Melanie Hoffmann
Managing Director
Experience
Jan 2018 - Present
7 years 7 months Munich, Germany
Managing Director
Customer Delight (Unternehmensberatung / Digital Growth)
- Sample clients: Weleda, ProVeg, Hubert Burda Media, C.H. BECK, Sailer Verlag, Bosch Home Connect, Gardena, BLANCO, various start-ups, web and agency services
20 enthusiastic clients
- Current project example: Interim Head of CRM Weleda
Oct 2017 - Present
7 years 10 months Germany
Lecturer Digital Marketing Manager
Campus M21
Jul 2015 - Oct 2017
2 years 4 months Germany
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Amazon Publishing DACH
- Managed the digital marketing team for Amazon Publishing.
- Responsible for all digital customer acquisition measures (CRM), as well as shop optimizations, imprint and feature launches.
Aug 2013 - Jul 2015
2 years Germany
Senior Digital Marketing Manager
Kindle Content Demand DACH
- Led the digital marketing team for Kindle eBooks.
- Responsible for customer experience and demand generation across all platforms (webshop, apps, eReader, CRM).
- Conceptualized creative new offers for end customers, partnerships with publishing houses and other external partners.
- Among others, launched the eBook subscription “Kindle Unlimited” (2014)
Jan 2010 - Jul 2013
2 years 7 months Zürich, Switzerland
Head of Digital Marketing
Ringier Axel Springer
- Built and led the Digital Marketing team for Ringier Magazines
- Digital strategy for the magazine division (5 print products & various special editions)
- Launched an online portal for Switzerland’s largest people magazine “Schweizer Illustrierte” and positioned it as the market segment leader
- Responsible for project management, digital ad sales including ad operations, content marketing strategy, cross-media marketing concepts and all digital traffic channels
- Managed key accounts for digital & cross-media products
Jan 2007 - Dec 2010
4 years Zürich, Switzerland
Project Lead / Digital Advertising Specialist
Ringier Axel Springer
- Responsible for project management, digital ad sales including ad operations, content marketing strategy, cross-media marketing concepts and all digital traffic channels
- Managed key accounts for digital & cross-media products
Jan 2004 - Jun 2005
6 months Germany
Marketing Assistant (Internship)
DIE ZEIT
Jan 2002 - Jun 2002
6 months Shanghai, China
Marketing & Consulting (Internship)
Bertelsmann SE & Co. KG
Jan 1997 - Dec 2003
6 years Germany
Freelance Journalist
Various Publications
- HAZ / Leine Deister Zeitung / others
Summary
With 25 years of experience, empathy & pragmatism I transform customer-centric strategies into measurable successes – even in a dynamic market environment.
I support scale-ups to large enterprises (B2B & B2C) as freelance PMO, Interim Head of CRM, Interim CMO/CRO or sparring partner.
With tailor-made projects primarily in the eCommerce and CRM area, I develop low-risk, plannable implementation strategies – ideal in times of short-term decisions and high security needs.
Languages
German
Native
English
Advanced
Chinese
Elementary
Spanish
Elementary
Education
Oct 2002 - Jun 2007
Technische Universität Ilmenau
Diploma in Business Administration · Media Management · Ilmenau, Germany
Oct 1999 - Jun 2002
IHK / Bertelsmann AG
Certified Publishing Clerk
Certifications & licenses
Coaching for Development
Amazon internal training
Leadership Training “Peak”
Ringier AG
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