Melanie H. - Expert in Digital Growth & AI Transformation

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Munich, Germany

Experience

Jan 2018 - Present

7 years 10 months

Munich, Germany

Hybrid

Managing Director / Independent Consultant

Customer Delight (Management Consulting / Digital Growth)

Current project example: Creating a B2B marketing concept for the pharma sector
Sample clients: Weleda, ProVeg, Barbor, Hubert Burda Media, C.H. BECK, Sailer Verlag, Bosch Home Connect, Gardena, BLANCO, various startups, web and agency services
Over 20 happy clients in 7 years

Oct 2017 - Present

8 years 1 month

Germany

Hybrid

Lecturer for Digital Marketing, IoT, and Business Consulting

Campus M21

Jul 2015 - Oct 2017

2 years 4 months

Germany

On-site

Head of Marketing DACH / Senior Marketing Manager

Amazon Publishing DACH

Led the digital marketing team for Amazon Publishing
Responsible for all digital customer acquisition activities (CRM), as well as shop optimizations, imprint and feature launches
In charge of introducing social media marketing and paid social for Amazon Publishing EU

Aug 2013 - Jul 2015

2 years

Germany

On-site

Head of Content Demand DACH / Senior Digital Marketing Manager

Kindle Content Demand DACH

Led the digital marketing team for Kindle eBooks
Responsible for customer experience and demand generation across all platforms (webshop, apps, eReader, CRM)
Designed creative new offers for end customers, partnerships with publishers and other external partners
Among others, launched the eBook subscription service 'Kindle Unlimited' (2014)

Jan 2011 - Jul 2013

2 years 7 months

Zürich, Switzerland

On-site

Head of Digital Marketing

Ringier AG

Built and led the digital marketing team for Ringier Magazines
Developed digital strategy for the magazine division (5 print products & various special editions)
Launched an online portal for Switzerland's largest people magazine 'Schweizer Illustrierte' and positioned it as a market segment leader
Responsible for project management, digital advertising sales including ad operations, content marketing strategy, cross-media marketing concepts, and all digital traffic channels
Managed key accounts for digital & cross-media products

Jan 2007 - Dec 2010

4 years

Zürich, Switzerland

On-site

Project Lead / Digital Advertising Specialist

Ringier AG

Responsible for project management, digital advertising sales including ad operations, content marketing strategy, cross-media marketing concepts, and all digital traffic channels
Managing key accounts for digital & cross-media products

Jan 2005 - Jun 2005

6 months

Germany

On-site

Marketing Assistant (Internship)

DIE ZEIT

Jan 2002 - Jun 2002

6 months

Shanghai, China

On-site

Marketing & Consulting (Internship)

Bertelsmann SE AG & Co. KG

Jan 1997 - Dec 2002

6 years

Germany

Hybrid

Freelance Journalist

Various publications

HAZ / Leine Deister Zeitung / Others

Summary

With 25 years of experience, empathy & pragmatism, I turn customer-centric strategies into measurable success – even in a dynamic market environment.

I support scale-ups to large companies (B2B & B2C) as a freelance PMO, interim Head of Marketing, interim CMO/CRO, or sparring partner.

With tailored projects in marketing, eCommerce and CRM, I develop low-risk, predictable implementation strategies – ideal in times of short-term decisions and high demand for security.