Content Demand DACH
Amazon
- Led the digital marketing team for Kindle eBooks
- Responsibility for customer experience and demand generation across all platforms (webshop, apps, eReader, CRM)
Jan 2011 - Jul 2013
2 years 7 monthsZürich, Switzerland
Head of Digital Marketing
Ringier Axel Springer
- Built and led the digital marketing team
- Customer-centric experience building & CRM (B2B & B2C)
- Marketing strategy for magazines
- Data-driven decision making
- Digital strategy for the magazine segment (5 print products & various special products)
- Design thinking methodology
- Launched an online portal for the people magazine "Schweizer Illustrierte" and positioned it as the market segment leader
- Responsible for project management, digital advertising sales including ad operations, content marketing strategy, cross-media marketing concepts, and all digital traffic channels
- Managed key accounts for digital & cross-media products
- Workshop facilitation
- Nonviolent communication
Jan 2007 - Dec 2010
4 yearsZürich, Switzerland
Automation & Productivity Project Manager / Digital Advertising Specialist
Ringier Axel Springer
Jan 2005 - Jun 2005
6 monthsMarketing Assistant (Internship)
DIE ZEIT
Jan 2002 - Dec 2002
1 yearShanghai, China
Marketing & Consulting (Internship)
Bertelsmann SE & Co. KG
Jan 1999 - Dec 2002
4 yearsGütersloh, Germany
Apprenticeship as Publishing Clerk (IHK)
Bertelsmann AG
Summary
With 25 years of experience, empathy & pragmatism, I turn customer-centric strategies into measurable success – even in a dynamic market environment.
I support scale-ups to large companies (B2B & B2C) as a consultant, workshop facilitator, AI expert, in interim head roles, or as a sparring partner.
With holistic, tailored projects, I develop low-risk, predictable implementation strategies – ideal in times of quick decisions and high security needs.
Skills
- Ai Expertise & Technical Interface Skills
- Communication
- Stakeholder Management
- Workshop Facilitation
- Hands-on Approach
- Customer Centricity
- Ecommerce / Crm
- Ai Content Creation, Automation & Productivity
- Customer-centric Experience Building & Crm (B2b & B2c)
- Marketing Strategy
- Data-driven Decision Making
- Design Thinking Methodology
- Workshop Facilitation
- Nonviolent Communication
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryChinese
ElementaryEducation
Oct 2002 - Jun 2007
Ilmenau University of Technology
Diploma in Business Administration · Media Management · Ilmenau, Germany
Oct 1999 - Jun 2002
Bertelsmann AG / IHK
Certified Publishing Merchant · Gütersloh, Germany
Certifications & licenses
MBAI & AI Automation Expert TSheenmioernDuig. Ait.a: “lIMoTa&rkeDtiignitgaMleaKnoamgmerunikation”
Customer Journey Certification
Forrester Research Inc.
Coaching Certificate “Coaching for Development”
Amazon internal training
Leaders of AI “AUmnatezronnehPmubelnisshbienragtDunAgC”H
Leadership Training “Peak”
Ringier AG
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