Mattias Karlsson
Lecturer – Data Literacy & Data Visualisation
Experience
Lecturer – Data Literacy & Data Visualisation
IHM Business School
- Taught courses on data literacy and data visualisation as part of IHM’s Digital Analytics Specialist program, combining theory with practical application for marketing students.
Football Scout
360 Scouting
Scouting for top European Football clubs.
Main project involves working with a Scandinavian Champions League Club.
Part time - Project based.
Founder | Senior Marketing & Analytics Consultant
Metrikks
Started consulting independently in 2024, later formalised as a standalone agency with metrikks.com.
Helps companies across different sectors scale through performance marketing, analytics, digital strategy and lead generation.
Assistant Coach & Analyst (Interim)
Tvååkers IF
Swedish Division 1 (Tier 3).
End of season interim position.
Assistant Coach & Analyst
Västra Frölunda IF
- Swedish Division 2 (Tier 4).
Marketing Science & Analytics Expert (Central Group)
Precis Digital
Responsible for advanced marketing measurement and evaluation across the group.
Specialised in regression modelling, causal impact studies, geo-lift and marketing mix modelling (MMM).
Delivered internal lectures and trainings across multiple offices.
Supported strategic projects and advised teams in different markets.
Co-Founder
Meal of the Day Sweden AB
Developed a service to meet increasing customer demand for meal services.
Led concept development.
Responsible for financial accounts and supply chain management.
Senior Digital Specialist
Precis Digital
Led projects in digital marketing and analytics, driving performance optimisation and full-funnel strategies.
Advised clients on digital media strategy and budget allocation, managing multi-million SEK ad investments.
Hands-on expertise in Google Analytics, paid media and project management.
Worked with leading Nordic companies across B2B, SaaS, finance, retail and beyond.
Accounting Assistant
Adrian & Partners AB
Quality Controller
EUP Industriservice AB
Administrator
Intrum Justitia
Telemarketer
Provoice
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (10.5 years), Sport (4 years), Banking and Finance (3 years), Food and Beverage (2 years), Professional Services (2 years), and Manufacturing (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Business Intelligence (10.5 years), Marketing (10.5 years), Operations (5 years), Project Management (5 years), Research and Development (3.5 years), and Accounting (3 years).
Summary
With 10+ years of experience in data-driven marketing, and most of them at one of Europe’s leading agencies, I’ve helped companies improve efficiency and drive growth through digital strategy and smarter use of data.
I’ve worked with organisations across a wide range of sectors – ranging from B2B and SaaS to finance and retail – focusing primarily on strategic advisory, analytics and full-funnel optimisation.
In addition, I’ve held a specialist role in advanced data measurement and evaluation methods, where I’ve also contributed through lectures and training.
Skills
- Analytical
- Strategic
- Collaborative
- Adaptable
- Entrepreneurial
- Pedagogical
- Problem Solving
Languages
Education
Lund University
Bachelors Degree · Business & Economics · Lund, Sweden
Certifications & licenses
Uefa B | Football Coaching License
Svenska Fotbollförbundet
Professional Diploma In Digital Marketing
Digital Marketing Institute
Profile
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