Recommended expert
Tilda Sander
CEO & Founder
Experience
Oct 2023 - Present
2 years 6 monthsCEO & Founder
Allora Agency
- Help companies unlock their full potential by finding product-market fit, setting up go-to-market strategies, polishing business models, expanding to new regions, and serving as a sounding board to founders and leaders.
- FIFA agent license holder and certified UEFA player agent, representing global soccer players and coaches.
Dec 2020 - Present
5 years 4 monthsBoard Member
Balance Golf
- Contribute with my expertise in digitalization, fundraising, marketing, operations, strategy, and technology to advise and support the CEO and the extended team in the growth stage of the company and in the efforts to build and launch digital products.
Apr 2019 - Jan 2023
3 years 10 monthsHead of Growth and Partnerships
Mavenoid
- Joined as employee #8 and the first non-technical hire after the seed round. When I left, Mavenoid had 85 employees across Europe and the United States. The Series B of $30mn was raised in the summer of 2022 from renowned investors such as Creandum, Point Nine Capital, and Mosaic Ventures.
- Set and executed Mavenoid’s go-to-market plan and sales strategy, including positioning, market research, messaging, defining the ideal customer profile, structuring the sales process, developing the pitch, and setting the pricing structure and business model.
- Recruited, led, and trained the sales team in its growth from two to eight employees. Conducted 120+ interviews for roles across the company. Under my leadership, the ARR grew by 10% MoM. Expanded from being a Europe-based team to establishing Mavenoid in the US, including hiring and setting up the commercial team in a new market.
- Delivered 70% of the revenue between the seed round and Series A and 50% between Series A and Series B through individual contributions by signing deals with Bosch, HP, Logitech, De’Longhi, Jabra, Wallbox, Medion, and Cambridge Audio.
May 2018 - Apr 2019
1 yearStockholm, Sweden
Marketing & Launch Director - Nordics & Benelux
YouTube
- Responsible for launching YouTube Music, YouTube Premium, and YouTube Kids across seven Northern European markets.
- Delivered the highest trial-to-paid ratio across all markets globally while having the lowest cost per acquisition.
- Led a cross-functional team of 50 people, including PR, event, influencer marketing, media, partnership, and music curation.
- Set and executed regional go-to-market strategies for influencer campaigns, OOH ads, festival activations, sponsorships, and digital initiatives.
- Acted as the face and contact person of YouTube Music in the regional markets, establishing relationships with key stakeholders in the music industry and promoting local artists.
Jan 2018 - May 2018
5 monthsStockholm, Sweden
B2B Marketing Intern
- Positioned Google as the digital thought leader through online and physical activations aimed at Northern Europe’s largest digital ad spending companies in travel and retail.
- Handled external and internal communications with partners, speakers, and guests for Think with Google events in Sweden and Denmark, with more than 300 senior executive attendees in each country.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Sport (5.5 years), Information Technology (4 years), Professional Services (2.5 years), Media and Entertainment (1 year), and Advertising (0.5 years).
Sport
Information Technology
Professional Services
Media and Entertainment
Advertising
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (8 years), Strategy (7 years), Operations (5.5 years), and Sales (4 years).
Marketing
Strategy
Operations
Sales
Languages
Swedish
NativeEnglish
AdvancedSpanish
IntermediateItalian
ElementaryEducation
Sep 2024 - Aug 2025
Columbia University
Master of Science in Sports Management · Sports Management · New York, United States
Aug 2015 - Jun 2018
Stockholm School of Economics
Bachelor of Science in Business and Economics · Business and Economics · Stockholm, Sweden
Aug 2013 - May 2015
Berry College
Major in Economics, Minors in International Studies and Spanish · Economics · Rome, United States
...and 1 more
Certifications & licenses
Certified UEFA Player Agent
FIFA Agent License Holder
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Tilda based?
Tilda is based in Stockholm, Sweden and can operate in on-site, hybrid, and remote work models.
What languages does Tilda speak?
Tilda speaks the following languages: Swedish (Native), English (Advanced), Spanish (Intermediate), Italian (Elementary).
How many years of experience does Tilda have?
Tilda has at least 8 years of experience. During this time, Tilda has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 8 months. Note that Tilda may not have shared all experience and actually has more experience.
What roles would Tilda be best suited for?
Based on recent experience, Tilda would be well-suited for roles such as: CEO & Founder, Board Member, Head of Growth and Partnerships.
What is Tilda's latest experience?
Tilda's most recent position is CEO & Founder at Allora Agency.
What companies has Tilda worked for in recent years?
In recent years, Tilda has worked for Allora Agency, Balance Golf, and Mavenoid.
Which industries is Tilda most experienced in?
Tilda is most experienced in industries like Sport and Recreation, Information Technology (IT), and Professional Services. Tilda also has some experience in Media, Entertainment and Publishing and Advertising.
Which business areas is Tilda most experienced in?
Tilda is most experienced in business areas like Marketing, Strategy and Planning, and Operations. Tilda also has some experience in Sales.
Which industries has Tilda worked in recently?
Tilda has recently worked in industries like Sport and Recreation, Information Technology (IT), and Professional Services.
Which business areas has Tilda worked in recently?
Tilda has recently worked in business areas like Marketing, Strategy and Planning, and Operations.
What is Tilda's education?
Tilda holds a Master in Sports Management from Columbia University and a Bachelor in Business and Economics from Stockholm School of Economics.
Does Tilda have any certificates?
Tilda has 2 certificates. These include: Certified UEFA Player Agent and FIFA Agent License Holder.
What is the availability of Tilda?
Tilda is immediately available part-time for suitable projects.
What is the rate of Tilda?
Tilda's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Tilda?
To hire Tilda, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 800-960 €
Market avg: 800-960 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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