Mattias K.
Lecturer – Data Literacy & Data Visualisation
Experience
Lecturer – Data Literacy & Data Visualisation
IHM Business School
- Taught courses on data literacy and data visualisation as part of IHM’s Digital Analytics Specialist program, combining theory with practical application for marketing students
Football Scout
360 Scouting
Scouting for top European Football clubs
Main project involves working with a Scandinavian Champions League Club
Part time - Project Based
Founder | Senior Marketing & Analytics Consultant
Metrikks
Started consulting independently in 2024, later formalised as a standalone agency with metrikks.com
Today Metrikks helps companies across different sectors scale through performance marketing, analytics, digital strategy and lead generation
Assistant Coach & Analyst (Interim)
Tvååkers IF
Swedish Division 1 (Tier 3)
End of season - Interim position
Assistant Coach & Analyst
Västra Frölunda IF
- Swedish Division 2 (Tier 4)
Marketing Science & Analytics Expert (Central Group)
Precis Digital
Worked in the company's central group for Marketing Evaluation with group-wide responsibility for advanced marketing measurement and evaluation
Specialised in advanced methods, including regression modelling, causal impact studies, geo-lift and marketing mix modelling (MMM)
Delivered internal lectures and trainings across multiple offices
Supported strategic projects and advised teams in different markets
Co-Founder
Meal of the Day Sweden AB
Co-Founder of a meal service company
Developed a service based on meeting the increasing customer demand on the market for food services
Concept development
Primarily responsible for the company's financial accounts & supply chain
Senior Digital Specialist
Precis Digital
Led projects in digital marketing and analytics, driving performance optimisation and full-funnel strategies
Advised clients on digital media strategy and budget allocation, managing multi-million SEK ad investments
Hands-on expertise in Google Analytics, paid media and project management
Worked with leading Nordic companies across B2B, SaaS, finance, retail and beyond
Accounting Assistant
Adrian & Partners AB
Quality Controller
EUP Industriservice AB
Administrator
Intrum Justitia
Telemarketer
Provoice
Summary
With 10+ years of experience in data-driven marketing, and most of them at one of Europe’s leading agencies, I’ve helped companies improve efficiency and drive growth through digital strategy and smarter use of data.
I’ve worked with organisations across a wide range of sectors – ranging from B2B and SaaS to finance and retail – focusing primarily on strategic advisory, analytics and full-funnel optimisation. In addition, I’ve held a specialist role in advanced data measurement and evaluation methods, where I’ve also contributed through lectures and training.
- Analytical
- Strategic
- Collaborative
- Adaptable
- Entrepreneurial
- Pedagogical
- Problem Solving
Languages
Education
Lund University
Bachelor's Degree · Business & Economics · Lund, Sweden
Certifications & licenses
Uefa B Football Coaching License
Swedish Football Association
Professional Diploma In Digital Marketing
IHM Business School
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