Recommended expert

Daniel Matros

Advisor - Independent Expert, AI

Daniel Matros
Stockholm, Sweden

Experience

Jan 2025 - Present
1 year 2 months

Advisor - Independent Expert, AI

European Commission

  • Appointed to evaluate and select AI research proposals for multi-million Euro EU funding, directly influencing the strategic direction of Europe’s technology roadmap.
  • Provide ongoing oversight and guidance for a portfolio of EU-funded AI and Generative AI projects, ensuring their successful delivery, commercial viability, and adherence to EU ethical and policy standards.
Nov 2024 - Jul 2025
9 months

Advisor - Product Strategy & Tokenomics

Soulbound TV (via Animoca Brands)

  • Provided strategic advisory to the founding team on product vision, go-to-market strategy, and tokenomics for a new decentralized, AI-powered streaming platform.
  • Guided the team on the successful launch of a Telegram-based mini-app, which scaled to 100K daily active users in its first month.
Sep 2019 - Aug 2025
6 years

Director, AI Practice (Commercial & Product)

PwC Singapore & HK

  • Owned the end-to-end P&L, scaling the practice from a strategic initiative to a $10M ARR business. Defined and executed the commercial strategy, pricing models, and go-to-market for a portfolio of AI offerings.
  • Launched commercial product portfolio, including AI Strategy, GenAI Implementation, and Custom AI Solutions including AI Transformations. Drove the product and commercial strategy for proprietary platforms (AgentOS, ChatPWC).
  • Built a sales pipeline and closed over $7M in contract value with accounts like Tencent, FWD, and China Mobile. Sold complex, multi-workstream engagements spanning generative AI, computer vision, and predictive ML models.
  • Hired, mentored, and led a cross-functional team of 30+ product managers, data scientists, engineers, and researchers. Established the culture and scalable processes for the entire practice through a regionalized playbook.
  • Partnered with technical architects to deconstruct client problems in sectors such as M&A, telecom, data and internet services. Led the development of the Market Sentiment Accelerator using NLP and custom LLM fine-tuning, cutting manual research time by 70% for the M&A team.
Jan 2016 - Jul 2019
3 years 7 months
United Arab Emirates

Lead Product Manager, Digital Delivery

Concentrix UAE

  • Led the product development and launch of an AI-powered customer service chatbot for IBM, reducing average support resolution time by 40%.
  • Directed the product strategy and delivery of the Emirates Skywards loyalty app, launching to over 1M users in 90 days and increasing redemptions by 37% in EMEA.
Jun 2010 - Dec 2015
5 years 7 months
Sweden

Producer

Electronic Arts

  • Owned the multiplayer product roadmap for the 30M+ player Battlefield franchise, overseeing live service, telemetry, and multiplayer operations for BF3, BF4, and BF1.
  • Drove the creation and launch of Battlefield Premium, a new subscription service that sold over 12 million subscriptions worldwide.

Summary

A strategic business leader who builds and scales technology ventures by connecting corporate strategy, product innovation, and commercial execution. With proven experience transforming concepts into thriving businesses, I successfully grew PwC's AI Practice from initial concept to a $10M ARR operation.

Having developed expertise in strategic leadership roles, I am now pursuing a deliberate transition to positions with comprehensive P&L - Group and Business responsibility in a senior leadership position. I bring particular value to organizations seeking a leader with business-building skills who can provide strategic direction, develop product roadmaps, and directly impact business growth and valuation.

Skills

  • Commercial & Strategy: P&l Management; Go-to-market (Gtm) Strategy; Enterprise Sales & Negotiation; Client Relationship Management (C-level); Business Development
  • Product & Technology Leadership: Product-led Growth; Product Strategy & Roadmapping; Ai & Ml Commercialization; Technical Translation; Platform Strategy
  • Business Operations: Practice Building & Scaling; Team Leadership & Mentorship; Strategic Planning; Portfolio Management; Cross-functional Leadership

Languages

English
Native
Swedish
Native
German
Advanced
Portuguese
Intermediate
Chinese
Intermediate

Certifications & licenses

Certified Scrum Master (CSM)

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Daniel based?

Daniel is based in Stockholm, Sweden and can operate in on-site, hybrid, and remote work models.

What languages does Daniel speak?

Daniel speaks the following languages: English (Native), Swedish (Native), German (Advanced), Portuguese (Intermediate), Chinese (Intermediate).

How many years of experience does Daniel have?

Daniel has at least 15 years of experience. During this time, Daniel has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 1 month. Note that Daniel may not have shared all experience and actually has more experience.

What roles would Daniel be best suited for?

Based on recent experience, Daniel would be well-suited for roles such as: Advisor - Independent Expert, AI, Advisor - Product Strategy & Tokenomics, Director, AI Practice (Commercial & Product).

What is Daniel's latest experience?

Daniel's most recent position is Advisor - Independent Expert, AI at European Commission.

What companies has Daniel worked for in recent years?

In recent years, Daniel has worked for European Commission, Soulbound TV (via Animoca Brands), and PwC Singapore & HK.

Which industries is Daniel most experienced in?

Daniel is most experienced in industries like Media, Entertainment and Publishing, Professional Services, and Information Technology (IT). Daniel also has some experience in Aerospace and Defense and Government and Public Administration.

Which business areas is Daniel most experienced in?

Daniel is most experienced in business areas like Product Development, Strategy and Planning, and Sales. Daniel also has some experience in Operations, Customer Service, and Project Management.

Which industries has Daniel worked in recently?

Daniel has recently worked in industries like Professional Services, Government and Public Administration, and Information Technology (IT).

Which business areas has Daniel worked in recently?

Daniel has recently worked in business areas like Strategy and Planning, Product Development, and Sales.

Does Daniel have any certificates?

Daniel has 1 certificate: Certified Scrum Master (CSM).

What is the availability of Daniel?

Daniel is immediately available full-time for suitable projects.

What is the rate of Daniel?

Daniel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Daniel?

To hire Daniel, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
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Market avg: 770-930 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.