Matilda Rydow
Martech expert I AI adoption consultant I ex-CEO Precis
Experience
Parental leave
Co-Founder & COO/CPO
Wilgot
- Co-founded the company and led product, operations, and GTM during the early phase.
- Attracted early backing from prominent angel investors and positioned Wilgot as a category pioneer.
- Early-stage traction with enterprise customers and growing market recognition within AI Search.
- Collaborated with the founding team at Zupyak on the pivot to Wilgot prior to its official founding in October 2024.
CTO/CPO
Alvie.io
- Founded and led Alvie, a marketing science SaaS platform developed within Precis.
- Built and managed a 25-person team of engineers and data scientists.
- Scaled Alvie from internal project to standalone SaaS business with ~30 M SEK ARR.
CEO Stockholm I Group COO I Martech consultant
Precis Digital
Group COO (Aug 2021 – Sep 2023)
Oversaw group-wide service offering strategy, organizational design, and M&A initiatives.
Led cross-market integration following the company’s expansion across Europe.
Focused on improving profitability, operational scalability, and culture during a period of rapid growth.
CEO, Stockholm & Board member (Partner) (Sep 2020 – Sep 2023)
Appointed CEO of Stockholm HQ, responsible for P&L, growth, and team leadership.
Drove significant revenue and margin growth while transforming the service offering and delivery model.
Strengthened company culture and leadership development during the scaling phase.
CTO, Alvie (SaaS venture within Precis) (Jan 2019 – Sep 2023)
Founded and led Alvie, a marketing science SaaS platform.
Built and managed a 25-person team of engineers and data scientists.
Scaled Alvie to a standalone SaaS business with ~30 M SEK ARR.
Head of Data & Analytics (Dec 2017 – Jan 2019)
Built the first global data & analytics function, leading a 20-person international team.
Developed frameworks for measurement, automation, and activation used across major client accounts.
Paved the way for the transition from agency services to data-driven SaaS offerings.
Head of Martech, Northern Europe
Thomas Cook
- Led digital transformation across brands including Ving, Spies, and Tjäreborg.
- Implemented new martech stack and centralized performance measurement across markets.
Head of Digital Marketing, Scandinavia
Tikkurila
Head of Digital Sales & Digital Sales Coordinator
Ledarna
Summary
Executive leader and board professional with one of Europe’s strongest backgrounds in marketing measurement, attribution, and martech. Former Stockholm CEO and Group COO at Precis Digital (500 MSEK revenue) and founder of two SaaS/AI ventures within the Martech space.
Skills
Marketing Measurement & Attribution: One Of Europe’s Leading Experts In Marketing Evaluation. Product Owner At Precis, Built Alvie.io, Worked With Clients Hands-on And On A Strategic Level.
Martech & Data Architecture: Deep Hands-on Expertise In Martech And Data. I’ve Created Both The Technical And Organisational Foundations For Many Well-known Retailers, Working Closely With Leadership Teams, Data Teams And Developers.
Product, Ai & Engineering Leadership: Founder Of Two Saas/ai Products And Former Cto With A Range From Startup Builds To Leading A 40-person Tech Organisation. I’ve Also Driven Major Data And Martech Transformation Projects In-house At Ving/thomas Cook And Tikkurila.
Org Design & Operational Scaling: Ceo/coo With A Track Record Of Leading Senior Leadership Teams Through Growth, Re-orgs And Cultural Transformation. I Combine Strategic Clarity And Vision With The Operational Discipline Needed To Execute At Scale.
Board & Interim Assignments: I Combine Fresh Marketing, Data And Ai Expertise With Full P&l Responsibility, Strong Financial Reporting Experience And Exposure To M&a. In The Boardroom I Bring Structure, Analytical Depth And A Constructive Challenge That Improves Decision-making.
Languages
Education
Linnaeus University
B.Sc. in Communications · Communications · Sweden
Certifications & licenses
Certified Board Member
Styrelseakademien
Similar Freelancers
Discover other experts with similar qualifications and experience
Advisor - Independent Expert, AI
CEO
Founder & Managing Partner
Chief People Officer
Senior Vice President Growth
Founder & CEO
Managing Director
Organizational Transformation Consultant
Founder and Managing Partner
Interim Project Manager
Managing Director & Executive Fractional Advisor
Senior Expert Innovation, Strategy & AI
Founding Member/Investor & Director of M&A
Interim Digital Business Lead / DVS Owner – Large Scale Segment
Management Consultant & Venture Builder
Technology Vision Strategist
CTO / CISO
Co-Founder
Interim B2B Product Management
Interim Executive for Digital Strategy, Product Management and Transformation
Project and Product Leader, Consultant and Trainer
AI Product Manager and Engineer
Lecturer for Generative AI, Freelance Part-Time Associate
Chief Product Officer
Executive Portfolio Assistant
VP Product
Management Consultant & Certified ITIL Trainer
Operation Manager
Senior Manager
