Wilhelm B.
Founding Member, Investor & Director of M&A
Experience
Jan 2022 - Mar 2024
2 years 3 monthsGothenburg, Sweden
Founding Member, Investor & Director of M&A
Go North Group AB
- Joined as the second employee of an Amazon aggregator and scaled operations across multiple functions.
- Built organizational processes for sourcing, diligence, and integration of 30+ acquired brands.
- Contributed to growth from 2 → 150 employees within one year.
- Oversaw portfolio operations with $60M AUM, optimizing structures and performance.
- Partnered with leadership on hiring, onboarding, and team development.
Jan 2021 - Present
5 yearsGothenburg, Sweden
Founder
WB Advisory AB
- Supporting companies with growth strategy, M&A readiness, and operational execution.
- Advised founders and boards on scaling, valuation, and funding strategies.
- Negotiated transactions, achieving 100%+ higher offers than initial bids.
- Provided end-to-end process management, ensuring sustainable growth outcomes.
Apr 2017 - Dec 2021
4 years 9 monthsGothenburg, Sweden
Co-Founder, Investor & COO / CFO
Insert Coin AB
- Raised €3M seed funding and secured strategic investor partnerships.
- Led Finance, HR, Sales, Legal, Marketing, and Operations.
- Scaled team 5x while building strong culture, governance, and performance management.
- Created a 3-year strategic and financial plan, enabling international expansion.
Jan 2014 - Mar 2015
1 year 3 monthsÖrebro, Sweden
Intellectual Capital Management Engineer
Atlas Copco Rock Drills AB
- Developed global IP strategy and process optimization, reducing costs by 30%.
- Delivered decision-making tools for executive management on technology protection.
Summary
Senior executive with extensive experience leading operations, scaling organizations, and driving strategic growth. Proven track record as COO/CFO and Director of M&A, combining operational excellence with financial leadership. Successfully raised 10+ MUSD in venture funding, scaled teams 5x, and built organizations from startup to 150+ employees. Skilled at aligning finance, sales, HR, and strategy to accelerate growth and deliver shareholder value.
Skills
- Operational Leadership
- Strategic Planning
- Team Scaling & Culture
- Fundraising & Investor Relations
- Cross-functional Management
- Corporate Finance
- Process Optimization
- SaaS & Tech
Languages
Swedish
NativeEnglish
AdvancedEducation
Sep 2012 - Jun 2014
Chalmers University of Technology
Master, Intellectual Capital Management · Intellectual Capital Management · Gothenburg, Sweden · GPA: 4.5/5
Sep 2008 - Jun 2011
Chalmers University of Technology
Bachelor, Industrial Engineering & Management · Industrial Engineering & Management · Gothenburg, Sweden · GPA: 3.8/5
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