The goal of the project to enable all strategic initiatives to successfully report their progress on a monthly and quarterly basis. The Transition Office was directly placed and initiated by the CEO of the company. Thereby Lead of the projects were only on SVP, VP and director level. Goal was to ensure future viability The tasks included:
The aim of the project was to steer the budget newly implemented reduction process for all European markets. The agencies had to reduce their budget by 10% and I lead the consulting team that steered the whole process for all European markets including the core market Germany
The core challenge of the project was to align all stakeholder on the new roadmap. We had to train the agencies and BMW to fill out the new process and align on a short time frame the new process with Market leads and agency partners to cover commercial coverage for 2024 in Europe.
The aim of the project was to lead the one integration stream of the transformation of BMW's sales and marketing strategy within different departments of BMW through digital innovations and the enhancement of the myBMW website. This was essential for elevating the brand's customer experience and sales potential.
Initially, the core emphasis was placed on improving the VIN<> Customer Pairing functionality of BMW and MINI to strengthen customer-brand relationships on the myBMW platform. Moreover we concepted the strategy for implementing How-To Videos for BMW Germany and Global. Throughout this period, forging effective partnerships and stakeholder engagements was key to the project's succes
The aim of the project was to develop a cutting-edge predictive maintenance solution for fire alarm systems, ensuring reliability and prompt fault detection.
Initially, the focus was on creating the Predictive Maintenance Algorithm (PMA) and analyzation platform to analyze fire alarm system behaviors and predict possible malfunctions. Additionally, the task involved harmonizing the development teams dedicated to hardware and software integrations. During this phase, collaborations were established and managed with various stakeholders.
The aim of the project was to develop the next generation infotainment system from the Porsche Maccan and Taycan for the Chinese market.
Initially, the focus was on implementing the Real Name Registration (RNR) process required by the Chinese government. Furthermore, the task was to coordinate the development teams in China and Germany. Here, various stakeholders were coordinated both internally and externally. (e.g. Tencent, Cariad, 3rd party app developer)
Goal of this Project was to develop and analyse the previously analysed Plattform. The development included
Goal of this Project was a market analyses and conception of new Software features supporting the hardware glove. As a Project Lead I helped implementing the software features as well as:
The content of the project was the complete analysis and current behavior of the webshop of s.oliver B2C. The goal was to improve all current functionalities and potential for conversion improvements.
The content of the project was the Search Engine Optimization (SEO) based revision of the homepage. The focus was on generating new traffic and increasing the visibility of the magazine online. The basis here was the revision of all texts, as well as adaptation of the structure of the homepage and all associated metadata.
Content of the project was the process design in close cooperation with the customer in internationally staffed design and deep dive workshops. Specification of the designed processes and customizing for the procurement-side logistics.
The content of the project was the analysis of the internal communication of the general digital strategy of the telecommunications group. Here, the external appearance of the group as well as the internal communication target communication was evaluated through a large number of interviews (national and international). At the end of the project, concrete recommendations for action were made, and a technical solution was proposed and implemented.
The content of the project was the assessment of a potential market for an already developed software and hardware architecture. In the course of this, various interviews were conducted with potential customers (automobile manufacturers) as well as OEMs. Based on interviews and historical market figures, from markets with similar characteristics, a forecast for the profitability of the technology was created.
The content of the project was the process recording in the processing and production area. Furthermore, a sustainable CRM system was to be implemented in order to increase customer loyalty. Here, processes that are currently still processed in writing were to be 100% digitized and visualized. The existing processes were to be mapped using BPMN 2.0. An optimization analysis followed. The recommendations were then implemented by the project team.
The Project included the following tasks as a Project lead:
Project example: The content of the project was the market analysis of the European steel scrap market and the development of a forecast model with different micro- and macroeconomic factors which should predict the development with the most important customer, Turkey. The customer was a leading competitor from Germany.
Further projects: