Tilda Sander - CEO & Founder

Recommended expert

Stockholm, Sweden

Experience

Oct 2023 - Present

2 years 4 months

Help companies unlock their full potential by finding product-market fit, setting up go-to-market strategies, polishing business models, expanding to new regions, and serving as a sounding board to founders and leaders.
FIFA agent license holder and certified UEFA player agent, representing global soccer players and coaches.

Dec 2020 - Present

5 years 2 months

Contribute with my expertise in digitalization, fundraising, marketing, operations, strategy, and technology to advise and support the CEO and the extended team in the growth stage of the company and in the efforts to build and launch digital products.

Apr 2019 - Jan 2023

3 years 10 months

Joined as employee #8 and the first non-technical hire after the seed round. When I left, Mavenoid had 85 employees across Europe and the United States. The Series B of $30mn was raised in the summer of 2022 from renowned investors such as Creandum, Point Nine Capital, and Mosaic Ventures.
Set and executed Mavenoid’s go-to-market plan and sales strategy, including positioning, market research, messaging, defining the ideal customer profile, structuring the sales process, developing the pitch, and setting the pricing structure and business model.
Recruited, led, and trained the sales team in its growth from two to eight employees. Conducted 120+ interviews for roles across the company. Under my leadership, the ARR grew by 10% MoM. Expanded from being a Europe-based team to establishing Mavenoid in the US, including hiring and setting up the commercial team in a new market.
Delivered 70% of the revenue between the seed round and Series A and 50% between Series A and Series B through individual contributions by signing deals with Bosch, HP, Logitech, De’Longhi, Jabra, Wallbox, Medion, and Cambridge Audio.

May 2018 - Apr 2019

1 year

Stockholm, Sweden

Responsible for launching YouTube Music, YouTube Premium, and YouTube Kids across seven Northern European markets.
Delivered the highest trial-to-paid ratio across all markets globally while having the lowest cost per acquisition.
Led a cross-functional team of 50 people, including PR, event, influencer marketing, media, partnership, and music curation.
Set and executed regional go-to-market strategies for influencer campaigns, OOH ads, festival activations, sponsorships, and digital initiatives.
Acted as the face and contact person of YouTube Music in the regional markets, establishing relationships with key stakeholders in the music industry and promoting local artists.

Jan 2018 - May 2018

5 months

Stockholm, Sweden

Positioned Google as the digital thought leader through online and physical activations aimed at Northern Europe’s largest digital ad spending companies in travel and retail.
Handled external and internal communications with partners, speakers, and guests for Think with Google events in Sweden and Denmark, with more than 300 senior executive attendees in each country.